• HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Google, Help] Busted! 23 Marketing Myths Held By (Some) Industries
    If you are not putting yourself in front of them on that digital screen with valuable information that catches their eye and helps answer their questions, you most likely will not be discovered. In 2015 Google made this myth so very false. Inbound marketing creates that shift and helps you beat the RFP-driven process. Good news!
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Google, Help] Copywriting: The Ultimate Guide
    Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions— all in just one place ! Chapter 9: The Best Copywriting Resources. Want to add another resource to this chapter? Copywriting.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google, Help] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. be a great resource in powering content creation. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google, Help] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google, Help] Content Marketing Playbook: Strategy and Roadmap
    cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. you Google it, you’ll find a thousand different blog posts. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Google, Help] Evangelizing a Content Marketing Program
    ensure success once they get the resources to start exe- cuting. resources, and very few chief executives will green- light and sustain a content operation if it doesn’t drive. how content marketing helps generate. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. Instead, most.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Google, Help] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation. Here is a resource of music that is currently in the Public Domain. quick Google search will tell you this info or looking at the back of the album (old school!). Permission vs. Public Domain. Criticism.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Google, Help] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and seeing numbers that look a little scary, and struggling to think through the best steps to take, this article is for you. These resources have been hand-picked to help you get a better handle on bounce rate and how you can improve your metrics. Super helpful! Bounce rate.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Google, Help] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    You should also identify any additional resources you may need and can tap into in the event of an emergency, such as: Your public relations agency (or which agency you would turn to if you needed this kind of help). Let’s get this out of the way first. They may be inevitable, but your business is not helpless. She was frantic.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Google, Help] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    For this reason, Skyword announced Storynomics, a new series of seminars, systems, and a storytelling framework to help brands breakthrough the noise with stories that hook, hold, and reward attention, and move people to act. The resources for VR, can be complicated to assemble. However, the content space is noisy. Perspective matters.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Google, Help] The Four Best Online Education Tools For Business Pros
    Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. There are also helpful online sites and tools beyond Lynda.com for continuing professional education and development. Google Review Count: 287,000. Google Review Count: 102,000. Google Review Count: 51,000.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Google, Help] A Thought Leadership Marketing Strategy Based on Research
    You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. First, you want to understand the organizational priorities of your clients and prospects, and how your services can help address those priorities. These An essential key is research. Why is this?
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Google, Help] Data Journalism: A Simple Guide for Marketers
    To help business understand the value of this approach, I've done some research myself. Below you'll find helpful information surrounding what data journalism is, what data journalists do, and how you can get started. Looking for some tools to help you get your design skills in gear? What Resources Do I Need for Data Journalism?
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Google, Help] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Google, Help] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Blogs help you achieve objectives that span the entire customer lifecycle: Building brand awareness and increasing SEO rankings. Topic.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Google, Help] What is Content Marketing? 10 Expert Video Responses
    Copyblogger is a go-to resource for many individuals within the content realm. Her show airs three days a week, with a focus towards helping businesses improve their brand authority. Google Small Business: Introduction to Content Marketing with Buzzfeed. With all this mind, the question comes to mind: What is content marketing
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Google, Help] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    You're already pouring time and resources into creating awesome blog content, but you'll never get significant business results from that content without readers. Here's an example of a CTA at the bottom of a blog post from Help Scout's blog : Why place these secondary CTAs on the bottom of blog posts instead of the sidebar? Your Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Google, Help] How do you build a content strategy when a market is already littered with “experts?”
    How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. And I like big questions. Define the message.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Google, Help] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    Some marketers report there aren’t consequences for using your corporate blog content on LinkedIn Pulse (read a discussion on Search Engine Journal ), but only Google knows for sure, and Google isn’t telling. The content must be genuinely helpful from the reader’s point of view, and can’t ooze self-promotion. So what’s missing?
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Google, Help] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    With this new focus, the company wants to emerge as a leading resource for real-time health care data and the context for why it matters. Athenahealth’s Boston campus is the east coast version of Google’s professional playground. Contently Case Stories is a series highlighting some of Contently’s most successful clients.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Google, Help] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Knowing exactly who they are and what they know will help you strike the right language, tone, and vocabulary needed to engage them. 2. Other great content marketing resources: Velocity Partners’ 7 Critical Elements of a Great Content Brief. Is the content making our customers happier, thus helping with retention? Invest.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Help] Influencer marketing tools of the trade
    Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Setting up the SPF records is for Google is as easy as popping  text: v=spf1 include:_spf.google.com ~all into the correct OpenSRS domain TXT record in the DNS tools. Yet Another Mail Merge — YAMM is an Add In for Google Sheets.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google, Help] 13 Key Website Design and Development Areas to Bring in Business
    rule out a firm because they couldn’t understand how the firm could help them. To help keep your site up to date, employ a content management system that makes it easy to add or delete content and make quick corrections and updates. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics. Additional Resources.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Help] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. Tools like Formstack  can help. It’s really only for B2C people, right? Big deal.
