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9 B2B Content Marketing Practices that Work

Scoop.it

The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits.

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15 Tips and Tricks to Write Better B2B SaaS Website Copy

Single Grain

A large range of business software is available, and well-known B2B SaaS companies include Google , Adobe and Slack. The business model is the same, but the marketing approach differs. Is it to inform, promote, generate sales or improve customer satisfaction? Inbound marketing depends strongly on user experience (UX).

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. B2B: Business-to-Business.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. Step 2 – Setting SMART Goals and Clear KPIs Below is a list of the most common content marketing goals and KPIs for SaaS companies – we advise choosing one goal only. of users.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Statistics show that less than 30% of B2B companies are using analytics to inform their decisions, so this is a great way for you to gain a leg up on your competition. If you can’t, just Google whatever niche you’re in, and see what companies pop up. Input your competitors’ URLs into SimilarWeb , and see what insights you can glean.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Statistics show that less than 30% of B2B companies are using analytics to inform their decisions, so this is a great way for you to gain a leg up on your competition. If you can’t, just Google whatever niche you’re in, and see what companies pop up. Input your competitors’ URLs into SimilarWeb , and see what insights you can glean.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”