• ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Help] Grande Guide to Social Advertising
    Social ads, if remarkable, help trigger this online word of mouth. Google’s free Keyword Tool is a great starting point, but there are many options out there for brands. It helps to focus on the. both Facebook Ads and Google AdWords2. it in direct contention with Google’s AdWords, and. Grande Guide to. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Help] Marketing Automation Simplified
    22 Resources. wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to. or services can help prospective buyers address their challenges and objectives. analytics provide a helpful tracking resource to define and measure. This insight helps you refine. Using a.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Help] Grande Guide to B2B Blogging
    well-crafted blog will help you to drive awareness of. same time, business leaders want content that helps. of these two very different audiences will help your. blog is right for your company, it helps to understand some of the key benefits of building a. Fresh content helps boost your. Blogging can help you.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Help] The most important questions to make your marketing work
    Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Google and Bing use algorithms to determine which page or app best answers the questions their users—again, your customers—ask. Succeeding at marketing these days really isn’t that hard. Good question. What questions are those? Sounds simple, right?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Google, Help] 5 B2B Website Design Trends for 2016
    Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. In 2016, we will find friendly and relatable illustrations being used far more to help companies tell their story. Material design is an evolving standard with resources and best practices for designing for devices.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Google, Help] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Your blog post, video or (God help us all) Snapchat? Subject matter – Using tools like Google Trends,  you can uncover breakout terms for which there are few instructional resources. Want to learn tips, trends, and more to help you tilt your content? They came from all different industries. Some were consultants. Really!
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Google, Help] Latest Marketing Trends That Will Grow Your Tech Firm
    Referrals help us grow. Clear messaging that defines your target audience helps ensure those prospects who do get to you are qualified. Google is another reason you should care about design. Google has made mobile friendliness a key criterion for driving the search ranking of a website. Additional Resources.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Google, Help] 8 Things to Do Before Interviewing Someone for Your Team
    Go ahead, Google “job interview tips” and within.27 seconds you have over 51 million resources at your fingertips providing guidance on how to navigate an interview. Specific directions are always helpful as well as expectations around dress code. Hiring talent is scary. This should be a fundamental part of your job. Refrain.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Google, Help] The Ultimate Content Marketer’s Social Sharing Checklist
    The same defined series of steps that will help you get from Point A to Point B to Success. Google+. Personal Google+. Company Google+. Google+ Communities. Make social media marketing a priority, and let us help you craft a perfect social media strategy for 2016. But what should we be doing? Facebook.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Google, Help] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    From data collection to design, this roundup of resources is designed to make it easy for anyone to get started with data storytelling. These tools will help you dig. Tools for Collecting Your Own Data: Google Analytics : Web analytics and reporting. Google Finance : Real-time stock market data. Not a data analyst?
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google, Help] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Google, Help] Developing Your Firm’s Next Generation of Industry Experts
    That individual might say, “I’ve never worked with them, but I believe they can help you with that challenge.” think she will be able to help you.". When we got a recommendation, we called that professional to help us solve our problem or need. “Google” them], and 59.9% Additional Resources.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 27, 2016
    [Google, Help] How the Internet of Things will change in 2016
    This means that energy resources are only in use when necessary and also means that a big business can keep track of where everyone is. Health Benefits: Now that wearable fitness devices have been on the market for a few years, there is enough data to support the fact that wearing fitness monitors helps people stay fit and healthy.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Google, Help] Understanding the 4 Pillars of Content Marketing
    Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. Easy discoverability — In addition to being SEO-friendly, your content should be easily discoverable within your blog or resource center. Creation. Experience.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google, Help] When Social Media Hurts
    But are there situations when social media can hurt, rather than help? Social media is a great resource for your company, with many opportunities you don’t want to overlook. As a team of social media gurus, our team consistently preaches the value of social media to our clients. And we truly believe in its power. Is that enough?
