Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Google knows what you're doing, and will let you do it! Google also clearly states that it uses ccTLD to determine country targeting.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

EveryoneSocial

NOVEMBER 16, 2022

Here’s a sample of some data around the value of employees on social media. HubSpot ) Companies with a successful employee advocacy program are 58% more likely to attract — and 20% more likely to retain — top talent. People will go to the company website directly or search on Google because of the strong organic LinkedIn content.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Hubspot

FEBRUARY 10, 2020

Event invitation emails are helpful because they inspire interest for the event, makes emails personalized, streamlines the process of messaging. Where: HubSpot. Refer to the image above and how it uses circles and cylinders to fill negative space in an interesting way. How to Write an Email Invitation For an Event.

Template 93

Template Budget Programs Click Rate Marketing Management 93

ClearVoice

MARCH 9, 2020

At a deeper glance, HubSpot defines the customer journey, also known as a buyer’s journey, as “the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.” Here’s a sampling. Most funnels will include three to six of these stages: Awareness.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Hubspot

JUNE 5, 2018

Names are one of the hardest things to remember -- because, let’s be honest, people aren’t that interested in them. This HubSpot mention feels natural because the recipient knows an employee who works there -- so if your prospect has a connection to a coworker, feel free to drop your company’s name. My name is … ”. Best, Billy.

Outreach 101

Outreach Urgency Marketing Adwords Stats 101

Hubspot

FEBRUARY 9, 2016

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. There's been a lot of conflicting advice out there, including the idea that Schema.org data was the reason behind Google displaying this data.

Features 28

Features Google CTR SERP 28

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

NuSpark Consulting

NOVEMBER 16, 2016

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings. Distribution Rules Supreme.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

SmartBug Media

FEBRUARY 7, 2019

According to HubSpot , an elevator pitch is a “30-second memorable description of what you do and/or what you sell. Spark excitement with an interesting fact or story that relates to the business and customer. But let’s start at the beginning and go over what an elevator pitch is and why you need one.

Enterprise Management 80

Enterprise Management Companies Work Management Startups 80

SmartBug Media

OCTOBER 10, 2019

A sample inbound marketing agency toolkit: Digital advertising. Software in a marketing agency’s toolkit: HubSpot (is the agency a HubSpot-certified partner?). Google Analytics. Google Ads. What do the company’s reviews on sources such as Facebook or Google look like? Social media. Marketing automation.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

Hubspot

AUGUST 21, 2023

I know it can be tough to get the students attentive and interested. I work with companies like Facebook and Google to help promote their college recruitment events." Sample Business Introduction Letter to Prospective Clients Here are several examples that can inspire your own prospecting techniques. Push your value proposition.

Template 69

Template Work Management Case Studies Case Study 69

KEO Marketing

JULY 20, 2017

Sample Outbound ABM Journey. According to HubSpot, companies that blog are 13x more likely to experience a positive return on their investment. Inbound marketing will educate people who are looking for what you provide and get them interested in your products and services. LinkedIn posts.

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48

Hubspot

DECEMBER 17, 2018

As for the relatively high awareness of smart speakers, that could be explained the launch of a few high-profile smart speakers this year, including the Google Home Hub and Facebook Portal -- both of which have been advertised during primetime television and sometimes featured celebrities. Featured image credit: Google. Stay tuned.

Marketing AI 72

Marketing AI Trends Mobile Advertising Lead Scoring 72

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Your content isn’t in the ideal format Google is prioritizing. Don’t believe me? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

AUGUST 12, 2020

Essentially, with inbound you are attracting interested customers by providing incomparable value. You can use the Prospects tool in HubSpot CRM to identify these companies. In all cases, enrich your identified leads with information about the buyer’s interests and demographics. Define your "Connect" process.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint? Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

JULY 9, 2018

Source: Google. I think this is an example of Twitter listening to its users and trying to do the best thing for them," says HubSpot CMO Kipp Bodnar. Kipp Bodnar, HubSpot CMO. What's particularly interesting, however, was the response we received to a follow-up survey. Twitter is trying to grow better.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

Lake One

JANUARY 4, 2021

This led them to partner with Lake One and ultimately selecting HubSpot for both sales (CRM) and marketing ( Marketing Automation ). When it came to training the broader team of people using HubSpot, Helke outlines how they slowly waded in. Sample Dashboard courtesy of HubSpot. Source: Google. Data drives action.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. When Google takes away this intelligence, an inbound marketer's job becomes dramatically more difficult.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Is Google Analytics free? Three header modules.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

OCTOBER 24, 2018

More broadly, your customers are pet owners but they have a specialized interest (or need) -- cat sweaters. Reflect on your passions and interests. Reflect on your passions and interests. Take some time to reflect on your areas of interest as potential niche market ideas. Google Trends. Google Keyword Planner.

