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The 14 Best Content Planning and Research Tools


Google Review Count: 1,190,000. Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. HubSpot.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Here at HubSpot, for example, we have a team of nearly 100. At HubSpot, we use.

How to Write a Press Release in 4 Easy Steps [+Examples]


Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. To save time and effort, we’ve selected several great press release examples: The Big Press Release Samples Book by eReleases. Sample Press Releases by Industries. Wondering how to write a press release? Great

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How to Create a Content Strategy That Actually Drives Organic Traffic


Here''s what a sample buyer persona might look like: This is only a few questions you''ll want to answer about your buyer personas. Not every company has a blog or a newsletter, but they may be all over social media. I’m aware of companies who have found their target audience on Twitter or on Google+. That’s why their YouTube account is both viral and intense.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


And you'll never get clicks if that first slide doesn't capture visitors' attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book.

11 Ways to Come Up with a Rocking Content Marketing Strategy


In fact, HubSpot’s Corey Eridon believes that fact checking is a key step towards achieving thought leadership. While the undoubtedly star of their content marketing strategy is their YouTube channel, they do all kinds of content extraordinarily well. Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic. Image source. Image source.

How to Conduct Competitive Analysis to Step Up Your Content Strategy


In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis. YouTube. Google+. Connect with HubSpot

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40 Essential SEO Terms Marketers Should Know [Glossary]


This is often displayed on search engine results pages below the page title as a sample of the content on the page. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. Read a marketer's guide to understanding Google Panda here. Google AdWords is the classic example of this. R. Connect with HubSpot 40 SEO Terms You Must Know!