• VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Google, Help] 7 Tools to Get Free Publicity for Your Business
    To help, we’ve put together a list of seven free online tools that you can use to publicize your business. Help A Reporter Out (HARO). “It’s a great tool that allows experts to share their knowledge with those it might help,” he says. Google My Business. That’s okay. EzineArticles. ” 4.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Google, Help] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    To help you kick your own presentations up a notch, we''ve curated 25 awesome SlideShare decks below. In the SlideShare presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google?
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Google, Help] SEO Basics + a Checklist for Content Marketers
    But that’s a mistake, because there are some simple search engine optimization best practices for content that can amplify your efforts and help your compositions achieve maximum success. In this post we will help you navigate SEO for content marketing by highlighting a few experts and their advice and tips. Ryan Hanley. Keywords.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Help] 8 Steps To A More Effective B2B Content Marketing Program
    While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. It also helps mitigate overlap and unnecessary duplication of content. Google Drive Spreadsheet for mapping out due dates and ideas. But guess what?
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Google, Help] 3 simple tips to build good local links
    But the fact remains that links are at the very core of Google’s search algorithm, and if you are interested in search visibility you need to actively pursue links. It’s often low on our priority list, but the fact is offering a sincere testimonial can help you grow a relationship and even build a link. Offer honest testimonials.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] Negative SEO: Does It Really Exist?
    Although it’s hard to verify the tactics they used, the tactics included: setting up fake WordPress ‘splogs’ (spam blogs) to repost content, soliciting fake Google Reviews on sites like Fiverr—which makes it look like the site they are trying to take down is manipulating Google Reviews. Scary right? But, do these tactics actually work?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. Instead of spamming everyone on their list with batch-and-blast generic messages, they are guiding customers along their buying journey with helpful, personalized communication. Email Helps Convert Website Visitors Into Leads. McKinsey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Help] 14 Data Visualization Tools to Tell Better Stories with Numbers
    They are grouped by categories to help determine how you tell better stories with data. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends. MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. Shift-drag will pan.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Google knows where I’m about to go and what I might want to eat because I let Google have my personal data. Google is well placed. Marketers are getting much more specific information about where to put their resources. Google is now being asked to erase people’s pasts based on their requests. couldn’t agree more.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] How to Build Strong Brand Storytelling From the Inside Out
    Start with executive buy-in so that you have the resources, authority and responsibility to centralize the practice. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. This template outlines who else helps tell the story – including your executive leadership. 'January 20, 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Help] The state of the nation on SEO, content strategy and earned media
    In this interview, he discloses powerful and practical insights to help guide your marketing strategy today. The real-time listening and having a human involved helps you see, “wow, this person just entered our funnel but you know what, they’re ready to buy now!” Lee is the go-to-guy for digital marketing trends.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Google, Help] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    Many marketing departments don’t get the support and resources they need to deliver on their potential. Others have grown up with the belief that face-to-face networking was the only useful strategy for generating new business and everything else was just a waste of time and resources. On Google+ or LinkedIn? The result?
