Will Alphabet Acquire HubSpot?
CMSWire
APRIL 4, 2024
Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing? Continue reading.
Why Marketers Should Care About Google’s Potential HubSpot Acquisition
Content Marketing Institute
APRIL 12, 2024
Google’s may buy HubSpot. Why would Google want HubSpot? What would it mean for HubSpot customers? But how likely is it the deal will get done? Understand the possibilities and take away the one reality for every marketer.
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HubSpot Analytics & Google Analytics Don’t Match - Here’s Why!Â
Envy
DECEMBER 26, 2021
Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? Why Are There Differences Between Google Analytics and HubSpot? HubSpot and Google Analytics will block identical IP addresses to make sure that internal traffic is consistently filtered. What IP Addresses Are Blocked?
Alphabet said to consider offer to acquire HubSpot
Martech
APRIL 4, 2024
Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion. Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot.
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What’s the Best Alternative to Google Universal Analytics for SMBs?
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?
What’s the Difference? Hubspot Web Analytics vs. Google Analytics
SmartBug Media
SEPTEMBER 10, 2021
And when it comes to reporting, especially with regard to inbound marketing, there are essentially two commonly used platforms: HubSpot and Google Analytics (GA). If you really want to dig deep into conversions, you’ll want to use Google Analytics and work with a developer or company that can set up proper tracking codes.
How HubSpot Helps Users Prepare for Google's Core Web Vitals
Hubspot
JULY 7, 2021
Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals. HubSpot Core Web Vitals. Who benefits from HubSpot’s SEO audit tool?
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API Integrations in HubSpot: A Beginner’s Guide
SmartBug Media
MARCH 16, 2023
In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.
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HubSpot Feature: Embedding in HubSpot’s Dashboards
Envy
FEBRUARY 21, 2022
What happens when you encounter a problem, such as when you’re unable to build the report that you so badly want, and need to use an external tool, such as Google Sheets? Not too long ago HubSpot added a new functionality to their platform that lets you embed external content into your reporting dashboard.
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HubSpot Product Update Roundup—October 2023
SmartBug Media
NOVEMBER 9, 2023
Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. It's an exciting update that expands the options for strategic Instagram marketing directly in HubSpot.
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Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition
ClickZ
APRIL 7, 2024
Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.
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SmartBug Media Is Now HubSpot Platform Enablement Accredited
SmartBug Media
MARCH 23, 2023
We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency? This level of service ensures that HubSpot is used to its full potential.
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21 HubSpot Integrations for Better Results
SmartBug Media
JULY 27, 2022
Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. apps in the HubSpot portal?
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The 9 Benefits of Choosing the HubSpot CMS as Your Website Platform
SmartBug Media
AUGUST 24, 2023
HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.
5 Key Takeaways from the HubSpot 2024 State of Marketing Report
DAGMAR Marketing
MARCH 12, 2024
Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 80% or more businesses have relied on third-party cookies , and 67% have reported feeling confused, disappointed, or even helpless when hearing about Google’s plans to eliminate them.
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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]
SmartBug Media
APRIL 27, 2023
HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. But I say that with the caveat that.
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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan
SmartBug Media
FEBRUARY 11, 2021
Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.
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How do HubSpot and Salesforce Work Together?
Sage Marketing
OCTOBER 17, 2023
When seeking a marketing automation tool that seamlessly integrates with Salesforce, HubSpot emerges as a top choice. But how can you ensure HubSpot and Salesforce work together effectively? So, in comes HubSpot. When a Salesforce opportunity is won, the contact’s lifecycle stage in HubSpot is set to ‘Customer.’
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The Ultimate Guide to HubSpot Campaigns
SmartBug Media
NOVEMBER 17, 2021
Luckily, HubSpot users with Marketing Pro or Enterprise can use HubSpot campaigns to seamlessly create, execute, and track campaign efforts all in one place. The HubSpot Campaigns tool creates a single dashboard where you can associate every asset and customer interaction. Setting Up HubSpot Campaigns.
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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)
Top Rank Marketing
MARCH 27, 2024
First, a quick overview on the state of the Google algorithm, and why it is valuable to stay in the loop. As of last year, Google was still processing 8.5 Ongoing Evolution: Google will continue to strengthen its algorithm against spammy SEO tactics and AI-generated content.
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HubSpot expands App Accelerator program internationally
Martech
MAY 23, 2022
HubSpot is expanding its two-year-old App Accelerator program with a focus on helping international and multimarket developers. Launched in 2020, App Accelerator enlists HubSpot customers to build apps based on the firm’s inbound marketing platform. Read next: HubSpot’s release brings quoting and payments improvements. “By
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Blogging Hacks for Advanced HubSpot Users
SmartBug Media
JUNE 22, 2021
Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.
