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How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). 3) Video Platforms. Do you agree?

The 14 Best Content Planning and Research Tools


Google Review Count: 1,190,000. Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. HubSpot.

How to Optimize Your Content for Google's Featured Snippet Box


In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. So to give you an example, let's say you rank #1 (the first post below the snippet) on page one of Google for a keyword that's searched for 10,000 times. What's a Featured Snippet?

The Five Best Infographic Creation Tools and Services


Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. But more often, blog posts, reports, and presentations that are heavy on numbers (provided the underlying information is actually interesting and informative) become prime candidates for repurposing as infographics. Google Review Count:  3,600,000.

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How Long Does it Take to Get Results from Content Marketing?


If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings. Now, however, Google is smarter. “ Marketing is impatient. Be patient.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

Lesson for brands: Find the intersection of your brand purpose and the topics your audience is interested in. Lesson for brands: Tell stories about the people and the human connection behind the things that interest us. Hubspot. Hubspot has been a shining example of content marketing almost from the very beginning. Now I know there are more great examples out there. So

11 Examples of Facebook Ads That Actually Work (And Why)


Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. Nature Box is asking you to try its free sample.

10 Excel Tricks Every Marketer Should Know


frequency distribution displays the number of data points that fall within specified ranges in a sample. Regression analysis is a statistical process that compares the relationship between different variables in a sample. Conditional formatting is useful to identify trends or points of interest in a data set. Google, Hubspot, Watch the video.

Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]


Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. Google ostensibly made this change to provide additional privacy to its users; however, this is also at the very dear cost to many marketers of understanding how their visitors are finding their website. Connect with HubSpot

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. hubspot," "click here," etc.). The number of words in the title.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Interesting visuals. ttsZQ71Ixx — HubSpot (@HubSpot).

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. When the marketing team starts to grow, who leads content marketing gets more interesting.

Marketing in 2015: Not for the Faint of Heart


Instead, create interest for your brand, through online and offline influencers and media. We can deliver compelling messages with pinpoint accuracy, with tools like HubSpot CRM letting you personalize content based on country, device, even entry channel. Keep up on developments at Search Engine Land , Google Inside Search blog or Moz’s Whiteboard Friday. You aren’t crazy.

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites


Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. Ideas and arguements should be backed up by evidence, whether it's in the form of supporting research, relevant examples, or interesting data. Want to contribute to HubSpot's blog?

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Digital Does Not Mean "Just Build a Website"


Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products.

Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views


Google has likely already indexed the existing resource well. Are there any brands, blogs, or influencers you know that would genuinely find this piece of content interesting? In your reach out message, be sure to show genuine interest in them, make your ask very clear, and provide them with sample copy they’ll be able to copy/paste. 6) Stay current. The result?

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Discover Where Your Competitors Are Beating You Online


Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Consider this: 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. 5. Every company has competitors. Why is this so important?


7 Tips for Finding and Managing Amazing Freelancers


simply shot her an email to see if she’d be interested. You can also browse freelancers based on their areas of interest on places like Behance , Elance, and HubSpot''s partner directory. recommend making a Google Doc to keep all this knowledge organized and easily sharable. This is what HubSpot''s style guide looks like.). And absolutely worth the money.

Using Content Marketing in the Professional Services Industry


In both cases of communication (client or referral partner), the main goal is to advocate that you have the audience’s best interests at heart. You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. They’ll also help differentiate you and keep your content interesting. First Up: Who Are You Attracting? presidential election.

How to Take Vacation Without Sabotaging Your Sales Team


Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. After all, Google doesn''t take holidays! Other times, it''s the exact opposite -- you feel energized and ready to take on the world.

The Social Media Publishing Schedule Every Marketer Needs [Template]


Oh and you're giving Google+ a shot, too. Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+. Google+ Updates.

The Essential Best Practices to Successfully Prospect Inbound Leads


Keys to Successful Inbound Lead Prospecting. I’d like to share four tactics we use at HubSpot to successfully prospect inbound leads , because these leads present a big opportunity. The buyer’s specific interests and context is the right starting point -- not the generic elevator pitch. 1) Do Your Research. Did they find you from a Google search? Another cold call ? Really?".

