• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Google, Help] Social Media 101: Managing your social media presence
    We have a social media sanity check to help take the stress out of social. It can also add a personal touch to your business, promote your fan base, and help boost SEO for your website. Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. Don’t panic! LinkedIn.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Help] The 17 Best Project Management Tools
    Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. 1) JIRA Software. Google Review Count:  317. You can attach files and other data to help solve issues quickly and restrict who can and can’t see tasks. AppStorm.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google, Help] Apply Yourself: 28 Marketing Awards Worth Going For
    With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. So go ahead -- apply yourself. This U.K.-based
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 10, 2017
    [Google, Help] A Marketing Analytics Checklist for 2017
    It’s certainly not the most exciting part of marketing business, and as a marketing leader your initial instinct might be to focus on activities that might immediately help you move the needle. In an initially data-scarce marketplace, this was a mentality that helped many brands flourish. How many more leads do you need?
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Help] Why You Should Question Most Video Marketing Stats You See
    Google search on the topic returns an ocean of articles, listicles, and infographics, all proudly pointing toward this fantastical figure highlighting the power of video marketing. Why use your budget on blogging when we can help you create that video? We all know the value of a good stat. million words.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Help] Return on Marketing Investment: A Professional Services Primer
    simple Google search will uncover a variety of calculators and approaches. These ads come in two distinct flavors: 1) pay-per-click ads, like the ones you see on a Google search results page; and 2) display ads, like the banner ads you see at the tops and sidebars of many commercial websites. And what data will help you answer them?
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Help] How Marketing Can Enable Sales To Use Video
    And then I’ll talk about the good stuff—why you don’t need to fear, because there is technology to help bridge the inevitable gap that will, or already does exist in your organization. know it may be hard to hear, but uploading every piece of content you have created into Google Drive is not the long-term solution. An endless wishlist.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Help] Why Your Twitter Marketing Strategy Is All Wrong
    Accordingly, marketers are asking themselves: is it time to shift resources elsewhere? Paul Berry of Rebel Mouse, a company that helps publishers amplify content on social, told Digiday that Twitter is an afterthought for media companies today. For smaller companies, however, splitting off accounts might be more hassle than help.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Help] Your 2017 Resource Guide to Digital Marketing Conferences
    In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season. Marketing Conference Resources. Sean O’Rouke created a very helpful collection of the top conferences to attend in 2017 (178 so far). These resources are sure to help!
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Help] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    Resources. Inbound marketing experts have access to all the resources necessary to develop a successful campaign. Resources such as keyword development and analysis software, media connections for content placement and access to industry influencers who can promote your articles and blog posts are valuable for a campaign.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Help] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    Your blog post, video or (God help us all) Snapchat? Using tools like  Google Trends,  you can uncover breakout terms for which there are few instructional resources. Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. They came from all different industries.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Help] How to Build a Process for Growth Experiments
    And once you get there, our new 2017 Marketing Experiments Calendar can help you build a backlog of ideas, design and prioritize your experiments, and record your results all in one place. Many of your experiments will require a tool to help you actually perform it. Revenue growth! Customer acquisition! Leads goals! The list goes on.
  • JUNTA 42  |  SATURDAY, FEBRUARY 4, 2017
    [Google, Help] This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
    We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. Our Operating under the name The Brewing Network , this multimedia resource seems to produce as many as eight regular shows on various beer-related topics.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Help] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. It might seem a little bit intimidating. Actually, yes.
  • SCRIBBLELIVE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Help] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. Find other people in your company that would be able and willing to share a story that is helpful and relevant to your target audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Help] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    Tools like Mention or Google Alerts can be a vital asset in understanding customer perception about your business. conscientious CEO should Google their business regularly, using the “Tools” function to narrow the search to the last week. 2. By Kiki Schirr, {grow} Contributing Columnist. Listen. Reflect. Is it true?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Help] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. Acquired by Google in 2006 and has since operated as " a Google company. ". 5) Inbound.org. When Airbnb -- first known as AirBed & Breakfast -- started out, the mission was to help people make money.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Google, Help] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. Google Search Tools. Content marketing (content types, social media tactics, etc).
