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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Total reviews: 339.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. But I say that with the caveat that.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. Going to a trade show? If not, try using websites such as Glassdoor or LinkedIn. Find customers and prospects on LinkedIn. Use surveys.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. To generate business, companies organize summits, events, trade shows, and expos. The Lessons. Previous Posts in This Series.

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Agism in B2B Tech Marketing?

Envy

There is no questioning the digital divide between the old(er) guard who paid homage to libraries and the younger generation that grew up with Google at their fingertips. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them. Knowing your ecosystems.