Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
Hubspot
NOVEMBER 16, 2011
Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.
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