• AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Google, Help] Your Role on the Customer Journey
    It can be a helpful tool. They help me navigate my journey and arrive at my destination. Fortunately, modern map makers – like Google maps, for example – have figured this out. This can help you anticipate needed inventory as well as project your sales data for the months or years ahead. But that’s another story.).
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Google, Help] The 26 Best All-in-One SEO Tool Suites
    Google Review Count:  330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Help] MarTech: Top 100 Influencers and Brands
    We spoke to  Scott Brinker  (#1), Stewart Rogers (#7),  Sam Hurley  (#8), Matt McGee (#10),  Tim Hughes  (#12),  Tamara McCleary  (#14) and Piyush Charkha (#15).   Be sure to follow them to stay up to date on the best content and resources on MarTech! WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!” Company.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Google, Help] 5 Insane Advantages of an Inbound Website Redesign
    Here are some we hear often: The design gets outdated so quickly, and we don't have the resources to update it every 1-2 years. Corresponding conversion elements, like landing pages and calls-to-action, to help convert visitors into leads. Personalization and smart content that tailors your website to customers, helping to delight.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Google, Help] 11 Free Sales Tools to Pump Up Your Pipeline
    But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses.
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Google, Help] A brief introduction to network science math in marketing
    The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Moving Forward. Thanks, Tyler!
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Google, Help] How to simultaneously attract new prospects and retain loyal customers
    B2B companies tend to focus more resources on attracting new customers than retaining current customers. Though the book was written to help families develop close relationships, I think our customers fall into similar categories. It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Google, Help] Content shock re-visited, the content marketing myths and realities
    Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. They concluded that “For marketing teams, combating this will require more resources and more creativity.” Illustration marked safe for re-use by Google search. By Mark Schaefer. Content Shock.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Google, Help] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Clearly, the job of B2B marketers today is to not only understand every step in the buyer’s journey but also to gain visibility into how marketing, sales, and service teams are helping to move the prospect along, stage by stage, to purchase and beyond. You can focus your resources on what’s working and adjust or eliminate what’s not.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Google, Help] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    Revenue information aids the content generation process by helping marketers create better articles and content downloads that resonate with target audiences. 1) Build Your SEO Keyword Strategy Around Revenue. Interestingly enough, we are now beginning to use SEO tools to help us fine-tune and improve our ROI from organic search.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Google, Help] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. Once you know what they are, however, you can prioritize them -- and determine the resources you need to knock them out of the park. Have a look, and see which ones will help you achieve the most this quarter.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Google, Help] How to Create a Content Promotion Plan in 3 Steps
    You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Google their names and see what comes up. So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Google, Help] 9 Essential Tips for Researching Your Next Content Campaign
    To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. Customer feedback will help you create content that is meaningful to your target audience – and more engaging. 4. How does this help you with your research? Marketo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Google, Help] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Google Review Count:  600. Google Review Count:  290. Google Review Count:  282. HubSpot.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Google, Help] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    Ask yourself: " What’s one small change I can make that will help me lose weight?" Where to Start: Luckily, there are plenty of resources out there to help you start with these small goals. Plus, Google uses what’s already on your calendar to figure out the timeslots you have available for your goals. Where They Began.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Google, Help] 31 Influencers to Follow in 2017
    Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact. Missed the countdown? Ann Handley.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google, Help] 6 B2B Online Marketing Predictions for 2017
    In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google, Help] 6 B2B Online Marketing Predictions for 2017
    In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Help] Drupal is Better for SEO than Adobe Experience Manager
    have included links to publically available resources when available. 3) I am a Drupal SEO expert, not an Adobe Experience Manager expert so my viewpoint is skewed. very recent example of this is the release of Google AMP ( https://www.ampproject.org/ ). Google has specifically stated that it will start giving preference (e.g.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Help] 9 Essential Tips for Researching Your Next Content Campaign
    To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier.  . Customer feedback will help you create content that is meaningful to your target audience – and more engaging. How does this help you with your research? Did I miss any resources?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Help] Three New Year Business Resolutions You Should Steal
    If you don’t get the customers you want, if you don’t make the sales you need, over-thinking won’t help you. The web world and its customers are too complex to solve via your limited brain resource. The post Three New Year Business Resolutions You Should Steal appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Help] 9 Key Steps When Going From Concept to Content
    This honest feedback may give you a more realistic perspective, and it may help you pivot your idea to be more effective. Will any research be necessary beyond the standard “do a Google search for related articles?” Coming up with an idea is the easy part. But it’s only one small piece of the pie. Audience. Research.
