Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. These ratings are used to estimate the percentage of the desired demographic on a particular channel through statistically relevant sampling.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Mailmunch

APRIL 6, 2021

Very interesting numbers, aren’t they? Google search loves video content! Such rewards may include cashback schemes, extra discounts, gift coupons, third-party vouchers and even free samples of upcoming products. Of several major entities, HubSpot , JustFab and The Guardian online are great examples. Implementation.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Optinmonster

APRIL 5, 2024

Hubspot suggests that the best pages to test are the ones that get the most traffic, such as: Home page About page Contact page Pricing page Blog page Product pages are especially important for eCommerce sites to test, because it can give you data on how you can improve your sales funnel. But how do you know which pages should you test?

Top of Funnel 63

Top of Funnel Case Studies Marketing Analytics Tools Case Study 63

Hubspot

JANUARY 14, 2015

What Does Google Think? Google very clearly states that they use ccTLD to determine country targeting. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. We created two nearly identical surveys: one targeted to a representative sample in the U.S. What Do Users Think?

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

JANUARY 1, 2015

let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant. If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. UNData : A statistical database of all UN data. Google Finance : Real-time stock market data.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Marketing Insider Group

MARCH 7, 2021

Flipboard curates and showcases content from various trusted sources and websites based on the topics of interest you follow. Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Convert

JUNE 2, 2022

You might be interested in running an A/B test on your website with only visitors coming from a specific region, using a specific browser, or accessing your site during weekends. If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision.

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Webbiquity

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Google Review Count: 436. Google Review Count: 432. Sample review: “Grow and manage your following using Tweepi.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

APRIL 26, 2016

Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. Now that you know who your personas are, you'll need to find a representative sample of your target customers to understand their buyer's journey. Step 2: Recruit Buyers.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Hubspot

JANUARY 15, 2015

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. Y ou could create a more in-depth version of the case study with access to detailed statistics as an offer.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

TrustRadius Marketing

JULY 11, 2022

The key metrics or key performance indicators (KPIs) can be sued to statistically measure the progress of your business goals. Google Analytics. Special Note : Google Analytics free tool (aka Universal Analytics) is switching to Google Analytics 4 on July 1st, 2022. For more information about Google Analytics 4 go here.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Hubspot

APRIL 13, 2012

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Tip: If you're just looking to get quick insights, Google has just launched a tool called Consumer Surveys that lets you ask a question and get aggregated responses and accompanying data for $0.10 per response.).

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

SmartBug Media

APRIL 19, 2022

If users don’t find the content interesting or valuable enough to fill out a form and download, you either need to make the content more interesting or simplify the form—maybe both. Google Analytics is the most commonly used free tool available, and it can tell you a lot about user behavior on your site. There you have it.

Practices 98

Practices Best Practices Work Management Marketing Management 98

Convert

AUGUST 30, 2022

Check out this sample Shopify report by Convert! Average revenue per visitor is also influenced by outliers and is a continuous variable, but the underlying assumptions of the model tend to balance out at higher sample sizes. Remember, you have to appeal to their self-interest. Remove outliers that aren’t relevant to the result.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

Hubspot

APRIL 17, 2018

Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). What to Look For: While it might seem like this question is all about design, what you're really doing is understanding how candidates approach a conflict of interest.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. HubSpot customers host their website content through HubSpot's content management system. Step 1: Understand your audience.

Template 101

Template CMS Development Domain Buyer Personas 101

Goodish Agency

MARCH 18, 2021

In fact, this is made abundantly clear by simply googling terms like “ go-to-market strategies ” or just “ market strategy ”. You can either be the one that starts interesting conversations, telling a story about whatever & then chat with them about that topic (in the comments) – see any successful Youtuber, Twitch streamer etc.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

Optinmonster

MARCH 11, 2024

Here are a couple of more statistics around social proof : 92% of online consumers will look at product reviews before making a purchase. As an interesting side note, social proof has a close cousin called FOMO, or ‘fear of missing out.’ They don’t blindly trust the brands trying to sell them their products and services.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Sampling your social media followers and learning about their preferences and interests from what they share online. Here’s an example from HubSpot. But they don’t do much either.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Hubspot

OCTOBER 10, 2018

You quickly lose interest and make your way to the cafe. Imagine if you could receive interesting information about a painting simply by pointing your phone at it — creating a frictionless and delightful experience. You meander from room to room staring at all the art, but not really absorbing any information. Source: Cuseum.

