Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

DECEMBER 12, 2006

Ok, you don't but you should and I have found some good resources. As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. And here's a saying that you should adhere to: If Google is doing it, it's worth trying. There are many different places to begin.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". Query strings can help out there as well! Tags: email marketing B2B B2C search Google closed loop.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MARCH 18, 2007

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Google recommends that you should add certain requirements such as "A minimum order is required" etc. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

SEPTEMBER 20, 2008

There are many factors that go into this including getting sales and marketing working together as well as buy-in from the marketing team and the rest of the company to invest the time and resources in a systemized lead nurturing process. That's it for now - hopefully this was helpful.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

OCTOBER 2, 2006

It's cheaper then Google AdWords. I think we all have given enough to Google! buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company. It gives marketers something (else) to do and can make them look really good. It's fun and different!

Positioning 100

Positioning RSS Adwords Opt-out 100