Hubspot

DECEMBER 12, 2011

Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Google AdWords is the classic example of this.

PageRank 28

PageRank SEO Lead Ranking Lead Scoring 28

Hubspot

JANUARY 14, 2013

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? That means keywords are your new best friend.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

MARCH 23, 2017

Google Review Count: 391. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Google Review Count: 228. Sample review: “You can re-purpose some of your best content for Medium.com. Google Review Count: 141. Google Review Count: 377. Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There’s a good reason why so many brands—including HubSpot , Moz , and, yes, even Unbounce —have invested time and effort to create free tools. But all the other information?

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Moz

SEPTEMBER 29, 2019

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. When the keywords are just TOO competitive. We've all been there: trying to rank a website with no authority for highly competitive keywords. When you can hijack "brand alternative" keywords.

Lead Ranking 60

Lead Ranking Lead Scoring Traffic Organization 60

Single Grain

MAY 20, 2021

For example, an extra keyword added within a heading can cause over-optimization and a drop in rankings. Or, if our heading used to be “The best locksmith in London” and we changed it to “Top locksmithing service in London,” our rankings might suffer for keywords like “best locksmith London.” This fight results in cannibalization.

SEO 98

SEO Lead Ranking Lead Scoring Traffic 98

Webbiquity

FEBRUARY 13, 2017

Google Review Count: 345. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. YouTube thumbnails and channel art. Countless sites are looking for guest posts—you can find them by searching for your niche keyword and the phrase “guest post submissions” or something similar. Infographics.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Webbiquity

MARCH 27, 2017

As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Google Review Count: 437. Google Review Count: 426. Sample review: “Buffer is a great automation tool.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. SEO Analysis : Assess the SEO effectiveness of content by examining keyword rankings, backlinks, and organic search traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

DECEMBER 27, 2016

You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. Writing blog articles with specific content in response to a highly-trafficked keyword is still going to be your best bet for getting seen organically. Authority Message #1: Tips & Advice. This first one is a no-brainer.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Service 74

Hubspot

AUGUST 7, 2012

And you'll never get clicks if that first slide doesn't capture visitors' attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare." 6) Don't Be Afraid to Get Detailed.

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Hubspot

SEPTEMBER 29, 2014

It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Step 2: Create a keyword list based on your buyer persona''s common search terms. You can download it here.)

Traffic 28

Traffic Webinar Metrics Organization Buyer Personas 28

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Onsite strategies include keywords, meta descriptions, and more.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Optinmonster

NOVEMBER 15, 2022

For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. You could turn one of your popular posts into a lead-generating machine by optimizing it for “[your keyword] + examples” and then adding an example lead magnet as a content upgrade. Sample Chapter. Sample Video/Clip.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Webbiquity

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

MARCH 1, 2012

In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

ClearVoice

JULY 5, 2023

Despite the fact that any business owner can become a content creator by adding a blog to their website or posting videos on YouTube, not everyone crafts thoughtful media pieces that users consume on a regular basis. Ideation & Keyword Research Look at the questions your target customers are asking online.

Paid Content 52

Paid Content Paid Search Agency Content Allocation 52

Webbiquity

DECEMBER 6, 2016

Google Review Count: 366. Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Google Review Count: 259. 3) Google Charts. Google Review Count: 249.

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70

Convert

OCTOBER 25, 2022

Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. Consider sample size when designing tests. You can use sample size calculators so that you know enough users have participated in your test in order to make more accurate conclusions.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Content Marketing Institute

JANUARY 29, 2018

Sample These 45+ Content Tools to Create, Curate, and Measure. For example, the Spin Sucks editorial calendar includes two weekly content curation columns: Gin and Topics for YouTube videos and The Big Question for Slack group discussions. Research the keywords the audience and prospects would use to find this information.

Curation 111

Curation Examples Content Paid Search Agency 111

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. LEARN MORE. Webexpenses. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

SEPTEMBER 24, 2014

If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. However, even when 90% of the journey is offline, the critical starting point is online -- when the customer first searches in Google. Categorized Keyword Research.

SEO 28

SEO Digital Marketing Funnels Top of Funnel Advertising Funnels 28

Hubspot

JULY 21, 2015

You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. What do these people do?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. LEARN MORE. Webexpenses. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98