• MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Google, Help] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    If you haven’t yet embraced this shift, below are some pointers to help you rethink your landing page strategy and optimize visitor engagement, no matter which “door” they use. Another benefit of imagery is that it can help with search engine optimization via adding keywords to the image “alt text” (alternative text) field. Action!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Google, Help] Content marketing is NOT link building
    Consistently delivering quality content will also help position your brand as an authority within your niche. Effective content marketing takes a tremendous amount of time and resources – writers, video production, graphic design, developers, etc. Content marketing simply may not be feasible within every business’ budget/resources.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Google, Help] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Consider the effect of the New York Times story on Target’s assignment of a “pregnancy score” to shoppers on the retailer’s reputation; or of the fine imposed on Google by European regulators on the online giant’s brand. Explore what the IAPP has to offer – it might help further your career.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Google, Help] If You’ve Got It, Use It (Data, That Is)
    If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. They knew what movie we’d bought tickets for, factored in the time the movie started, and used it to help us arrive in time. 'Author: DJ Waldow “Big data” is hot.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Google, Help] The Purpose of Repurposing Content
    hope it''s helpful. The distinction is important because it will dictate what goals it''ll help you hit, and your promotion strategy. People in the decision stage, on the other hand, are evaluating you and a handful of competitors, so they''ll consume content that helps them make that decision. typical brainstorming tactic.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Google, Help] What Every Managing Partner Needs to Know About Marketing Professional Services
    In this post, I’d like to take a step toward helping you understand the realities of modern professional services marketing. My goal is to help you be more informed when making some of those critical calls on marketing strategies and tactics. On Google+ or LinkedIn? Little Perspective Please. We do not need to speculate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Google, Help] Almost everything I knew about starting a business was wrong
    Financial Resources. She did not have a college education but learned whatever she needed to know by googling it. The post Almost everything I knew about starting a business was wrong appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ” Why would I say that? Relevant business education. Focus.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Google, Help] Determining Your Goals: Tips to Get You Started on a Website Redesign
    These goals will help fuel your redesign and create benchmarks that will allow you to evaluate the success of your design when all is said and done. In addition, your goals will also help guide you throughout the strategy and design process. The following tips will help move you through the process during your website redesign.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Google, Help] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Using the above definition as a set of guidelines, answer these five questions, and you can design a content strategy that will help your bottom line. One of the factors Google uses to rank your content is your publishing frequency and consistency. Do you have social media profiles to help distribute the content?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Google, Help] Google Penalties – All You Need to Know
    'Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google has looked at your site and determined that it violates their lengthy search quality guidelines , so they slap a manual penalty on your site(s).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Help] 70 New (Really) Marketing Automation Stats
    These are exactly the types of communications that marketing automation helps make repeatable. use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Interested in finding out how Act-On can help you meet your sales and marketing goals? Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Help] 70 New (Really) Marketing Automation Stats
    These are exactly the types of communications that marketing automation helps make repeatable. use Google. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Interested in finding out how Act-On can help you meet your sales and marketing goals? Not at all.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Google, Help] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Google, Help] How to Get More Leads by Optimizing Your Website Images
    For this test, I took ten of the slowest-loading landing pages on HubSpot''s website due to the giant image files we used, and used Google Analytics to compile data from one month before AND one month after optimizing the images on these pages. Here are some resources you can use: Smush.it - a free online image optimizer by Yahoo!
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Google, Help] How to Tweet Around the Clock Without Being on Twitter 24/7
    Fortunately, there are a number of great online resources you can take advantage so you can tweet 24/7 without focusing on Twitter 24/7. Explore what’s hot and recommended on Google+. Stumble upon all kinds of great resources using … you guessed it, StumbleUpon. Here''s a guide to get you through it all. Twitter
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Google, Help] The Top 20 Places Your Business Needs to Be Listed Online
    To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. Advantages. Advantages. Yahoo!
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Google, Help] Is Free CRM Software Right for Your Business?
    'Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. Meanwhile, the reporting capabilities of a CRM system help evaluate the performance and productivity of sales and marketing efforts. What Free Solutions Are Available?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Google, Help] A Small Biz Guide to Digital Marketing Acronyms
    If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” or Bing.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Google, Help] Webinar Recap: How to Develop a Successful Content Marketing Program
    Both large firms with ample talent for writing, producing, and promoting content along with a healthy marketing budget, as well as small firms with very limited resources struggle with determining how to formulate a successful, sustainable B2B content marketing program. Fast forward to today, and it IS the marketing approach of choice.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Google, Help] Google Maps Gallery: Showing Your Work Just Got a Lot Easier
    Google Maps Engine and newly released Google Maps Gallery provide the tools you need to show your work visually and provide real-time updates. What Is Google Maps Engine? All you have to do is upload your data from a spreadsheet into Google Maps Engine and all your locations are instantly plotted. nonprofit
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Google, Help] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    As your organization continues to release new updates and supporting thought leadership about a particular product line or brand, Showcase Pages help target the specific audiences in mind. Website Sections (resources, solutions, etc) specific to targeted Showcase Page. What B2B Marketers Need to Know Right Now. Industry Focus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Google, Help] The economics behind Copyblogger’s decision to end blog comments
    Her explanation: 1) The blog-related conversations are also taking place on other forums like LinkedIn and Google+. First, by encouraging conversations outside the blog they are sending Google juice back to Copyblogger. The SEO value of a comment is negligible compared to a mention on Google+ or a backlink on a blog. And spam?
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Google, Help] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    Use terms including "Google algorithm," "Google Panda," "Google Hummingbird," or "Google Penguin." In this case, I''m going to search for Google Algorithm. If you want to take this a step further, set up a Google Alert for some of the same SEO terms that you used to create your Twitter stream. Rand Fishkin.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Google, Help] Why Modern Marketers Fail at Big Data
    You can find her on Google + ! Because our platform uses big data to help marketers unlock key customer segments, we’ve thrown our hat into the overcrowded online world of marketing about big data solutions. Find her on Google+ or LinkedIn '(and how to stop failure from happening). businesses each day. Duck Dynasty. Esurance.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Google, Help] 30 Resources to Learn the Art of Writing Google+ Posts
    'Are you pretty clueless when it comes to Google+? We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! The Art of Writing Great Google+ Posts. Sure-fire Formulas for Creating Engaging Google+ Posts.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Google, Help] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    For web pages, the metadata includes meta tags – helpful strings of code that convey important information about the content. Open Graph tags can be identified by the prefix “og:” and can help to bring detail and depth to content you share on Facebook. The additional traffic they generate is also helpful. Corporate
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Google, Help] Six Best Practices for Marketing with White Papers
    Here are six recommendations to help maximize the value of the (often considerable) investment in white papers, for both readers and vendors. Google Trends. Research also helps prevent potentially embarrassing mistakes. 'Though the format is sometimes misused (i.e., Solve a real problem. Social media (e.g., Do your research.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Google, Help] How to Monitor and Improve Your Site's Load Time
    'Have you ever done a Google search? Picture this scene for a moment -- you type in your search term, Google spits back a gazillion results for you, you sift through the first page or two of results, and if you don''t find what you’re looking for, you''ll probably try changing up your search terms and go again. Sound familiar?
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Google, Help] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. The CRM is missing essential data that could help close sales. Basic questions.:
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Google, Help] How to Write a Blog Post in 30 Minutes
    When I blog, I usually compose in Google Docs, find my statistics and facts via Factbrowser.com , capture screen caps with Microsoft’s Snipping Tool , and pull my stock images from FreeDigitalPhotos.net. These aren’t the only resources I use. The following tips and hacks help me immensely at this stage: 1. 'Image credit: Flickr.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Google, Help] The 3 Social Media Networks That Are Best for B2B Marketing
    The problem in trying to have a presence on too many social media networks is that it stretches the resources of your marketing team. Google+. With over 540 million active users, Google+ is larger than LinkedIn and Twitter. It’s sometimes easier to think of Google+ not as a social network, but as a social layer. Don’t be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Google, Help] Almost any brand can be Pinteresting. Here’s how!