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Google, Help] The Essential Artificial Intelligence Glossary for Marketers
    This isn’t meant to be the ultimate resource of artificial intelligence by any means, nor should any 1,500-word blog post. Bots often have a narrow use case because they are programmed to pull from a specific data source, such as a bot that tells you the weather or helps you register to vote. Thank goodness for live chat. Algorithm.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Google, Help] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    There are endless tools and apps that help us get more done -- but where did they begin? There was an unmet need for tools and resources that would solve the omnipresent never-enough-hours-in-the-day problem. In addition to Microsoft, Google is credited as becoming a leader in this space. Google: $159,948,000,000. O'Neil.
  • PUREB2B  |  MONDAY, JANUARY 30, 2017
    [Google, Help] You Need to Define an Effective Criteria for Lead Scoring
    Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. Essentially, lead scoring can help you determine the quality of your leads by ranking them according to their sales potential. Criteria Setting. Authority. Timing.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 28, 2017
    [Google, Help] It Has Never Been Easier to Be Average
    — more of that helpful stuff is poured into the world with each passing second. If we each had our own Iron Man suits, then most people and resources out there focus on playbooks and prescriptions for exactly how we should use then. It has never been easier to be average. When we start to do anything new, it can be a struggle.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Google, Help] 3 Ways Google Can Have More Credible Search Rankings
    Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Google first refused requests then as well, only to later amend its algorithm.
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Google, Help] Client-Created Content is Key – Wise Words from Stephanie Totty
    ” To find out all the marketing secrets Totty has learned in her four years at ExamSoft, we chatted with her over Google Hangout. have mounds and mounds of content and it’s all floating around out there, and I want to be much more informed of which parts of that content are actually helping people and that people are interested in.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Google, Help] 4 Smart Ways to Keep Up With Google in 2017
    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? png">.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Google, Help] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. That’s important because IT groups often don’t have the resources or understanding to do what marketing needs as quickly as they need it. But let’s not get too excited.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Google, Help] 30 SEO Best Practices for B2B Organizations in 2017
    As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. helpful tool to help do this is BuzzSumo. Enjoy! 1. Buyers
  • KAPOST  |  TUESDAY, JANUARY 24, 2017
    [Google, Help] Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy
    You can simply store this information in Google Docs. For instance, you could create a Google Drive repository or Trello board where your content marketing team members can share resources and information. Make reporting part of your routine, so you can better allocate your resources. But growth is a double-edged sword.
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Google, Help] The 7 Traits of Successful Content Marketers
    In the book, 15 powerful chapters are helpful to all individuals, but  seven chapters were spot-on relevant to content marketing. Everywhere I travel I hear the objection –  most marketers simply do not have the desire to be THE informational resource for their customers and prospects – they don’t want it enough. Desire. Faith.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Google, Help] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. Targeting : Facebook puts heavy duty technology to work to help you reach and connect with the most valuable people for your business. Facebook ad solutions will help you grow today.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Google, Help] Your Role on the Customer Journey
    It can be a helpful tool. They help me navigate my journey and arrive at my destination. Fortunately, modern map makers – like Google maps, for example – have figured this out. This can help you anticipate needed inventory as well as project your sales data for the months or years ahead. But that’s another story.).