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Google, Help] AEC Marketing Trends: 2017 Edition
    This social activism will help these firms develop internal cultures that are more appealing to new talent and give existing staff the sense of purpose they so crave. Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. Progress is optional.”
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Google, Help] How To Choose an International Expansion Strategy
    In this blog post, I’m going to describe the key concepts you must consider as you begin to expand internationally – website structure and digital marketing maturity. I’ll walk you through the main options you have for internationalization, and help you decide which approach works best for you. Website Structure. Subdomains.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google, Help] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Branded versus Non-Branded Search.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Google, Help] 4 Actionable Insights from Google Search Console Search Analytics Reports
    Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Branded versus Non-Branded Search.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Google, Help] 10 Trends for B2B Marketing in 2017
    This helps B2B’s build better buyer personas profiles and makes it easier for potential clients to find the content they want, then consume it in bite size pieces. Google does a great job of breaking down the details. . Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how?
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Google, Help] Using Content Marketing in the Professional Services Industry
    Here are a couple of examples of these symbiotic, “you help me, I help you” relationships: Estate Attorney + Financial Planner. Offering answers to common client questions helps you capitalize on where they’re already looking. They’ll also help differentiate you and keep your content interesting. By sharing that solution!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Help] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. Mozbar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Google, Help] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. Mozbar.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Google, Help] Measuring Year-End Marketing KPIs – Where’s the Data?
    As an example, for brands with KPIs that involve the # of female potential customers, Facebook Insights will help benchmark and review your progress overtime.  . The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too.  . Google Analytics. Where did the year go? Reach.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Google, Help] 5 Personal Assistant Tools That Actually Make Life Easier
    With the recent release of Google Home in the U.S., But which personal assistant tools are the most helpful? Tap that, then choose where you need help. Here’s a chat that I had with a real person -- Holly -- when I needed help finding some decorative lights for that party. Requirements: Google Calendar, iOS.
  • ACT-ON  |  FRIDAY, DECEMBER 23, 2016
    [Google, Help] Planning for the New Year: How to create an editorial calendar
    For this post, I’ll specifically be referring to editorial calendars, which are both a necessity and helpful tool for marketers and content experts alike. This post is intended to help you get over the hurdle of a blank calendar. calendar can help you visualize your day, month, or year ahead. It is a moment I savor. Great!
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Google, Help] What can B2B Marketers Adopt from Growth Hacking?
    What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. Heck no.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Google, Help] Blogging for SEO: How to Write Blogs that Rank on Page One
    Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Numbers don’t lie. You might be thinking, “That sounds great, Courtney! But, how do I get started?”.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Google, Help] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. There are literally thousands of great content marketing blogs online, and while this list is extensive, inevitably some great resources will be missed. Check out this resource
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Google, Help] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Some of these devices are bound to help people find what they’re looking for, buy what they’re looking for, share what they’re looking for ‒ and more! IoT can help keep your employee and customer data safer, as well as your own personal data that is transferred by an IoT device. Amazon Echo & Google Home. The Jetsons.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Google, Help] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Google is heavily invested in understanding and delivering on that intent—their ability to do so is what keeps them on top of the search market (and their position at the top of the search market makes their ad space more valuable—which is where most of their revenue still comes from). . Google’s Voice and Natural Language Search.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Help] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Stand out by doing what others aren’t or won’t. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For help, see What Makes People Share Content? Marketing automation.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Google, Help] Can Your Brand Monetize Web Content Without Serving Ads?