Trigger Marketing 97

Trigger Marketing Ad Exchange Display Paid Search Agency 97

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Sampling your social media followers and learning about their preferences and interests from what they share online. Here’s an example from HubSpot. But they don’t do much either.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

ClearVoice

MARCH 26, 2021

A series of strategic Google searches and some good ol’ due diligence, sifting through results to uncover trends, works well in most cases to give you a quick lay of the land. Google Analytics and other common tools provide a view into user behavior as they enter, peruse, and ultimately exit your site. Map existing data. Location Data.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. Creating case studies from internal statistics or other data. Targeting your audience ensures the content is interesting, relatable, and relevant to your audience. When they typically read content (i.e., Use visuals.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Hubspot

DECEMBER 29, 2016

Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. They don't actually include any statistics, charts, or visualizations. 1) Most Popular Industries.

Sample 76

Sample Social Networks Viral Marketing Buyer Personas 76

Webbiquity

OCTOBER 23, 2012

These Twitter users are active sharers — spreading ideas, offers, and messages among their own followers and people aligned with their interest graph. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

AUGUST 9, 2018

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The responsibilities of an SEM specialist include leveraging search engines like Google and Bing to increase website visits, conversions, and revenue through paid advertisements. That’s 10% more jobs than were expected — and eight years sooner.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

ConvertKit

DECEMBER 31, 2019

Performable (bought by HubSpot ) changed their CTA button color and improved conversions by 21%. Specialized CRO tools like Optimizely , VWO , or Google Optimize take the pain out of testing landing pages. If you aren't using a tool, you can use tools like Google Analytics or our own built-in form metrics to measure success.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Social Media Facts and Stats. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JUNE 22, 2016

Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. The general role of data journalists is to create data-backed content that sheds light on facts, interesting trends, and trivia. HubSpot Research. Google Trends.

Paid Search Agency 47

Paid Search Agency Storytelling Terms and Conditions Advertising Agencies 47

Directive Agency

AUGUST 18, 2017

Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. per month , but sample searches can be completed and portions of the data may be viewed before you start paying in full. SpyFu will allow you to enter in any website and see the most profitable keywords they’re showing up for in Google.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

Convert

JANUARY 31, 2022

So, they decided to run a multivariate test for a sample of 4000 page views. They found that although people were interested in their products, not many were completing their purchases. HubSpot: Site Search Feature. HubSpot ran an A/B/n test to see what will get people to engage more with their site search tool.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JANUARY 30, 2015

to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. A frequency distribution displays the number of data points that fall within specified ranges in a sample. Conditional formatting is useful to identify trends or points of interest in a data set. Watch the video.

Correlation 28

Correlation Verticals Salesforce.com Sample 28

Optinmonster

NOVEMBER 15, 2022

For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. Mayi Carles sells these attractive planners, but they could just as easily give away a digital sample as a lead magnet to whet your appetite for more. HubSpot has a useful blog topic generator on its site. Worksheet/Workbook.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hubspot

AUGUST 7, 2012

As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book. One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare."

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Hubspot

OCTOBER 10, 2014

Some Statistics You Better Pay Attention To. Based on the simple inflation calculator provided by the US Bureau of Labor Statistics, that would be $1450 a year for 2014. ( ” If you study the preceding statistics, it points to one truth: lackluster technical skills don’t cause most failures. Sample Job Ad.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Hubspot

SEPTEMBER 7, 2016

Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Consider this: 78% of consumers believe that organizations providing custom content are interested in building good relationships with them.

Lead Ranking 28

Lead Ranking Lead Scoring Sales Qualified Leads Landing Pages 28