Remove interests psychographic
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Here’s How Your Content Team Should Do Link Building Email Outreach 

Mailmunch

and psychographic features (interests, preferences, hobbies, fears, etc.). . Although it might work sometimes (as in when you’re targeting keywords they’re not interested in), it’s a good idea to avoid reaching out to your competitors. You pitch them an interesting topic and if they like it, they’ll schedule it.

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Is Social Media Important for B2B Demand Generation?

Directive Agency

You can now go beyond Interests and Behavioral Targeting in Facebook and instead go after companies, titles, industries, verticals, and more. If you already have name accounts or contacts in your (HubSpot, SalesForce, Marketo, etc) why not increase your marketing touches with them at scale? Short Timeline + Small budget. Industries.

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Digital Does Not Mean "Just Build a Website"

Hubspot

Digital Is Not a Technical Challenge; It Is a Psychographic Challenge. Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). You can use Google Analytics to measure bounce rate if you are not doing so already.

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An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Demographic and psychographic information. The big guns -- and even smaller companies -- certainly use the two-way mirror approach, but consider that we also have this amazing thing called the internet.