    A great content marketing strategy requires time, energy, and sometimes significant resources. An obvious choice is serving up ads alongside web content via a program like Google AdSense. Maybe users get a certain number of articles or content resources for free before you start asking them to pay. help or detract?
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Google, Help] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. If your hashtag is blue , it means the hashtag will help your content be seen over time.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Help] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. 4. Content Marketing Stats for 2017. 1. eMarketer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Google, Help] 5 Types of SEO Audits for B2B Organizations
    This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. The Google Search Analytics Audit. The Google Analytics Audit.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    If you need additional convincing on the benefits of Snapchat, these three resources can serve as supplemental reading: Snapchat reaches 41% of all 18 to 34 year-olds in the United States. What resources would help you with your job search? Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. What’s at Stake. This is not spam.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. What’s at Stake. This is not spam.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Help] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Google, Help] How to Write an Introduction: A Simplified Guide
    It's your job to validate your post's importance, and give your audience a reason to keep reading. 3) Explain how the post will help address the problem. But, this guide should help provide a solid framework to follow if you're just getting started, or if it's just one of those days when the words aren't flowing. Blink. Blink. Blink.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Help] An Introductory Guide to Google’s Search Console
    Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Google’s Search Console can be daunting when you first access it.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Help] 7 Ways to Improve Your Site’s SEO Game Today
    Users want quality, and Google means to deliver it. Without appropriate keyword usage, Google may not be able to rank a page accurately for relevant search terms. The harder it is for Google to interpret a website, the harder it is to rank the site appropriately. Sometimes you need to contact Google and disavow the link. In
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Design: The top SEO ranking factor
    If you only have resources for one SEO factor, choose design. Google mostly ignores metadata. If they bounce, Google infers that the page is not relevant to the search query. If they click something on the page, Google infers that the page is at least marginally relevant to the query. Clicks help ranking.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Google's decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. We're glad you asked. What is AMP?
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Herding cats? The Hidden Costs of Multiple Marketing Tools
    And if one of your systems requires assistance from your IT department, you may have to wait for the help you need. Some larger marketing teams have a dedicated marketing tech resource, but most of us juggle tech duties with other tasks. How many of you are looking at your Google Analytics and wondering who those people are?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” Additional Resources: Get a step-by-step guide to building a powerful referral strategy with our free Rethinking Referral Marketing Guide. Like it or not, accounting marketing is changing. How buyers search for accounting services is changing. No more.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Google, Help] How to Experiment With Controversial Content (Without Alienating People)
    That's why we've put together a few things to keep in mind below that will help your team stir the pot while not crossing any boundaries. What made this campaign work is that it relies heavily on a data source that is both familiar and credible: Google’s autocomplete feature. The problem? The result? Last year, U.K. Final Thoughts.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Help] How to Fix a Broken Lead-Nurturing Strategy
    For B2B brands, this typically means knowing job title, industry, and company size. “If you aren’t able to discern this with data in an easy way, you should focus on improving that process to help an SDR more easily make the decision to reach out,” Britton said. Ultimately, consumers are the ones paying the price. ” Ouch.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Help] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. That way, it can help reduce product returns, since a video shows how products are used day-to-day. Instagram produces much higher user engagement than Facebook, so make sure you’re investing the right amount of resources in each social network. I was ready to buy. Picture This.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google, Help] The Anatomy of a Lead-Generating Website
    Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. You'll notice it's relatively long, but for a business that runs background checks of all kinds, the form fields are likely necessary to help organize inquiries. As a result, your business won't be able to grow at a healthy rate.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Help] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Our research on marketing priorities for professional services firms shows that almost half of professional services firms rely on a mix of internal and external marketing resources for strategy execution (see chart below). They also must keep up with the frequent — and often significant — updates to Google algorithm. Too much to do.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Top Marketing Blogs You Should Be Reading
    If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content is everywhere these days. Ceros.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Top Marketing Blogs You Should Be Reading
    If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content is everywhere these days. Ceros.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] 14 key facts on website speed and 4 top tips when it ‘s slow
    They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ? Is website speed a concern for your site?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. Now what?". The Searcher is Changing.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google  —  Launched AMP in Search web results. Google AMP … A User Perspective. No cost.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Help] Ops-Stars at Dreamforce Shows the Rise of Operations
    Part of the idea behind Ops-Stars is to foster a sense of community among operations pros and help them cast aside their “unsung hero” status. When you look at these videos,” Birkett added, “you’re going to take away actionable ideas that can help your business.”. But we don’t know how to execute it, or have the resources or the time.