    Pins are 100x more viral than tweets and Pinterest Board pages can rank on Google long after the original post. Become your follower’s go-to resource. found this Pinterest Master Class  to be helpful. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Become your follower''s go-to resource.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Google, Help] Keep Calm and Learn How to Nurture Leads
    Agencies can be really helpful in getting you started or expanding your capabilities in digital marketing, no question about that. The right one will work with you as an extension of your team and help you scale. Visit the Act-On Center of Excellence for a wealth of resources to get you started. What does SEO even mean?
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Google, Help] 15 Places to Find Free Images for Your Blog
    Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words. Google Advanced Search. Even some of the sharpest content marketers have no idea that Google Advanced Search exists! It’s certainly possible to buy images. Stock.Xchng.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [Google, Help] How to Democratize Product & Process Innovation: What We Learned by Hacking
    The first Google Glass prototype was created in one day (source:  itbusiness.ca ). There are at least two ways to release Agile and hacking within a company: 1) structured, like a hackathon, and 2) unplanned, as in the case of Google’s “20% time.” 'Innovate or Die. About 50 years ago, living to 61 was normal. What We think so.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Google, Help] Why You Should Shift Your Content Marketing Focus to ROI
    Search optimization should actually be helpful to your audience – after all, your target audience won’t find your content if the keywords they search aren’t in your titles, subtitles, text, tags, etc. You can measure web traffic and points of engagement through tools such as Google Analytics or KISSmetrics. Engaging Buyers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Google, Help] CMOs Win When High-Value Customers Are Treated Personally Online
    It requires CMOs and the entire business, for that matter, to combine their internal resources with technology that’s both powerful and agile enough to boost customer engagement and revenue long term. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 13, 2014
    [Google, Help] Invest Wisely to Avoid Costly Technology Failures
    When technologies are cloud-based, there is no investment in hardware required and the solutions are easily integrated with existing resources and solutions (such as computers and phones). For example, call tracking technology should work hand-in-hand with Google’s Universal Analytics to provide an overarching picture of marketing ROI.
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Google, Help] Originality is Overrated. Do This Instead.
    'Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. No Googling or Binging, please.). Follow Josh on Twitter @jhaynam. Joseph Swan. Thomas Edison. Here’s how to do it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Google, Help] How to Get into Hot Water With Mobile Marketing
    The Mobile Marketing Association has rich resources available on best practices for marketers: Study up before blasting your list with text messages. Find Kerry on  Google+  and  Twitter. The post How to Get into Hot Water With Mobile Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Google, Help] Content and Pay Per Click – Using them Together for Success
    'With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. If you feel your content is especially helpful, it can go a long way to establish brand trust and thought leadership. Placing PPC Ads on Your  YouTube Videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Google, Help] Social Media Automation? Here’s a rational plan!
    In any of these cases, having a well-planned automated posting schedule helps to increase impact across multiple time zones, make you more efficient, and makes your company appear more competitive. Twitter lists can help group tweets to discover the best content amongst your network, but tools like Commun.it 'By Eric T. Automate it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Google, Help] You’ve Heard Of Big Data But What Is Big Content?
    So I thought I would try and provide an overview and some additional thoughts of my own to help answer: What is Big Content? Let me know in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Going Long On Content.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Google, Help] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. If it’s relevant, helpful stuff they might ask for contributed content where you can include the video you’d like to share. Get Your Video The Attention It Deserves.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Google, Help] 7 Reasons Most Enterprise Websites Fall Short
    That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). Extra Resources: How to Build Calls-to-Action with HubSpot Software. Extra Resources: 53 Examples of Brillant Homepage Designs. Extra Resources: 10-Step Checklist for Your Next Website Redesign. What gives?
