Is Your Firm a “Safe Choice”? for Prospective Clients?
Marketing Craftmanship
JANUARY 5, 2020
Thought Leadership: Are efforts made to share / promote your firm’s intellectual capital in a helpful manner that’s not directly self-serving? ( Acid Test: Do credible media sources or research firms cover the company? Do clients identify themselves by name and company?). Are white papers just poorly disguised sales collateral?).
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