• HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Google, Help] How a Good Content Strategy Can Repair Your "SEO Problem"
    '“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. The business owner was relieved that the money he was spending for SEO help was not going to waste. Helps establish your brand as the definitive resource for information in your area. It’s content. The result?
  • FATHOM  |  THURSDAY, MARCH 26, 2015
    [Google, Help] Consumer Brand SEO Pulse: 3.26.15
    Whether it’s teaching you about mobile friendly algorithms or Google pushing GYBO, a major effort to get local businesses online, we’ve got you covered. https://www.seroundtable.com/google-mobile-friendly-rollout-20046.html. Google’s Mobile-Friendly Algorithm is On or Off. Google to Launch New Doorway Page Penalty Algorithm.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Google, Help] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    It creates opportunities for those firms willing to allocate resources to their online presence to beat out the competition. This will help you make decisions on how to allocate those resources and gain a competitive advantage. Focus your efforts and resources in these areas. On Google+ or LinkedIn? Congrats!
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Google, Help] Five Expert Guides to the Best Blogging Tools
    52 Essential Tools And Resources For Bloggers by Blogging Wizard. ** 5 STARS. Pauline Cabrera (again) explains how to fight back using Google’s scraper report form: “Through this form, content creators who have any complaint against a scraper website that outranks you can now ask Google’s help to correct the situation.”
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Google, Help] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Here’s what I’ve learned along the way to help myself grow. There are great resources like Lynda.com that can walk you through how to get up to speed in these programs. Most everyone can create a table and sort data in Excel, but the real game changer is in knowing how to use formulas to help make you more efficient.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Google, Help] Social Media Posting Frequency
    Here is what I suggest doing to help determine how often to post to social media. Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data. Knowing this will help determine what content “moves the needle.” First review, review and re-review all available analytical information.
  • BIZNOLOGY  |  TUESDAY, MARCH 24, 2015
    [Google, Help] A couple Google Webmaster Tools tips and tricks
    'Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Google, Help] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    It helps to start by identifying your social media marketing goals. Why are they looking to you as a resource and thought leader? For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. It helps to prioritize networks to keep the effort manageable. These may help you keep on schedule.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Help] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. 2) Google Hangouts. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded. 5) Google Forms.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Google, Help] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    But it helps. Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Unread. Unshared. Got it?
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google, Help] 7 Ways to Create a Long-Lasting Relationship Between Content and Design
    Here are seven first steps to help set yourselves up for success: 1) Brainstorm together. This is a great way to help the other person get a different perspective on their work without feeling like they’re being attacked. Google is a star example of this. there’s always a need for some degree of both parts. That’s why you do it.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google, Help] 14 Tools & Resources for Conducting Market Research
    If you''re sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources. 14 Market Research Resources. 1) Google Insights Databoard. People don''t like change.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google, Help] 17 Reasons Why I’m Lucky To Be In Business Development
    A successful business developer in these industries must possess many key skills and traits; including perseverance, thick skin, time management, the ability to build rapport, being resourceful, and an understanding that sales and marketing are high rejection trades. We live for the few “yes’s”   This St. Patrick’s day?
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Google, Help] The Battle for Marketing Talent in Professional Services
    As a result, you need the skills to encourage greater visibility in search engines, and you need to ensure that these skills are truly up-to-date – in SEO, yesterday’s best practices can incur penalties from Google today. They develop their internal resources, use external resources, or a mix of both. Figure 1.
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Google, Help] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Clearly, the job of B2B marketers today is to not only understand every step in the buyer’s journey but also to gain visibility into how marketing, sales, and service teams are helping to move the prospect along, stage by stage, to purchase and beyond. You can focus your resources on what’s working and adjust or eliminate what’s not.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Google, Help] How to Learn Social Media Marketing: 41 Resources for Beginners
    Check out these 41 resources that will help you develop the skills needed to be effective on social media. An Introduction to Google+ for Business. And these podcasts will help you develop your social media expertise. This book will help you crack that code. Be helpful. This is not going to bring results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Google, Help] How to Ignore Annoying Strangers and Build an Online Community Your Way
    The question is, are you ready to help them coalesce around you? Are you ready to devote time and resources to nurturing it? For 19 years, she has helped customers like Rodale and HarperCollins grow thriving communities.  The question is, are you ready to help them coalesce around you? Not making that up. Thanks. Thanks.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Google, Help] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    'Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Google also began indicating to users in mobile search results if websites are mobile-friendly. Which are trending down?