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 3, 2014
    [Google, Help] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
    It’s a call from a Google PPC ad! With a keen eye for details and insurmountable endurance, Intelligent Call Routing Woman can update specifics on the fly and ensure all calls are reaching appropriate endpoints based on caller needs, business needs, and available resources. Have no fear! drum roll* …. The Justice League of VBMA! Kapow!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Google, Help] 3 essential steps to build a powerful personal online brand
    It is a highly transferable asset if you should need to look for a job someday and the reputation and network you build online can help open new doors in both a current or future position. In my discussions with people looking for help in this area, I focus on three critical components: 1) Rich + niche . Ignite the brand. There are 2.1
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Google, Help] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    Fortunately there are a remarkable number of resources available to guide you in every step of the process. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling. What do you want to see more of?
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Help] B2B Marketing: Know the Trends, Pick the Right Strategy
    In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model. Knowing the most effective tactics can help you refine or enhance your strategy. 'What key tactics best fit our Marketing Strategy?
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Help] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    While it can seem intimidating to stay on top of the times, the resources put forth by the industry’s most innovative minds can make your daily workload a whole lot easier. Google does a pretty good job answering all of our questions from "Why is the sky blue?" For more content like this, subscribe to Insiders. 1) Jelly. 4) Any.Do
  • B2B VOICES  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Help] Where is Your B2B Blog?
    'A blog can help you focus and narrow your content for your brand. It takes resources. There are a number of posts on this topic if you search Google. blog can help take the mystery out of some of these issues — regulatory, complexity, cultural — and let you build a community around topics that matter to you.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google, Help] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    To try to sort it out, I took a look at both LinkedIn and Google''s best practices and recommendations. Marketers are content fatigued and might want to take advantage of this opportunity without investing more resources in content creation. ” What does Google say? What''s the concern? What does LinkedIn say?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google, Help] 20+ Amazing Examples Of Content I Wish We Created
    But that’s kind of totally against the point of content marketing: helping others with content they actually want or need. But here’s a few more examples of content I wish we created, gathered with the help of my team. 'I have to admit that I really geek out when I see a great piece of content. Amazing! Right? And 1.8
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google, Help] Does Social Media Influence Search Rankings?
    And that’s Act-On’s goal here, with the blog and our Center of Excellence: To help you help yourself to be a better marketer. This can make social seem a time and resource sink, and marketers may be tempted to scale their efforts back. 'Did your formal education prepare you for what you actually do in the day-to-day?
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Help] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    Write something that’s both SEO-rich and so enticing search users can’t help but click-through from search results. Google’s own webmaster quality guidelines recommend that your “site actually includes those words.” Does your blog post include synonyms Google associates with your main keyword? And guess what?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Google, Help] 11 tips and tools to jump-start your SEO
    If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But Google Trends  tells you what keywords consumers use and when. LEARN FROM THE COMPETITION: You can compare your keywords to competitors through online resources like  Alexa  (free) and  Compete  (paid).
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Google, Help] 57 Notable and Unique Content Marketing Ideas
    To help you create a content strategy for the coming year that’s bigger, better, and bolder than ever before, we’ve compiled 57 fresh and inspiring content marketing ideas for new content types. The easiest way to explain a complex idea isn’t with a ton of words, it’s probably with a helpful visual. LinkedIn and Google+ Communities.