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Google, Help] The 26 Best All-in-One SEO Tool Suites
    Google Review Count:  330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Help] MarTech: Top 100 Influencers and Brands
    We spoke to  Scott Brinker  (#1), Stewart Rogers (#7),  Sam Hurley  (#8), Matt McGee (#10),  Tim Hughes  (#12),  Tamara McCleary  (#14) and Piyush Charkha (#15).   Be sure to follow them to stay up to date on the best content and resources on MarTech! WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!” Company.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google, Help] 5 Insane Advantages of an Inbound Website Redesign
    Here are some we hear often: The design gets outdated so quickly, and we don't have the resources to update it every 1-2 years. Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads. Personalization and smart content that tailors your website to customers, helping to delight.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Google, Help] 11 Free Sales Tools to Pump Up Your Pipeline
    But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses.
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Google, Help] A brief introduction to network science math in marketing
    The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Moving Forward. Thanks, Tyler!
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Google, Help] How to simultaneously attract new prospects and retain loyal customers
    B2B companies tend to focus more resources on attracting new customers than retaining current customers. Though the book was written to help families develop close relationships, I think our customers fall into similar categories. It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Google, Help] Content shock re-visited, the content marketing myths and realities
    Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. They concluded that “For marketing teams, combating this will require more resources and more creativity.” Illustration marked safe for re-use by Google search. By Mark Schaefer. Content Shock.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Google, Help] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Clearly, the job of B2B marketers today is to not only understand every step in the buyer’s journey but also to gain visibility into how marketing, sales, and service teams are helping to move the prospect along, stage by stage, to purchase and beyond. You can focus your resources on what’s working and adjust or eliminate what’s not.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Google, Help] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. Interestingly enough, we are now beginning to use SEO tools to help us fine-tune and improve our ROI from organic search.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Google, Help] How to Create a Content Promotion Plan in 3 Steps
    You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Google their names and see what comes up. So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Google, Help] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. Once you know what they are, however, you can prioritize them -- and determine the resources you need to knock them out of the park. Have a look, and see which ones will help you achieve the most this quarter.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Google, Help] How to Create a Content Promotion Plan in 3 Steps
    You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Google their names and see what comes up. So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Google, Help] 9 Essential Tips for Researching Your Next Content Campaign
    To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. Customer feedback will help you create content that is meaningful to your target audience – and more engaging. 4. How does this help you with your research? Marketo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Google, Help] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Google Review Count:  600. Google Review Count:  290. Google Review Count:  282. HubSpot.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Google, Help] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    Ask yourself: " What’s one small change I can make that will help me lose weight?" Where to Start: Luckily, there are plenty of resources out there to help you start with these small goals. Plus, Google uses what’s already on your calendar to figure out the timeslots you have available for your goals. Where They Began.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Google, Help] 31 Influencers to Follow in 2017
    Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact. Missed the countdown? Ann Handley.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google, Help] 6 B2B Online Marketing Predictions for 2017
    In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google, Help] 6 B2B Online Marketing Predictions for 2017
    In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Help] Drupal is Better for SEO than Adobe Experience Manager
    have included links to publically available resources when available. 3) I am a Drupal SEO expert, not an Adobe Experience Manager expert so my viewpoint is skewed. very recent example of this is the release of Google AMP ( https://www.ampproject.org/ ). Google has specifically stated that it will start giving preference (e.g.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Help] 9 Essential Tips for Researching Your Next Content Campaign
    To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier.  . Customer feedback will help you create content that is meaningful to your target audience – and more engaging. How does this help you with your research? Did I miss any resources?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Help] Three New Year Business Resolutions You Should Steal
    If you don’t get the customers you want, if you don’t make the sales you need, over-thinking won’t help you. The web world and its customers are too complex to solve via your limited brain resource. The post Three New Year Business Resolutions You Should Steal appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Help] 9 Key Steps When Going From Concept to Content
    This honest feedback may give you a more realistic perspective, and it may help you pivot your idea to be more effective. Will any research be necessary beyond the standard “do a Google search for related articles?” Coming up with an idea is the easy part. But it’s only one small piece of the pie. Audience. Research.
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Google, Help] AEC Marketing Trends: 2017 Edition
    This social activism will help these firms develop internal cultures that are more appealing to new talent and give existing staff the sense of purpose they so crave. Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. Progress is optional.”