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Google, Help] Hospital Search Implications of Google’s Healthcare Knowledge Graph
    'A month ago, Google announced that health information will now be shown in the Knowledge Graph , as the company says 1 out of 20 (5%) Google searches is health-related. The goal of this update from Google was to help users find health information quickly and easily. Lower click-thru rate on broad match/general keywords.
  • SYNECORE  |  FRIDAY, MARCH 6, 2015
    [Google, Help] Google to Businesses: You Have Until April 21st to Get Mobile Friendly
    'Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21 st , Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. Image courtesy of Google. Dang….
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Google, Help] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    The inbound marketing movement, however, has helped bridge the gap that divides brands and publications. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly. How much better?
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Google, Help] How to Build Your Twitter Following (for Free)
    That means following people who can help you achieve your social media and business goals. You That’s why many people use an automated tool to help them speed up the process. There There are dozens of Twitter tools that can quickly help you find the right people to follow. Buying cheap followers is even worse. Write a great bio.
  • BLOG MY CALLS  |  TUESDAY, MARCH 3, 2015
    [Google, Help] 11 Nifty (and Free) Visual Tools to Make Your Content POP
    As we prepare to create visual pieces to accompany our written content, it helps if we have the right tools and resources – and it’s especially nice when they are free. Use this free Google Chrome extension to take screen shots, annotate them and blur private information. Google Fonts. Pixabay. Stock Free Images. PlaceIt.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Google, Help] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    How can these insights help you close more business? 1) Gain trust by educating prospects ​ Simply presenting credentials and expecting prospective buyers to draw their own conclusions isn’t going to help your firm stand out from the competition. Here are four key lessons from the research. On Twitter or Facebook?
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Google, Help] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. Perhaps its partnership with the NFL , and all the NFL-related content it''s allowed to post as a result, is helping to drive its success. 'Ba da ba ba ba, I’m lovin’ it.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Help] The Importance of Marketing Specialization
    And since I know all of them well, they’re a great resource for me – who could be brought in to help anytime we need expertise. Every post says “Hello Google.”). 'Jeffrey L. This is about people who specialize in marketing and while I do have a degree in Marketing from the University of Notre Dame.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] The Top 10 Best Resources to Learn About SEO
    You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. Google’s Search Engine Optimization Guide. Google Webmaster Tools.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Google Product Listings. For Image Markup.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Google, Help] 15 B2B case studies show how content marketing drives ROI
    DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. Do the trends below help you with direction with your business? Who is succeeding and why?
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Help] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. Excluding keywords will help make sure you’re only paying for clicks from people who are actually interested in what you have to offer.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Google, Help] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    'Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions for help streamlining a variety of HR processes – everything from performance management, recruitment, benefits, and document management, to time tracking, training, scheduling.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Google, Help] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    'Newsflash: Google has changed. Stuff that will help Google identify your site as an authority in your niche, and hopefully generate better rankings. If you haven’t started helping your employees get published in external industry news sources, then you’re already behind. Yah, I know. From a lot of people.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Google, Help] How to Research Blog Topics: A Step-by-Step Process
    This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. KWFinder.com is a helpful online tool that allows you to search any keyword topic and discover loads of long-tail phrases that are associated to it. Let''s dive right in.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 5, 2015
    [Google, Help] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    The traditions are still strong: In a vulgar world of innumerable emails, gaudy banner ads, prosaic landing pages, and impenetrable slideshares, using good old fashioned print can help you stand out and win your audience’s attention. say that’s splendid, of course, but how has she come to that conclusion – and why is she telling me?
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+. As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. On Google+ or LinkedIn?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] Why you need a mobile-native website today
    'I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. ”  Well, for two reasons: Google wants you to change and considers your lack of support for mobile devices to be a “Usability Error” (see below). So, what are you going to do? Really?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] Tips and Tricks for Using Hashtags on Social Media Sites
    Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. And while hashtags do help with engagement on Facebook, they’re not used anywhere near as often as they are on Twitter. Hashtags on Google+. Network.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Google, Help] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    What steps can I take if I have bought links in the past to clear up my name with Google? In order to get a grasp on your full inbound link profile, I would recommend utilizing either Google Webmaster Tools  or a tool like Open Site Explorer. Can you show an example of what google shows during the canonicalization check?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google, Help] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. This can help spike your reach and inject your brand into trending conversations. 'Guest post by Gary Dek. billion active users.
