Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Sam Hurley.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Outgrow

MARCH 11, 2020

If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. Here are some of the top paid marketing channels for your SaaS business: Paid Search. Video Promotion. Here are some video promotion ideas: 1.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Outgrow

JUNE 26, 2022

The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google but also sites like YouTube, Amazon & more. With HubSpot’s marketing platform, users have access to a wide variety of informative and educational content about inbound marketing. .

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MAY 19, 2013

While all these new features are exciting for inbound marketers, we also worry that social media may lose the personal touch it had in its younger years. How will these new social media changes affect how marketers connect with people? YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Well, wonder no more.

Youtube 28

Youtube Video Marketing Advertising Agencies Mobile Advertising 28

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Internet Marketing Strategies. SEO: Brian Dean’s YouTube strategy. Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. SocialRank.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

JUNE 9, 2013

You''re already aware that content plays a huge role in today''s world of inbound marketing. Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. You''re smart.

Paid Search Agency 28

Paid Search Agency Twitter Adwords Advertising Agencies 28

Hubspot

OCTOBER 14, 2012

These are all great questions to contemplate as you read these top 5 marketing stories of the week. As Google Rolls Out Update to Its Page Layout Algorithm, From Search Engine Land. Google just rolled out another algorithm update. In fact, this is Google's fourth update in two weeks. So, are you an agile marketer?

Youtube 28

Youtube Google Paid Search Agency Lead Scoring 28

Hubspot

MAY 14, 2019

Guerrilla marketing is placing bold, clever brand activations in high-traffic physical locations to reach audiences in a creative and cost-effective way, grow brand awareness, and spread the word about your brand. Inbound Marketing. Partner Marketing. Personalized Marketing. Social Media Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. Because without inbound marketing strategies in place, there can be no effective use of native advertising. DVRs, ad blockers, etc.)

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Exo B2B

MARCH 16, 2017

There are hundreds of international or USA rankings listed in Google alone. Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Twitter account: @MichelleBlanc Website / blog: [link] Senior Partner Analyweb inc.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Hubspot

APRIL 17, 2020

Or, perhaps it's famous chef Gordon Ramsay , with a new YouTube tutorial on how to make Holiday-themed classics — complete with expert tips — which persuades you to Google his corresponding cookbooks for more insight on how to cook like a pro. When you use attraction marketing, you have to pick the right channel for your messaging.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

Hubspot

DECEMBER 9, 2010

Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

B2B Marketing Insights - WE

JUNE 29, 2018

Do a quick Google image search to make sure nothing comes up that looks the same as the logo you want. Google won’t like it if you don’t. SSLs are free nowadays (and having one will make Google smile!). A few examples are Google My Business, Yelp & TripAdvisor. Avoid clichés. That’s just bad juju. Add an SSL.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

MAY 5, 2010

Tweets about this, tweets about that, tweets about just about everything are available on Twitter. But wait, if you can embed a YouTube video on a page then why not a tweet? Twitter has solved the problem of copying and pasting pictures of tweets by launching a tool to actually embed tweets on a page. Connect with HubSpot :

Twitter 28

Twitter Tools PR Buzz 28

Hubspot

MARCH 2, 2012

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.

Youtube 28

Youtube Search Marketing Optimization SEO 28

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). But it can be so much more to marketers. 10 Helpful Marketing Uses of RSS Feeds. Monitor Twitter for mentions of your company and industry-related terms. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

APRIL 14, 2013

One major online platform in particular may have recently created the Holy Grail for mobile marketing. Read on to learn more, and find out what other inbound marketing stories may have flown under your radar this week. Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Facebook Mobile Advertising 28

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Hubspot

OCTOBER 22, 2010

bit.ly - Twitter is considered a microblog. What if your URL has more than 140 characters and you want to share it via Twitter? Jing can also be utilized to share content via email, IM, Twitter or your blog. As Google defines it, it is a visualization of browser window sizes. Check Out HubSpot's Online Marketing Tools!

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.

Social Media 28

Social Media Statistics Social Marketing Media 28

Hubspot

MAY 24, 2011

In the meantime, let's take a look at the Dowd Restoration, a company that is kicking butt at inbound marketing, and dig into what they are doing right and what they could be doing better. They have an informative website and an active social media presense with over 14,000 followers on Twitter! Connect with HubSpot :

Marketing Websites 28

Marketing Websites Inbound Marketing Marketing Analytics Tools Twitter 28

Hubspot

NOVEMBER 8, 2010

Here are 3 ways eCommerce businesses can listen through social media to better position and market their products. Twitter Advanced Search. Within Twitter’s advanced search you can sift through conversations based on keywords. Google Alerts. YouTube Reviews. Free Download: Ecommerce Marketing eBook.

eCommerce 28

eCommerce Social Media Media Inbound Marketing 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 20, 2011

Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Learning from the gang of four (Amazon, Apple, Facebook, and Google). Check out other episodes of Inbound Now. An example of this is Twitter and TweetDeck. Platforms and Planks.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Vidyard

DECEMBER 17, 2020

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Twitter Video Statistics 3.5 YouTube Statistics 3.7 Video and CRM tools were the number one and two enablers of success ( HubSpot, 2020 ). hours ( Hubspot, 2020 ). Video Publishing and Production 2.3

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Their favorite video content marketing has a 60% returning customer rate. Optinmonster).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. Write more about Twitter for marketing! So taunting.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

MAY 29, 2013

Below that, I''ve also pulled out some key findings that I thought marketers might be particularly interested in. Interesting Insights for Inbound Marketers. 5) Google+ is doing better than you think. It’s now the #4 social media site, behind Facebook, YouTube and Twitter. And it’s closing in on Twitter.

Internet Marketing 28

Internet Marketing Marketing Report Trends Paid Search Agency 28