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From Data Silos to Seamless Integration: Harnessing the Benefits of HubSpot API Integrations
SmartBug Media
JULY 6, 2023
In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.
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7 Hubspot CRM Integrations to Increase Sales FAST
Optinmonster
JULY 26, 2021
Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.
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HubSpot & Salesforce: Integrating Systems and Navigating the Initial Setup
SmartBug Media
JULY 6, 2023
In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.
Migrating to HubSpot CMS: An SEO Walkthrough for New Users
SmartBug Media
APRIL 23, 2021
If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.
Migrating from Salesforce into HubSpot the Easy Way
SmartBug Media
JULY 20, 2021
Whether you are leaving Salesforce for HubSpot, or you are looking to close the loop between your HubSpot marketing and Salesforce sales efforts , migrating data from Salesforce to HubSpot has never been an easier process. In September 2020, HubSpot announced that it was adding custom objects to Enterprise portals.
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SmartTake: What’s New with HubSpot Integrations
SmartBug Media
DECEMBER 21, 2020
In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. HubSpot has around 500-700 apps.
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Understanding HubSpot Reporting and Sales Setup
SmartBug Media
APRIL 6, 2021
Let’s break down an effective HubSpot reporting and sales setup into two main categories: what are the questions that need to be answered before HubSpot implementation, and what are tips for success both during and after HubSpot implementation? Questions Before HubSpot Implementation. How does your sales process work?
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Send in the Clouds: Martech Moves to Cloud Platforms
Customer Experience Matrix
APRIL 15, 2024
This followed the previous week’s rumor that Google-parent Alphabet is consideringan offer for Salesforce-competitor HubSpot , and came the same week as a slew of partnership announcements tied to Snowflake’s Marketing Data Cloud Forum. Cloud database vendors including Google and Snowflake are expanding into marketing applications.
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Hubspot
FEBRUARY 22, 2019
billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. Google Adwords 101.
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Understanding the New HubSpot Workflow Features
SmartBug Media
SEPTEMBER 14, 2020
Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Now HubSpot has doubled that limit to 1,000—yay!
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How to use Google Analytics for stronger social media reporting
Sprout Social
JULY 25, 2023
Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?
500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre
Hubspot
OCTOBER 18, 2023
It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. HubSpot‘s Pre-Dan Era/Dan’s Pre-HubSpot Era In 1997, ALI merged with a company called Info Image. Six months later, Brian called again to inform him that HubSpot had pivoted.
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112 Google Ads Callout Extensions Examples for B2B Advertisers
KoMarketing Associates
MAY 27, 2020
Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. HubSpot Partner. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it. 26 Examples of B2B Callouts for Products. Call Us At 123-456-6789.
How HubSpot Uses Blogging to Rank #1 on Google
Hubspot
MAY 28, 2018
A lot of marketers want to know: how does HubSpot optimize for search? How to Rank #1 on Google. Searches today are complex, putting the heavy lifting back on Google and other search engines to connect the dots. Google recognizes exactly what the searcher wants without the searcher explicitly stating their question.
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Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]
Hubspot
DECEMBER 30, 2020
Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In YouTube Advertising.
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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B
Top Rank Marketing
DECEMBER 1, 2023
MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.
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HubSpot vs. Marketo: Which is Better?
Oktopost
FEBRUARY 19, 2019
Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.
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How HubSpot Integrates Sales and Marketing
ATAK Interactive
JANUARY 17, 2020
For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.
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Data Integration: Best Practices for Aligning Metrics Between HubSpot and Other Analytics Solutions
SmartBug Media
DECEMBER 13, 2023
Just imagine trying to make sense of your LinkedIn metrics, your Google Analytics data, and your sales data from HubSpot. For example, we like Databox as an analytics platform that works very well with HubSpot.) You’re keeping track of social media analytics, email campaign results, CRM systems, and website traffic statistics.
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How Mature Is Your HubSpot Attribution Reporting?
SmartBug Media
OCTOBER 5, 2020
HubSpot, as a top marketing and sales software service, has some of the most complete attribution reporting features out there (you must be a HubSpot Marketing Professional or Enterprise to access HubSpot attribution reporting features). To all HubSpot users, this blog is for you. Stage 1: Crawling.
How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws
Hubspot
JULY 9, 2020
This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. The HubSpot analytics team was no exception when it came to these concerns. The table below highlights how HubSpot’s traffic was impacted by GDPR. Image Source. HubSpot.com.
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HubSpot's 12 Favorite Digital Marketing Tips
Hubspot
APRIL 29, 2019
To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.
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