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Google, Help] How to Use Hashtags on Twitter With #Confidence
    Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. If you’ve been avoiding hashtags because you weren’t sure how to use them, or if you’ve been using hashtags without being sure you were using them correctly, we’re here to help. He’s 78. Types of Hashtags.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Here are five additional techniques to consider: 1) Guest Articles Reach out to relevant publications to secure guest articles or blog posts helps to gain more visibility to your target audience. It can help boost an existing partnership and share some of the resources/time a research project will take. On Google+ or LinkedIn?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Even just shifting some of the cost around those unused portions can help show some ROI. So what can you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] Under-used social media platforms (and more)
    Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Please check out this tremendous resource for scaling social media engagement. The post Under-used social media platforms (and more) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Help] Top 10 B2B Inbound Marketing Predictions for 2015
    There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year. Mobile/Local Growth Continues to Dominate.
  • HINGE MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Help] New Research Uncovers Biggest Business Challenges in A/E/C
    Whether it’s because construction firms can’t find enough trade workers or because engineering quality is suffering due to labor shortages, A/E/C firms are entrenched in the perfect storm – high demands for end products and low availability of resources. On Google+ or LinkedIn? Attracting and Developing New Business.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Google, Help] 2015 Resolution Series: Prioritize Team-Building & Bonding
    For example, we’ve made it a tradition to celebrate team members’ birthdays, we have regular team meetings to go over our priorities and obstacles, and we often send interesting and relevant articles to each other to help boost our knowledge as a collective whole. – Allie Viau, Digital Marketing Strategist & SEO Specialist .
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Google, Help] 7 Tools to Get Free Publicity for Your Business
    To help, we’ve put together a list of seven free online tools that you can use to publicize your business. Help A Reporter Out (HARO). “It’s a great tool that allows experts to share their knowledge with those it might help,” he says. Google My Business. That’s okay. EzineArticles. ” 4.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google, Help] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    To help you kick your own presentations up a notch, we''ve curated 25 awesome SlideShare decks below. In the SlideShare presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google?
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Google, Help] SEO Basics + a Checklist for Content Marketers
    But that’s a mistake, because there are some simple search engine optimization best practices for content that can amplify your efforts and help your compositions achieve maximum success. In this post we will help you navigate SEO for content marketing by highlighting a few experts and their advice and tips. Ryan Hanley. Keywords.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Help] 8 Steps To A More Effective B2B Content Marketing Program
    While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. It also helps mitigate overlap and unnecessary duplication of content. Google Drive Spreadsheet for mapping out due dates and ideas. But guess what?
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Google, Help] 3 simple tips to build good local links
    But the fact remains that links are at the very core of Google’s search algorithm, and if you are interested in search visibility you need to actively pursue links. It’s often low on our priority list, but the fact is offering a sincere testimonial can help you grow a relationship and even build a link. Offer honest testimonials.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] Negative SEO: Does It Really Exist?
    Although it’s hard to verify the tactics they used, the tactics included: setting up fake WordPress ‘splogs’ (spam blogs) to repost content, soliciting fake Google Reviews on sites like Fiverr—which makes it look like the site they are trying to take down is manipulating Google Reviews. Scary right? But, do these tactics actually work?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. Instead of spamming everyone on their list with batch-and-blast generic messages, they are guiding customers along their buying journey with helpful, personalized communication. Email Helps Convert Website Visitors Into Leads. McKinsey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] 14 Data Visualization Tools to Tell Better Stories with Numbers
    They are grouped by categories to help determine how you tell better stories with data. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends. MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. Shift-drag will pan.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Google knows where I’m about to go and what I might want to eat because I let Google have my personal data. Google is well placed. Marketers are getting much more specific information about where to put their resources. Google is now being asked to erase people’s pasts based on their requests. couldn’t agree more.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] How to Build Strong Brand Storytelling From the Inside Out
    Start with executive buy-in so that you have the resources, authority and responsibility to centralize the practice. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. This template outlines who else helps tell the story – including your executive leadership. 'January 20, 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] The state of the nation on SEO, content strategy and earned media