  • READYPULSE  |  FRIDAY, JUNE 10, 2016
    [Google, Help] Social Advertising, Is it Worth It?
    Below is a list of pros that’ll help you determine if you think it’s worth giving it a shot. Search engine ranking will diminish if you terminate your Google ads. You need to have the resources to create high-quality ads, including images and copy. Your marketing strategy is critical to running and growing a successful business.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Google, Help] A Simple Guide to Navigating Trending Content
    In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. With the help of BuzzSumo's "Most Shared" function, users can easily identify what content has worked well in the past. so it’s obviously a smart tool.). 3) Google Trends.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Google, Help] Mid-Year Marketing Check-In with Measurement
    Take time to review your performance in the coming weeks with the resources provided in this post. Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. What pages are ranking for your brand name when conducting a Google search?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Google, Help] How Has Content Marketing Valuation Matured?
    There’s no software to help you arrive at a magic number. So many marketing departments might simply look at bounce/open rates or Google Analytics to try to figure out how their content is performing. DOES YOUR BOOK HELP READERS UNDERSTAND HOW THEY CAN PROPERLY EVALUATE WHERE TO SPEND RESOURCES? DATA IS ONE THING.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Google, Help] 5 Techniques with the Greatest Return on Marketing Investment
    Recently, Google placed an “Ad” disclaimer on paid search results. Additional Resources: Discover what today’s most successful professional services firms are doing right in the research summary 2016 High Growth Study. How Hinge Can Help. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Google, Help] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    With the plethora of information and resources available to guide them in their purchasing decisions, buyer behavior (prospective students included) continues to become more fragmented, self-directed, and non-linear. And Google reports that non-brand searches are increasing, while brand searches are decreasing. Tighter Resources.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Google, Help] How to Recruit Top Talent Using an Inbound Framework
    What helps employees succeed at your company? Use your new definition of company culture --and the traits that you know help people flourish -- to put together a persona of your ideal candidate. But you don’t need the resources of Spotify to get this kind of effect, in fact, you don’t even need to sponsor an event.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Google, Help] Medium Is Becoming a Major Platform, for Better or Worse
    And even though Medium promises that the actual creators still own all of the content, that doesn’t stop the platform from changing itself in the future that publishers might find unpalatable, just as Google, Facebook, and Twitter regularly tinker with algorithms and features. On June 1, Grantland came back—sort of.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Google, Help] 10 Metrics Every Marketing Team Should Track
    It may be obvious, but visibility metrics help you assess how visible your firm and its team of experts are in the marketplace. 1) Website traffic. Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. Objectivity.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Google, Help] 17 Data Visualization Tools & Resources You Should Bookmark
    Using data helps enhance your arguments by make your writing more compelling. And it helps provide support for your claims. To help, we put together the following list of resources. 17 Data Visualization Resources You Should Bookmark. Resources for Uncovering Credible Data. The best part about Google Trends?
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Google, Help] What are The Most Popular Social Media Tools?
    Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. What questions are people searching for on Google? Use these common questions to help formulate blog content ideas for your content plan.
  • HINGE MARKETING  |  THURSDAY, JUNE 2, 2016
    [Google, Help] 3 Huge Reasons Why You Should Care About Online Branding?
    The number one reason referrals do not contact your firm is that the referral could not understand how your firm could help them. It will help attract top talent. Set up Google alerts. Monitor what others say about your business online via Google Alerts. Additional Resources. How Hinge Can Help. Step 2.
  • SALES ENGINE  |  THURSDAY, JUNE 2, 2016
    [Google, Help] 2 Content Strategies That Are Destined to Fail
    Mistake #1 Treating content marketing like an event, and not a process As an example, let’s assume that you’re a human resource software vendor. The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Google, Help] How To Measure A B2B Social Media Program
    How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? To do this type of analysis, we use a combination of resources. Consider how networking lists help provide focus and improve the effectiveness of SEO outreach and content distribution as well.
