Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. Google Analytics provides automatic reports that can help make data an integrated part of your routine. You can find out using the Google Analytics behavior flow report, which tells you how people move through your website.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Marketri

FEBRUARY 22, 2024

They’re not “Googling” as much, and that trend is expected to continue. If your marketing program relies on PPC advertising through Google, you’ll face a double whammy.) The top will be lopped over time, and companies and their marketers need to adjust their content marketing strategies accordingly.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

SmartBug Media

MARCH 18, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. As you might imagine, Google Ads is a tremendous platform. An Introduction to Making Google Ads Work for You.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Webbiquity

OCTOBER 6, 2020

Google is enabling mobile-first indexing in early 2021 for all sites. No one but Google knows for sure, but it makes sense Google would not rank these highly. No one but Google knows for sure, but it makes sense Google would not rank these highly. Complete and keep up to date your Google My Business information.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

seo.co

MARCH 22, 2021

Perhaps you’ve noticed that plenty of your web pages have been indexed by Google, Bing, and Yahoo!, That’s one of the reasons it can take so long to rank in Google. For example, redirects can prevent Google from indexing your pages. The page doesn’t meet Google’s quality content requirements. Yes and no.

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. Are you willing to try something new? Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

DAGMAR Marketing

APRIL 15, 2022

Google holds the highest market share of them all at over 90 percent. According to Ahrefs , a majority of web traffic comes from Google’s organic search results, which are powered by SEO. percent of search terms on Google are long-tail keywords ( Backlinko ). What is a Google algorithm? Source: Ahrefs.

Statistics 94

Statistics SEO POS Lead Scoring 94

Optinmonster

MARCH 19, 2024

This helps to see if the title will be truncated by Google or if the whole thing will appear. Search Preview: Displays what your title will look like in a Google Search. Use this tool to check that your headline (particularly your SEO title) is under 60 characters so that it appears correctly inside Google search.

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Here’s how that happens without a time-space paradox : The martech industry is a long tail.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

SmartBug Media

JULY 27, 2020

SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Ensure Website Security. Page title. Meta description.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

accelerate agency

MAY 9, 2020

If your page isn’t ranked on the first page of Google, it’s not doing you much good. Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Google’s algorithms have come a long way since then.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Optimize Content to Obtain Google Featured Snippets. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

Navigate the Channel

MAY 22, 2023

Think of them also as the words and phrases regular humans enter in search boxes on any search engine, predominately Google, to find content. That way, customers are more likely to click your ad as they search for specific terms,” according to Google. Google sees you, overstuffers.) And it can be a fine line to navigate.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

nDash

AUGUST 18, 2021

Google’s Influence. Bolster content marketing efforts using Google Analytics. Which content performs best in Google’s SEO algorithm. Which content performs best in Google’s SEO algorithm. How long the brand’s users read content. Creating in-depth, long-form content. Ubersuggest.

Top of Funnel 52

Top of Funnel Content Marketing Long Tail Marketing Planning 52

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Low conversion rate.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Sana Commerce

JULY 13, 2022

Since so much of B2B business if built on developing strong, personal relationships with customers , stakeholders can often assume blogging is a long-term and ultimately low-impact marketing tactic for demand generation. According to one HubSpot study , 42% of companies have acquired new customers through their blog.

Tips 52

Tips B2B B2B Thought Leadership Lead Scoring 52

SmartBug Media

JULY 6, 2020

When your potential customers are searching for a solution to their problem, they go to search engines first (Google, Bing). Paid media advertising not only helps your company gain more exposure, but it has the potential to capture leads in the exact places they’re searching: Google, Facebook, LinkedIn, and more. The long-term result?

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Hubspot

JANUARY 24, 2020

Google favors headers. Ultimately, header tags is what Google uses to tell web browsers their search query is relevant to your post. That would tell Google exactly how to send web browsers to your post. The change is to give a heads up to Google about what the H1 is: The Guide to Starting eCommerce.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Google’s algorithm is centred on delivering valuable information to users and blogging is a practical way to do just that.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Google Trends. Google Ads Keyword Planner. Google Trends. Best SEM tools. Keywordtool.Io. Keywordtool.Io.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Cloud platforms, such as AWS, Azure, Google Cloud Platform, etc., Amazon, Microsoft, Google, IBM, and Alibaba dominate with 70% of total market share between them. The Platform/App Spectrum Is a Long Tail. Something else is happening. They’re extremely consolidated.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . HubSpot’s course in “ Content Writing Strategy ” offers comprehensive information to help boost your writing skills.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Scoop.it

JUNE 22, 2021

For example, we reached out to Hubspot to turn their lead generation list into this simple infographic. Source: Hubspot. If Google notices that your backlinks are coming from random sites, you won’t appear as an authority in your space. Also, note the related keywords and long-tail keywords.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88