Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint? Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Mailmunch

MAY 4, 2021

and psychographic features (interests, preferences, hobbies, fears, etc.). . Although it might work sometimes (as in when you’re targeting keywords they’re not interested in), it’s a good idea to avoid reaching out to your competitors. You pitch them an interesting topic and if they like it, they’ll schedule it.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

AUGUST 12, 2020

Essentially, with inbound you are attracting interested customers by providing incomparable value. You can use the Prospects tool in HubSpot CRM to identify these companies. In all cases, enrich your identified leads with information about the buyer’s interests and demographics. Define your "Connect" process.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. When Google takes away this intelligence, an inbound marketer's job becomes dramatically more difficult.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Is Google Analytics free? Three header modules.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

JULY 31, 2018

More than 2,500 users said they were interested in attending, and over 600 RSVP'd "yes.". The most recent ad was created in June 2018 (and the first, the company says, in April 2017 -- the same month Facebook published a white paper on the potential misuse of its platform. Source: Google. Source: Facebook.

Facebook 47

Facebook Campaigns Paper Paid Search Agency 47

Hubspot

JUNE 29, 2018

When you haven’t been given the hiring manager’s contact information, it can be tempting to bypass your point of contact and look them up on LinkedIn or Google their email address, but this is a mistake, Pritchard says: “They may not feel too comfortable with you contacting them using a number/email they didn’t provide you with.”.

Sample 72

Sample Contacts Positioning Demand 72

ClearVoice

MARCH 26, 2020

Embracing the need for assistance takes our efforts from good to grand by aligning with others who have our same interests at heart. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. ” — HubSpot. Web page optimization. 2,500 words].

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

SEPTEMBER 28, 2015

It's a good look for them to publish a diversity of voices and opinions on their site -- not to mention more articles means more indexed pages, which can be a boon for a site's SEO. Before you submit anything, remember to spend time reading through the site to get a good idea of the topics and formats they like to publish. 2) HBR.org.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Hubspot

MARCH 8, 2016

First, Google keeps getting better at understanding how people actually talk. This type of content includes your program descriptions, sample syllabi, employment outlook for certain professions. Information that interests them and starts to establish your school as a trusted authority. Quick Wins for High Return.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

MARCH 13, 2012

That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. Then your strategy should probably involve creating content that allows you to work in that keyword ( and an inbound link, but we'll get to that later) and getting published on blogs that cater to and already rank for that topic.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Marketing Insider Group

MARCH 7, 2021

Flipboard curates and showcases content from various trusted sources and websites based on the topics of interest you follow. Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

MAY 3, 2016

Many traditional publishers have prematurely thrown in the towel on digital. “I Many publishers view digital as a technical problem to solve. Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ).

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Hubspot

SEPTEMBER 24, 2014

Either they''re not inherently talented as writers, or they''re just not interested in doing it -- whether due to resource constraints or a lack of inclination toward the written word. Prioritize and review applications & writing samples. Google them. Finally, ask for an original writing sample. That''s totally fine.

Sample 28

Sample Copywriting Work Management Curation 28

Hubspot

JUNE 24, 2014

Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. After all, Google doesn''t take holidays!

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Marketing Insider Group

DECEMBER 7, 2020

HubSpot – HubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website. The average article published received just 11 social engagements. CRM Company Backlink Analysis.

Top of Funnel 281

Top of Funnel Work Management Analysis Marketing Management 281

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

JANUARY 1, 2015

If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. Without reviewing the primary data yourself, you’ll never know if the methods were flawed, the sample size too small, or the questionnaire biased. Always use the most recently published version of the data available.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Webbiquity

MARCH 23, 2017

Content Publishing Tools. Google Review Count: 391. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hubspot

MAY 3, 2012

Rebecca Corliss has been the point-person at HubSpot to harness the power of the intern since she started our internship program that now extends across all departments in our company. “I wanted all marketing interns to have consistent training and mentoring during their time at HubSpot. Where on earth do you find interns?

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Webbiquity

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Google Review Count: 436. Google Review Count: 432. Sample review: “Grow and manage your following using Tweepi.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

JANUARY 14, 2013

Ideally, candidates will meet these requirements and have prior experience or interest in your industry. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right? So, how important are online reviews to consumers?

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

JANUARY 18, 2012

It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

DECEMBER 12, 2011

Blog - A part of your website where you should regularly publish content (e.g. Having links to your site in social bookmarking sites is a sign to crawlers that your website content is interesting to people. This is often displayed on search engine results pages below the page title as a sample of the content on the page.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

JANUARY 15, 2015

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. At HubSpot, we call this "smart content.". Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it. 2) Put case studies on your home page.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. And believe me—some of these folks needed QUITE a bit of convincing to spill their most useful and interesting ideas. Start an Interesting Side Project.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

MAY 3, 2018

Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Check out HubSpot Academy's free content marketing training resource page. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 13, 2012

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Tip: If you're just looking to get quick insights, Google has just launched a tool called Consumer Surveys that lets you ask a question and get aggregated responses and accompanying data for $0.10 per response.).

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

JUNE 5, 2013

Many blogs will tell you on their guest blogging page exactly who to contact (to find out if they have one, try doing a Google site search for something like "guest blogging, company"). After all, Google is just a few clicks away! Instead : Your pitch is a writing sample in and of itself. 3) Don’t introduce yourself.

Template 28

Template Blogger Keywords Social Media 28

Marketing Insider Group

SEPTEMBER 3, 2014

We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. The site provides an amazing customer experience, publishes great content every single day. I love their mission statement: GE Reports is a daily, award-winning online magazine published by GE.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Hubspot

JULY 27, 2018

I was a freelancer before joining HubSpot — AKA the best career decision I’ve ever made. The information and recommendations in this article were collected from real freelancers across the world (including some from HubSpot employees who previously freelanced). And these questions are the ones we’ll answer in this guide.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Goodish Agency

MARCH 18, 2021

In fact, this is made abundantly clear by simply googling terms like “ go-to-market strategies ” or just “ market strategy ”. You can either be the one that starts interesting conversations, telling a story about whatever & then chat with them about that topic (in the comments) – see any successful Youtuber, Twitch streamer etc.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

Engagio

APRIL 8, 2019

It should have been the most exciting meeting of the week, a chance to explore ideas and think about exciting new stories that we could publish on our blog. Shortly after that, we called the CIO of Hubspot, Jim O’Neill. Data-Driven Sales ended up being one of the most popular books in the industry the year that we published it.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Lead Ranking Content 97

Hubspot

FEBRUARY 20, 2020

Ultimately, it's more important than ever to be intentional about your website and the content you publish. At Sales Hacker, we had an aggressive publishing schedule, with 4-5 new blog posts going live each week. If you have an audience of any size, that probably means you also have a library of published content.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

MARCH 8, 2018

When Backlinko released its analysis of 10,000 Google Home voice queries -- we were fascinated. And when it comes to the future of SEO, I believe that voice search will only continue to play a fundamental role in how we not only seek and consume information, but also, how Google ranks and surfaces it. >" src="[link]. HTTPS and SSL.

Optimization 76

Optimization SERP Domain Lead Scoring 76