Biznology

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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

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5 blog post ideas that take less than two hours to write

Biznology

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. I used this technique for my What is SEO copywriting page and I’m happy to say that Google shows the page for the featured snippet. Time spent: Less than an hour (maybe slightly longer if you decide to write new content).

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Can you do top-of-funnel marketing automation without CRM?

Biznology

– No conversion signal to Google Analytics or AdWords. This allows users to add a phone call to a contact, allows new contacts to be created from phone calls without email addresses, and appends call recordings directly to HubSpot contacts. . – Conduct drip email, SMS or Facebook ad campaigns based on segments.

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

Email platforms — especially Google Mail — do so much more than just deliver junk to your Inbox. Up until recently, you had to log into Google Analytics separately to view your data, but now with Google Analytics by Yoast, you can see your page views and most popular posts from inside WordPress. Get Smarter Email.

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What does Ricky Bobby know about SEO? 31 stats

Biznology

98% of all business to business relationships are traced back to a search on Google. 91% of US internet user search every month (source: HubSpot ). source: Google ). source: HubSpot). 25% of Google search are for local businesses or establishments. (source: Search Engine Journal). Source: MarketingSherpa ).

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24 reasons SEO and social media are inextricably linked

Biznology

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

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11 tips and tools to jump-start your SEO

Biznology

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. Marketing Grader from HubSpot can tell you. In the Google Anlaytics of your website, see if more website traffic is coming from search engines.

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