  • VISUALLY  |  WEDNESDAY, JUNE 1, 2016
    [Google, Help] 7 Commandments For A Good Content Experience
    To help marketers better understand what audiences are looking for, we surveyed 670 consumers in the U.S. Below, we outline the seven commandments that emerged from the research so you can put your resources towards creating the best possible content. ” Last year mobile google searches surpassed desktop searches.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Google, Help] Smart Agency Tips: How to Design Better Websites for Your Clients
    When you Google your client’s keywords, do they show up on the first page of search engine results? Help them understand how having a website that integrates with tools such as business intelligence and marketing automation will positively impact their bottom line.    . “We need a good website, can you just make it for us?” Great!
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Help] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. But never fear! Callbox. Hubspot.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Help] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. But never fear! Callbox. Hubspot.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Google, Help] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. Data Studio 360 is a new offering that Google Analytics users should be especially excited about. Data Visualization. Data Studio streamlines all of that. 
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Google, Help] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Start by examining the playing field on Google with a depersonalized Google search for some key terms or phrases for your industry, or for questions that your sales team is frequently asked. Done right, your content helps your buyers build trust and confidence in your business. But can you afford to skip SEO? Demand Gen Report).
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Google, Help] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    Google Analytics? Often, it's constructive to add additional context to your dashboards with help text. Here's a great resource to get you started. If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. What are our best channels?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Google, Help] Ask a Content Guy: What Content Metrics Really Matter?
    Social lift: A simple calculation—( shares/views + 1 )—that tells you how much extra organic social traffic a story is likely to get, which will help you prioritize distribution. Pick out three or four data points that really tell the story of how your content efforts help the business. What is the best way to share them company wide?
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Google, Help] Edtech and Elearning 2016: Top 200 Influencers and Brands
    In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive. Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.”
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Google, Help] How to Learn Anything Faster
    To help you get a better sense of what that approach looks like, check out the 10 steps outlined below. (I n the spirit of learning how to advance your skills, check out HubSpot Academy's "World Certification Week" -- a week of inspiring and educational talks broadcast on Google Hangouts.). How long does it take to acquire a new skill?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Google, Help] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    This specialization helps both groups stay productive and motivated. They are going to need your help; what are you going to do? Your goal should be to help your sales reps develop the biggest amount of potential deals in the shortest amount of time. Their time is a scarce resource that needs to be managed effectively.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Google, Help] Mindfulness is close to godliness
    also need to defrag hard drives, delete cache, kill rogue processes, uninstall unused apps, keep up with application updates and system upgrades, and even downright delete and reinstall.  If I don’t do this kind of maintenance on both my machines, resources become so clogged that you no longer have access to them. You’re the same.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google, Help] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. Additional Resources. How Hinge Can Help. Hinge is a global leader in helping professional services firms grow faster and become more profitable. Professional services firms have been relatively slow to adopt online lead generation techniques.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Google, Help] Pressure
    Today, it’s hard to imagine a brand like Google creating and sponsoring an entire TV series on ABC, but in the 1950s families gathered around television sets to watch shows like The Colgate Comedy Hour , Hallmark Hall of Fame , and Texaco Star Theatre. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google, Help] 7 Steps to Brilliant B2B Marketing [Part 1]
    Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. What resources are you using to guide your planning? B2B marketing is a machine with different moving parts. brilliant B2B marketing strategy is a holistic one that includes some different approaches.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Google, Help] 5 Branding Techniques that Do Double Duty
    They help attract new clients and the talent you need onboard to serve them. Whether someone is looking at your firm as a potential resource or a potential employer, they want to get a sense of who you truly are and what it would be like to work with you.  Additional Resources. How Hinge Can Help. Any Industry Branding
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Google, Help] How We Grew Inbound Traffic by 300% in 6 Months
    In this post I'm going to share with you our favourite inbound tactics that helped us overachieve our rather optimistic goal by more than 50%. This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Google, Help] The A/B Testing Checklist You'll Want to Bookmark
    Look at the various elements in your marketing resources and their possible alternatives for design, wording, and layout. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. 2) Choose your goal. But these tests can also be complex. or days.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Google, Help] Expertise as a Differentiation Strategy
    Maybe they need help complying with a regulatory requirement or they need a solution to a specific strategic challenge. He had hired a life-long friend to help with his marketing. Research will help you align your firm’s offerings with the desires and preferences of potential clients. Additional Resources. Be different.
