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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right.

Google 146

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

This post originally appeared on HubSpot's Agency Post. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. The Most Common Keywords Found in the Top-Shared Articles. How-to articles and those about Google analytics and data lead the top-shared articles in the category.

Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

Hubspot

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. If you’re a HubSpot customer , AMP is coming to the HubSpot Marketing Platform in early 2017.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S HubSpot ). HubSpot ). HubSpot ).

Stats 143

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Your to-do list, in order: Step 1: Make a list of relevant keywords. If so, which ones?

PPC 28

Does Google Think Your Website Is Spam?

Hubspot

And we all know how Google hates spam. Spammers simply don’t dedicate the time to build relationships with people and, thus, are rarely found in social networks. The repetitive use of keywords in content, where they unnaturally appear word after word. after word (you know what I'm talking about) -- that’s referred to as keyword stuffing or, more innocently, over-optimization.

Spam 49

The Ultimate Google+ Cheat Sheet

Hubspot

Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses. Who is on Google+? Google+ 101.

7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. Selecting Keywords That Don't Reflect How People Actually Search. Connect with HubSpot

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

Google+ Vs. Facebook [Cartoon]

Hubspot

Google+ and Facebook are battling for social networking superiority. Isn't it ironic that the most popular user on Google+ is Facebook's Mark Zuckerberg? Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! Connect with HubSpot Free Download - Improving SEO: A Practical Guide.

SEO 17

Google's Biggest Social Search Update Yet Features Google+ Content

Hubspot

Google+ is changing the web, even if you don't want it to. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Google has indicated it will be rolling out these new features over the next few days.

10 Awesome Google+ Presentations to View Today

Hubspot

The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. Unfortunately, unlike Google's other attempts at achieving social networking success, given its quick success, it seems like Google might actually be onto something this time with Google+.

View 31

5 Google+ Tricks to Dominate Google Search Results

Hubspot

There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google's organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.

30 Resources to Learn the Art of Writing Google+ Posts

Writtent

Are you pretty clueless when it comes to Google+? Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! 1. The Art of Writing Great Google+ Posts. Google+ SEO.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. know which half." Look for.

4 Critical Ways Google+ Is Changing Search

Hubspot

As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Since then, Google has slowly rolled out updates to how Google+ and +1 impacts search results, and these little changes are starting to add up.

SERP 30

Web Presence Optimization Software Review: gShift Labs

Webbiquity

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., by product line, country, competitor, etc.).

Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]

Hubspot

Google+ is the newest kid on the social networking block. This growth plus the fact that it is well, Google, has many marketers working to figure out how to increase traffic and leads from Google+. At HubSpot, we looked at data from our entire customer base (more than 5,000 businesses). Websites that use Google's +1 button generated 3.5 The result?

SEO 30

How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google

Hubspot

Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. Once you have identified the content that drives the most traffic, use them as fodder to share on Google+.

Google+ Status Updates Now Appearing in Organic Search Results

Hubspot

Since the debut of Google+ business pages just over a month ago, the following discourse has repeated itself in the inbound marketing world: Question : "Why should my business have a Google+ account in addition to all the other social networks we're currently present on?". Finally, Google is amalgamating Google+ updates into its search engine results in two ways: 1.

Why Social Networks Like Pinterest Will Never Be Marketing-Free

Hubspot

And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company. from Google+. Facebook, Twitter, Google+, LinkedIn.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! First, Create a Killer Keyword List.

CPC 35

Google+ to Launch Business Profiles with Analytics in Q3

Hubspot

According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait. When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so. What do you think about the long delay for Google+ business profiles?

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels. Fee-based platforms like Compendium and HubSpot are also search-friendly. 6. Fresh content.

11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]

Hubspot

As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. But once you get invited and actually set up a Google+ account, then what? This handy guide uncovers some of the mechanics and shortcuts to help you successfully use Google+. How are you currently using Google+?

SEO 31

How to Create a Google+ Business Page in 5 Simple Steps

Hubspot

Google has announced the launch of Google+ Pages , pages specifically engineered for businesses on Google+. With a network of more than 40 million members, Google+ is indeed deserving of your marketing attention, so smart marketers should set up their Google+ Pages as soon as possible. Here are 5 easy steps to create a Google+ Page for your business. 1.

Everything Marketers Need to Know About Google's Panda Updates

Hubspot

We all learned a lot after this year's Google Panda updates. Well, Google Panda is kind of forcing site owners and managers to be, well, good marketers. With the help of SEOMoz's algorithm timeline and Kuno Creative's fantastic cartoons , let's look back at the year's Google Panda updates and see how we can leverage them to be better marketers. Connect with HubSpot

SERP 23

Google+ Attracts 20 Million Users in 3 Weeks [Infographic]

Hubspot

Google+ is hot. This infant of a social network hit a major milestone today, passing the 20 million users mark. Below is an infographic showing the top 10 countries for Google+ users, courtesy of the Wall Street Journal. Yes, Google has huge reach and an existing user base, but the rapid adoption of Google+ is still impressive. Connect with HubSpot

SEO 18

24 reasons SEO and social media are inextricably linked

Biznology

Recent Google algorithm changes underscore how SEO and social media are inextricably linked.  Panda  is a Google algorithm filter aimed at fighting low quality content;  Penguin  is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow. 22% say social media. That’s a big mistake.

Link 83

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Wondering which social network is most effective at generating b2b leads? Social Media / Social Networking. 1. The best way to “go viral” is to engage millions of users, each of whom share through small networks. the ability for visitors to register at and log in to your site using one of their existing social network profiles rather than creating a new login): 11.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. After making the basic case for a blog, he delves into keywords, developing quality content, links, calls to action and more. How to Be an Awesome Blog Commenter by HubSpot Blog.

Google Launches A More Social Search

Hubspot

Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social. Stop obsessing over rank and keyword stuffing. Connect with HubSpot

How Google+ Makes Social Email Marketing Even More Important

Hubspot

As Google+ tops 10 million users and we hold our breath until it opens up to businesses, let’s look at the new social network's other implications for existing internet marketing. For the purposes of this article, we'll focus on its impact on email marketing , which is one such dimension that has become increasingly more important with the emergence of Google+.

SEO 17

Google+ Launches Real-Time Search and Hashtag Support

Hubspot

A couple of months ago, we discussed Google's hint that it may be bringing back real-time search. If you remember, Realtime Search was discontinued in Google web search due to Google's failure to come to an agreement with Twitter , whose data Google had been accessing to deliver accurate real-time results. How Real-Time Search & Hashtag Support Works in Google+.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing. Twitter and SEO.

Google+ Now Available to Everyone, Adds Search Functionality

Hubspot

If you're someone who has been anxiously awaiting access to Google+ over the past few months, your wait is now over. This morning, Google announced it has officially released the ability to sign up for Google+ to everyone , with or without an invitation. Google+'s improvements to Hangouts (Google+'s video chat capability) are the most numerous. finally.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. Search Advertising via the Google Search Network.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

Which Google Analytics (GA) metrics are most important? Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., This last feature is interesting but would be much more useful if one could customize segment definitions to correct for the way Google gets search traffic wrong.