Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 85

Hubspot CRM Work Management Marketing Management 85

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” What Makes SaaS Unique? In fact, there isn’t another type of marketing that’s similar.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. Here's how it works. And now, Google itself has decided to carry its own torch on that last part -- how it works.

Features 76

Features Google Work Management SERP 76

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. Google has even used the freshness of content as a ranking factor since 2011. There are several ways to bring old content back to life to increase traffic.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. This means that if you rank first on Google, below the Featured Snippet, and your keyword was searched 10,000 times, you can expect 1700 visits.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Sound familiar?

Traffic 76

Traffic Features Google SERP 76

Lake One

SEPTEMBER 23, 2021

Learn more about this strategy, and more importantly – why it works. Why Inbound Marketing Methodology Works. Now that you know what inbound marketing is, it’s time to talk about the part you really care about – why this method works. It increases your website traffic. Image Source: HubSpot. Image Source: HubSpot.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Optimize for Mobile Devices Given the continued increase in the share of mobile Internet traffic , it’s vital to optimize your B2B email marketing for mobile devices. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. version of Google, keep in mind that audiences on Google.fr

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

ClickZ

SEPTEMBER 4, 2019

Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and integrate data from multiple HubSpot portals or accounts. Plug-and-play templates.

Advertising Agencies 78

Advertising Agencies Hubspot Automation Top of Funnel 78

SmartBug Media

DECEMBER 8, 2020

However, Google considers this subdomain a separate property. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. HubSpot has multiple tiers of their CMS based on your marketing needs. Page Speed.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. Google Analytics. This is critical. Categorize your content.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. 9 percent?! In both cases, web analytics can help. The good news?

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Contrary to popular belief, linking to websites other than your own will actually drive traffic to your business as opposed to away. Image Source: HubSpot.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

BOP Design

FEBRUARY 5, 2020

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? In this article, we share definitive signs that your strategy is NOT working. Bad Quality Website Traffic. What does quality website traffic look like? Wonder no more! Let’s dive in.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Marketing Analytics Tools Planning 94

Marketing Insider Group

DECEMBER 28, 2020

Much of the time, you can use Google Analytics (GA) for this. MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Other large players in the space include HubSpot , Zoho , and Oracle. SharpSpring. ActiveCampaign.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

JULY 6, 2021

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. How Your Content and Your Social Media Work Together. (I agree!).

Social Media 362

Social Media Media Business Custom Publishing 362

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. Pretend you're working on behalf of someone else. Just start outlining.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Sharpspring

JULY 8, 2020

Discover how one business resurrected lost deals & increased site traffic more than 200%. Resurrecting previously cold leads and boosting site traffic significantly. Using SharpSpring’s CRM migration tool, Authenteq found themselves able to quickly map fields and upload 1,000+ contacts and their relevant deals from HubSpot.

Traffic 62

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 62

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. While it might work, the potential for bleeding is likely. Google often signals their own interpretation of a search term, based on the types of results. After all, they're a $180B market cap, which means Cisco can afford to continue making Google rich.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Setting Up Goals and Conversions.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? How do you know your tactics are working? What is your main goal or goals?

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

NOVEMBER 2, 2018

There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). In some ways, that's at least partially true.

Amazon 77

Amazon Traffic Google Emarketing 77

Optinmonster

MARCH 22, 2024

When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. So the question becomes, do blog comments lead to more traffic? HubSpot analyzed comment, view and link data from over 100,000 blog posts. He found that approx.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

BOP Design

DECEMBER 17, 2019

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce. Below are a few questions to guide you through the evaluation.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + The History of Google Sandbox. Source: Hubspot. Google Sandbox is an idea that dates back to 2004. Or are you?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

MARCH 10, 2020

When you Google image search remote work, you'll find photos that tell fascinating stories about the work style. For example, you might find a relaxing image of a woman working with her laptop on the beach -- without a care that sand or water could destroy her hard drive. 5 Remote Work Myths to Leave Behind.

Work Management 101

Work Management Hubspot Ethics Stats 101

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas. But don't fret.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96