Marketing Insider Group

DECEMBER 20, 2021

In this post, we’ll walk you through the step-by-step process of performing a content audit that will optimize your existing content and drive a future strategy that yields even bigger results. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Use this process to identify a competitor’s messaging, structure, and tone. For example, Semrush has an Organic Research feature that lists competitors.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

ClearVoice

JANUARY 8, 2024

Some examples: Google Analytics: Tracks website traffic and user behavior. Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. These provide the data necessary to help you identify the next steps.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? 5 SEO Success Stories To Inspire Your 2021 Strategy.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94

Excelsior Research

NOVEMBER 15, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Keyword Research. Never fear.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. Update On-Page SEO.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

B2B Marketing Insights - WE

MARCH 16, 2022

There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Hubspot

AUGUST 3, 2023

AI adoption has plateaued Google Trends data shows a rapid increase in searches for terms related to AI , but even search plateaued in June 2023. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up. Plus, the page shows how HubSpot is better with the ChatSpot integration.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” He actually said to me, “No one searches at Google for a recruiting firm.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. and a Google bot! SEO Monitoring Tools.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. That's why Google ads keyword planner is an important tool for marketers. Then, we'll dive into other free alternatives you could use.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

FEBRUARY 4, 2020

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. How You Calculate SEO Share of Voice. Interviewing actual prospects, customers, partners, and sales reps to validate your research.

SEO 96

SEO SERP Domain Analysis 96

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Understand their needs, pain points, and decision-making processes. Go deeper than demographics and even firmographics.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Persona development keyword research is all done in a bubble. Not doing qualitative and quantitative research simultaneously.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. Semrush, for example, launched a Compose with AI feature to help users draft SEO-driven content.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Valasys

NOVEMBER 23, 2022

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. This works well for big companies that have an online presence, but for local vendors, there is local SEO.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Outgrow

MARCH 18, 2024

Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

sagefrog

APRIL 2, 2024

It encompasses a wide range of platforms and software solutions tailored to various aspects of marketing, from SEO and content marketing to social media management and paid advertising. From email marketing and lead nurturing to analytics and CRM integration, HubSpot empowers marketers to streamline their efforts and drive meaningful results.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

ClearVoice

APRIL 29, 2021

Probably open Google, right? Or, maybe ask your friends, family, or a social network for recommendations, and THEN you open Google to explore the company’s website and reputation. If you’re a local business, it’s clear in order to be found on Google you need to have positive reviews to thrive.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: SEO specialists and digital marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. But while simple, most bloggers don’t think to grow their traffic this way. Ready to hear how we did it?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

seo.co

APRIL 4, 2022

What you need is another step of the process: a way to convert your inbound traffic into paying customers (or at least get them further down the line in the buying cycle). Starting With the Research. There are many types of research you’ll need to consider: Market research. Competitive research.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

SmartBug Media

FEBRUARY 5, 2020

Today, SEO is as much an art as it is a science. It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn't pay much attention to them, why should you? Research shows that 25% of blog posts are made up of stop words. What Are Stop Words in SEO? Common SEO Stop Words.

SEO 101

SEO Keywords Differentiation Google 101

Moz

FEBRUARY 24, 2021

Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward. Beyond their resistance to conventional brand loyalty, research has also found that they are more difficult to engage. Zoomers working as SEOs. of the total population.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70