Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. Of even greater significance is the degree to which we are giving up information about ourselves without any real understanding of the value or consequences. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg'

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

MARCH 31, 2015

Last week I shared a couple Google Webmaster Tools tips and tricks with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 80

Google Tools Tips RSS 80

Biznology

OCTOBER 5, 2011

Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. The inefficiencies of the system were one of the most powerful filtering mechanisms in that information life cycle. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

MAY 13, 2014

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. Isn’t that interesting?

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

OCTOBER 14, 2013

This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JANUARY 5, 2018

Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. This article tells the story of how we discovered this apparent conflict in Google’s standards at IBM. Google also ignored our country and language codes.

SEO 192

SEO Guidelines Mobile Marketing Paid Search Agency 192

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Focus heavily on Core Web Vitals.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

MARCH 8, 2018

After striking out with LinkedIn search, I searched in Google. And I’m a power user of Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. A recent Google Search Engine Results Page (SERP). Like this post?

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

SEPTEMBER 25, 2014

Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. Many writers are operating on outdated SEO information (such as keyword density/stuffing) that can actually harm your site. Did Google change something again (like get rid of Authorship markup?) Easy, right?

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

MARCH 21, 2013

It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Google looks at a link portfolio overall.

Google 80

Google Link Building SEO Transparency 80

Biznology

FEBRUARY 9, 2018

It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. a structured database of the information in Wikipedia.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

DECEMBER 1, 2011

Last month, when I talked about Google’s new strategy –we do everything–I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google’s ambitions. Google wants to be the leading form of payments anywhere, not just online.

Google 80

Google Wikipedia Marketing Analytics Tools Lead Scoring 80

Biznology

AUGUST 22, 2013

The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. It is generally accepted that competitive markets fail due to four basic reasons: market power, incomplete information, externalities and public goods. Cover via Amazon.

Amazon 80

Amazon Google Pricing Price 80

Biznology

MARCH 1, 2012

One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. Image via CrunchBase.

Conversion Rate 80

Conversion Rate Lead Scoring Lead Ranking Google 80

Biznology

JANUARY 22, 2018

Resources: Use brainstorming, Google , or another source like an industry association. Check that you’re making good choices with a quick Google search. These include digital-first companies like Amazon , Google, Facebook , eBay , Netflix , Salesforce , Uber , and many more. Action: List the top problems in your field.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Marketing Qualified Leads 360

Biznology

FEBRUARY 6, 2012

It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. The truth is that no one knows what the ranking factors are for Google, Bing, or any search engine, except the engineers themselves–and they ain’t telling. Image via CrunchBase.

Google 80

Google SEO Domain Correlation 80

Biznology

MAY 1, 2013

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. Photo credit: Sean MacEntee.

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80

Biznology

NOVEMBER 4, 2010

I am seeing this with Google's Place Pages. The trouble is that the obsession with rankings often overshadows the other useful business reasons to optimize a Place Page in Google. They have a general idea of what they want and they are asking for Google to sort through the entire group of options and make sense of too much information.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Biznology

OCTOBER 29, 2012

With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. We seek information, or validation of a new fact, from those we can trust and have an established reputation. A public Google+ profile.

Google 80

Google Validation Lead Scoring Lead Ranking 80

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? The Internet expanded computing to the network and now Microsoft confronts the new giants of Google, Facebook, and Amazon. Google is also adapting, with 67% of its digital ad revenue coming from mobile in 2017. Lesson for leaders.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Biznology

OCTOBER 3, 2012

How can a lawyer explain Google Bowling? So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Now you spend about two minutes on Google submitting each set of data.

Copyright 80

Copyright DMCA Google Act-On 80

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

OCTOBER 7, 2011

So why am I not like many others and jumping up and down about Google’s supposed domination of the online space? There are just a few reasons why I am more than cool with Google’s position in the marketplace: It works (most of the time). Why would I when I can get Google Docs for free? If it wasn’t Google. :

Google 80

Google Adsense Adwords Loyalty 80

Biznology

AUGUST 6, 2012

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Why is this important? Internal Links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

DECEMBER 8, 2017

AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Not only is page load time a huge ranking factor, but there is widespread speculation that AMP is a ranking factor in itself, despite Google’s explicit denial that it is a ranking factor.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

JUNE 25, 2010

I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28 local branches are found in local searches. Google says that 1 in 13 searches now have a local map. Google rewards this approach. Image by Atelier Teee via Flickr.

Google 80

Google SERP Search Marketing Internet Marketing 80

Biznology

APRIL 5, 2012

I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. How is Google killing SEO? But if you want a primer, read my article in Inform IT: “ Three Strategies for SEO Post Panda.”.

SEO 80

SEO Google Content Keywords 80

Biznology

SEPTEMBER 10, 2010

I am writing this post on Wednesday which is the same day that Google announced it's new Google Instant search interface. Then there has been the protector of all things Google, Matt Cutts , calling for people to calm down, stop running wild in the streets and not turn off the new Google toy in a "knee jerk reaction.".

Google 80

Google Internet Marketing SEO Search Marketing 80

Biznology

MARCH 7, 2018

A Google search turns up lots of videos about writing positioning statements online, but none that communicate an actual positioning statement. The straightforward information in a positioning statement seems like a good place to start. It’s hard to turn this structure into enticing, snackable text. But it’s not so hard with video.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Biznology

APRIL 20, 2017

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

MAY 6, 2021

If you are in any way exchanging sensitive information with customers like names, addresses, phone numbers, email addresses or account numbers, you need to really think about governance. That is sensitive information that your customer expects you to keep private. Data set #2: Google’s “A Year in Lockdown Trends.”

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Biznology

OCTOBER 28, 2010

Perhaps even more importantly, they can search for information in situations they never could before, such as research at the point of sale. One of the most underutilized tools in this new local Internet marketing game is the Google Place Page. Try a search in Google for a company in another city and use the city name in the search.

Google 80

Google Paid Search Agency Marketing Analytics Tools B2B 80

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Let’s say that you are using Google Site Search now. Most search engines have the potential to deliver better results than Google Site search, but they also need a lot more care and feeding.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

JANUARY 24, 2022

Marketers who rely on third-party data are going to have a tougher time of things, as seen in the recent moves by Apple and Google in this area. Is someone listening in to our conversations via Siri, Google, or Alexa? The largest of marketers will have enough first-party data to keep their marketing machines humming.

Privacy 104

Privacy Network Marketing Opinions Marketing 104