    In this interview, he discloses powerful and practical insights to help guide your marketing strategy today. The real-time listening and having a human involved helps you see, “wow, this person just entered our funnel but you know what, they’re ready to buy now!” Lee is the go-to-guy for digital marketing trends.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Google, Help] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    Many marketing departments don’t get the support and resources they need to deliver on their potential. Others have grown up with the belief that face-to-face networking was the only useful strategy for generating new business and everything else was just a waste of time and resources. On Google+ or LinkedIn? The result?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Google, Help] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    He very simply presents a link to his latest blog post, in amongst a very short preview of what the post will help you achieve. He uses short sentences, one very specific call to action, and every word is trying to help the reader, not promote his business. People would pay for a collection of downloadable resources in booklet form.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google, Help] 12 Ideas to Ignite Your Content NOW
    When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Here we go. Push the right buttons.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Help] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. Follow @andrewteman.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Help] Everybody Writes — My Interview With Ann Handley
    And explained that I needed help and advice. was struggling to help my organization to be more innovative – to agree to change from an outbound marketing approach to one that earned our audience’s attention. Ann was as gracious and humble and helpful as anyone you could ever meet. told her where I worked. And Noted.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Now it’s time to assess your firm’s marketing efforts. Can you tell?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 9 Essential Email Inbox Filters for Marketers
    At GuavaBox , we use Google Apps, so I live in the Gmail interface. If you use Outlook, Mac Mail, or something else, a quick search can help you figure out the best way to configure your filters. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] You’re doing a terrible job with search and social
    The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Collection of Resources. Compilation of Helpful Tools.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] Top 5 Affordable Tools to Make Infographics in a Snap
    To effectively produce an infographic, large companies turn to their creative team, but small businesses might not have the same resources. Thankfully, there are a number of sites that can help you create infographics quickly and on a budget. 'What makes infographics so popular? lot of people are visual learners. Piktochart. Canva.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 19 More Outstanding Social Media Marketing Guides
    In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ” 16 Resources to Generate Leads With Social Media by Social Media Examiner. Image credit: KISSmetrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] A story of Internet haters, trolls and malcontents
    Resources mentions in this episode. Please check out this tremendous resource for scaling social media engagement. The post A story of Internet haters, trolls and malcontents appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Resources mentions in this episode. VERY good place, in fact.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Google, Help] How to Blog Consistently Without Burning Out
    And this is not just about keeping up with expert articles and professional resources. I''ve set up a separate Cyfe dashboard full of widgets monitoring all sorts of search results: Twitter search results for my favorite hashtags, Google Plus search results, Google Alerts, etc. 3) Get brainstorming help. Here are mine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google, Help] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. It is a site filled with useful, relevant content to help safeguard families, homes, and businesses. Important? Rich content.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Google, Help] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them is to create a Google Alert with these video marketing influencer’s names. This book helps you determine the ‘help’ that you offer and integrate that into your messaging.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Help] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Google AdWords, as well as Bing and Yahoo, can all yield significant returns. Don’t forget to include the cost of the time and resources to develop ads as well as setting up and maintaining advertising campaigns into your investment figure. On Google+ or LinkedIn? So what are your options for advertising your firm?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Help] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Wasting Resources on Unutilized Platforms. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Your prospective customers are out there looking for resources; you can get to be their number one resource. Using Rich Media To Convert Random Readers. percent).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] There Is No One Size Fits All B2B SEO Program
    Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Google Algorithm Change History via Moz. BuzzSumo. SEMRush.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. These days, post The Well, if you’re not interested in hitching your wagon to a subreddit, a Google+ Group, or a Facebook Group, then all you have are online message boards and forums.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Google Beats a War Path for Guest Posts; PR Needs to Listen by Sword and the Script.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google, Help] The Top 10 Benefits of Using Social Media Marketing for Business
    But social media isn’t a flash in the pan – it’s a key ingredient in your larger online marketing recipe, helping other online marketing techniques work as effectively as possible while boosting your firm’s reputation and visibility. 3) Social media helps you develop your reputation as a Visible Expert SM.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Help] 87 New (Really) Marketing Automation Stats
    These are exactly the types of communications that marketing automation helps make repeatable. use Google. Sites listed on the first Google search results page generate 91.5% Chitika Insights, The Value of Google Result Positioning , Jun 2013). Visit our Resources section for tips, tricks, datasheets, videos, and more.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Google, Help] How to Build and Manage a Team of Remote Writers
    Here’s a general overview of our process, which you may find helpful as you build your own remote teams. While finding quality writers can be a time-consuming process, we’ve found that the following guidelines streamline the process and help to reduce problems down the road: Don’t rely on low quality job sites. Building Our Team.
