Why the volume and quality of interactions with customers has to pass for social media ROI
Chris Koch
JANUARY 22, 2010
Here are some metrics, mostly for blogs, that help build engagement with customers and prospects. For much more on the social media ROI topic, see this terrific list of resources compiled by Robin Broitman at Interactive Insights Group called the Social Media Metrics Superlist. ). Please tell me what I should add or take away.
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