  • HALEY MARKETING  |  MONDAY, MAY 16, 2016
    [Google, Help] Stop Trying to Create the Perfect Piece of Content and Just Create Content
    Sure I run spell check in Google Docs when I type my articles, and I also run Grammarly to spot check it a second time, but after that I drop my article into WordPress and click publish. They care about the overall points that you were trying to make and how those points can help them with their day to day initiatives. . We can help!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Help] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Additional Resources. How Hinge Can Help. Don’t panic.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Help] The Problem With Sales Enablement (and How to Fix It)
    Author: Randy Frisch Content can help your sales team build relationships, handle objections, target key accounts, and expedite the sales cycle. If you want to encourage your sales team to put your content to work, you have to make it readily available to help them to do so. They search for your organization’s content on Google. .
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Google, Help] Virtual Reality 2016: Top 100 Influencers and Brands
    Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. Google. Google. Google UK. google. Google. Google Cardboard. ” .
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Google, Help] Doing More with Less: Conversion Rate Optimization Technology
    Not only will it help your website look better and increase the impact of your web presence, it should ultimately drive more sales and increase revenue. Once you have that solidified, looking into CRO testing, implementation, and measurement technologies will help marketers improve upon their baseline conversion rate. Google Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2016
    [Google, Help] Why the sales funnel is alive and well and living on the web
    Today, it’s useful in another way, too – it helps us prioritize marketing and sales resources. Brands mis-prioritized the amount of time and resources they spent on marketing and sales content, too. The vast majority of resources were spent toward the bottom of the funnel. By Chad Pollitt, {grow} Community Member. No way.
  • HINGE MARKETING  |  MONDAY, MAY 9, 2016
    [Google, Help] Why Clients Are Not the Referral Source to Count On
    Perhaps the referred prospect Googled the firm and couldn’t find any information about its experts. Additional Resources. How Hinge Can Help. Professional services firms depend on referrals for continued growth. After a closer look , we found this faith in clients as a referral source to be wrong. Figure 1. Figure 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Google, Help] 8 Common Ways Most Content Marketers Fail
    Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Once a visitor picks a content type, they’re sent out to a different location and are unlikely to return to your resource center to browse other types or topics. But fear not! Great!
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Google, Help] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    Want to manipulate your existing resources to improve their performance? An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. In this live Google Hangout , these six experts will teach you the most up-to-date CRO strategies and how to use different methods to get results.
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Google, Help] The 7 Building Blocks of a Solid Content Marketing Plan
    solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success. You can conduct thorough trends research through online tools like Google Trends. content calendar will help your writers produce content on a timely schedule.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Google, Help] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. With these attributes, marketers can develop descriptive, actionable customer profiles — all without help from IT or professional services. About Infer.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Help] Education Blogging 101: How to Attract More Students Online
    For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. Google loves blogs with a steady flow of engaging content. Helpful, engaging blog content also gets shared on social media, which in turns drives more new visitors to your site. Great. Great idea.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Google, Help] 10 Ways to Boost Your B2B Content Shares
    Pinterest and Google Plus are irrelevant for most B2B blogs, unless you have high quality image content. Focus on helping people to be successful. If you’re in B2B don’t waste your time developing strategies for Google Plus and Pinterest. Google+. Google+. Google+. Focus on helping people to be successful.
  • VISUALLY  |  TUESDAY, MAY 3, 2016
    [Google, Help] Why You Should Invest In Content Curation
    Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. And if you want to know more about how we can help you, check out Engage ! The Pros: 1.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Google, Help] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence. In addition to that, SocialOomph also offers Google+ cross-posting and search-based, keyword-based, and profile-based following tools. Simple.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Google, Help] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. Analyzing the type of blog posts that perform better than others helps drive program improvements over the long run. Final Thoughts.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Google, Help] Why Your Content Marketing Strategy Should Include Long-Form Content
    As mentioned above, it’s more likely to appear higher than short-form posts in SERPs (according to Google SERP data from SEMRush, the average first-page result contains 1,890 words), resulting in more search traffic. Still, Google doesn’t choose long-form content simply because it’s longer. Fall Back by Complex.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Google, Help] The 12 Best Competitive Intelligence and Benchmarking Tools
    As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. and is an excellent resource if your competitors are international.”
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Google, Help] 11 Helpful Resources for Improving Your Business Skills
    Turns out, there are a whole lot of resources, both online and offline, where you can hone your business skills, learn new strategies, and make sure you're staying on top of the ever-evolving business world. Here are 11 of the best resources out there to help you become more business-savvy. Opportunities are attached to people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Google, Help] When all the hard work on social media … just doesn’t work
    The man has created volumes of content and helped people with patience, kindness, and professionalism. He established himself as a skilled strategist, a pioneer in the Google+ niche, and was one of the first to establish a long-running “show” through Google Hangouts On Air. became known as the Google+ “go-to”.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Google, Help] This Week in Content Marketing: The Future of Television Advertising Is Native
    We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. His solution?