  • VOLACCI  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Help] Drupal Resources for Marketers
    'There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Below is a list of useful Drupal resources for marketers to help with those inevitable Drupal-related questions that may arise. Hope you find this helpful; enjoy. Google/YouTube.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Help] Top 3 Essentials for Successful Retail SEO Programs
    The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. This will not only help accelerate the “Get to know you” process but once things are up and running, tracking the success of all initiatives and campaigns will help everyone involved. Resources.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Help] Top 3 Essentials for Successful Retail SEO Programs
    The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. This will not only help accelerate the “Get to know you” process but once things are up and running, tracking the success of all initiatives and campaigns will help everyone involved. Resources.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Help] Top 10 Ways to Build Lasting Links in 2014
    'Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Help] How SMB eCommerce retailers can turn everyday challenges into sales
    As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. 'Image via CrunchBase.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Help] How to Make Your Blog Posts SEO-Friendly [Checklist]
    'Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. We understand this is a common issue facing inbound marketers -- and we want to help. It also allows search engines to link to the appropriate or dominant resource. b) Body. c) URL.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 18, 2014
    [Google, Help] How to Make Your Case for Call Tracking Software
    vendor who also has Google-certified specialists on staff will be a big benefit to you and to the success of your strategy. Some call tracking technologies have built-in integrations with CRM tools like Salesforce and marketing analytics tools like Google Analytics and Universal Analytics. blog Call Tracking
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 17, 2014
    [Google, Help] Content Marketing and the challenge of radical filters
    But this is not an ad for Zite, which is just one of many innovations we will see to help us navigate through our information-dense world. Five years ago when you or I did a search on Google for the best deal on an automobile or a review of a new car model, we would get similar results … probably the same results. Where are you?
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Google, Help] 30 Must-Read Growth Hacking Resources for Digital Marketers
    Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. 
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 14, 2014
    [Google, Help] This is the week that was - helpful nudges, thinking agile and the real value of a like.
    really helpful resource from Google on the benefits of optimising your site for multiple devices. 'A collection of bits and bobs that might interest you from the week that was. Happy Valentine’s day. All over the country it just keeps on raining. Less good if you live in the West Country. Feeling agile?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Help] PPC for Startup Marketers: An Introductory Guide
    But with careful consideration, thoughtful planning, and the right hacks, PPC advertising can be a helpful resource investment to get startups off the ground alongside their other marketing campaigns. Doing so can help you determine what expenditures led to conversions -- and which ones didn''t, so you can optimize your spend.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Help] The Mobile Revolution Is Leading Marketers to Evaluate Call Tracking Software
    You can attribute phone leads (and the pipeline and revenue they generate) to specific ads, campaigns, keyword searches, referring web sites, or any other marketing source, including Google SEO and PPC. We encourage you to use this guide as your personal resource. To do it, marketers are investigating call tracking solutions.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Help] Easy to Make Ebook and Blog Writing Mistakes
    You’re in luck, because there are quite a few resources on the Web that you can consult. Books like English Grammar for Dummies (available for Kindle) can also be helpful. quick Google search of “how to be a better writer” yielded pages of writing tips. She specializes on the topic of small business tips and resources.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Help] 27 More Remarkable SEO Guides, Tips and Tactics
    SEO Myths That Won‘t Go Away Demystified By Google’s Matt Cutts by JoopRijk.com. Ayodeji Onibalusi curates a big list of helpful SEO tips and tricks from SEO experts including Kristi Hines (“don’t get tempted to buy into cheap SEO services. Major Google Changes Reveal the Future of SEO by Search Engine Watch.
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Google, Help] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    Aim to be the best informational resource in your industry, and you’ll outperform your competition. Now we have Google Analytics , Kissmetrics , Mixpanel , and Chartbeat to name just a few of the most popular ones. 'So here you are – thinking about your blog strategy and what the results could be. Your Keyword Strategy Matters.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Google, Help] 5 Traits of Great Marketing Content
    From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. 'Eighty percent. Sign Up Today.
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Help] This Week in Digital Strategy 2.7.14
    Digital marketers focused on producing ever greater amounts of web-based content in an attempt capture consumer mindshare may want to consider this and shift some resources into specific-use mobile app production. Smart Insights has developed 5 Questions to help set, manage and review your content marketing effectiveness. Via Ayantek.
