Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. It often contains a head term, which is a more generic search term 1 or 2 words in length.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. 71% of B2B buyers begin their research with a Google search. Use Google. Most B2B research starts with a Google search. Lastly, look at the “Searches related to” section at the bottom of the SERPs.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. If it's because you're intimidated by Google's AdWords interface, we get it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 12, 2011

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

SmartBug Media

MARCH 18, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. As you might imagine, Google Ads is a tremendous platform. An Introduction to Making Google Ads Work for You.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

FEBRUARY 13, 2020

Google Keyword Planner. Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. Image Credit: Google. Google Trends. Google Trends is another free tool from Google.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. To win Google’s attention in 2019, your customers need to love your website. Building Poor Links.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

APRIL 8, 2019

However, as Karla Cook, Editor and Manager of HubSpot's Marketing Blog, notes, "[It's critical] every single piece of content you're creating has a clear, measurable business goal in mind -- and simply 'getting views' isn't a complete business goal.". Cool URLs don't change. Understand your buyer's journey.

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

Single Grain

MAY 26, 2023

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. HubSpot ) 3.2-3.5 Smart Insights ) 15% of all Google search terms have never been searched for before.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Optinmonster

DECEMBER 2, 2019

Google Ranking Factor Statistics. SEO stands for search engine optimization and it’s the process of increasing the quantity and quality of traffic to your website by boosting the visibility of your website on search engines like Google. And to get the best results, your website needs to appear near the top of Google search results.

Statistics 80

Statistics Paid Content Traffic SEO 80

Hubspot

APRIL 25, 2017

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). 1) Blog Posts. Source: Medium. Let's start with SEO.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Google Google is increasingly clutch when it comes to inbound marketing. Check out Google’s GA4 Certification. It’s a file of code that lists all of a website’s content and pages, or URLs.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. The Biggest Google+ Updates of 2012. 15) Google+ Places Becomes Google+ Local. 13) Hangouts on Air.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Single Grain

JULY 14, 2020

G Suite (Gmail, Calendar, Hangouts, Google Drive, Sheets, Docs, etc.). Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Enter your seed term in Google and click on search.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page? How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

MARCH 4, 2022

Google receives over 100,098 searches per second. Best Google Ads Agency: Top 5 Choices for 2022. Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs. They help businesses increase organic traffic and higher positions in Google. 96% of Americans shop online.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Most people start with a Google or other search engine query when conducting product research, and that includes business owners looking for a SaaS product for their company.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Outbrain

JULY 8, 2019

If you remove a web page or adjust the URL, make sure to implement redirects so it does not become a broken link. According to Hubspot , 65% of people who see visual content retain the information after three days, as opposed to just 10% of people who will retain written information. Off page written content. Be data oriented.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Single Grain

NOVEMBER 16, 2023

To make this easy, use keyword research tools such as Google Keyword Planner, Semrush, Ubersuggest, Ahrefs and WordStream. post videos to their own YouTube channel) to get maximum outreach. Other noteworthy alternatives to consider: Google Docs – A classic that isn’t going away anytime soon.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. When Google bots scan web pages, they will pick up on backlinks to other websites in the content.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

FEBRUARY 9, 2015

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Google Related Search.

Process 28

Process Research Long Tail Marketing Validation 28

Hubspot

OCTOBER 9, 2019

Ranking higher in Google will increase the organic traffic to your site. At HubSpot, we do this by using the pillar/topic cluster model. Google favors sites that are known to be topic experts on the subject matter they're writing about. Platforms like YouTube or Pinterest generate a lot of traffic. Topic expertise.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. And with the number of organic links on a Google SERP decreasing to an average 8.5, Click To Tweet.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Optinmonster

AUGUST 27, 2023

A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site. And they’re also the terms Google uses to identify what your content is about. Another useful tool is SEMRush.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. Let's use HubSpot as a case study.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. You can also use advanced Google search operators directly in the search bar to get advanced filtered results. Top Features: With the keyword difficulty score, you can quickly find easy-to-rank keywords for your website.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Or that 73% of U.S. And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100