Process 82

Process Business Paid Search Agency Class 82

Hubspot

AUGUST 31, 2018

But with an RFQ, you’re only receiving the quote itself for the service or products you’re interested in purchasing. Out of the stack of bidders, you’ll want to narrow this down to a handful of your top three, five, or 10 favorites to consider, depending on how many you receive or are interested in. RFP Sample Template.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Mailmunch

MAY 4, 2021

and psychographic features (interests, preferences, hobbies, fears, etc.). . Although it might work sometimes (as in when you’re targeting keywords they’re not interested in), it’s a good idea to avoid reaching out to your competitors. You pitch them an interesting topic and if they like it, they’ll schedule it.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. I worked a maximum of 10 hours a week. No big deal.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

JULY 26, 2018

The first time I truly took an interest in augmented reality was when I almost died from it. You put the googles on, you press “play”, and you explore the inner jungles of Africa while firmly planted in your office chair. Okay, no -- that might be dramatic. Let’s just say it felt like a near-death experience. Image courtesy of Amazon.

Amazon 63

Amazon Sample Storytelling Case Study 63

Mailmunch

APRIL 6, 2021

Very interesting numbers, aren’t they? Google search loves video content! Such rewards may include cashback schemes, extra discounts, gift coupons, third-party vouchers and even free samples of upcoming products. Of several major entities, HubSpot , JustFab and The Guardian online are great examples. Implementation.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Hubspot

JULY 17, 2017

Another way to “eliminate the barriers between the brand and its customers and an invitation to step in and sample,” says Chambers. Google Trader Joe’s. You’ll find their website and a Google+ page with one whole follower. Video can be a powerful way to build your audience and bring interest to your marketing efforts.

Marketing Budget 77

Marketing Budget Word of Mouth Brand Identity Branding 77

Hubspot

JANUARY 14, 2015

What Does Google Think? Google very clearly states that they use ccTLD to determine country targeting. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. We created two nearly identical surveys: one targeted to a representative sample in the U.S. What Do Users Think?

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

DECEMBER 19, 2019

They’re interested in working with you. Consider building your proposal in Google Docs or a similar word processor in which your client can collaborate and leave comments or suggestions. Sample Consulting Proposal. You’ve just wrapped up a call with a prospective consulting client. Congratulations!

Consulting 69

Consulting Template Marketing Proposals Deliverability 69

Hubspot

JUNE 29, 2018

When you haven’t been given the hiring manager’s contact information, it can be tempting to bypass your point of contact and look them up on LinkedIn or Google their email address, but this is a mistake, Pritchard says: “They may not feel too comfortable with you contacting them using a number/email they didn’t provide you with.”.

Sample 72

Sample Contacts Positioning Demand 72

Trade Press Services Newsletter

MAY 4, 2023

No matter what subject you are interested in, it’s almost guaranteed LinkedIn Learning has a course on it. The cost: Some LinkedIn Learning courses can be accessed for free, and the platform offers course samples where possible. So far, more than 200,000 professionals have advanced their careers with HubSpot Academy.

Paid Content 130

Paid Content Education Marketing Automation Services Cost 130

Hubspot

MAY 16, 2017

For example, an intent-based email would be sent to a prospect as soon as they show interest in a relevant topic, and the email would reference the prospect's interest and provide relevant content. Intent data is generated from actions that tells you what a potential buyer is interested in. What is Intent Data?

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Hubspot

JULY 31, 2018

More than 2,500 users said they were interested in attending, and over 600 RSVP'd "yes.". As for the content of these ads, Facebook has released a small sample. Source: Google. Facebook says it plans to inform these users of what it has discovered this afternoon. Source: Facebook.

Facebook 47

Facebook Campaigns Paper Paid Search Agency 47

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. Main Call-to-Action Link.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28