• BLOG MY CALLS  |  TUESDAY, MARCH 3, 2015
    [Google, Help] 11 Nifty (and Free) Visual Tools to Make Your Content POP
    As we prepare to create visual pieces to accompany our written content, it helps if we have the right tools and resources – and it’s especially nice when they are free. Use this free Google Chrome extension to take screen shots, annotate them and blur private information. Google Fonts. Pixabay. Stock Free Images. PlaceIt.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Google, Help] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    How can these insights help you close more business? 1) Gain trust by educating prospects ​ Simply presenting credentials and expecting prospective buyers to draw their own conclusions isn’t going to help your firm stand out from the competition. Here are four key lessons from the research. On Twitter or Facebook?
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Google, Help] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. Perhaps its partnership with the NFL , and all the NFL-related content it''s allowed to post as a result, is helping to drive its success. 'Ba da ba ba ba, I’m lovin’ it.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Help] The Importance of Marketing Specialization
    And since I know all of them well, they’re a great resource for me – who could be brought in to help anytime we need expertise. Every post says “Hello Google.”). 'Jeffrey L. This is about people who specialize in marketing and while I do have a degree in Marketing from the University of Notre Dame.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] The Top 10 Best Resources to Learn About SEO
    You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. Google’s Search Engine Optimization Guide. Google Webmaster Tools.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Google Product Listings. For Image Markup.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Google, Help] 15 B2B case studies show how content marketing drives ROI
    DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. Do the trends below help you with direction with your business? Who is succeeding and why?
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Help] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. Excluding keywords will help make sure you’re only paying for clicks from people who are actually interested in what you have to offer.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Google, Help] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    'Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions for help streamlining a variety of HR processes – everything from performance management, recruitment, benefits, and document management, to time tracking, training, scheduling.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Google, Help] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    'Newsflash: Google has changed. Stuff that will help Google identify your site as an authority in your niche, and hopefully generate better rankings. If you haven’t started helping your employees get published in external industry news sources, then you’re already behind. Yah, I know. From a lot of people.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Google, Help] How to Research Blog Topics: A Step-by-Step Process
    This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. KWFinder.com is a helpful online tool that allows you to search any keyword topic and discover loads of long-tail phrases that are associated to it. Let''s dive right in.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 5, 2015
    [Google, Help] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    The traditions are still strong: In a vulgar world of innumerable emails, gaudy banner ads, prosaic landing pages, and impenetrable slideshares, using good old fashioned print can help you stand out and win your audience’s attention. say that’s splendid, of course, but how has she come to that conclusion – and why is she telling me?
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+. As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. On Google+ or LinkedIn?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] Why you need a mobile-native website today
    'I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. ”  Well, for two reasons: Google wants you to change and considers your lack of support for mobile devices to be a “Usability Error” (see below). So, what are you going to do? Really?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] Tips and Tricks for Using Hashtags on Social Media Sites
    Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. And while hashtags do help with engagement on Facebook, they’re not used anywhere near as often as they are on Twitter. Hashtags on Google+. Network.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Google, Help] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    What steps can I take if I have bought links in the past to clear up my name with Google? In order to get a grasp on your full inbound link profile, I would recommend utilizing either Google Webmaster Tools  or a tool like Open Site Explorer. Can you show an example of what google shows during the canonicalization check?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google, Help] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. This can help spike your reach and inject your brand into trending conversations. 'Guest post by Gary Dek. billion active users.
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Google, Help] How to Use Hashtags on Twitter With #Confidence
    Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. If you’ve been avoiding hashtags because you weren’t sure how to use them, or if you’ve been using hashtags without being sure you were using them correctly, we’re here to help. He’s 78. Types of Hashtags.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Here are five additional techniques to consider: 1) Guest Articles Reach out to relevant publications to secure guest articles or blog posts helps to gain more visibility to your target audience. It can help boost an existing partnership and share some of the resources/time a research project will take. On Google+ or LinkedIn?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Even just shifting some of the cost around those unused portions can help show some ROI. So what can you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] Under-used social media platforms (and more)
    Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Please check out this tremendous resource for scaling social media engagement. The post Under-used social media platforms (and more) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Help] Top 10 B2B Inbound Marketing Predictions for 2015
    There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year. Mobile/Local Growth Continues to Dominate.