  • ACT-ON  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Help] Need Content for Your Emails? Repurposing to the Rescue
    Think hard about what information would actually help you develop more effective content. Use Google Forms for your survey. Curation can be done via social media, as a “round up” of resources in a blog post, or in an email newsletter/update. Uh-oh: You’ve got nothing for this week’s email update. What to do? Scale back.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Google, Help] Top Personal Branding Tips for Thought Leaders
    Google the topic and you’ll be greeted with a cacophony of advice to take your career to the next level or turn you into the next Richard Branson. Here are three questions to help you filter out the noise: Where do your interests lie? Additional Resources: Find out how to become a sought-after expert in your industry. doubt it.
  • CEROS  |  MONDAY, NOVEMBER 7, 2016
    [Google, Help] Want to Increase Creativity? Look Outside the Office
    All of the time and effort and resources that used to go into the art of marketing—that Don Draper creative wunderkind mojo we admire and sometimes poke fun at—is now largely being invested in science. There are thousands of tools that can help us track everything from page views to scroll depth to conversions to viewing history to eye color.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Google, Help] This Week in Content Marketing: Social Media Platforms Take More Victims
    Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Today’s episode sponsor.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Help] The 6 Most Important Takeaways From CMI’s Annual Study
    Of course, CMI loves playing up that stat because the organization can help you build a strategy. So it makes sense that B2B marketers are optimizing their content resources for the platform. However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Help] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    That why we put together a helpful guide that’ll walk you through how to conduct research for an infographic, without driving yourself crazy. Tools: 1) Google Images. Then, drop them into the search bar and conduct a reverse Google image search to see what sites link to these graphics. Tools: 1) Google. Tools: 1) Google.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Help] How to Create a Successful Webinar? Start by Asking These 7 Questions
    If you’re already creating blog content or white papers, you can turn those into a successful webinar. I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. Or both.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Google, Help] 10 of the Best Podcasts About Business and Management
    They stay calm under pressure, and they’re generous with resources and information, but always in a way that doesn’t detract from their own productivity. That’s huge -- 82% small business owners say that envisioning their goals have helped to actually accomplish them. Today’s workforce is always on the go and multitasking. Former U.S.
  • CEROS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Help] The Art of the Kickstarter Side Hustle
    Over the following three decades, black-and-white marbled composition books continued to accompany Bierut into nearly every design meeting as he worked his way through the industry to help establish Pentagram , a leading New York City-based design agency whose clients include MasterCard, Verizon, and the Rolling Stones. Happy reading!
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Help] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? Here Focus on Structure.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Help] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. We’ll explore these three main areas with visual examples and resources to learn more: Different Types of Paid Media Channel Options. Search Engine PPC. Facebook.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Help] The Right SEM Strategy for Schools
    You'll write naturally as Google also looks for the phrases it expects to see if your program page is truly about an "online culinary management program." So Google might also expect to see other culinary related phrases such "back of the house" or "restaurant operations.". Help them find out. Where SEO and PPC Differ.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Google, Help] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Google alone handles over 3.5 Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Google, Help] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Just don’t forget to save the website address (URL) for each resource you cite.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Help] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. How much does having a phone number really help the sales team?
