Customer Experience Matrix

APRIL 15, 2024

This followed the previous week’s rumor that Google-parent Alphabet is consideringan offer for Salesforce-competitor HubSpot , and came the same week as a slew of partnership announcements tied to Snowflake’s Marketing Data Cloud Forum. Cloud database vendors including Google and Snowflake are expanding into marketing applications.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. The scope of Hubspot makes it somewhat difficult to assess.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 25, 2012

Here’s how it works. Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. No fancy attribution methodologies or custom journey maps here (although they’re on the way).

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

OCTOBER 29, 2015

Openprise also integrates today with Google Apps and the Amazon Redshift database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. Okay, maybe it’s a bit of both.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

APRIL 26, 2011

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120