  • HINGE MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Help] New Research Uncovers Biggest Business Challenges in A/E/C
    Whether it’s because construction firms can’t find enough trade workers or because engineering quality is suffering due to labor shortages, A/E/C firms are entrenched in the perfect storm – high demands for end products and low availability of resources. On Google+ or LinkedIn? Attracting and Developing New Business.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Google, Help] 2015 Resolution Series: Prioritize Team-Building & Bonding
    For example, we’ve made it a tradition to celebrate team members’ birthdays, we have regular team meetings to go over our priorities and obstacles, and we often send interesting and relevant articles to each other to help boost our knowledge as a collective whole. – Allie Viau, Digital Marketing Strategist & SEO Specialist .
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Google, Help] 7 Tools to Get Free Publicity for Your Business
    To help, we’ve put together a list of seven free online tools that you can use to publicize your business. Help A Reporter Out (HARO). “It’s a great tool that allows experts to share their knowledge with those it might help,” he says. Google My Business. That’s okay. EzineArticles. ” 4.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google, Help] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    To help you kick your own presentations up a notch, we''ve curated 25 awesome SlideShare decks below. In the SlideShare presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google?
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Google, Help] SEO Basics + a Checklist for Content Marketers
    But that’s a mistake, because there are some simple search engine optimization best practices for content that can amplify your efforts and help your compositions achieve maximum success. In this post we will help you navigate SEO for content marketing by highlighting a few experts and their advice and tips. Ryan Hanley. Keywords.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Help] 8 Steps To A More Effective B2B Content Marketing Program
    While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. It also helps mitigate overlap and unnecessary duplication of content. Google Drive Spreadsheet for mapping out due dates and ideas. But guess what?
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Google, Help] 3 simple tips to build good local links
    But the fact remains that links are at the very core of Google’s search algorithm, and if you are interested in search visibility you need to actively pursue links. It’s often low on our priority list, but the fact is offering a sincere testimonial can help you grow a relationship and even build a link. Offer honest testimonials.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] Negative SEO: Does It Really Exist?
    Although it’s hard to verify the tactics they used, the tactics included: setting up fake WordPress ‘splogs’ (spam blogs) to repost content, soliciting fake Google Reviews on sites like Fiverr—which makes it look like the site they are trying to take down is manipulating Google Reviews. Scary right? But, do these tactics actually work?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. Instead of spamming everyone on their list with batch-and-blast generic messages, they are guiding customers along their buying journey with helpful, personalized communication. Email Helps Convert Website Visitors Into Leads. McKinsey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] 14 Data Visualization Tools to Tell Better Stories with Numbers
    They are grouped by categories to help determine how you tell better stories with data. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends. MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. Shift-drag will pan.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Google knows where I’m about to go and what I might want to eat because I let Google have my personal data. Google is well placed. Marketers are getting much more specific information about where to put their resources. Google is now being asked to erase people’s pasts based on their requests. couldn’t agree more.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] How to Build Strong Brand Storytelling From the Inside Out
    Start with executive buy-in so that you have the resources, authority and responsibility to centralize the practice. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. This template outlines who else helps tell the story – including your executive leadership. 'January 20, 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] The state of the nation on SEO, content strategy and earned media
    In this interview, he discloses powerful and practical insights to help guide your marketing strategy today. The real-time listening and having a human involved helps you see, “wow, this person just entered our funnel but you know what, they’re ready to buy now!” Lee is the go-to-guy for digital marketing trends.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Google, Help] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    Many marketing departments don’t get the support and resources they need to deliver on their potential. Others have grown up with the belief that face-to-face networking was the only useful strategy for generating new business and everything else was just a waste of time and resources. On Google+ or LinkedIn? The result?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Google, Help] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    He very simply presents a link to his latest blog post, in amongst a very short preview of what the post will help you achieve. He uses short sentences, one very specific call to action, and every word is trying to help the reader, not promote his business. People would pay for a collection of downloadable resources in booklet form.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google, Help] 12 Ideas to Ignite Your Content NOW
