SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. The site gets dropped once Google surmises the site’s owner may be trying to “game the system.”. What does Google say about Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Martech Advisor

JANUARY 24, 2020

Considering the factors that demand a marketer’s attention, we’ve compiled a list of twenty online courses and certifications that cover various areas of content marketing to help you win at your content efforts in 2020. Content Marketing Course - HubSpot. The Social Media Certification - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Internet Marketing Strategies. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Facebook Insights.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 3, 2014

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day.

Twitter 28

Twitter Curation Inbound Marketing Social Media 28

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. Incidentally, it also led to nefarious practices of keyword stuffing, link planting, and more than a little gaming of the Google system). Mobile Search Will Continue to Rise. Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

OCTOBER 13, 2013

Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Blog SEO for the Modern Marketer: How to Optimize Your Posts.

Lead Gen 28

Lead Gen Hubspot SEO Leads 28

Hubspot

OCTOBER 13, 2013

Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Blog SEO for the Modern Marketer: How to Optimize Your Posts.

Lead Gen 28

Lead Gen Hubspot SEO Leads 28

Hubspot

JANUARY 7, 2013

Odds are, these prospects are typing those same questions into Google. And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Knowing your sources of traffic can help you build a more effective digital marketing strategy. But then you log in.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Hubspot

MAY 5, 2010

Tweets about this, tweets about that, tweets about just about everything are available on Twitter. Twitter has solved the problem of copying and pasting pictures of tweets by launching a tool to actually embed tweets on a page. Below are examples of 1) screenshot of Twitter status, and 2) embedded Twitter status.

Twitter 28

Twitter Tools PR Buzz 28

EveryoneSocial

OCTOBER 17, 2018

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. gain visibility among your target market. deliver value to your target market.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Google Ads (formerly known as AdWords).

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Knowing your sources of traffic can help you build a more effective digital marketing strategy. But then you log in.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Hubspot

MAY 2, 2012

The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right? Well, here's one more for ya!

Twitter 28

Twitter Content Social Networks Inbound Marketing 28

B2B Marketing Insights - WE

JUNE 29, 2018

Panabee for name and URL search. Do a quick Google image search to make sure nothing comes up that looks the same as the logo you want. Google won’t like it if you don’t. SSLs are free nowadays (and having one will make Google smile!). A few examples are Google My Business, Yelp & TripAdvisor. Avoid clichés.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? You can find Eric on Twitter @ericdavidgordon.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). But it can be so much more to marketers. 10 Helpful Marketing Uses of RSS Feeds. Monitor Twitter for mentions of your company and industry-related terms. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

APRIL 14, 2013

One major online platform in particular may have recently created the Holy Grail for mobile marketing. Read on to learn more, and find out what other inbound marketing stories may have flown under your radar this week. Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Facebook Mobile Advertising 28

Hubspot

OCTOBER 22, 2010

bit.ly - Twitter is considered a microblog. What if your URL has more than 140 characters and you want to share it via Twitter? is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. If you want to track the usage of your link, put a + sign at the end of the URL.

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

JULY 12, 2010

For businesses just starting out with inbound marketing, we often advise to dip a toe in by starting out with just one component (e.g. Last month, we launched our first-ever Inbound Marketer of the Month contest on the HubSpot Facebook fan page. Inbound Marketing Case Study: Trust eMedia.

Case Study 28

Case Study Case Studies Social Media Studies 28

Hubspot

AUGUST 13, 2013

to someone just getting started with inbound marketing. For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. For instance, business blogging.

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Hubspot

DECEMBER 11, 2013

The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. about Twitter’s initial public offering in November 2013. At the time of its IPO, Twitter hadn''t made any money. 2) Twitter images began showing automatically in users'' streams. 3) Twitter introduced Lead Generation Cards.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JANUARY 2, 2013

For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption. Remember that social media as a source could include more than just Facebook and Twitter, too.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. RBeale.com is my personal web log where I share my thoughts on Internet Marketing, Sales and Sports.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 7, 2011

Many people seek out sketchy or outdated Google results instead of asking someone, because they feel these are things they should already know the answer to. Answers to Your Google+ Questions. Where do I go to create a Google+ business page? What is the difference between a Google+ Page and a Google+ Profile?

Social Media 28

Social Media Media CPC Cost Per Click 28

Hubspot

OCTOBER 23, 2014

To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat or Q&A at a specific time about the offer using that hashtag. (To 13) Post to your Google+ page during launch week. Other Social Channels. Your Website.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

JUNE 1, 2015

The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.).

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JANUARY 2, 2012

By creating more quality content, you're able to post more and see greater Facebook marketing success , all by showing users what they'll actually find is remarkable instead of shallow updates in attempt to grab their attention. Google News Standout Tag Features Quality Content. Google Cracks Down on Content Farms.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

MARCH 2, 2012

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Just keep in mind that your video title should be fewer than 66 characters, since titles longer than that will be truncated in Google search. Connect with HubSpot :

Youtube 28

Youtube Search Marketing Optimization SEO 28

Hubspot

JULY 14, 2010

Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. You can follow him on Twitter at @keithmoehring. A website is the cornerstone of any marketing campaign. Page layout and design preferences, with screen shots or URLs of examples.

CMS Development 28

CMS Development Marketing Websites Peer-to-peer Advertising Agencies 28

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Then the anger sets in.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

APRIL 9, 2012

Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events. Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Follow 10 interesting people on Twitter. Write 1 well-optimized blog post.

Work Management 28

Work Management Landing Pages Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. An example of this is the Twitter API. On the web today, things change fast. Bit.ly - Bit.ly Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28