FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. When your audience feels seen , they’re also likely to repost your content throughout their personal networks. Image Source: HubSpot.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. Google has even used the freshness of content as a ranking factor since 2011. There are several ways to bring old content back to life to increase traffic.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Hubspot

NOVEMBER 2, 2018

There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). In some ways, that's at least partially true.

Amazon 77

Amazon Traffic Google Emarketing 77

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. He actually said to me, “No one searches at Google for a recruiting firm.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. It noted that “visitors from Google and Twitter spent 1.3x

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. Syndication platform fees: Some platforms charge for access to their network of publishers and audience reach. These will tell you which specific syndication placements are driving the most traffic.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). 56% of marketers consider blogging to be effective ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Google recently moved all websites to mobile-first indexing. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Contently

JANUARY 23, 2020

Since you’re interested in testing the load time of your web pages, you Google “test page load time.” With your team, your network, your boss. HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. AccuRanker’s Google Grump.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Only B2B

OCTOBER 18, 2023

Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication The SEO Power of Video Syndication Video syndication is not just about extending your reach; it’s also a potent SEO strategy. Google, the world’s largest search engine, favors video content in its search results.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Social media in traffic. Gain more backlinks and attract traffic. Improve ranking on Google with local SEO. And that’s not the only way social media networks can complement SEO efforts. ↑

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Google ).

Statistics 98

Statistics Google Click Rate Adwords 98

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Martech

APRIL 26, 2023

Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. What’s more, their extensive network of contacts enables them to procure links with greater speed and efficacy. The role of link building in SEO Are you ready to rock your SEO game?

Link Building 114

Link Building Advertising Agencies Ad Building Tips 114

nDash

APRIL 7, 2022

Does one network produce better results than the others? Google Analytics. Network focus: Why spend your time on a social network that isn’t producing results? As one of the most popular analytics tools, HubSpot has a reputation for helping companies attract prospects, generate leads, and manage existing customers.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic. emilyzugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. With millions of company pages and individual members, there's a discussion, post, or professional network for almost anyone on this channel. HubSpot ). LinkedIn ). LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. What Google Analytics Measures for Brand Engagement. Google Analytics can create 85 different reports.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. What Google Analytics Measures for Brand Engagement. Google Analytics can create 85 different reports.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Anyword

AUGUST 25, 2022

As marketers, we all rely on Google. From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. Hubspot reports that short-form videos have the highest ROI of all social media content. A steady supply of quality content, paired with authoritative research reports, helps build authority and grow traffic. First-party data collection.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Optinmonster

DECEMBER 28, 2023

Overview: Email Marketing vs. Social Media Marketing Over the past decade, social media networks have grown exponentially. billion people used social networks. 40% of Gen Z prefer social media over Google to find answers to their questions. Use social networks to drive visitors to your website. There are about 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

JANUARY 11, 2024

Email Marketing Tools 3) HubSpot HubSpot automates various marketing, sales, and customer service activities. Website and Visitor Analytics 8) Google Analytics Google Analytics (updated to Google Analytics 4 in July 2023) is a Google service that tracks analytics from websites and apps. Learn more here.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

BOP Design

DECEMBER 17, 2019

Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce. Google Analytics is one of the most universally used sources for tracking website activity. Each social network has their own analytics platform, but here we’ll look only at LinkedIn.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98