    When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Here we go. Push the right buttons.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Help] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. Follow @andrewteman.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Help] Everybody Writes — My Interview With Ann Handley
    And explained that I needed help and advice. was struggling to help my organization to be more innovative – to agree to change from an outbound marketing approach to one that earned our audience’s attention. Ann was as gracious and humble and helpful as anyone you could ever meet. told her where I worked. And Noted.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Now it’s time to assess your firm’s marketing efforts. Can you tell?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 9 Essential Email Inbox Filters for Marketers
    At GuavaBox , we use Google Apps, so I live in the Gmail interface. If you use Outlook, Mac Mail, or something else, a quick search can help you figure out the best way to configure your filters. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] You’re doing a terrible job with search and social
    The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Collection of Resources. Compilation of Helpful Tools.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] Top 5 Affordable Tools to Make Infographics in a Snap
    To effectively produce an infographic, large companies turn to their creative team, but small businesses might not have the same resources. Thankfully, there are a number of sites that can help you create infographics quickly and on a budget. 'What makes infographics so popular? lot of people are visual learners. Piktochart. Canva.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 19 More Outstanding Social Media Marketing Guides
    In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ” 16 Resources to Generate Leads With Social Media by Social Media Examiner. Image credit: KISSmetrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] A story of Internet haters, trolls and malcontents
    Resources mentions in this episode. Please check out this tremendous resource for scaling social media engagement. The post A story of Internet haters, trolls and malcontents appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Resources mentions in this episode. VERY good place, in fact.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Google, Help] How to Blog Consistently Without Burning Out
    And this is not just about keeping up with expert articles and professional resources. I''ve set up a separate Cyfe dashboard full of widgets monitoring all sorts of search results: Twitter search results for my favorite hashtags, Google Plus search results, Google Alerts, etc. 3) Get brainstorming help. Here are mine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google, Help] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. It is a site filled with useful, relevant content to help safeguard families, homes, and businesses. Important? Rich content.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Google, Help] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them is to create a Google Alert with these video marketing influencer’s names. This book helps you determine the ‘help’ that you offer and integrate that into your messaging.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Help] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Google AdWords, as well as Bing and Yahoo, can all yield significant returns. Don’t forget to include the cost of the time and resources to develop ads as well as setting up and maintaining advertising campaigns into your investment figure. On Google+ or LinkedIn? So what are your options for advertising your firm?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Help] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Wasting Resources on Unutilized Platforms. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Your prospective customers are out there looking for resources; you can get to be their number one resource. Using Rich Media To Convert Random Readers. percent).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] There Is No One Size Fits All B2B SEO Program
    Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Google Algorithm Change History via Moz. BuzzSumo. SEMRush.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. These days, post The Well, if you’re not interested in hitching your wagon to a subreddit, a Google+ Group, or a Facebook Group, then all you have are online message boards and forums.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Google Beats a War Path for Guest Posts; PR Needs to Listen by Sword and the Script.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google, Help] The Top 10 Benefits of Using Social Media Marketing for Business
    But social media isn’t a flash in the pan – it’s a key ingredient in your larger online marketing recipe, helping other online marketing techniques work as effectively as possible while boosting your firm’s reputation and visibility. 3) Social media helps you develop your reputation as a Visible Expert SM.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Help] 87 New (Really) Marketing Automation Stats
    These are exactly the types of communications that marketing automation helps make repeatable. use Google. Sites listed on the first Google search results page generate 91.5% Chitika Insights, The Value of Google Result Positioning , Jun 2013). Visit our Resources section for tips, tricks, datasheets, videos, and more.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Google, Help] How to Build and Manage a Team of Remote Writers
    Here’s a general overview of our process, which you may find helpful as you build your own remote teams. While finding quality writers can be a time-consuming process, we’ve found that the following guidelines streamline the process and help to reduce problems down the road: Don’t rely on low quality job sites. Building Our Team.
