Chris Koch

OCTOBER 22, 2010

Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Yet buyers are hungrier than ever for this kind of information and insight. They want to become as informed as possible about current trends and their buying options before they ever speak to a salesperson.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

OCTOBER 12, 2009

Social media tools are imperfect for informing people. Twitter is literally an endless stream of information, much of it repetitive. The tools are imperfect for informing us. It sounds crazy, but at some point (if not already) many people are getting most of their information through these social media channels.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

APRIL 30, 2010

Dragon has been perfecting its voice-to-text abilities for decades through its PC software and MapQuest (I still prefer it to the Google Maps gorilla) has been honing its route guidance for many years. One possibility is to use location at your events so that attendees can find each other or share schedules and information. Continuity.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JANUARY 22, 2010

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. You read the post, you leave.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MAY 15, 2012

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. But I don’t have access to that kind of information. Idea selling isn’t a replacement for any current selling skills. It is an additional tool. But why are ideas so important now? That was in 2009.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

JULY 22, 2011

Thank goodness for Google—the day prior I found that he got five-stars on a health review site! Then, the day after surgery, the nurse informed me that I was being moved to be “with my own kind” over in orthopedics. But this guy still isn’t the surgeon. He’s a colleague. Then, as you are lying on a bed outside the O.R. I was in heaven.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. The pool of information they are sifting through contains an increasing amount of social media content. The trade press is dying.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100