SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? The short answer: No. and a whole lot more!

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

NOVEMBER 3, 2013

To help you keep up with the latest knowledge dropped on Inbound Hub , we''ve compiled many-a-post from these past several days to keep you in the loop, including ones that detail the essential Twitter terms you oughta know, why that website redesign may not be so difficult after all, and how to recruit marketers for your team.

Advertising Benchmark 28

Advertising Benchmark Template Planning Hubspot 28

Hubspot

MAY 19, 2014

When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach.

Inbound Marketing 28

Inbound Marketing Curation Template Social Media 28

Martech Advisor

OCTOBER 23, 2019

An automation platform should boast email marketing automation with capabilities such as triggered emails based on events and activities, personalized emails, scheduled messages, prioritizing email groups, tracking email campaigns, trigger responses, basic HTML email templates, and recording customer engagement with opens, clicks, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Hubspot

MAY 8, 2020

Google will show the accurate text of my blog posts in search results," I thought, "So there's no need for me to add meta descriptions, right?". Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", Not necessarily.

Work Management 99

Work Management Marketing Management SERP Keywords 99

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Modifying Content: Running invisible scripts from the header or footer templates. What does Google say about Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Marketing Insider Group

DECEMBER 22, 2011

Email marketers need to get back to basics: [link] – study by @ Econsultancy. How to Achieve Inbound Marketing Success in Less Than a Month [link]. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link].

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Internet Marketing Strategies. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example]. Here’s how to build an email list from scratch.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

FEBRUARY 6, 2019

Kind of like inbound marketing -- what a coincidence. Below, you'll find 11 places you might not have thought of, but often prove to be excellent marketing venues for finding job openings and the candidates to fill them. American Marketing Association (AMA). Career opportunities for marketers don't end with LinkedIn.

Best Practices 52

Best Practices Startups Inbound Marketing Linkedin 52

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

JUNE 11, 2018

And when memes are used on your own website/blog, you'll reap the benefits of traffic and inbound links, too. For inbound marketers, content creation is a daily task. We included some captions just for marketers on the memes below. They're Quick and Easy to Create. Kermit: But That's None of My Business. Success Kid.

Social Networks 74

Social Networks Viral Marketing Buzz Classified Ads 74

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Parse.ly

OCTOBER 22, 2019

The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: ‘Inbound marketing’ is a business term for creating and distributing content to get people to come to you, something all content creators do. Kathleen Booth provides one in her 100th episode of Inbound Marketing.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Google Ads (formerly known as AdWords).

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

OCTOBER 6, 2016

According to The Agency Pricing & Financials Report conducted by HubSpot Research , a whopping 90% of agencies cite referrals as their top source for new leads. Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. 4) Paid Online Marketing. 3) Webinars.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

Hubspot

OCTOBER 18, 2016

By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. 4) Google Drive. 3) Evernote. Another useful feature?

Social Media 28

Social Media Organization Tools Media 28

B2B Marketing Insights - WE

JUNE 29, 2018

Do a quick Google image search to make sure nothing comes up that looks the same as the logo you want. If you’re still not sure how to form your positioning statement, use this template: Name of business is (or makes/offers/etc.) Google won’t like it if you don’t. Avoid clichés. That’s just bad juju. Add an SSL.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

APRIL 14, 2013

One major online platform in particular may have recently created the Holy Grail for mobile marketing. Read on to learn more, and find out what other inbound marketing stories may have flown under your radar this week. Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Facebook Mobile Advertising 28

Hubspot

AUGUST 18, 2013

This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. Here''s what happened this week in the world of inbound: Promoted Tweets Boost Offline Sales by 29%, Twitter Says (via VentureBeat ).

Promotion 28

Promotion Emarketing Mobile Advertising Case Studies 28

Hubspot

AUGUST 21, 2023

What is a Go-to-Market Strategy? The process of creating a go-to-market strategy allows you to discover gaps in the market, which can help you hone down your product’s niche and better alleviate your buyer persona’s pain points. Download the kit today to get started on your go-to-market strategy.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

NOVEMBER 18, 2015

Writer's block is a comforting lie we tell ourselves so we can stop writing and go do other, more pleasurable things," said Beth Dunn , HubSpot's UX writer and editor. "If Then, you can share those ideas with your network via Twitter, Facebook, email, and so on -- and ask your networks what they'd like to read most. 8) Google Docs.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Hubspot

OCTOBER 24, 2013

here are some of my favorites that we''ve seen businesses use them for to help improve their marketing, specifically. Note: You can find all of these spreadsheets, and a bunch of other cool content, for free in our new Marketing Library.). How to Use Excel Spreadsheets to Make Your Inbound Marketing Easier.

Top of Funnel 28

Top of Funnel Adwords Paid Search Agency Planning 28

Hubspot

JANUARY 1, 2014

Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. 1) Focus on mobile. 1) Focus on mobile. Don''t believe him? 4) Revitalize your content strategy.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Start now with this customizable template for buyer personas. Lesson 4: Creating Personas.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

OCTOBER 17, 2013

If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. And I know that we marketers are pumped about this trend -- more opportunities to engage with our fans, leads, and customers! Social Media Design'

Social Media 28

Social Media Media Social Networks Network Marketing 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 10, 2014

You just finished creating your latest asset for your inbound marketing campaign. Many companies make the mistake of only using one or two channels to market to their leads. "The No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), Landing pages? What will work best for you?

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

AUGUST 29, 2012

Publishers have a detailed picture of who their reader is that drives every content creation decision they made; inbound marketers should be no different. And if you need more help creating your buyer persona, download this PowerPoint template that helps you lay the whole thing out , step by step! Focus on the Right Stage.

Work Management 28

Work Management Marketing Management Buyer Personas Buying Cycle 28

Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Pixel-based retargeting is also available on Facebook and Twitter. In marketing, time is always of the essence. Consider HubSpot.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Optinmonster

JANUARY 14, 2024

Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data. It’s known for its flexibility and range of customizable templates, including pop-up lightboxes, in-line forms, slide-ins, and more.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

MARCH 23, 2015

Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. He was responsible for growing Twitter''s active user base by nearly 10X. Follow @joshelman.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

APRIL 9, 2012

Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events. Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Follow 10 interesting people on Twitter. Write 1 well-optimized blog post.

Work Management 28

Work Management Landing Pages Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 28, 2014

Here are seven up-and-coming marketing apps that you''ll want to get acquainted with sooner rather than later. Google does a pretty good job answering all of our questions from "Why is the sky blue?" to more advanced queries like "How can I prove the ROI of inbound marketing to my boss?". month) and Premium (449.99/month).

Work Management 28

Work Management Product Template Marketing Management 28

Hubspot

JANUARY 15, 2015

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. At HubSpot, we call this "smart content.". Update your cover image on Twitter/Facebook showing a happy customer. Our social media cover photo templates should help you with this! Learn about dark posts here.).

Case Studies 28

Case Studies Case Study Sales Management Studies 28