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Google, Help] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    He very simply presents a link to his latest blog post, in amongst a very short preview of what the post will help you achieve. He uses short sentences, one very specific call to action, and every word is trying to help the reader, not promote his business. People would pay for a collection of downloadable resources in booklet form.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google, Help] 12 Ideas to Ignite Your Content NOW
    When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Here we go. Push the right buttons.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Help] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. Follow @andrewteman.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Help] Everybody Writes — My Interview With Ann Handley
    And explained that I needed help and advice. was struggling to help my organization to be more innovative – to agree to change from an outbound marketing approach to one that earned our audience’s attention. Ann was as gracious and humble and helpful as anyone you could ever meet. told her where I worked. And Noted.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Now it’s time to assess your firm’s marketing efforts. Can you tell?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 9 Essential Email Inbox Filters for Marketers
    At GuavaBox , we use Google Apps, so I live in the Gmail interface. If you use Outlook, Mac Mail, or something else, a quick search can help you figure out the best way to configure your filters. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] You’re doing a terrible job with search and social
    The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Collection of Resources. Compilation of Helpful Tools.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] Top 5 Affordable Tools to Make Infographics in a Snap
    To effectively produce an infographic, large companies turn to their creative team, but small businesses might not have the same resources. Thankfully, there are a number of sites that can help you create infographics quickly and on a budget. 'What makes infographics so popular? lot of people are visual learners. Piktochart. Canva.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] 19 More Outstanding Social Media Marketing Guides
    In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. ” 16 Resources to Generate Leads With Social Media by Social Media Examiner. Image credit: KISSmetrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Google, Help] A story of Internet haters, trolls and malcontents
    Resources mentions in this episode. Please check out this tremendous resource for scaling social media engagement. The post A story of Internet haters, trolls and malcontents appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Resources mentions in this episode. VERY good place, in fact.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Google, Help] How to Blog Consistently Without Burning Out
    And this is not just about keeping up with expert articles and professional resources. I''ve set up a separate Cyfe dashboard full of widgets monitoring all sorts of search results: Twitter search results for my favorite hashtags, Google Plus search results, Google Alerts, etc. 3) Get brainstorming help. Here are mine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Google, Help] The 10 best big company blogs in the world
    Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. It is a site filled with useful, relevant content to help safeguard families, homes, and businesses. Important? Rich content.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Google, Help] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them is to create a Google Alert with these video marketing influencer’s names. This book helps you determine the ‘help’ that you offer and integrate that into your messaging.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Help] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Google AdWords, as well as Bing and Yahoo, can all yield significant returns. Don’t forget to include the cost of the time and resources to develop ads as well as setting up and maintaining advertising campaigns into your investment figure. On Google+ or LinkedIn? So what are your options for advertising your firm?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Help] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Wasting Resources on Unutilized Platforms. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Your prospective customers are out there looking for resources; you can get to be their number one resource. Using Rich Media To Convert Random Readers. percent).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] There Is No One Size Fits All B2B SEO Program
    Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Google Algorithm Change History via Moz. BuzzSumo. SEMRush.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. These days, post The Well, if you’re not interested in hitching your wagon to a subreddit, a Google+ Group, or a Facebook Group, then all you have are online message boards and forums.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Help] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Google Beats a War Path for Guest Posts; PR Needs to Listen by Sword and the Script.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google, Help] The Top 10 Benefits of Using Social Media Marketing for Business
    But social media isn’t a flash in the pan – it’s a key ingredient in your larger online marketing recipe, helping other online marketing techniques work as effectively as possible while boosting your firm’s reputation and visibility. 3) Social media helps you develop your reputation as a Visible Expert SM.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Help] 87 New (Really) Marketing Automation Stats
    These are exactly the types of communications that marketing automation helps make repeatable. use Google. Sites listed on the first Google search results page generate 91.5% Chitika Insights, The Value of Google Result Positioning , Jun 2013). Visit our Resources section for tips, tricks, datasheets, videos, and more.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Google, Help] How to Build and Manage a Team of Remote Writers
    Here’s a general overview of our process, which you may find helpful as you build your own remote teams. While finding quality writers can be a time-consuming process, we’ve found that the following guidelines streamline the process and help to reduce problems down the road: Don’t rely on low quality job sites. Building Our Team.
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Help] The Road to Revenue, Part 3: The Content Marketing Toolbox
    Not only does educational content like blog posts help boost your firm’s credibility and share your expertise, it also helps raise your visibility in search engines — so prospects with the kind of problems you solve are likelier to find you when they go looking for solutions. The same goes for Twitter and web analytics.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Google, Help] 5 New Year’s Resolutions for Marketers
    ve also included some tactics that will (hopefully) help me achieve these goals. Make Google Analytics my home page. If you need help jump-starting your own content development strategy, the resources in this toolkit can help you develop a content marketing program that gets results. m one of these people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Google, Help] Our Favorite Online Marketing Blog Posts and Articles of 2014
    But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. From Casie Gillette. The Ideal Length of Everything, Backed by Research.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Google, Help] 22 Noteworthy Content Marketing Guides and Tips
    According to Google Trends , searches for “content marketing” have increased 150% in the past two years. Writing that “You must know who your audience is, who you are and how you can help them solve problems. This gives companies the opportunity to be the go-to resource in their industry.” by HubSpot.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Google, Help] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Here''s a helpful template for creating a buyer persona to get you started.). find LinkedIn Groups , Twitter Advanced Search , and Google+ Communities excellent resources. 1) Purpose. 2) Buyer Personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Google, Help] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    Nothing But the Funny Bits features some of our most popular “products” that got us laughing the hardest, including: Google Pants — The Party in your pants! If you enjoyed our work, tell your friends, leave a review on iTunes, and help us spread the word! Americans versus Europeans: Who has the best underwear?