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Google, Help] How To Choose an International Expansion Strategy
    In this blog post, I’m going to describe the key concepts you must consider as you begin to expand internationally – website structure and digital marketing maturity. I’ll walk you through the main options you have for internationalization, and help you decide which approach works best for you. Website Structure. Subdomains.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google, Help] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Branded versus Non-Branded Search.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google, Help] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Branded versus Non-Branded Search.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Google, Help] 10 Trends for B2B Marketing in 2017
    This helps B2B’s build better buyer personas profiles and makes it easier for potential clients to find the content they want, then consume it in bite size pieces. Google does a great job of breaking down the details. . Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how?
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Google, Help] Using Content Marketing in the Professional Services Industry
    Here are a couple of examples of these symbiotic, “you help me, I help you” relationships: Estate Attorney + Financial Planner. Offering answers to common client questions helps you capitalize on where they’re already looking. They’ll also help differentiate you and keep your content interesting. By sharing that solution!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Help] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. Mozbar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Help] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. Mozbar.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Google, Help] Measuring Year-End Marketing KPIs – Where’s the Data?
    As an example, for brands with KPIs that involve the # of female potential customers, Facebook Insights will help benchmark and review your progress overtime.  . The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too.  . Google Analytics. Where did the year go? Reach.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Google, Help] 5 Personal Assistant Tools That Actually Make Life Easier
    With the recent release of Google Home in the U.S., But which personal assistant tools are the most helpful? Tap that, then choose where you need help. Here’s a chat that I had with a real person -- Holly -- when I needed help finding some decorative lights for that party. Requirements: Google Calendar, iOS.
  • ACT-ON  |  FRIDAY, DECEMBER 23, 2016
    [Google, Help] Planning for the New Year: How to create an editorial calendar
    For this post, I’ll specifically be referring to editorial calendars, which are both a necessity and helpful tool for marketers and content experts alike. This post is intended to help you get over the hurdle of a blank calendar. calendar can help you visualize your day, month, or year ahead. It is a moment I savor. Great!
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Google, Help] What can B2B Marketers Adopt from Growth Hacking?
    What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. Heck no.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Google, Help] Blogging for SEO: How to Write Blogs that Rank on Page One
    Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Numbers don’t lie. You might be thinking, “That sounds great, Courtney! But, how do I get started?”.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Google, Help] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. There are literally thousands of great content marketing blogs online, and while this list is extensive, inevitably some great resources will be missed. Check out this resource
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Google, Help] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Some of these devices are bound to help people find what they’re looking for, buy what they’re looking for, share what they’re looking for ‒ and more! IoT can help keep your employee and customer data safer, as well as your own personal data that is transferred by an IoT device. Amazon Echo & Google Home. The Jetsons.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Google, Help] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Google is heavily invested in understanding and delivering on that intent—their ability to do so is what keeps them on top of the search market (and their position at the top of the search market makes their ad space more valuable—which is where most of their revenue still comes from). . Google’s Voice and Natural Language Search.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Help] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Stand out by doing what others aren’t or won’t. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For help, see What Makes People Share Content? Marketing automation.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Google, Help] Can Your Brand Monetize Web Content Without Serving Ads?