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Help] The Road to Revenue, Part 3: The Content Marketing Toolbox
    Not only does educational content like blog posts help boost your firm’s credibility and share your expertise, it also helps raise your visibility in search engines — so prospects with the kind of problems you solve are likelier to find you when they go looking for solutions. The same goes for Twitter and web analytics.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Google, Help] 5 New Year’s Resolutions for Marketers
    ve also included some tactics that will (hopefully) help me achieve these goals. Make Google Analytics my home page. If you need help jump-starting your own content development strategy, the resources in this toolkit can help you develop a content marketing program that gets results. m one of these people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Google, Help] Our Favorite Online Marketing Blog Posts and Articles of 2014
    But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. From Casie Gillette. The Ideal Length of Everything, Backed by Research.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Google, Help] 22 Noteworthy Content Marketing Guides and Tips
    According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Writing that “You must know who your audience is, who you are and how you can help them solve problems. This gives companies the opportunity to be the go-to resource in their industry.” by HubSpot.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Google, Help] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Here''s a helpful template for creating a buyer persona to get you started.). find LinkedIn Groups , Twitter Advanced Search , and Google+ Communities excellent resources. 1) Purpose. 2) Buyer Personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Google, Help] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    Nothing But the Funny Bits features some of our most popular “products” that got us laughing the hardest, including: Google Pants — The Party in your pants! If you enjoyed our work, tell your friends, leave a review on iTunes, and help us spread the word! Americans versus Europeans: Who has the best underwear?
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Google, Help] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Blogging helps me clarify my thinking, organize my thoughts, and makes me more knowledgeable about an issue when I do have to talk about it. Blogging Helps Build Connections. Interviewing people for your blog will help you network and make connections that will serve you well in your job and career. I don’t have the time.".
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Google, Help] Top 10 Professional Services Marketing Today Posts of 2014
    From a misguided strategy and inadequate resources to poor promotion and inconsistency, this post discusses ten ways that B2B content marketing can go south. It helps your firm be found, demonstrate expertise, establish credibility, and more. For a more holistic view, firms can use Google Analytics to track a number of metrics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Google, Help] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. If any of these journalists happen to Tweet something I can help with or something relevant to one of my B2B clients, I try to jump in right away. engaged with a TechCrunch writer who asked a question I could help him with.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Help] 10 Things Epic Copywriters Do
    By the time something hits Google, it may be old news. Landing the right interviews can help you write the kind of content people seek out. For this reason, the very best are experts when it comes to incorporating  user-generated content and curated resources into their strategy. 'Image source. Investigative Research. Strategy.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Help] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google, Help] 6 Personal best practices for content creation success
    Some of the lessons on this episode are old … like the revelation that finally helped me turn the corner with my blog. Resources mentioned in this podcast: Tom’s Friday Five Podcast. Please check out this tremendous resource for scaling social media engagement. We have made mistakes. Ready? We have made mistakes.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My Example:  What Google’s New Algorithm Means For You. Customer service people are a great resource. Here are a few resources to help you with brainstorming your own list of Guerilla content marketing ideas: Neil Patel on How To Come Up With 50 Topic Ideas In 30 Minutes. That didn’t work out so well.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Three Ways to Rock Organic Search Results
    Improving any of these items will help us appear higher in the organic SERPs. When your site or blog has valuable information on it, other sites will want to link to it as a resource or source of information. Google and other search engines like Bing, look to sites with authority and rank them higher in SERPs. of search traffic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Lead Generation via Influencers and Experts in 4 Steps
    Increasing your influence via the “ halo effect ” by helping thought leaders build their platform , which will also help build your influence. You can also use tools like Twitter, LinkedIn and Google Alerts. They will continually seek out other relevant resources that could possibly help their clients.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Google, Help] Keywords: The Foundation of Your PPC Campaign
    There are different online tools that can help with this type of research to make sure that you are targeting the right keywords to reach the right audience. This preserves resources by preventing your ads from being displayed when specific keywords accompany your targeted keywords. Thorough Keyword Research. Read More.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Help] 18 Unexpected Formulas to Increase Website Conversions
    The following 18 tips from Brian Massey, “The Conversion Scientist,” can help you get started on the path to enhancing your website conversions. If you look at it that way, you''ll start asking questions like, what should we change and how will we know if this change is helping our business? Your Opinion Doesn''t Matter. Wait a minute.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Help] The 19 Best Content Marketing Blogs From 2014
    ” Then he goes on to talk about the opportunity we have as brands to help enlighten or customers. Some of the sites Courtney recommends require a free sign-up, but you should check out all the resources on this page and find a few that work for you. Really helpful stuff. 'Yep that’s right! It’s roundup time.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    This is done with the help of tracking pixels, tags and cookies. In this post, we explain how to use pixels, tags, and cookies to help boost your own sales, without getting any crumbs in your keyboard. Tools to help. there are many tools out there to help you manage and track all of your tags. What is a pixel?