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Help] 8 Personalities to Look for When Assembling a Content Team
    Check out more about these personalities below -- they’ll help bring your content strategy to fruition. The wordsmith should be well-versed in the goals and audience of the content -- that’s what’s going to help him or her make it engaging. Your growth hacker helps reveal what's effective. Why is this team member important?
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Google, Help] A Robot Named Albert Wants to Revolutionize Digital Advertising
    IBM’s Watson leverages machine learning to help people do everything from improve cross-channel shopping experiences to create branded content. “You have your branding, direct response, retention, your Facebook team, your Google team. You’ve got to hand it to robots—these days, they can do just about anything.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Help] Planning Social Media Content? Ask Yourself These 9 Questions
    We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. But how?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Help] How Outsourcing Creativity Can Save Your Agency From Burnout
    They are seen as a tactical resource, when they should instead be viewed as a creative and strategic resource. Make sure you answer these questions in advance by providing your freelance writers with: Your client's buyer personas: This will help your freelancers better understand your client's audience. Richards.
  • KAPOST  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Help] 3 Ways that Content Boosts Product Marketing
    When you publish bite-sized resources ranging from blog posts to eBooks, case studies, and product overviews, you create micro-touch points with your audiences. To understand this concept, take a look at the following research from Think with Google. Helping You Wrangle through Tough Concepts. Enter content marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Help] A Brief History of Search & SEO
    And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. 1996: Google co-founders Larry Page and Sergey Brin begin building a search engine that they initially call BackRub. The early 2000s saw the beginning of the Google takeover.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Google, Help] Using Top-of-Funnel Content to Drive SEO Results
    Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. Google. Why is top-of-funnel important for SEO? keyword.io.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Google, Help] How a Content Refresh Can Help You Stay Relevant
    Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting. Whether you’re running low on ideas, time, or resources, refreshing content can keep your publishing goals on time. How is a content marketer supposed to keep up with that kind of change?
  • JUNTA 42  |  SATURDAY, OCTOBER 22, 2016
    [Google, Help] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    In M&A news, Google Acquires FameBit, while more publishers are starting to search for new media business models. Google acquires FameBit (23:45): TechCrunch reports that the Goliath of Google has swallowed up FameBit, a marketplace that connects video creators with potential sponsors for their content. Click To Tweet.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Google, Help] 3 Ways Website Design Guidelines Help You Grow
    In fact, I can think of at least three ways they can strengthen your website and, in turn, help your firm grow: 1. Whenever I’m thinking through a process, trying to structure an argument or even write a blog post, I find that writing it down, even in outline form, helps me clarify and strengthen my points. And nobody’s happy about it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Google, Help] So You Want to Create Content That Actually Converts?
    When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. That way, you’re driving website visitors to similar content (ideally, high-performing posts you’ve identified previously) and linking to other posts that may help to drive conversions. What a novel idea, right?
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 20, 2016
    [Google, Help] Marketers: You’ve Heard of Machine Learning, But What Is It?
    Instead of singing for me or simply helping me text a friend, in time, she could be cheering me up. In defining what it is, though, it’s also helpful to take a closer look at what it isn’t—because, though they’re often conflated, it’s different from AI. And I felt like a boss. Flash forward 12 years.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Google, Help] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. With one in every three people in the world on social media and nearly 4 billion Google searches per day —you’d think marketers that fail to adopt inbound marketing have lost their minds. Here is how you can help…. a.) Enter new marketplaces. Email.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Google, Help] AEC Marketing Fundamentals Can Still Have a Role in Winning New Business
    In telling the story, it’s helpful to connect projects, teams and expertise. If you put free educational materials on your website (think a blog, white papers or articles), people can find them by conducting a Google search. Think of these fundamentals as the infrastructure and planning behind a well-built, LEED-certified building.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Google, Help] 20 Content Marketing Tools to Rely on From Start to Finish
    When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google Drive. Google Analytics.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Google, Help] 4 Helpful Tools for Organizing Your Social Media Calendar
    In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Check them out below. Source: BlueGlass.
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