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KoMarketing Associates

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. I would also recommend setting aside time after the call / meeting to work with applicable team members to reassess conversations and discuss context and applicable next steps. Marketing Automation: Marketo , Pardot , Act-On.

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

It’s important to call out that not all advertising platforms work well with all types of content, nor they are great for every stage of the funnel. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot. Two of my favorite reports in Google Analytics are top conversion paths and assisted conversions.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. Google Trends.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

Then, knowing that 1% of leads turn into customers, work backward with this math. If you know that you need to drive more SQLs, for example, you can prioritize which initiatives or projects you need to work on. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot.

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