How to Write a Press Release in 4 Easy Steps [+Examples]


Make their interests your top consideration. Keep it short, concise, factual, objective, and interesting. Keep your lead relevant, interesting, and brief. Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Sample Press Releases by Industries.

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Data Journalism: A Simple Guide for Marketers


The general role of data journalists is to create data-backed content that sheds light on facts, interesting trends, and trivia. As you scroll down and click on each, a sample music plays. HubSpot Research. Google Trends. For as long as we can remember, newsrooms have used data to support their stories. In fact, you're the right place. What is Data Journalism? UNdata.

The 3 Most Important Aspects of Inbound Marketing

The Forward Observer

Getting found online starts long before someone does a Google search. Blogging – This is where you create blog articles that interest your prospective audience (tip: talk about how to solve their problems, not about your company ). If you’ve ever shopped at a Costco or other warehouse type club, you may have noticed that they offer delicious samples of food. competitive)?

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate


Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot blog's editorial strategy. Our Metrics. FAQs] ). Methodology.

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Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign


These are your enthusiastic stakeholders and most interested campaign supporters! 2) Develop toolkits for fans to grab and use. Create a list and develop downloadable toolkits, sample tweets, shareable logos, and other information for them to grab and use. 3) Prioritize logo and image sharing. In a previous post, we shared 12 notable highlights from this year''s Giving Tuesday.

15 Important Ways to Use Case Studies in Your Marketing


Get Inspired: Google’s Think With Google is an example of a really well structured case study page. At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. Put together a few slides on the highlights of the case study to stir people’s interest, and then make them available to your sales and customer-facing teams.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


Ideally, candidates will meet these requirements and have prior experience or interest in your industry. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer

5 Smart Tips for B2B Content Marketing

Social Media B2B

So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. Kramer added that Google views LinkedIn as very credible – don’t disregard its power. 4. Here’s a sample for you to explore: Free tools to evaluate your website: HubSpot’s Grader , , HubShout. Paid tools inbound marketing tools: HubSpot and Moz.

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Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)


To grow a relevant and productive following on Twitter, Rich Brooks recommends avoiding shady tactics and shows how to do it right, starting with creating a strong profile (including your real face, detailed bio and physical location) and using third-party tools and directories to find interesting people to follow, and progressing through promoting your Twitter account through other channels (your website, email signature, etc.). These Twitter users are active sharers — spreading ideas, offers, and messages among their own followers and people aligned with their interest graph.

32 White Hat Ways to Build Inbound Links


Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. If you are the first blogger to comment on a news event, you'll rise to the top of the SERPs due to the freshness component of Google's algorithm , and others will link to your content in their own accounts of the story. 18) Write a press release about interesting company news. will link to it.

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15 Things People Absolutely Hate About Your Website


Let's play a translation game using HubSpot's 'About Us' page copy. HubSpot assists organizations across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people can actually love.

How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent


Step 3: Review resumes with Google by your side. When you find one the piques your interest, open your browser to get more of the story. This step won't suck up much of your time, and it can be really helpful in determining the candidate's interest in the roll. You could also provide sample landing pages and ask for suggested edits. Job interest. Our advice?

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Quick Wins to Help Your School's Website Convert Better


First, Google keeps getting better at understanding how people actually talk. This type of content includes your program descriptions, sample syllabi, employment outlook for certain professions. Information that interests them and starts to establish your school as a trusted authority. HubSpot users do this with "smart content.". But it's a two-way street. Of course not.

A Year in Review: The Biggest Social Media Updates of 2013


Conversely, hashtags allow marketers to better understand the entire conversation about a topic, which can help them create content that really resonates with those interested. A win-win, if you ask us. 3) Facebook updated its News Feed algorithm with a new 20% rule. The 2 Most Important Google+ Updates of 2013. 1) Google+ got an updated look and feel. Pin ‘em! Ebooks?

Which Links in Your Email Marketing Get the Most Clicks?


To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. In that way, you can identify the content your recipients are most interested in.

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7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book. It's not only important that the information you're presenting be interesting; the quality of your slideshow's visuals needs to also match the quality of the information presented.

Marketing Automation Catching On Fire

The Effective Marketer

Interesting to note that the majority of the players only came to existence not even 5 years ago. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years. The Marketing Sherpa data is based on a sample of 300 CMOs. Nice post!