ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Here are 11 tips and tools to jump-start your SEO. Google Trends tells you what keywords consumers use and when. Marketing Grader from HubSpot can tell you. So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Marketing Insider Group

JANUARY 10, 2017

Read on for 9 tips with sources to research your upcoming content campaigns. Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. When they are most active on Twitter.

Research 100

Research Campaigns Tips Content 100

Hubspot

OCTOBER 5, 2017

So we’ve also weaved in personal prospecting tips and tricks from the best salespeople we know. At HubSpot, the reps have coined the GPCTBA/C&I framework (which they vouch sounds more confusing than it actually is). HubSpot’s Social Inbox color-codes your customers and leads and helps you prioritize your engagement.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Martech Advisor

MARCH 31, 2020

March 2020 started with mild worry about COVID-19, we even celebrated Women's Day (and shared some secrets of marketing to women ) and National Consumer Protection Week and World Consumer Rights Day (with tips to equip you with all things consumer privacy ). Brands Offer Free Tools and Services. HubSpot Integrates With Jira.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Improve ranking on Google with local SEO. It also takes up more valuable real-estate on the front page of Google. And besides that, most sites only offer no-follow links. Social media traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Optinmonster

DECEMBER 30, 2023

Tools like Google’s Mobile-Friendly Test can be invaluable for this. Google values user experience, and a well-designed ‘Above the Fold’ area can contribute to better search rankings. Google values user experience, and a well-designed ‘Above the Fold’ area can contribute to better search rankings.

Examples 94

Examples Content Trigger Marketing Eye-Tracking 94

Martech Advisor

AUGUST 29, 2019

How to Incorporate AI into your Digital Marketing Strategy: 7 Useful Tips. Here are seven actionable tips to get you started. There are several free and paid options available, including Google’s “Elements of AI” free online course for cross-industry applications. Increase your AI knowledge base.

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency Tips 104

Navigate the Channel

OCTOBER 5, 2022

Social media is a critical tool for your event marketing. Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SmartBug Media

JUNE 10, 2019

The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. Set up a Google Alert for news related to your industry.

Social Media 71

Social Media Social Marketing Media Tips 71

Hubspot

JUNE 6, 2022

The Buyer’s Twitter Account. If your prospect has a Twitter account, spend a few minutes on their page to get a sense of what they’re interested in. The Company’s Twitter Account. A company's Twitter account can give you valuable information on its messaging, identity, and mission. The Company's Google Results.

Research 88

Research Marketing Automation Services Tips Best Practices 88

SmartBug Media

MAY 6, 2020

There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Display Ads. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Marketing Insider Group

AUGUST 5, 2015

Daily, big brands and small businesses navigate the gauntlet of tools, content creation, resourcing, and budget management silos. Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Moz

OCTOBER 15, 2020

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. We're talking about ten tips to index and rank new content faster. You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster.

SEO 64

SEO API Tips Best Practices 64

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

SocialPilot

JANUARY 21, 2024

Use social media reporting tools to analyze and track the social media posts that lead to the top engagement rates and type of interaction you’re most interested in cultivating. Using social media calendar tools , you can organize and quickly figure out the motive behind each post and add a suitable CTA alongside. Wendy’s secret?

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

JUNE 1, 2021

As a result, the search for Black-owned businesses increased by 7,043% on Yelp, and the search term for "Black owned" on Google reached a value of 100 last summer. Social media is one of the top tools businesses use to promote their services or products. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

Hubspot

JUNE 23, 2022

In many cases, people don't fully understand these tools, their capabilities, or how they work. Here, we'll dive into 11 tips for selling AI tools, NFTs, and VR real-estate. Tips for Selling AI. Here are a few tips to ease uncertainty and tailor your approach. Tips for Selling NFTs. Get the right equipment.

Tools 61

Tools Case Studies Tips Buzz 61

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. If you're a startup, then Google Ads could be an excellent customer acquisition platform for you. You could run an attribution report in Hubspot or Google Analytics to know which of your content brings in the most revenue. Video Promotion.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

SalesGrape

NOVEMBER 3, 2023

By leveraging these tools effectively, businesses can ensure their content reaches individuals who are most likely interested in their products or services. Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. These integrations focus on the CRM, web integrations and marketing automation categories and include top tools like Salesforce, Marketo, Hubspot and Slack. This is a big month for us and our readers.

Work Management 117

Work Management Marketing Management Advertising Agencies Paid Search Agency 117

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? 9 Useful Twitter Retweet Button Scripts For Blogs by Cheth Studios. 9 Useful Twitter Retweet Button Scripts For Blogs by Cheth Studios. What common blogging mistakes should you avoid?

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Optinmonster

DECEMBER 28, 2023

Email and social media aren’t mutually exclusive marketing tools. 40% of Gen Z prefer social media over Google to find answers to their questions. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. YouTube, as the second-largest search engine globally, boasts over 2 billion logged-in monthly users, making it an indispensable tool for syndicating video content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

SnapApp

JANUARY 4, 2017

Read on for 9 tips with sources to research your upcoming content campaigns. Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. When they are most active on Twitter.

Research 61

Research Campaigns Tips Content 61

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Content Marketing Institute

JANUARY 25, 2019

3 New Content Distribution Tech Trends to Embrace Now [Tools]. For example, I’d say, ‘I found tip five really useful, have you thought about doing this as well?’. If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. TIP: Make sure your personas are up to date.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. But today he actually spends more time in SEMrush than he does in Google Docs. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. >" src="[link]. “My

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Ranking 101

Metadata

JULY 21, 2022

Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

MARCH 11, 2020

Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. Regardless of the motivation, we've provided some tools and tips to help you reach new customers and expand brand awareness.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

SEPTEMBER 26, 2019

Here are the tips you need to take your business to the next stage of growth. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. Image Source: Twitter. Don’t fall into the trap of using too many tools — or too few. It turned into a bummer — fast.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. (Pillar articles are the highest quality posts that drive the majority of our traffic.)

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78