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Google, Help] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Blogging helps me clarify my thinking, organize my thoughts, and makes me more knowledgeable about an issue when I do have to talk about it. Blogging Helps Build Connections. Interviewing people for your blog will help you network and make connections that will serve you well in your job and career. I don’t have the time.".
  • HINGE MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Google, Help] Top 10 Professional Services Marketing Today Posts of 2014
    From a misguided strategy and inadequate resources to poor promotion and inconsistency, this post discusses ten ways that B2B content marketing can go south. It helps your firm be found, demonstrate expertise, establish credibility, and more. For a more holistic view, firms can use Google Analytics to track a number of metrics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Google, Help] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. If any of these journalists happen to Tweet something I can help with or something relevant to one of my B2B clients, I try to jump in right away. engaged with a TechCrunch writer who asked a question I could help him with.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Help] 10 Things Epic Copywriters Do
    By the time something hits Google, it may be old news. Landing the right interviews can help you write the kind of content people seek out. For this reason, the very best are experts when it comes to incorporating  user-generated content and curated resources into their strategy. 'Image source. Investigative Research. Strategy.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Help] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google, Help] 6 Personal best practices for content creation success
    Some of the lessons on this episode are old … like the revelation that finally helped me turn the corner with my blog. Resources mentioned in this podcast: Tom’s Friday Five Podcast. Please check out this tremendous resource for scaling social media engagement. We have made mistakes. Ready? We have made mistakes.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My Example:  What Google’s New Algorithm Means For You. Customer service people are a great resource. Here are a few resources to help you with brainstorming your own list of Guerilla content marketing ideas: Neil Patel on How To Come Up With 50 Topic Ideas In 30 Minutes. That didn’t work out so well.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Three Ways to Rock Organic Search Results
    Improving any of these items will help us appear higher in the organic SERPs. When your site or blog has valuable information on it, other sites will want to link to it as a resource or source of information. Google and other search engines like Bing, look to sites with authority and rank them higher in SERPs. of search traffic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Lead Generation via Influencers and Experts in 4 Steps
    Increasing your influence via the “ halo effect ” by helping thought leaders build their platform , which will also help build your influence. You can also use tools like Twitter, LinkedIn and Google Alerts. They will continually seek out other relevant resources that could possibly help their clients.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Google, Help] Keywords: The Foundation of Your PPC Campaign
    There are different online tools that can help with this type of research to make sure that you are targeting the right keywords to reach the right audience. This preserves resources by preventing your ads from being displayed when specific keywords accompany your targeted keywords. Thorough Keyword Research. Read More.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Help] 18 Unexpected Formulas to Increase Website Conversions
    The following 18 tips from Brian Massey, “The Conversion Scientist,” can help you get started on the path to enhancing your website conversions. If you look at it that way, you''ll start asking questions like, what should we change and how will we know if this change is helping our business? Your Opinion Doesn''t Matter. Wait a minute.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Help] The 19 Best Content Marketing Blogs From 2014
    ” Then he goes on to talk about the opportunity we have as brands to help enlighten or customers. Some of the sites Courtney recommends require a free sign-up, but you should check out all the resources on this page and find a few that work for you. Really helpful stuff. 'Yep that’s right! It’s roundup time.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    This is done with the help of tracking pixels, tags and cookies. In this post, we explain how to use pixels, tags, and cookies to help boost your own sales, without getting any crumbs in your keyboard. Tools to help. there are many tools out there to help you manage and track all of your tags. What is a pixel?
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    In theory, it seemed like it could help me. Plus, that type of content will also be great for building sustainable traffic from Google -- a great way to cover all of your organic traffic bases. It can help you reach your existing Fans and acquire new ones via Graph Search. Maybe. You can now use Graph Search on mobile.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] Your competitors are doing SEO
    So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. Google’s tell? But what Google doesn’t want is outlaws.
