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KoMarketing Associates

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Organic Performance to Optimized Pages.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

To capture the lead, send users to a landing page with additional webcast details and a registration form. To create a stop motion video, one of our favorite video apps is Stop Motion Studio, available in both iTunes and Google Play. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

: This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Google Search Console.

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. On-page optimization and website SEO helps your content show up for relevant searches. Find this metric in Google Analytics. . Time On Page. .