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Help] 8 Ways to Improve Your Online Content Marketing
    Buyer personas help you do just that. Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. Good question. Isn’t it your lucky day. Ok, enough chatter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Google, Help] What to Include in a Content Marketing Proposal
    So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. Related Resources. Final Thoughts.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google, Help] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    So to help get you started, we've collected a ton of tips and tricks below for creating a successful co-marketing campaign and relationship, from start to finish. Co-marketing helps brands build a new audience, and get a new type of content in front of their audience. Below are a few common examples to help get the wheels turning.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Google, Help] Clever Conversion Tricks for Better Landing Pages
    Think about it: We pour so many resources into our landing pages. It’s helpful to get feedback from five different people. To find out how fast your landing pages are loading, go to Google’s PageSpeed tool. Did you get a brand new budget for 2016? How’re you going to use it? Thousands (or more) maybe of digital advertising.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Google, Help] 47 Superb Social Media Marketing Stats and Facts
    84% of CEOs and VPs say they use social media to help make purchasing decisions. Google Analytics) at 59%. Developing a social media strategy is a more common challenge among small businesses (55%) than enterprises (34%), while securing enough internal resources is a more common problem in larger companies (47%) than in SMBs (33%).
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Google, Help] How to Find the Perfect GIF: 10 Must-Try Websites
    Serving as snackable -- and often laughable -- bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication. The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Google, Help] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Search Engine Optimization (SEO) – Employing this technique helps ensure that the websites and content you’re responsible for are easy to find on search engines because you’re using relevant keywords and terms. Your marketing department doesn’t have enough time to do everything they need to do with your current resources.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Google, Help] Elements of a Successful Brand 5: The Name
    More and more professional services companies are recognizing that their firm name can help them stand out in a competitive environment and contribute to long-term customer loyalty. Over the past five decades a whole industry has emerged to help entrepreneurs and corporations name their businesses and products. Additional Resources.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Help] Social Pro | A New Way for Staffing Firms to Use Social Media
    Time and resources. Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter. Custom call-to-action banners connected to Google Analytics to track conversion rates. Monthly sharing of your content to social communities such as Reddit, LinkedIn Groups, and Google+ Communities. Why We Created Social Pro.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Google, Help] Budget Planning, Hiring, Training & More: The Ultimate Kickoff Toolkit for Marketers [Free Download]
    To help you stay organized and focused through all of your January priorities, we've gathered a complete collection of executive tools in our latest guide: 2016 Kickoff Kit for Marketing Leaders. In this offer, you'll have access to the templates in both Microsoft Excel and Google Sheets. Sounds too good to be true? It's not.
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Google, Help] Quick & Simple Tips To Improve Your Email Marketing Right Now
    Perhaps you don’t have a ton of resources or time to completely revamp your email marketing strategy—so we’ve come up with seven little (yet impactful) changes that you can implement right now. Google mentioned, that for every one second delayed on mobile, there’s more than a 6 percent drop in conversions. Optimize for Mobile. class].image_banner
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Google, Help] Making SEO a Priority During Website Launch Planning
    Hopefully this post will help put you in the right direction. Everything not just the SEO piece. I’ve found it helpful at the very beginning of a project to use a large whiteboard, pieces of paper or sticky notes to write down each and every thing that will be required from start to finish of the project and each step in between.
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Google, Help] Top 4 Online Marketing Trends for 2016
    Carefully scripted videos that provide great visuals will help catapult your message across the online space. According to Google, mobile searches surpassed desktop searches in 2015 and this tendency will continue in the coming year. The second part of your social media strategy should help you attract the right audience.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Google, Help] 5 Predictions for Influencer Marketing in 2016
    Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Focus on Employee Advocacy. REQUEST A FREE DEMO.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Google, Help] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google calls this “ setting up a property.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Google, Help] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.
  • HINGE MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Google, Help] The Digital Divide in AEC Lead Generation Strategies
    Whether your excellent reputation got you a referral or Google ranked you well for a keyword; prospects are searching for you online and starting their buying journey there. As prospects become more committed and move further down their buying path, they look for resources from experts such as guides and webinars. Additional Resources.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google, Help] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Here's an example of someone who uses Pinterest to collect design ideas and inspiration: The Best Collaboration Tools. 7) Google Docs. Read about the awesome, lesser-known features of Google Docs here.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Google, Help] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    If a potential donor or supporter Googles your nonprofit, only to find a Facebook page where the latest post is from 2012, it doesn’t inspire confidence in the organization. That said, you also don’t want to miss the boat on new technology that can help you reach a new audience or engage your supporters in a new way. So What Do You Do?