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    In theory, it seemed like it could help me. Plus, that type of content will also be great for building sustainable traffic from Google -- a great way to cover all of your organic traffic bases. It can help you reach your existing Fans and acquire new ones via Graph Search. Maybe. You can now use Graph Search on mobile.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] Your competitors are doing SEO
    So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. Google’s tell? But what Google doesn’t want is outlaws.
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google, Help] New Research on 2015 Professional Services Marketing Priorities
    Significantly, these are all initiatives that mutually support one another: firms might build the visibility of experts by giving them a platform to post educational content on an updated, streamlined website – all of which helps build the visibility of the firm’s brand. 42% will use only internal resources.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google, Help] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    For your own sake, you want to make sure you’re reaching the audience that’ll help build your thought leadership and drive real ROI. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. 10) Link to a Google Doc. Enlist help. It’s possible.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 12 Clever Ways to Use More Visuals on Social Media
    While that sounds like a lot of work, it can have a huge payoff -- this tactic has helped us double the impact of our posts. Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos. 8) Repurpose Google+ Hangouts on Air (HOA). Er, um, well. Post by.
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 11 Things to Look for in Freelance Writers
    Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Google does. It helps when you (and your team members) actually like the freelancer you’re working with. 'Image source. Freelance writers can make or break your business. Image source.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 3 Ways to Start Earning Links
    Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. They help users find information and pages, and give writers like myself the ability to share pages and information with readers. You may also know that they are helpful for SEO too. Competitor Analysis.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Google, Help] 10 Things I’ve Learned About SEO in 2014
    Google Will Inevitably Make Me Look Stupid. Google. Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page? For businesses, creating good content takes planning, time, resources, and of course money. TEN YEARS!
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google, Help] Top 5 Tools for Enterprise Marketing Teams
    'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers. General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Google, Help] How to Find the Best Keywords for Optimizing Your Website Content
    'Keyword research has become harder and harder as Google continues to hide more information from webmasters. Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. 1) Google Auto-Populate.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Google, Help] How to Track Content ROI: A Step-by-Step Guide
    hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns. Google Docs. Suppose you average $100,000 a year in overhead spending across your rent, human resources, training, insurance, office supplies, and other costs. Step #1: Install the Toggl Chrome App. TeamWeek. Pivotal Tracker.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    find it baffling then, that so many B2B marketers continue to invest precious time, effort and money into running content campaigns that are randomly crafted, loosely implemented and then viciously accused of draining resources! Top 10 strategic keywords ranked organically on the first page of Google search results. Now that’s ROI!
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] The Ultimate 2015 SEO Redesign Checklist
    The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). Hopefully you found this website redesign checklist to be helpful! but it’s worth it.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] How to Create an Editorial Calendar
    Now that you know how editorial calendars can help you and you’ve got a few ideas for how to use them, the problem becomes finding (or creating) one that’s right for you. To help you find your perfect editorial calendar, I’ve found six different possible solutions. Google Calendar. As simple as possible. Affordable.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Google, Help] Top 10 Marketing Techniques for Professional Services
    Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. You can use video as a live communication tool with distant prospects or clients, through services like FaceTime or Skype or Google Hangouts. The answers aren’t the same as they used to be.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Google, Help] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    So if your company is following industry trends and planning to invest time and resources in marketing automation, how can you make sure you''re not going to be part of that unsatisfied 70%? Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google, Help] Why Google’s latest change should worry you
    Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Should we grab the pitchforks and torches to storm Google’s castle, demanding they change it back?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Help] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    'Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Fetch as Google  . Adjust Your Sitelinks.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Google, Help] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google, Help] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    shareable resource for your entire marketing team, you’ll stay on track and be able to plan content around significant events, conferences, and marketplace news. For example, if your firm helps organizations stay secure online, then a potential topic idea could be “Top 5 Ways to Keep Your Organization Secure from Hackers.”
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Help] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off). So what are these insights?
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Google, Help] Why Should Marketers Change To Google Tag Manager?
    'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
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