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24 reasons SEO and social media are inextricably linked

Biznology

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

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26 Social Media Secrets Skittles Knows

Biznology

Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of all U.S. in November 2011. of all U.S.

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11 tips and tools to jump-start your SEO

Biznology

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. Marketing Grader from HubSpot can tell you. In the Google Anlaytics of your website, see if more website traffic is coming from search engines.

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How to Build a Content Strategy that Delivers Results

Biznology

HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase. Be it quirky, fun or professional, your tone of tone of voice should be used consistently across your blog, social networks, and email newsletter.

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15 best Big Data companies and why they stand out

Biznology

Its founders previously worked at Google and Intel and are determined to apply their background in machine learning and data analysis to help consumers make better shopping decisions, especially since Roundforest is already reaching more than 10 million users a month. Source: Network World ). Source: Network World ).

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Top online marketers on Twitter

Biznology

I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. HubSpotHubSpot. Turns out there’s 248 of us, at least the way I counted. I think it’s a pretty useful list.

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Inbound Marketing the Way God Intended

Biznology

But until recently, when Google did a big check and adjustment to its algorithm, fake inbound marketing was outdoing the real thing. We don’t care about their compete.com score, their Google PageRank number, or their Alexa ranking. No, not at all. We really don’t care where they rank in Klout or Empire Avenue.