Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. This way, we don’t lose our social share counts–and the associated momentum–from the older version. Pillar articles are the highest quality posts that drive the majority of our traffic.)

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This is often a culprit within direct traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

SmartBug Media

JULY 15, 2019

Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. Integrated content marketing is a great place to start. Google ads.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Inbound marketing requires prospects to be actively searching for products and solutions.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Hubspot

AUGUST 7, 2018

The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. Unfortunately, advertising has a poor ROI compared to other forms of marketing, especially for new businesses. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. YouTube and TikTok.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Biznology

JUNE 2, 2015

Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Did you know that you can load up your YouTube channel with links to all your other social media and web properties in addition to offering you a lot of space to share everything about you and your brand on the About Page ?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Sprout Social

SEPTEMBER 17, 2019

For example, someone needs help baking a cake so they search on Google for “cake baking tips”. For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. For instance, if you’re a digital marketer, your topics will include things like: SEO.

Keywords 103

Keywords Research SEO Lead Scoring 103

Go Beyond SEO

AUGUST 3, 2017

Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Claiming profiles on Google and Bing are no-brainers. If you’re a DUI attorney what would your potential clients be typing into Google?

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Fake Social Media Profiles: Negative reviews published on social can hurt you. What does Google say about Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

DECEMBER 11, 2013

That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. 1) Twitter (finally) went public.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Martech Advisor

JANUARY 24, 2020

Become a Content Strategist contains 13 modules to help you explore the composite aspects of content marketing. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. The Social Media Certification - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

EveryoneSocial

OCTOBER 17, 2018

Let’s debunk the myths and clear up any confusion about what social selling is — and why more companies need to have a strategy and program in place. Social Selling Simple Mechanics. Your sales team members participate in social media, share interesting content, and build relationships organically — over time.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MAY 29, 2019

From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution -- although it works well with other point solutions you may use ( Typeform , HotJar , etc.). It's updated to reflect Google's algorithm every two weeks, so you can always stay up-to-date on your SEO.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

APRIL 3, 2014

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day.

Twitter 28

Twitter Curation Inbound Marketing Social Media 28

Hubspot

JULY 12, 2010

For businesses just starting out with inbound marketing, we often advise to dip a toe in by starting out with just one component (e.g. blogging, social media, video) before trying out another. Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page.

Case Study 28

Case Study Case Studies Social Media Studies 28

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Knowing your sources of traffic can help you build a more effective digital marketing strategy. But then you log in.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. Incidentally, it also led to nefarious practices of keyword stuffing, link planting, and more than a little gaming of the Google system). Mobile Search Will Continue to Rise. Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Photo by Miguel Á. The short answer: No.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

DECEMBER 7, 2011

Social media moves at the speed of light, so if you're just getting started now, there are conceivably tons of nuances you may have missed. Many people seek out sketchy or outdated Google results instead of asking someone, because they feel these are things they should already know the answer to. At this time, no. It depends.

Social Media 28

Social Media Media CPC Cost Per Click 28

Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy.

Social Media 28

Social Media Optimization Media Social Networks 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MAY 2, 2012

The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right? Well, here's one more for ya!

Twitter 28

Twitter Content Social Networks Inbound Marketing 28

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Knowing your sources of traffic can help you build a more effective digital marketing strategy. But then you log in.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

B2B Marketing Insights - WE

JUNE 29, 2018

Panabee for name and URL search. Do a quick Google image search to make sure nothing comes up that looks the same as the logo you want. Google won’t like it if you don’t. SSLs are free nowadays (and having one will make Google smile!). A few examples are Google My Business, Yelp & TripAdvisor. Avoid clichés.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Google Ads (formerly known as AdWords).

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MAY 5, 2010

Tweets about this, tweets about that, tweets about just about everything are available on Twitter. Twitter has solved the problem of copying and pasting pictures of tweets by launching a tool to actually embed tweets on a page. Below are examples of 1) screenshot of Twitter status, and 2) embedded Twitter status.

Twitter 28

Twitter Tools PR Buzz 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

OCTOBER 13, 2013

Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Blog SEO for the Modern Marketer: How to Optimize Your Posts.

Lead Gen 28

Lead Gen Hubspot SEO Leads 28

Hubspot

OCTOBER 13, 2013

Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Blog SEO for the Modern Marketer: How to Optimize Your Posts.

Lead Gen 28

Lead Gen Hubspot SEO Leads 28

Marketing Insider Group

OCTOBER 4, 2011

” The quality score is calculated by the search engines (Google, Bing, Yahoo in the US) and requires that you have the content your buyers want and that this content includes the keywords your buyers are searching for. Keyword Research Checklist for the Online Content Marketer and Social Media Marketing Manager.

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100

Optinmonster

FEBRUARY 10, 2020

Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing?

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. We then hit publish.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JANUARY 2, 2013

For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption. 3) Social Media. 4) Email Marketing. We can still see all of that information.

Traffic 28

Traffic Marketing Websites Work Management PPC 28