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Google, Help] 5 New Year’s Resolutions for Marketers
    Here are the five New Year’s Resolutions for Marketers that I plan to try to keep in mind during 2016 and beyond. I’m sharing them to inspire other marketers to make resolutions of their own. I’ve also included some tactics that will (hopefully) help me achieve these goals. 1. Make Google Analytics my home page. Hope springs eternal.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Google, Help] Best Website Techniques for Greater Online Lead Generation
    It should convey who you are, services you provide, i.e. how you can help, and differentiate you form the competition. Start with clear, compelling messaging on your homepage that quickly allows a visitor to understand how you can help them and what differentiates you from competitors. Additional Resources. How Hinge Can Help.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 29, 2015
    [Google, Help] Audienti merges SEO, Advertising, and Influencer Engagement services
    If you have a brand site you want to turn into Google catnip, Audienti’s for you. The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. I have had access to Audienti for a couple years now, back when it was called OMAlab. Like this post?
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Help] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    Excitement turns to fear and trepidation as you try to craft a plan and put together the resources to turn all of your lofty ideas into reality. You should encourage a lot of questioning from those who are helping you. Work to build content on your website that clearly conveys what you offer and how you can help them.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Help] How to Find the Right Co-Marketing Partner
    These sites help me get a rough idea of traffic, bounce rates, keywords, and sources people are using to find that site, as well as the next action they take after visiting. Alexa specifically is a great tool, as it can help you dig into where visitors click from a company’s main site. image Source: SEMrush. 5) Google the company.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 25, 2015
    [Google, Help] How to Create Irresistible Calls-to-Action
    Use good colors and using bold font choices can help as well. Additional Resources. How Hinge Can Help. Related Stories 4 Ways You Can Reap the Benefits of Online Marketing Understanding Google Analytics: 5 Basic Questions Answered The 3 Most Common Objections to Online Marketing for Professional Services. No more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 22, 2015
    [Google, Help] Our Favorite Blog Posts & Articles for 2015
    In what’s become a tradition each year, I ask our team members to provide feedback on some of the resources they’ve discovered throughout the year, that have improved performance, help shape and refine tactics, and provided inspiration for professional development. Lessons Learned from New Google CTR Data.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Google, Help] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    The following walkthrough is intended to help you measure Facebook conversions, and is a step by step guide on enabling your page’s call to action button with a trackable URL that will display in Google Analytics. Tracking Facebook Call to Action Button in Google Analytics. First login to your Google Analytics account.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Google, Help] 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
    The progressive generational shift in the workplace as Baby Boomers retire and Millennials solidify their stake may help alleviate some of that long-held stigma. Gather some insights as to a concern or obstacle they may be facing in conjunction with that goal and what they may think would help them the most. Additional Resources.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Google, Help] 50 Things We Learnt About Content Marketing This Year
    We are still in the early stages ourselves of using buyer personas but we have found that even a simple table such as the one below can help us create more focused content. 56% of leading business bloggers are hiring additional resources in the next 12 months ( Curata ). At BuzzSumo we love research and data. Altimeter ). Buffer ).
  • HINGE MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Google, Help] 4 Ways You Can Reap the Benefits of Online Marketing
    You should examine and create user personas of the different types of individuals who help you meet your current marketing goals. Making sure to share content through a blog, social media, and having others share your content are all important to helping you improve your SEO ranking. 3. Additional Resources. How Hinge Can Help.
  • BIZIBLE  |  THURSDAY, DECEMBER 17, 2015
    [Google, Help] Pipeline Marketing and the Three Bears: How to get it 'Just Right'
    sales enablement folder in Google Docs. The sales team speaks directly with prospects and customers and therefore is a great resource to utilize for marketing. This will help the community educate themselves, and provide great talking points for your sales team when they are presented with the question in the future. Read on.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Google, Help] Your Website is the Hub of Your Firm’s Online Presence
    “Up-to-date design and innovative navigation will set us apart from our competitors and help tell our story.” Consider the ways that your firm’s new website can help integrate your firm-wide marketing efforts. Additional Resources. How Hinge Can Help. Why are you building a new website? Sound familiar?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Google, Help] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    For example, if you’re trying to point them to your “Product” or “Resources” page, or if you want them to register for a webinar, the share buttons might overwhelm them with options versus removing them, which automatically limits their options. But was this ever really a good measure to begin with? But how? Update your web design.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2015
    [Google, Help] CrapChat, tight white pants and a few things to watch in 2016
    The Star Wars editon of Google pants. Please check out this tremendous resource for scaling social media engagement. The post CrapChat, tight white pants and a few things to watch in 2016 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The Star Wars editon of Google pants. No it’s not.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Google, Help] What Were The Most Effective B2B Marketing Tactics of 2015?
    For me, it’s “helping brands reach, engage and convert new customers.” The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.”
