Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. Is it optimized for lead gen? 2) Traffic Source Breakdown.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

JANUARY 10, 2014

Landing pages? Many companies make the mistake of only using one or two channels to market to their leads. "The The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No Channel #3: Targeted Landing Pages.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

MARCH 24, 2013

Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. So this week, we've gathered some interesting stories on what you need to know about new business pages, analytics, ad delivery services, and more. Read the full article at HubSpot.

Facebook 28

Facebook Lead Ranking Lead Scoring Paid Search Agency 28

KoMarketing Associates

MAY 3, 2022

B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. On-page optimization and website SEO helps your content show up for relevant searches. Find this metric in Google Analytics. . Time On Page. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

APRIL 9, 2012

Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events. Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Post someone else's content to your Facebook page. Retweet 3 people.

Work Management 28

Work Management Landing Pages Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 25, 2011

Unfortunately for some brands, they don’t always realize there are true tactics in order to use social media effectively for lead gen, and they approach their social media presence blindly. 7 Ineffective Ways to Generate Leads From Social Media. Not using calls-to-action or sharing targeted links to landing pages.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Optinmonster

APRIL 22, 2024

If you want to save time, you can use one of the customer persona templates from sites such as DigitalMarketer or HubSpot. Facebook Audience Insights Facebook Audience Insights offers rich information about 2 groups of people: general Facebook users and people connected to your Facebook Page. Your blog is like a traffic hub.

Paid Content 94

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 94

Hubspot

JANUARY 15, 2015

1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. 2) Put case studies on your home page.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

SEPTEMBER 30, 2011

Follow her on Twitter @ashjbee. Using social analytics is particularly important for gathering lead gen metrics. in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. For example, using a shortened URL like Ow.ly

Lead Generation 28

Lead Generation Social Media Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 20, 2011

Consider the following questions when publishing any social media update, whether you're on Facebook, Twitter, Google+, or LinkedIn. Am I including lead generation content? If you're not actively sprinkling in your lead gen content like webinars, downloadable ebooks, and other offers, you'll surely miss the mark.

Social Media 28

Social Media Optimization Media Social Networks 28

Hubspot

SEPTEMBER 1, 2011

Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. For lead gen, and an app that pulls your recent blog posts onto your Page.

Lead Generation 28

Lead Generation Linkedin Generation Paid Search Agency 28

Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

DECEMBER 29, 2011

1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. 2) I resolve to build more inbound links into my website to really rock my off-page SEO. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Typically, a visitor to your website must complete a form on a landing page to acquire the ebook/whitepaper, thus converting them (or reconverting them) into a lead for your business.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Ranking 28

Hubspot

AUGUST 10, 2011

In fact, a first glance at a big block of text is enough to make a reader leave the page before they've consumed even one line of text. As we said before, a blog can be a very helpful lead generation tool. Download this free, 30-page blogging ebook today! Connect with HubSpot : Format it as one big block of text.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

SEPTEMBER 27, 2013

Keep this page handy and refer back to it throughout the “semester.”. SEO optimization is an important way to generate leads from your website visitors. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Lesson 2: Building Landing Pages.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JUNE 21, 2010

Create separate landing pages optimized for specific locations and communities. Claim profile pages on 'place' sites like Google Places, etc. Jason outlines two simple steps to help you easily adopt the practice to start demonstrating your expertise and generating leads via LinkedIn. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Ranking 28

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". What can I say?

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

DECEMBER 20, 2011

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Even without sophisticated tools, you can use customized, short URLs and specific landing pages dedicated to your social campaigns to track their results. Connect with HubSpot :

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Albacross

JUNE 20, 2018

Lead gen software (when used properly) will always have a positive impact on your bottom line. Now that this is clear, let’s walk you through the process of how these software work… How Does B2B Lead Generation Software Work? Moral of the story? Then there are those which stalk your competitors’ social media accounts.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

SnapApp

DECEMBER 4, 2017

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive. A report by Google shows that businesses typically see 200% ROI from AdWords. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Albacross

AUGUST 28, 2018

For example, take a leaf out of RoboForm’s book, and incorporate a secondary Call To Action (CTA) on your Thank You page to ask for referrals. Another great way of generating more leads is to increase your visibility on social media. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Hubspot

DECEMBER 28, 2012

Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. The Long Term Impact of SEO on Lead Generation. Landing Pages: The Biggest Lead Gen Bang for Your SEO Buck.

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So I’m just kind of on this main page. Plus we’ll have questions and answers, some from me.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Directive Agency

MAY 26, 2017

It’s important that you know the difference between demand generation and lead generation before we get started. Lead gen campaigns capitalize on that interest by collecting contact information with form submissions for your sales team to follow up with. Landing Page visit from paid ad.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 28, 2017

We know this because it’s something our own marketing team has gone through here at HubSpot. It’s only rivals may be Apple and Google. In 2012 Social Media was the big three, Facebook, Twitter, LinkedIn. They’ve made it hard for marketers to drive people from their app to a landing page without an ad.

Social Media 78

Social Media Marketing AI Trends Media 78

Albacross

AUGUST 28, 2018

For example, take a leaf out of RoboForm’s book, and incorporate a secondary Call To Action (CTA) on your Thank You page to ask for referrals. Another great way of generating more leads is to increase your visibility on social media. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Hubspot

JULY 31, 2012

Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And from there, you can convert them into leads!

Lead Gen 28

Lead Gen Google Optimization Ad Frequency 28

SnapApp

NOVEMBER 2, 2017

Knowing this information is absolutely critical to building a targeted lead generation campaign. In fact, 71% of companies who exceed revenue and lead gen goals have clearly documented personas. . . Identify where your leads spend time online. . Google PPC works so well because you can target intent. .

Top of Funnel 96

Top of Funnel Sales Management Lead Ranking Lead Scoring 96

Hubspot

AUGUST 29, 2011

Because every blog post or landing page is another SEO opportunity, inbound marketers must make sure they're taking the most advantage of every piece of content they create. Are you sharing it in relevant social networks like Facebook, Twitter, LinkedIn, and Google+? Not Effectively Leveraging Lead Gen Opportunities.

Inbound Marketing 28

Inbound Marketing Top of Funnel Lead Gen Social Networks 28

Inbox Insight

NOVEMBER 23, 2022

If your lead generation program can attract more of the right people to your brand and your website, then your sales team can spend less time ‘hunting’ and more time working on those leads most likely to convert into sales – enhancing the sales process. 3 benefits of lead generation. Personalize touch points.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

B2B Marketing Zone Posts

JANUARY 4, 2011

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

APRIL 26, 2013

A Smart CTA tool (like HubSpot''s ) can make all this possible. Perhaps there''s a topic you can blog about that salespeople can share with leads to tee up a conversation that will really help them demonstrate the value of your products/services. After all, you''re linking to other lead gen offers within your blog content, aren''t you?

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

DECEMBER 12, 2011

You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Connect with HubSpot : Image Credit: ganesha.isis.

Social Media 28

Social Media Communities Marketing Management Tips 28