KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Hubspot

SEPTEMBER 19, 2018

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Google Search Adds 'Meaning Variations' to its Ranking Algorithm. Unriddled: The Tech News You Need.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Method and Metric

JANUARY 3, 2020

As we start a new decade in the world of search, taking a moment to reflect on the past decade and all that has changed can offer a valuable opportunity for important insights. For the SEOs who have been in the game for a while though, we already know this. Outdated SEO habits will hold you back.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Only B2B

OCTOBER 18, 2023

YouTube, as the second-largest search engine globally, boasts over 2 billion logged-in monthly users, making it an indispensable tool for syndicating video content. Google, the world’s largest search engine, favors video content in its search results.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. He posts on SMM and SEO frequently.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Optinmonster

DECEMBER 30, 2023

Tools like Google’s Mobile-Friendly Test can be invaluable for this. Balancing Design and SEO : While ‘Above the Fold’ is crucial for user experience, it also impacts SEO. Google values user experience, and a well-designed ‘Above the Fold’ area can contribute to better search rankings.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. What do the numbers tell us about the importance of SEO? Photo credit: Sean MacEntee.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. This episode in particular, on social platform algorithms, is exceptionally useful for figuring the algorithms of the four social media giants: Facebook, Twitter, Instagram, LinkedIn. The Beginner’s Guide to SEO | Moz.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Hubspot

MARCH 6, 2017

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. What is blogging?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Fees: $3195. Group discounts are available.

Course 104

Course Paid Content Marketing Analytics Tools Work Management 104

Hubspot

MARCH 11, 2020

Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today's lucky search query was "How many businesses", and I ended up going with ".does Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

JUNE 11, 2020

If you're looking for customizable metrics, social media ROI, team collaboration, and SEO information, these tools are here to help. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. HubSpot Marketing Hub. Google Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Hubspot

JUNE 16, 2020

Optimizing your blog for SEO shouldn't be the extent of how you're using SEO for your blog. SEO can help inform better business decisions, including better blog topic development. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience. Conduct keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

DECEMBER 2, 2010

Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. More Signals to Prioritize Twitter. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts.

Twitter 28

Twitter PR Inbound Marketing Webinar Metrics 28

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. Search Engine Optimization (SEO) Specialization - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? Monthly search volume: over 8,000.

Traffic 76

Traffic Features Google SERP 76

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

SEPTEMBER 9, 2010

Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. When Google isn’t getting the job done, give one of these other search engines a chance.

Google 28

Google Verticals Youtube Search Engine Marketing 28

Excelsior Research

DECEMBER 5, 2021

You may have noticed that there are times when you watch campaign ads relevant to the search terms. The search term may be a specific product or a person. For instance, when you’re planning to buy a cosmetic product, and if you’ve already searched for Katrina Kaif. Whereas Search, display are examples of Google ads.

Campaigns 52

Campaigns Demand Generation Agencies Terms and Conditions Privacy Policies 52

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. To attract new customers, you also need to maintain a powerful SEO presence.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. What is Google AMP? Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. That’s the length of a Vine (RIP).

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

Excelsior Research

NOVEMBER 15, 2021

According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. Tools Set-Up Search Engine Optimization : Search Engine Optimization or SEO is a powerful tool. With SEO, you can increase your reach. A paid platform like Google ads targets the audience.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. Tools Set-Up Search Engine Optimization : Search Engine Optimization or SEO is a powerful tool. With SEO, you can increase your reach. A paid platform like Google ads targets the audience.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

seo.co

JANUARY 10, 2022

Tangentially, and detrimentally for many marketers is the fact that link building for SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. As a result, Google push sites that comprise videos. Voice Search Assistants. Video Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112