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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Let’s get cooking.

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4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

Hubspot

From there, you'll have the ability to introduce fellow group members to interesting and helpful blog posts , ebooks, and webinars on your site, and convert appropriate group member prospects into leads! Collect Insights for Generating Leads Outside of LinkedIn. Connect with HubSpot : Better Target Your LinkedIn Ads.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. In Lead-Gen Content. 13) Include case studies in your lead gen efforts.

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B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. It’s important that you know the difference between demand generation and lead generation before we get started.

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Actually Accurate Analytics - Whiteboard Friday

Moz

Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. So you can do this with your unique Google Analytics identifier. ? ?. Site Speed Sample Rate. The first one is the Site Speed Sample Rate.

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. What is demand generation? . Metrics and KPIs . Prospects.

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7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare."

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