Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. Because without inbound marketing strategies in place, there can be no effective use of native advertising. Google made the process even easier.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Inbound Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2009

Quality varies: [link] Can you recommend other resources for free marketing knowledge? This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Hubspot

APRIL 3, 2014

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day.

Twitter 28

Twitter Curation Inbound Marketing Social Media 28

Hubspot

OCTOBER 6, 2016

According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads. Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. 3) Webinars. 4) Paid Online Marketing.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

JUNE 15, 2010

In an effort to bring more context to tweets and expand upon its location-based functionality , Twitter introduced Twitter Places yesterday , which allows users to associate tweets with specific places, and gives each place a dedicated Twitter page. For help, visit the Twitter Help Center.). The Meaning for Marketers.

Twitter 28

Twitter API PR Tagging 28

Hubspot

MAY 5, 2010

Tweets about this, tweets about that, tweets about just about everything are available on Twitter. Twitter has solved the problem of copying and pasting pictures of tweets by launching a tool to actually embed tweets on a page. Below are examples of 1) screenshot of Twitter status, and 2) embedded Twitter status.

Twitter 28

Twitter Tools PR Buzz 28

Hubspot

JUNE 2, 2011

For Twitter, the social site famous for its 140-character limit, the adage, "a picture is worth a thousand words" is now even more powerful. Yesterday, Twitter announced it will start rolling out a new version of its search functionality, complete with photo and video results. Key Improvements to Twitter Search.

Twitter 28

Twitter Video Marketing PR Mobile Marketing 28

Hubspot

APRIL 5, 2011

Twitter Search has long been an important tool for marketers. Today, Twitter rolled out updates to its search platform that make the tool better for People discovery. This new update to the Twitter Search interface recommends people to follow based on a keyword phrase.

Twitter 28

Twitter Search Marketing PageRank Advertising Agencies 28

Hubspot

DECEMBER 2, 2010

Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics.

Twitter 28

Twitter PR Inbound Marketing Webinar Metrics 28

The Effective Marketer

JUNE 13, 2009

There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

APRIL 17, 2020

Or, perhaps it's famous chef Gordon Ramsay , with a new YouTube tutorial on how to make Holiday-themed classics — complete with expert tips — which persuades you to Google his corresponding cookbooks for more insight on how to cook like a pro. Now, let's dive into some best practices for using attraction marketing as a marketing method.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

Parse.ly

OCTOBER 22, 2019

The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: ‘Inbound marketing’ is a business term for creating and distributing content to get people to come to you, something all content creators do. Kathleen Booth provides one in her 100th episode of Inbound Marketing.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Hubspot

SEPTEMBER 20, 2011

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. But how can you keep the relationship with your Twitter followers fresh? Twitter Tools.

Twitter 28

Twitter Communities FAQ Marketing Analytics Tools 28

Hubspot

OCTOBER 13, 2010

In an interview earlier this week with The New York Times , Twitter’s CEO Dick Costolo announced that Twitter "would offer a self-serve tool for local businesses to buy Twitter ads and is working on ways to deliver those ads based on location” starting next year.

Twitter 28

Twitter Advertisements Advertising Mobile Advertising 28

Hubspot

JUNE 7, 2010

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. You can follow him on Twitter and on his blog. But what if you do not have many followers on Twitter or Facebook Fans? Here is how we did it.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

The Effective Marketer

SEPTEMBER 23, 2009

An advisory firm that focuses on linking marketing to financials, they have great stuff when it comes to marketing ROI and on marketing measurement. And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars.

Training 100

Training Planning Work Management Marketing Management 100

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

MAY 21, 2010

We previously told you that you have to search Google like a pro. Today it's Twitter's turn. Twitter Search can be a powerful tool for helping to achieve many daily Twitter-related tasks, such as monitoring your company and industry; finding new people to follow and attracting new followers. Do people like our company?

Twitter 28

Twitter Tips RSS PR 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

FEBRUARY 23, 2011

It was an incredible line-up of speakers (aside from myself, of course) including Brian Simpson from Vikram Chatwal Hotels and formerly of Roger Smith Hotel aka New York City's "Twitter hotel.". What were the results: Roger Smith Hotel saw a 36% increase in event revenue and, well, became lovingly known as New York City's "Twitter Hotel."

Inbound Marketing 28

Inbound Marketing Webinar Metrics Case Studies Communities 28

Hubspot

OCTOBER 16, 2012

Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. So, how do you make your webinars stand out and provide true value to participants? The same goes for webinars.

Webinar Metrics 28

Webinar Metrics Peer-to-peer Planning Advertising Agencies 28

Hubspot

MAY 3, 2010

Late last year, Google launched real-time search into its algorithm. When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). What do they like?

Social Media 28

Social Media Google Media SERP 28

Hubspot

AUGUST 29, 2013

My name is Dan, and I’m addicted to inbound marketing. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Anyway, back to my inbound addiction.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

JULY 21, 2011

Inbound marketing isn’t a straight line, in which point A symbolizes a visitor coming to your site and point B translates into a purchase. It’s a question we encounter often, so we wanted to address it in a webinar dedicated to balancing the customer power shift. Connect with HubSpot : How do you adapt to it?

Salesforce.com 28

Salesforce.com Multi-Channel Hubspot Webinar Metrics 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Their favorite video content marketing has a 60% returning customer rate. Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

NOVEMBER 2, 2010

To help marketers take advantage of this fundamental change in business communication, David introduced some groundbreaking research from his new book, " Real-Time Marketing & PR.". They are constantly invited to focus on the tools—whether that is Facebook, Twitter or FourSquare. How would HubSpot react to news?

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60