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What is predictive analytics?

Martech

A simple example is using historic product interest among a group of customers to predict future product interest. These models identify “outliers” in the data sample. Software review site G2 identifies more than 200 of them. Google Analytics 4. Outliers models. Predictive personalization.

Analytics 104
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The B2B marketing ironies of our time

Biznology

Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

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How to Create Interactive Tools That Captivate Your Audience

Contently

Since you’re interested in testing the load time of your web pages, you Google “test page load time.” HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. AccuRanker’s Google Grump. million backlinks alone.

Tools 166
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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. best help desk software” or “best live chat software”). How HubSpot Measures Surround Sound Results. What is the surround sound strategy?

SERP 80
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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Software has eaten the world, as Marc Andreessen predicted eight years ago. This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. Made by HubSpot. Growth in App Partners and App Adoption.

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Software: 28%. From a sample of over 2.6