ANNUITAS

JULY 29, 2014

Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Blog Content Engage content marketing Google metatags Panda SEO'

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

OCTOBER 5, 2023

Salesforce is doing the right thing by making it easier for users of Snowflake, Databricks, AWS and Google to hook up third party data lakes more easily with Salesforce. “Doing the work” around AI from a data integration perspective can be a costly and performance-limiting endeavor.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. It defines their customer journey through the lens of the information requests, the stakeholder and engagement channel interactions and the buying phases.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

MARCH 19, 2020

Below is a list of Closed Won Elasticity averages across our diverse range of B2B clients (spanning healthcare, financial services, media and information, life sciences, and high growth tech companies) ordered from most effective to least effective: Average Engagement Channel Closed Won Elasticity — B2B Demand.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

JULY 9, 2015

Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?

Forecasting 100

Forecasting Transparency Organic Leads Intent 100

ANNUITAS

MAY 28, 2014

While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

ANNUITAS

SEPTEMBER 1, 2015

Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. We conduct our own research, we ask questions directly, we collect information, and we read independent reviews. I am no different than other consumers in this scenario.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

AUGUST 9, 2016

Proofread all of the content including the from name, subject line, preview text, CTA button, body copy, reply-to address, and housekeeping information. Google Chrome provides DevTools which allow developers access into the internals of the browser and their web application. Rendering/Responsive Design-.

Privacy Policies 100

Privacy Policies Marketing Automation Services Landing Pages Privacy 100

ANNUITAS

MARCH 19, 2013

It includes information such as their background, daily activities, current pain points, and what’s important to them. Having this information is important because it’s the first step increasing communications effectiveness, and laying a foundation on how to develop content that moves them along the buying cycle. What is a persona?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ANNUITAS

APRIL 15, 2014

Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program. Consider the effect of the New York Times story on Target’s assignment of a “pregnancy score” to shoppers on the retailer’s reputation; or of the fine imposed on Google by European regulators on the online giant’s brand.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

MARCH 26, 2013

A: Just a few years ago, there were only a few channels available where consumers could get their information. Today, consumers are in complete control, with almost unlimited access to get the information they want to make the right buying decision. Google buying Zagat). Very exciting indeed.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

APRIL 26, 2016

Now this next bit of information may be hard to believe, but it is true. Google Android: The native Android mail app along with other Android email apps has mixed support for responsive design. Now everybody is happy. This means that the experience on mobile may differ based on the email app and or software version.

Design 100

Design Mobile Marketing Paid Search Agency Lock-In 100

ANNUITAS

OCTOBER 23, 2014

The goal is to make sure that a Buyer who is on the cusp of making a decision will see your ad, and that your ads’ keywords and ad copy will be informed by a well-researched understanding of the pains and priorities of the Buyer at every stage of the buying cycle. In order to do that, you need to follow the next step…. Embrace the long tail-.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

APRIL 7, 2015

A content piece needs to be easy to Engage with and helps deliver the critical information to the buyer and great design helps make this happen. For example, in early stage Engage content (informational content designed to solve buyer questions/ issues) it is not necessary to have content heavily branded. Sometimes less is more.

Marketing Management 100

Marketing Management Demand Generation Content Paper 100

ANNUITAS

NOVEMBER 5, 2015

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. We all learn differently and have preferences on how we like to consume information. Auditory: Learns best through hearing and speaking.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100