Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

AUGUST 30, 2017

Or client work is hitting fast and furious, and you don’t have time to write a long-form post. Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. I used this technique for my What is SEO copywriting page and I’m happy to say that Google shows the page for the featured snippet.

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

JUNE 6, 2018

– No conversion signal to Google Analytics or AdWords. We’re currently working with a client to find solutions to this seemingly simple issue: how to implement a marketing automation platform without connecting to a proprietary CRM or maintaining a parallel (and redundant) CRM. – No (or limited) web-to-lead forms.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

DECEMBER 28, 2015

As in: how can small business tools work together to get more done? Email platforms — especially Google Mail — do so much more than just deliver junk to your Inbox. Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more. Implement Chrome Extensions.

SMB 80

SMB Tools Effectiveness Marketing Analytics Tools 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. Marketing Grader from HubSpot can tell you. In the Google Anlaytics of your website, see if more website traffic is coming from search engines.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

OCTOBER 7, 2015

To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”. Hubspot’s Blog Topic Generator. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Google Trends. Get the idea now? The History of Blogging.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

OCTOBER 14, 2011

It was when I actually tried to write something with several plot lines and ideas working at once (and realizing that any content I consumed which involved time travel left me hopelessly lost as to where I was supposed to be in a story) that I gave up on this grand idea. If every one of those got a response, no real work would get done.

Blogger 80

Blogger Internet Marketing Opinions Intent 80