  • HINGE MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Google, Help] Elements of a Successful Brand 1: Brand Positioning
    At its best, positioning elevates a brand above the fray so that people can't help but take notice. Marty Neumeier, author of The Brand Gap and Zag , writes: "An over-abundance of look-alike products and me-too services is forcing customers to search for something, anything, to help them separate the winners from the clutter.".
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Google, Help] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    Editor’s note: Spinnaker Management Group is a supply chain services company that helps clients grow, manage risk, reduce costs, and improve customer service by developing world-class supply chain capabilities. We use this assessment view to help you design what your future state should look like. Paul Adamson. Paige Musto. PAUL:  Yes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [Google, Help] 5 Places B2B Marketers Can Find Blogging Inspiration
    Writing a blog post about each one could help your audience learn how to use and leverage your offerings that much more quickly. Once a sales team has the experience of talking to leads and developing relationships of a longer period of time, they will be able to come up with more blog post ideas that can help you develop your content.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Help] Six B2B Marketing Tools to Put on Your Wish List
    Which solutions and tools should be at the top of your holiday wish list to help you become a data-driven marketer, impress your sales team with hot leads and launch an account based marketing strategy? Tools that help companies find, listen to, understand and reach their audience will be the keys to B2B marketers’ success. TrackMaven.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Google, Help] 7 Top Trends to Impact AEC Marketing in 2016
    Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more. You’ve created helpful and educational content, using it to generate leads and nurture prospects is the next frontier for many firms. This year we saw the change in Google’s algorithm.
  • KEO MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Google, Help] Choosing the Right Call to Action Improves Digital Marketing Results
    She’s only trying to identify products that can help her colleagues streamline cumbersome business processes. After performing a Google search, she comes across a blog article on a vendor’s website. For many B2B marketers, “contact us” is a go-to call to action. They’re the kinds of leads you want to attract.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Google, Help] Measuring Year-End Marketing KPIs – Where’s the Data?
    As an example, for brands with KPIs that involve the # of female potential customers, Facebook Insights will help benchmark and review your progress overtime. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. Google Analytics. Where did the year go? Sentiment.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Google, Help] 5 Tips to Revamp Your 2016 Email Marketing Strategy
    As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year. 1. Conducting progress checks periodically and systematically throughout the year will help to ensure that you stay on pace. For planning purposes, it will help keep your team organized. How Hinge Can Help.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Google, Help] 12 Brilliant Ways To Save Time on Social Media
    To help you free up some time, we researched how other marketers save time on social media. Once that’s comfortable, see if you can’t set up an automated report from your social media software, or from your Google Analytics account. If you run out of free resources try Udemy or Lynda.com. 7) Don’t post more than you have to.
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Google, Help] Get in Shape for 2016: Your Lean Manufacturing Marketing Machine
    The information in this report is intended to help manufacturing marketers know where to focus their efforts and resources in the coming year— which will help justify marketing dollars to the C-suite. Industry Benchmarks from Google’s Industrial Goods & Manufacturing Search Trends. The MFG Standard – Issue 2.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Google, Help] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. To help you get started, I'll walk you through the technique below, show you how I've used it, and provide a helpful checklist to ensure you don't miss a beat. And Why Does It Work).
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Google, Help] How to Figure Out What Keywords Your Potential Customers are Using
    Thanks, Google. Keywords help establish the foundation of your content and give your visitors an understanding of the page. 2) Keywords Give Purpose & Understanding. Keywords = gold, in this case. 3) Keywords Help Search Engines. Google Trends : This tool is one of my favorites – it fascinates me. Yes, your people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Google, Help] How We Overcame 2015’s Top Content Marketing Challenges
    While these aren’t the only tactics that can or should be used, they were certainly helpful throughout the year as our content team strived to produce engaging, quality content. Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update. It’s hard to believe 2015 is coming to a close. Need Content Ideas?