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google, Help] New Research on 2015 Professional Services Marketing Priorities
    Significantly, these are all initiatives that mutually support one another: firms might build the visibility of experts by giving them a platform to post educational content on an updated, streamlined website – all of which helps build the visibility of the firm’s brand. 42% will use only internal resources.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google, Help] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    For your own sake, you want to make sure you’re reaching the audience that’ll help build your thought leadership and drive real ROI. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. 10) Link to a Google Doc. Enlist help. It’s possible.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 12 Clever Ways to Use More Visuals on Social Media
    While that sounds like a lot of work, it can have a huge payoff -- this tactic has helped us double the impact of our posts. Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos. 8) Repurpose Google+ Hangouts on Air (HOA). Er, um, well. Post by.
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 11 Things to Look for in Freelance Writers
    Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Google does. It helps when you (and your team members) actually like the freelancer you’re working with. 'Image source. Freelance writers can make or break your business. Image source.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 3 Ways to Start Earning Links
    Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. They help users find information and pages, and give writers like myself the ability to share pages and information with readers. You may also know that they are helpful for SEO too. Competitor Analysis.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Google, Help] 10 Things I’ve Learned About SEO in 2014
    Google Will Inevitably Make Me Look Stupid. Google. Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page? For businesses, creating good content takes planning, time, resources, and of course money. TEN YEARS!
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google, Help] Top 5 Tools for Enterprise Marketing Teams
    'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers. General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Google, Help] How to Find the Best Keywords for Optimizing Your Website Content
    'Keyword research has become harder and harder as Google continues to hide more information from webmasters. Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. 1) Google Auto-Populate.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Google, Help] How to Track Content ROI: A Step-by-Step Guide
    hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns. Google Docs. Suppose you average $100,000 a year in overhead spending across your rent, human resources, training, insurance, office supplies, and other costs. Step #1: Install the Toggl Chrome App. TeamWeek. Pivotal Tracker.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    find it baffling then, that so many B2B marketers continue to invest precious time, effort and money into running content campaigns that are randomly crafted, loosely implemented and then viciously accused of draining resources! Top 10 strategic keywords ranked organically on the first page of Google search results. Now that’s ROI!
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] The Ultimate 2015 SEO Redesign Checklist
    The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). Hopefully you found this website redesign checklist to be helpful! but it’s worth it.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] How to Create an Editorial Calendar
    Now that you know how editorial calendars can help you and you’ve got a few ideas for how to use them, the problem becomes finding (or creating) one that’s right for you. To help you find your perfect editorial calendar, I’ve found six different possible solutions. Google Calendar. As simple as possible. Affordable.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Google, Help] Top 10 Marketing Techniques for Professional Services
    Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. You can use video as a live communication tool with distant prospects or clients, through services like FaceTime or Skype or Google Hangouts. The answers aren’t the same as they used to be.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Google, Help] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    So if your company is following industry trends and planning to invest time and resources in marketing automation, how can you make sure you''re not going to be part of that unsatisfied 70%? Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google, Help] Why Google’s latest change should worry you
    Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Should we grab the pitchforks and torches to storm Google’s castle, demanding they change it back?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Help] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    'Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Fetch as Google  . Adjust Your Sitelinks.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Google, Help] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google, Help] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    shareable resource for your entire marketing team, you’ll stay on track and be able to plan content around significant events, conferences, and marketplace news. For example, if your firm helps organizations stay secure online, then a potential topic idea could be “Top 5 Ways to Keep Your Organization Secure from Hackers.”
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Help] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off). So what are these insights?
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Google, Help] Why Should Marketers Change To Google Tag Manager?
    'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Google, Help] How to Make Your Infographic Clickable in 10 Minutes or Less
    'The great thing about marketing content that''s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. Instead of starting from scratch in this post, we can link to a different post about how to create infographics as a helpful resource.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Help] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from consumers to businesses by 2018. 'As a marketer, you’re responsible for driving leads that ultimately convert to revenue. Why the disconnect?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Help] 10 Powerful Blogging Hacks for the Efficient Marketer
    3) Pivot post formats based on your resources. We also go one step beyond just adding the post title -- we''ll add resources, examples, and tips within each Trello card, too. This especially helps when we have posts that need lots of curated examples -- below''s an example of how we used Trello for our Fourth of July post this year.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Help] 58+ Resources to Master SEO Copywriting
    This video explains the formula behind Google and Bing’s search algorithm. You’ll find this is a very interesting introduction to some secret resources for keywords. web spam team member at Google destroys many harmful myths about keywords. These questions and many more are answered in this resource. What Is SEO?