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Google, Help] Complement Your Content Strategy with Account-Based Marketing
    Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. These efforts might include search engine optimization (SEO), creating an industry resource, or social media. First you’d Google them, maybe poke around their website. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Google, Help] 14 Stress Management Apps to Relax Your Mind & Body
    Self-help can be our biggest asset, and luckily for us, there are some great apps out there that can help you manage your stress and anxiety on a daily basis. Here's a daily tool that'll help you address stress and anxiety at a gradual pace. To help you recognize what's making you anxious or stressed so you can break the cycle.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Google, Help] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    Somewhere in the crowded social space there is someone begging, praying that they catch a break and can find an opportunity that helps them afford an ever growing list of bills and expenses. It is however, the place where you can showcase concrete resources that will help solve the common problems and challenged by your audience.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Google, Help] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    You want your reader to subscribe to your blog digest, or your webinar visitor to download your latest offer, or your ebook reader to download a more in-depth resource. . Marketers create content for a lot of different reasons. These are all  use cases  for content, and we can sometimes lose sight of the “why” beyond the tactics. . No longer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Google, Help] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. The post Ghostcodes makes Snapchat more marketer-friendly appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Google, Help] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google, Help] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. They help you visualize your audience, streamline your communications, and inform your strategy. Asking open-ended questions also helps you avoid those painful one-word answers.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Google, Help] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    You want your reader to subscribe to your blog digest, or your webinar visitor to download your latest offer, or your ebook reader to download a more in-depth resource. Marketers create content for a lot of different reasons. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Google, Help] Marketing Skills for the Future
    Google it. But chances are those external resources don’t specialize in professional services marketing. How-to guides offer quick step-by-step instructions for completing those marketing tasks that need attention (For example, How to Set up Google Analytics ). Additional Resources. How Hinge Can Help. Figure 1.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Google, Help] 15 best Big Data companies and why they stand out
    which hired Palantir to help the government analyze data to find terrorists, and to help it uncover illegal trading activity. The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. For
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Google, Help] Prince and Intellectual Property: How Legends Do Business
    If competitors have taken your copy and placed it on their sites, Google has no way of knowing that you’re the one who should be getting credit. There are several sites that can help you detect or prevent plagiarism, but unfortunately, you have to be vigilant. If so, you were likely disappointed. What’s The Business Lesson Here?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Google, Help] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    “Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are?” Internal teams still rely on Slack and Google Spreadsheets to track its content and distribution, and no one knows exactly how much content BuzzFeed creates or where it all goes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Google, Help] Highlights from my #SMMW keynote speech
    But there are typically three things holding us back: ROI and measurement, RESOURCES to get things done, and REACH in a noisy world. Resources. Surely, with all the resources at our disposal we could do better? Resources. Surely, with all the resources at our disposal we could do better? What a great event. Reach.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Google, Help] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    We've talked about Trello before, like in this post on tools to help you organize, develop, and share your ideas (see #3). There are a lot of great tools out there to help you manage your personal to-do list. Add files by uploading them from your computer, Google Drive, Dropbox, Box, or OneDrive. And why shouldn't we? Viola!
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Google, Help] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Google and social media continue to open new frontiers. Resources. Additional Resources. How Hinge Can Help. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. My answer is both.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Google, Help] Why Programmatic Advertising is Gaining Momentum
    Given programmatic advertising’s ability to target individuals in a cost and resource effective way, it’s only natural that investments in programmatic are increasing. Funded by venture capitalists, programmatic advertising platforms began to take off with the additional help of early adopters. The Advent of Programmatic Advertising.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Google, Help] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Rather than take a spray-and-pray approach or focus only on known accounts, Infer helps companies accurately pinpoint which accounts or leads are most likely to engage with a given campaign, and then leverage this intelligence for greater advertising impact. Additional Resources. Building Data-Rich Profiles for Hyper-Segmentation.
  • SNAPAPP  |  WEDNESDAY, APRIL 13, 2016
    [Google, Help] What Is a Marketing Technology Stack?
    Analytics tools like  Kissmetrics  or  Google Analytics  for tracking different marketing efforts. Because marketing technology stacks are helping marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get  the right message in front of the right customers  – at the right time. .
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Google, Help] The Top B2B Website Marketing Metrics
    Everyone relies on search engines—Google, for most—to find the information they need. You need to include keywords on important pages of your website—from service pages to blog posts—to help people discover the relevant information you publish. In Google’s Adwords Planner Tool, it is expressed as average searches per month.
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