Remove publisher url
article thumbnail

What’s New with HubSpot’s SEO & CMS [2023 Update]

SmartBug Media

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

article thumbnail

The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here's How Featured Snippets Work, According to Google

Hubspot

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. And now, Google itself has decided to carry its own torch on that last part -- how it works. I mean, we all do, right?

article thumbnail

Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet?

Traffic 76
article thumbnail

The Ultimate Guide to Google Search Console in 2018

Hubspot

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Sign into your Google account.

article thumbnail

The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. These paths could result in a couple different URLs: [link]. Core Web Vitals.

article thumbnail

Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Funny enough, this technical SEO is not all that technical.

SEO 98