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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? Though if you Google it, you’ll get 3.1 LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case?

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SaaS Email Marketing Strategy That Brings Sales (With Bonus Examples)

SendX

If you are selling B2B software , you can run LinkedIn ads or Google Ads. We are confident that you will appreciate how easily you can create complicated drip campaigns, and that we are not even locking you by asking your credit card details. Choose a lead-gen strategy according to your business. Informational Emails.

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What is Good Engagement Rate?

Oktopost

When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. As a marketer, where most were hired to be creative, it’s the ability to interpret data that is what is going to keep you locked in your job. Want to hear more from renowned B2B marketing leaders?

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. Google Adwords 101.

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How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes

ClearVoice

Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so. Creating a kickin’ analytics dashboard enables a marketer to look impressive, keep their marketing KPIs top of mind, and better prove out the true effectiveness of their content marketing efforts.

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Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. Yes: 87.2%.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If the webcast is free to attend, be sure to mention this in the ad copy or the video itself as an additional incentive to sign up and lock in that lead. Take static images a step further by creating a video or slideshow ad to capture impressions and then use the other ad assets to entice them to sign up. Facebook’s current 2.07