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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Also on the radar is the way consumers are becoming increasingly concerned with privacy. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. This is super good for consumer privacy.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

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Top 15 Content Marketing Trends for 2023

ClearVoice

Google may have extended support for third-party cookies until 2024. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Accordingly, businesses benefit from incorporating social responsibility and awareness into their marketing initiatives. Short-form videos.

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7 Marketing Alternatives to Tracking Cookies

Hubspot

Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? According to a number of publications , Google Chrome will only phase out third-party cookies, while first-party data is still intact. Launch targeted ads on social media.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.