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Going Big on Small: Joe Payne on HubSpot’s $32M Round

It's All About Revenue

Much will be said over the next few days about HubSpot’s $32M Series D round.  The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  should note that Eloqua serves a very different market than HubSpot. HubSpot is going big – on small business. Google Bookmarks.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Stacey Acevero.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Stacey Acevero.

How HubSpot Rocked 2011: A Year in Review

Hubspot

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We've had a lot to celebrate internally as a company, as well as the awesome growth HubSpot's customers have experienced from their implementation of the HubSpot software and inbound marketing methodology.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. But I consider that optional.)

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. HubSpot CMO Mike Volpe can clarify: "Web analytics measure things a webmaster cares about, like page load times, page views per visit, and time on site. In search?

Marketing Automation Catching On Fire

The Effective Marketer

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Marketing Automation Software Guide published a  B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). What do you think ? Very helpful article.

Lead Generation Marketing Win For Technology Start-up

eB2Bleads

Lead generation marketing efforts by Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success and use of an integrated digital marketing platform. Lead Generation Marketing Challenge. Solution For Their Lead Generation Marketing. pthread pool.

Lead Generation Marketing Win For Technology Start-up

eB2Bleads

Lead generation marketing efforts by Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success and use of an integrated digital marketing platform. Lead Generation Marketing Challenge. Solution For Their Lead Generation Marketing. pthread pool.

Lead Generation Marketing Gets Technology Start-up Major Win

eB2Bleads

Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success. Lead Generation Marketing Challenge. He needed a marketing platform that would bring him qualified customers, that he could manage on his own and that would fit within his startup budget.

Lead Generation Marketing Win For Technology Start-up

eB2Bleads

Lead generation marketing efforts by Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success and use of an integrated digital marketing platform. Lead Generation Marketing Challenge. Solution For Their Lead Generation Marketing. pthread pool.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. In both these scenarios, emails emerge as the most popular lead nurturing channel. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Pause.