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Will Alphabet Acquire HubSpot?

CMSWire

Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing? Continue reading.

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Why Marketers Should Care About Google’s Potential HubSpot Acquisition

Content Marketing Institute

Google’s may buy HubSpot. Why would Google want HubSpot? What would it mean for HubSpot customers? But how likely is it the deal will get done? Understand the possibilities and take away the one reality for every marketer.

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Alphabet said to consider offer to acquire HubSpot

Martech

Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $32 billion. Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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How HubSpot Helps Users Prepare for Google's Core Web Vitals

Hubspot

Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google's standards for ranking, you'll want to focus on Core Web Vitals. HubSpot Core Web Vitals. Who benefits from HubSpot’s SEO audit tool?

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Alphabet’s Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition

ClickZ

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

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API Integrations in HubSpot: A Beginner’s Guide

SmartBug Media

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

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