Remove measurement
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How should you measure the impact of social media? In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking. A high number of RSS subscribers is going to be your best Google indicator." What are some of the best free tools for monitoring social buzz about your brand or company?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities. Report: 6.8% DoubleClick got 1.7%