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Help] This Week in Digital Strategy 2.7.14
    Digital marketers focused on producing ever greater amounts of web-based content in an attempt capture consumer mindshare may want to consider this and shift some resources into specific-use mobile app production. Smart Insights has developed 5 Questions to help set, manage and review your content marketing effectiveness. Via Ayantek.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Google, Help] 5 Marketing Mistakes You Are Making…Right Now
    Don’t have a “Contact Us” box if you have no intention of actually responding to the people who contact you—it only frustrates the customer and it doesn’t help you at all either. The Internet is a bottomless well of resources and knowledge. This means blogging daily, or as close to it as resources allow. You blog. that’s great.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Google, Help] 11 Signs Your Business is in Dire Need of Blogging
    Google’s algorithm has changed drastically and quickly over the past several years, culminating in the Hummingbird rewrite late last year. Epic content acts like a magnet – it draws the right kinds of people to your website by answering their questions, solving their problems, or helping them research branded solutions.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google, Help] How to Successfully Execute a B2B Marketing Strategy
    If you are fortunate enough to have prolific writers on your marketing team, then you are probably all set, but if not you may want to consider hiring folks with journalism experience to help with content development. Use Google Alerts to track keywords in relevant industry headlines are delivered while the news is breaking.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 4, 2014
    [Google, Help] Cold Case: Finding the Right Contact in Inside Sales
    Use the Help of Administrative Assistants. When you do get someone live on the phone and they turn out to be the incorrect contact, still use them as a resource to find the right person. There are many resources available that can allow you to be resourceful online. Follow the Trail. Social Media.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Google, Help] Are You Making These 5 Common Content Marketing Mistakes?
    Too often, we fall into the routine of creating content that’s all about the benefits of our product and services instead of helping a potential buyer. Once you identify the types (or buyer personas) you’re interested in targeting, you can better create content with the intention of helping these folks. Wait, what?
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Google, Help] Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
    Marketers should invest in visual content as part of their overall marketing strategy, but when it comes to Pinterest, there are a few things that can help guide your decisions on what to pin. could go on, but instead, I''ll point you to more resources you can check out after this reading this post. mean, where does the time go? 2) Um.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Google, Help] More New Systems Challenge the Marketing Automation Status Quo
    MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. This type of specialization is both a sign of industry maturity and recognition that many marketing departments, especially at small companies, lack the resources to run advanced marketing automation by themselves.
  • HINGE MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Google, Help] Webinar Recap: What is Your SEO Plan for 2014?
    That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. One of the first things your potential clients will do to check you out is to Google you. Trying to outsmart or manipulate Google is a losing proposition. Wrong.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Google, Help] Should guest blogging still be part of your SEO strategy?
    Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Longtime readers know I’m not so keen on trusting Google anyway (oh, and here , too). But, shift resources towards this as your efforts produce results.
  • BLOG MY CALLS  |  FRIDAY, JANUARY 31, 2014
    [Google, Help] The Friday Marketing RANT: Learn How to Use Your CRM!
    Note: Could our team have done a better job helping the agency learn the system? Recently someone on our sales team asked me to create a Google Doc that listed out each of our lead sources for the last 2 quarters of 2013, including total leads from each source, campaigns, accounts from each source etc. This is not ideal. No one does.so
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Google, Help] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    In the past two year’s, Google’s search algorithm has changed to put more weight on likes, shares, tweets, and +1s than ever before. Much like their social sharing buttons, you can gain some pretty cool data on clicks to your social profiles with the help of this plug-in. 'There’s a lot to consider when designing a blog. Not this site!
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Google, Help] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    Developing blog titles that are truly attention-grabbing and intriguing can help you convert casual page viewers into readers. The following tips and examples from my own experience can help you develop blog titles that people want to click on: 1. Write better blog titles. Hardly. Be USEFUL to the reader. Convey something UNIQUE.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Google, Help] The TOP 25 Must-Read Internet Marketing Blogs
    'If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Avinash Kaushik is the Digital Marketing Evangelist for Google, and the way he blogs about data-driven decision making has totally won my heart.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Google, Help] 28 (of the) Best Business Blogging Guides and Tips of 2013
    And blogs require significant effort and resources, so even companies that have effective blogs want to assure they are maximizing results. ” An Almost Effortless Way to “Get Your Name Out There” by The Un-Self-Help Blog. Still Using Google Images for Your Blog Posts? How can you attract more sales prospects to your blog?
  • EMAGAZINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Google, Help] The B2B Online Marketing Quick Checklist for 2014
    Good quality content improves your search engine ranking page positioning and, with responsive design, fewer resources can be wasted in low-level duplication of content across sites, increasing your chances of ranking higher in the search engines. Google now has the ability to find and punish low quality content.  Mobile Strategy.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Google, Help] 8 Things To Be Prepared For When Starting A Blog
    Studies show that more than 3 billion searches are performed on Google every day. While keywords will still help, you must also be sure you’re including information that users will find helpful. There are tons of resources available to help you track your planning, from spreadsheets, to downloadable diary pages.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Google, Help] What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
    'On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." It would make you feel something -- move you, help you (reach a goal perhaps), inspire you, and so on. good piece of content also uses reference points and resources to make a case, such as statistics to support your points.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Google, Help] 5 Top-Notch Blog Posts Written in Under 60 Minutes [Challenge Winners]
    We were hoping the challenge would help accomplish a few things: Provide the motivation to start blogging. I''m including the "why," because I hope it''s helpful in demonstrating just how many ways there are to craft an amazing blog post in a pretty short amount of time. 'Earlier today, we hosted our first 1-hour blogging challenge.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 21, 2014
    [Google, Help] Why Content is the Driving Force Behind Social Media Traffic
    While there are, of course, other ways to get traffic from social media, content will usually help you get the most – and the best – traffic. 'You’ve probably already heard the expression “Content is king”; and when it comes to social media, this statement couldn’t be more true.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Google, Help] A Creative Way to Write a Month's Worth of Blog Content in a Day
    It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts. This post will outline one way to condense a lot of hard work into one day -- with the help of the rest of your team, of course -- to create an entire month of blog content. Is Google''s Algorithm Changing Too Frequently?".
  • SYNECORE  |  TUESDAY, JANUARY 21, 2014
    [Google, Help] Looking for Content Marketing Success? Try an Editorial Calendar.
    Your posting frequency will depend largely on your available resources. Perhaps this month’s resources allow you to post twice a week. Depending on your business’s needs, your calendar can include just include "blog" or the title/topic, keywords, links to resources and the writer, as well. 'Your organization creates a blog.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Google, Help] 8 Deep Questions to Define Your Blogging Strategy
    You probably won’t achieve the same worldwide recognition that McDonald’s and Nike have overnight, but having a fundamental understanding of what you are will help you achieve more focused and consistent content. We’re living in the era of Google authorship, thought leadership, and personal branding. What’s Your Brand in a Word?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 17, 2014
    [Google, Help] Getting the Most Out of Google Plus Authorship for Your Blog
    'Google Plus authorship and author rank are hot topics in the content marketing world. At last year’s Pubcon, Matt Cutts said that Google would be working towards authorship only for high quality authors (hear it here). Comments I''m just getting started helping a client with their new health.
  • WRITTENT  |  THURSDAY, JANUARY 16, 2014
    [Google, Help] 7 Ways Google Changed in 2013, and How it Should Affect Content Creation
    To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates:  1. Google Authorship Shakeup. Turns out that  Google Authorship  is not really a given any longer. Google Tackles Questions. Knowledge Graph Expansion.
  • WRITTENT  |  WEDNESDAY, JANUARY 15, 2014
    [Google, Help] 25 Battle-Tested Blogging Tips (Not for the Faint of Heart!)
    Taking your content from good to outstanding requires dedication, perseverance, and the application of these advanced blogging tips we’ve compiled to help you succeed: 1. While 300 words is generally viewed as the minimum for content to be indexed by Google, don’t restrain yourself with arbitrary post lengths of 600 or 800 words.
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