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Help] The Road to Revenue, Part 3: The Content Marketing Toolbox
    Not only does educational content like blog posts help boost your firm’s credibility and share your expertise, it also helps raise your visibility in search engines — so prospects with the kind of problems you solve are likelier to find you when they go looking for solutions. The same goes for Twitter and web analytics.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Google, Help] 5 New Year’s Resolutions for Marketers
    ve also included some tactics that will (hopefully) help me achieve these goals. Make Google Analytics my home page. If you need help jump-starting your own content development strategy, the resources in this toolkit can help you develop a content marketing program that gets results. m one of these people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Google, Help] Our Favorite Online Marketing Blog Posts and Articles of 2014
    But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. From Casie Gillette. The Ideal Length of Everything, Backed by Research.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Google, Help] 22 Noteworthy Content Marketing Guides and Tips
    According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Writing that “You must know who your audience is, who you are and how you can help them solve problems. This gives companies the opportunity to be the go-to resource in their industry.” by HubSpot.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Google, Help] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Here''s a helpful template for creating a buyer persona to get you started.). find LinkedIn Groups , Twitter Advanced Search , and Google+ Communities excellent resources. 1) Purpose. 2) Buyer Personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Google, Help] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    Nothing But the Funny Bits features some of our most popular “products” that got us laughing the hardest, including: Google Pants — The Party in your pants! If you enjoyed our work, tell your friends, leave a review on iTunes, and help us spread the word! Americans versus Europeans: Who has the best underwear?
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Google, Help] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Blogging helps me clarify my thinking, organize my thoughts, and makes me more knowledgeable about an issue when I do have to talk about it. Blogging Helps Build Connections. Interviewing people for your blog will help you network and make connections that will serve you well in your job and career. I don’t have the time.".
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Google, Help] Top 10 Professional Services Marketing Today Posts of 2014
    From a misguided strategy and inadequate resources to poor promotion and inconsistency, this post discusses ten ways that B2B content marketing can go south. It helps your firm be found, demonstrate expertise, establish credibility, and more. For a more holistic view, firms can use Google Analytics to track a number of metrics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Google, Help] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. If any of these journalists happen to Tweet something I can help with or something relevant to one of my B2B clients, I try to jump in right away. engaged with a TechCrunch writer who asked a question I could help him with.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Help] 10 Things Epic Copywriters Do
    By the time something hits Google, it may be old news. Landing the right interviews can help you write the kind of content people seek out. For this reason, the very best are experts when it comes to incorporating  user-generated content and curated resources into their strategy. 'Image source. Investigative Research. Strategy.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Help] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google, Help] 6 Personal best practices for content creation success
    Some of the lessons on this episode are old … like the revelation that finally helped me turn the corner with my blog. Resources mentioned in this podcast: Tom’s Friday Five Podcast. Please check out this tremendous resource for scaling social media engagement. We have made mistakes. Ready? We have made mistakes.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My Example:  What Google’s New Algorithm Means For You. Customer service people are a great resource. Here are a few resources to help you with brainstorming your own list of Guerilla content marketing ideas: Neil Patel on How To Come Up With 50 Topic Ideas In 30 Minutes. That didn’t work out so well.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Three Ways to Rock Organic Search Results
    Improving any of these items will help us appear higher in the organic SERPs. When your site or blog has valuable information on it, other sites will want to link to it as a resource or source of information. Google and other search engines like Bing, look to sites with authority and rank them higher in SERPs. of search traffic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Lead Generation via Influencers and Experts in 4 Steps
    Increasing your influence via the “ halo effect ” by helping thought leaders build their platform , which will also help build your influence. You can also use tools like Twitter, LinkedIn and Google Alerts. They will continually seek out other relevant resources that could possibly help their clients.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Google, Help] Keywords: The Foundation of Your PPC Campaign
    There are different online tools that can help with this type of research to make sure that you are targeting the right keywords to reach the right audience. This preserves resources by preventing your ads from being displayed when specific keywords accompany your targeted keywords. Thorough Keyword Research. Read More.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Help] 18 Unexpected Formulas to Increase Website Conversions
    The following 18 tips from Brian Massey, “The Conversion Scientist,” can help you get started on the path to enhancing your website conversions. If you look at it that way, you''ll start asking questions like, what should we change and how will we know if this change is helping our business? Your Opinion Doesn''t Matter. Wait a minute.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Help] The 19 Best Content Marketing Blogs From 2014
    ” Then he goes on to talk about the opportunity we have as brands to help enlighten or customers. Some of the sites Courtney recommends require a free sign-up, but you should check out all the resources on this page and find a few that work for you. Really helpful stuff. 'Yep that’s right! It’s roundup time.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    This is done with the help of tracking pixels, tags and cookies. In this post, we explain how to use pixels, tags, and cookies to help boost your own sales, without getting any crumbs in your keyboard. Tools to help. there are many tools out there to help you manage and track all of your tags. What is a pixel?
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