DiscoverOrg

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How to Use the Tech Stack to Displace Competitors

DiscoverOrg

In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. Chief Martech’s popular annual Martech Landscape included 6829 different technologies in 2018 – for marketing alone. Web servers. Programming languages.

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[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg

In 2008, according to Hubspot, almost half the sales department stayed on the job at least 3 years. So you head over to Google, to find context around what’s happening at that company. Maybe you get your list, you go to LinkedIn, you go to Google, and finally, you find a lead. Welcome to Whiteboard Wednesday!