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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

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Best of 2009 (So Far): Social Media Marketing, Part 4

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Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. " What’s In Your Social Media Toolkit?

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SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

It is changing, however, as Google's plans for search personalization are rolled out. Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Rank Checker Rank Checker is a simple but slick Firefox plugin from SEO Book that easily check the current rank for any website, on multiple key phrases, across Google, Yahoo and MSN.

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Best of 2007: SEO Analysis Tools

WebMarketCentral

Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. Google vs Yahoo from E-Marketing Performance Ashley Graham posts about the Google vs Yahoo tool, which enables you to visually compare the results for any search term on the two most popular search engines.

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Social Media ROI vs. RONI

WebMarketCentral

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Simple, right? Balderdash.

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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. That's because you probably are. Want to know how you rank as a Twitter user (or check out anyone else's rank)? There are lots, lots more.

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