    A great content marketing strategy requires time, energy, and sometimes significant resources. An obvious choice is serving up ads alongside web content via a program like Google AdSense. Maybe users get a certain number of articles or content resources for free before you start asking them to pay. help or detract?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Google, Help] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. If your hashtag is blue , it means the hashtag will help your content be seen over time.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Help] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. 4. Content Marketing Stats for 2017. 1. eMarketer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Google, Help] 5 Types of SEO Audits for B2B Organizations
    This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. The Google Search Analytics Audit. The Google Analytics Audit.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    If you need additional convincing on the benefits of Snapchat, these three resources can serve as supplemental reading: Snapchat reaches 41% of all 18 to 34 year-olds in the United States. What resources would help you with your job search? Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. What’s at Stake. This is not spam.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. What’s at Stake. This is not spam.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Help] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Google, Help] How to Write an Introduction: A Simplified Guide
    It's your job to validate your post's importance, and give your audience a reason to keep reading. 3) Explain how the post will help address the problem. But, this guide should help provide a solid framework to follow if you're just getting started, or if it's just one of those days when the words aren't flowing. Blink. Blink. Blink.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Help] An Introductory Guide to Google’s Search Console
    Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Google’s Search Console can be daunting when you first access it.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Help] 7 Ways to Improve Your Site’s SEO Game Today
    Users want quality, and Google means to deliver it. Without appropriate keyword usage, Google may not be able to rank a page accurately for relevant search terms. The harder it is for Google to interpret a website, the harder it is to rank the site appropriately. Sometimes you need to contact Google and disavow the link. In
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Design: The top SEO ranking factor
    If you only have resources for one SEO factor, choose design. Google mostly ignores metadata. If they bounce, Google infers that the page is not relevant to the search query. If they click something on the page, Google infers that the page is at least marginally relevant to the query. Clicks help ranking.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Google's decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. We're glad you asked. What is AMP?
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Herding cats? The Hidden Costs of Multiple Marketing Tools
    And if one of your systems requires assistance from your IT department, you may have to wait for the help you need. Some larger marketing teams have a dedicated marketing tech resource, but most of us juggle tech duties with other tasks. How many of you are looking at your Google Analytics and wondering who those people are?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” Additional Resources: Get a step-by-step guide to building a powerful referral strategy with our free Rethinking Referral Marketing Guide. Like it or not, accounting marketing is changing. How buyers search for accounting services is changing. No more.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Google, Help] How to Experiment With Controversial Content (Without Alienating People)
    That's why we've put together a few things to keep in mind below that will help your team stir the pot while not crossing any boundaries. What made this campaign work is that it relies heavily on a data source that is both familiar and credible: Google’s autocomplete feature. The problem? The result? Last year, U.K. Final Thoughts.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Help] How to Fix a Broken Lead-Nurturing Strategy
    For B2B brands, this typically means knowing job title, industry, and company size. “If you aren’t able to discern this with data in an easy way, you should focus on improving that process to help an SDR more easily make the decision to reach out,” Britton said. Ultimately, consumers are the ones paying the price. ” Ouch.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Help] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. That way, it can help reduce product returns, since a video shows how products are used day-to-day. Instagram produces much higher user engagement than Facebook, so make sure you’re investing the right amount of resources in each social network. I was ready to buy. Picture This.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google, Help] The Anatomy of a Lead-Generating Website
    Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. You'll notice it's relatively long, but for a business that runs background checks of all kinds, the form fields are likely necessary to help organize inquiries. As a result, your business won't be able to grow at a healthy rate.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Help] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Our research on marketing priorities for professional services firms shows that almost half of professional services firms rely on a mix of internal and external marketing resources for strategy execution (see chart below). They also must keep up with the frequent — and often significant — updates to Google algorithm. Too much to do.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Top Marketing Blogs You Should Be Reading
    If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content is everywhere these days. Ceros.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Top Marketing Blogs You Should Be Reading
    If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content is everywhere these days. Ceros.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] 14 key facts on website speed and 4 top tips when it ‘s slow
    They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ? Is website speed a concern for your site?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. Now what?". The Searcher is Changing.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google  —  Launched AMP in Search web results. Google AMP … A User Perspective. No cost.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Help] Ops-Stars at Dreamforce Shows the Rise of Operations
    Part of the idea behind Ops-Stars is to foster a sense of community among operations pros and help them cast aside their “unsung hero” status. When you look at these videos,” Birkett added, “you’re going to take away actionable ideas that can help your business.”. But we don’t know how to execute it, or have the resources or the time.
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