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Help] 4 Insights from the Web Design Trenches
    If you’re going to go through the website redesign process, which is not always a short, painless, or inexpensive one, if you’re going to spend the time and resources on a website redesign, you better hope to get more out of it than a cosmetic facelift. It might indirectly help (by impressing clients when they walk in, etc.),
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Help] Does Google’s Penguin 3.0 Have a Bite?
    'Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.”. To put this into perspective, Google’s clean-up efforts with the first Penguin roll out impacted search results by over 3%; Penguin 3.0 resources. No more.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Help] Advice on starting and growing an SNS
    When you get to the ski slope, there are plenty of diversions planned to help you relax and feel comfortable among your colleagues. Google uses this technique. We have not discussed all the failures that Google has pursued. am going to brain dump on this based on my experience, research and understanding. Enjoy! In that order.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Help] 6 Survival Tips for Content Marketing Island
    So today, on national Marooned without a Compass Day , I would like to share with you 6 tips I’ve learned along my journey that will help you survive, and even thrive, on Content Marketing Island. Increasing your content efficiency will help you survive as a content marketer in a world of limited time and resources.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Help] 5 Things You Can’t Blog Successfully Without
    How will you reach this audience, and which tools and resources will you employ? Search engines like Google tend to take notice of this, too. Are Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? They can boost your credibility and help you blog successfully. High-Quality Content.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Help] 5 Ways to Make A Killer First Impression On Social Media
    Resources to Help You Make A Powerful Social Impression. When customers come to any of your online properties, when you Google your company, what do you see? found these resources to be quite useful and am happy to share them with you. '“Charlie Brown says that we’re put here on earth to make others happy.”
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Google, Help] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    If you follow SEO best practices, you know that search engines don’t share too much knowledge, and a best practice one day (think meta keywords or Google Authorship) is meaningless the next. Setting measurable goals for your redesigned website helps your team understand whether you’re reaching the desired outcomes.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Google, Help] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    By focusing on what the client needs (instead of your size relative to theirs), it can help you communicate better to the client how you can make them better. Moz Local is a good tool for this purpose, as it scans the top local directories (including Google and Bing maps) in order to make sure your business information is correct.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 30, 2014
    [Google, Help] Takeaways from 2014 PRSA International Conference
    Visual data is driving the industry, and sooner rather than later, as communicators, we will need to optimize for wearable technology such as Google glass. As communicators, we need to do everything we can to help the media do their jobs. 'Rosemarie Ascherl, PR Foreman at Sonnhalter. Every company should have a media crisis strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Google, Help] Is there a “content pattern” that builds a brand?
    This is content that gets people involved and helps them connect to you and your company when they need you most. In this content series, the company teaches techniques that will help a customer use its products better. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Even an individual blogger?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google, Help] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google, Help] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. You would, and that is why Google likely does as well.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google, Help] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. You would, and that is why Google likely does as well.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Google, Help] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    Marketers have access to all kinds of tools to help with this— clickstream reporting , advanced call tracking abilities , Google Analytics integrations—and this section of the study reinforced the fact that CMOs, more than ever, need to be on top of all the ways to prevent making important decisions on bad data. It’s true. Can you?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Google, Help] The ole one two three four five six seven punch
    As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. Seriously.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Google, Help] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. These both help establish identifiers for your sending domain. Want help? IP Reputation. More information here.)
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Google, Help] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. These both help establish identifiers for your sending domain. Want help? IP Reputation. More information here.)
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Google, Help] Understanding How to Engage a Growing Anti-Advertising Audience
    In this new era, customers actively tune out our messaging and have a number of resources at their fingertips that they are using to proactively conduct research before ever contacting businesses directly. Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Google, Help] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As Google’s executive chairman, Eric Schmidt, once observed : "The internet is the first thing that humanity has built that humanity doesn''t understand." My new goal in life, starting with this article, is to help humanity understand the internet. Challenge accepted, Schmidtty. Let’s get started, shall we? M.I.T.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Help] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) So when people search for and find that post, they want to learn how to write a press release, and they want a template to help them do it. What in the Sam Hill is ''historical blog optimization,''" you ask?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Google, Help] How to Build Your Influencers in Social Media
    You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. And, don’t’ forget, people love helping.
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