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How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not. disagree.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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Tracking Email Analytics Outside of HubSpot

Synecore

While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. Tracking URL: [link].

Email Marketing ROI: Measure with Ease Using HubSpot

Synecore

HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Don’t believe me? There you have it!

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. that’s proven to work—one we’ve refined after helping. We are still working on freaking really hard.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Most mobile usage will be around search and the social networks, so make sure these work locally.” Start solving problems.

The 14 Best Content Planning and Research Tools

Webbiquity

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. Sample review:  “Super user friendly, works perfect and is very affordable! 10 Best Content Research Tools. 1) Google Scholar.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. On HubSpot's Marketing Blog, we mainly use these between the post's first few introductory paragraphs, but we may also add them throughout the post in cases like this. Until now. Here's what I found.

How to Keep Track of Your Leads with HubSpot's Sidekick

Synecore

In the past, I have found that I am usually spending most of the work day calling and hunting down potential customers and leads. I am always “just missing them” and advised to “try again later,” or I am just not getting through to anyone at all. You can access Sidekick through an extension available on Google Chrome or on its website to directly view insights on the activity of your leads.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. growth.

Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. Well, lots of people, but for the purposes of this post, let''s focus on the two important groups: Search Engines: Search engines like Google "read" blogs to learn what your website is about, so they know whether they can return any of your website pages to their users who perform searches. Knowing all that.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

Or do you need to lock yourself in a conference room and work on a big project? Here are some top tips from great managers here at HubSpot. Different systems work for different people, but the point is that you have to have one. "My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Google Drive. Another method?

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered   by Austin Kleon. Inbound is Hubspot’s latest interesting project, a community site for marketers. Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist.

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

Hubspot

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Here's how it works: Think of one idea. His biggest tip when working with producers to edit episodes? Then, the tables were turned. nothing. Yes, just one.

How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

Hubspot

You''ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google. To get a glimpse into what he considers the best practices for working with leads and moving them through the sales cycle, check out his latest post featured in our Sales section. How to Hack Google Plus for SEO Value. simple way to do this?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Clients include CEOs and marketers who work at and/or run all sizes of companies across the U.S., How so? Andrew M.

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. HubSpot is a marketing software company based in Cambridge, MA that makes inbound marketing and lead management software. Guest post by {grow} Community Member Sarah Goliger.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.

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It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Becoming the Voice of HubSpot. Although her first job at HubSpot was in customer support, transitioning to the role of UX Editor wasn''t exactly out-of-the-blue for Beth. HubSpot''s," said Beth.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. Given that Hubspot has produced a massive amount of high-quality content geared toward organic search queries, its findings should not be taken with a grain of salt. So why has Google? What does it mean?

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. HubSpot is too big to fit into one blog post.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

Odds are, these prospects are typing those same questions into Google. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. What would you measure to know if your strategy worked or not? how often?

The 24 Best Online Writing Tools and Apps

Webbiquity

Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Google Review Count: 136,000. Google Review Count: 127,000. Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. HubSpot.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. get granular with marketing tactics and messages, and plan tactics based on what is likely to work in the. B2B Marketing. know which half."

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&# Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women. Content aggregation ?). Email is the #2 priority. Email.

How to Work Less, the Modern CMO & More in HubSpot Content This Week

Hubspot

This week in HubSpot content: time. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. Not only are internet users intolerant of long load times, but Google has actually confirmed that it uses load times as a ranking factor for search. Lewis. All things take time.

Google+ Pages for B2B Companies

Social Media B2B

Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. Share your content on Google+ and it has a better chance of showing up higher in search results. Hubspot.

Tools that help generate blogging ideas

Biznology

To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”. Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Quora.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell. Then I was recruited to work in the Exhibitions Department.

How Ad Blocking Works: Everything You Need to Know

Hubspot

There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. Users are inadvertently putting their favorite websites out of business,” said Sean Blanchfield , a long-time online gaming engineer who worked on Call of Duty and Guitar Hero. The result?

Ads 40

10 Free Apps Worth Checking Out on the Google App Marketplace

Hubspot

Just take a scroll through Google's Apps Marketplace. And as of this week, you can even find HubSpot CRM there. The Top 10 Free Apps on the Google App Marketplace. 1) Kami. Find it on the Google App Marketplace]. 2) Mindomo. Find it on the Google App Marketplace]. 3) Weekdone Weekly Reporting. Find it on the Google App Marketplace]. 4) SurveyLegend.

CRM 47

10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)

Hubspot

The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time. When you neglect exercise, you're putting both your physical and your mental health at risk, which can negatively impact your productivity and effectiveness at work. Work physical activity into your everyday routine.

Work 51

Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery

Hubspot

You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year''s emphasis seems to be on context, there was one announcement we thought deserved more of our attention: the complete redesign of Google+. What''s New With Google+?

How to Work More Effectively With Global Teammates

Hubspot

According to a recent Economist report , 78% of us work or have recently worked in a global team. And as more of us start to work in global teams, we start to run into unexpected problems. In this post, I'll share some tips to help you and your colleagues work effectively and happily together -- even when you're an ocean apart. 1) Develop a Global Mindset. miles).

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

Bottom line: If your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. There’s also an option to prevent your site from being crawled while still enabling Google AdSense ads to work, if you have them. If you're not a HubSpot customer, then you'll have to paste this tag into the code on your webpage manually.

How Marketing Can Work With Sales to Close More (and Better) Leads

Hubspot

In my job at HubSpot, I chat with marketers very often about what problems they're facing. It might even erode most of the trust your marketing team has worked so hard to build up.". In my work with HubSpot customers, I see it all. Set up a Google doc where your sales team can put in notes on why a lead isn't ready to be with sales yet. Nobody knows where to turn.

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. What does this mean?

16 Google Tools to Improve Marketing Effectiveness

Hubspot

Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. If you haven’t done this yet, you need to create your Google Places listing as soon as possible. Google Tags. Google AdWords. Google Gadgets.