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Google, Help] How to Reduce Your Website's HTTP Requests
    For most top-performing websites, getting there is difficult and generally requires dedicated engineering resources. and Google, tweeted last year that the average number of page requests is actually 99+ per page. Google Chrome's Network panel makes it easy for anyone to check how many HTTP requests a site makes.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Google, Help] 36 Sensational Social Media Stats and Facts
    But YouTube, Google+ and LinkedIn drive the most engaged traffic. 75% of B2B buyers want brands to furnish sustantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. Or to accurately measure their results. Image credit: Buffer.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Google, Help] 7 Lessons Every Managing Partner Needs to Learn For Better Marketing Results
    Check their website, Google them, look them up on LinkedIn. It not only helps the visibility of your firm’s expertise, it also helps you get found via online search. Spending your resources on a series of sub-threshold efforts is not a recipe for success. Additional Resources. How Hinge Can Help.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Google, Help] Understanding Google Analytics: 5 Basic Questions Answered
    Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. Additional Resources. How Hinge Can Help. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
  • ACT-ON  |  FRIDAY, NOVEMBER 27, 2015
    [Google, Help] How to Earn Links for Better SEO & More Audience
    SEO professionals agree that the quality and quantity of links are one indicator of the quality of a site’s content, and may help indicate how likely a page is to fulfill a searcher’s intent. This video is Matt Cutts of Google giving a good overview of how links work. One obvious reason is to strengthen your SEO with Google.
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Google, Help] 11 of the Best Influencer Marketing Tools
    It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. 8. return.
  • HUBSPOT  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Help] Sick of Bad Stock Photos? Here's a New Resource You'll Want to Bookmark
    Trouble is, finding great visual content to use isn't as simple as searching for it on Google. We've set out to help alleviate some of these problems with a new free stock photos site, FreeStockPhotos.org. As marketers, we know that content with images performs better. A lot better. Tweets with images get 150% more retweets.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Google, Help] Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
    78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Let's take a look.
  • ACT-ON  |  MONDAY, NOVEMBER 23, 2015
    [Google, Help] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
    And yes, Google notices.) These are helpful and play an important role in identifying trends and buying behavior. Because becoming more customer-facing and customer-centric helps secure critical and important ground. Digital is making us lazy. Too often marketers are focused on the wrong metrics of success. Content co-creation.
  • FATHOM  |  THURSDAY, NOVEMBER 19, 2015
    [Google, Help] Semantic Search Optimization: The Next Big Thing in the World of SEO [Guide]
    Trust us,  there’s no need to worry or to feel bogged down by constant change—there are experts out there who have done the research and willingly share their findings to help you roll with the punches. Use those experts and their resources to your advantage. We’re What is semantic search optimization?
  • FATHOM  |  THURSDAY, NOVEMBER 19, 2015
    [Google, Help] Semantic Search Optimization: The Next Big Thing in the World of SEO [Guide]
    Trust us,  there’s no need to worry or to feel bogged down by constant change—there are experts out there who have done the research and willingly share their findings to help you roll with the punches. Use those experts and their resources to your advantage. We’re What is semantic search optimization?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 19, 2015
    [Google, Help] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
    Tools like CrazyEgg and ClickTale are other resources for learning what information your site visitors seek and what compels them to stay. Through eye tracking and mouse behavior, these tools capture data that can help you optimize your customer’s web experience. Set aside a bunch of time to investigate these rich resources.
  • HUBSPOT  |  THURSDAY, NOVEMBER 19, 2015
    [Google, Help] 29 Free Online Design Tools for Creating Stunning Visual Content for the Web
    And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. It even provides real examples of font combinations being used on other websites to help you get a better sense of how it will look. 2) Google Fonts. Free Stock Photo Resources.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Help] How to Remove Rending Blocking JavaScript From Your Website
    JavaScript is awesome; it helps to add visually appealing elements to improve on the user experience on your website but it can also be a huge time hog. Time hogging is not only a nuisance for your visitors; it can also cost you significantly when it comes time for Google to show your site organically. Body HTML. Custom HTML Module.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Help] The 31 Best Tools for Improving Your Writing Skills
    Luckily, there are a slew of great tools you can use to help improve your writing. Check out the list below, and feel free to add the most helpful ones you use in the comment section. Tools like Twords can help bloggers commit to writing consistently. Image Credit: KopywritingKourse.com. 5) Help me Write. Words are hard.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Help] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    From offer templates to free holiday-themed stock photos, we've peppered this step-by-step guide with resources designed to get your campaign up and running right away. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Here's a resource to help you get started.).
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Google, Help] Old School, Meet New School: Lead Generation for the Next Generation
    single blog post stays on your website and is still searchable on Google years down the road, while buyers forget sponsorships within months, if not within just a few days. Additional Resources. How Hinge Can Help. cringed because it was an “old school,” dated way of thinking about lead generation and firm growth.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Help] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. The digital marketplace has put a lot of buying power back into the hands of buyers and consumers, forcing many marketers to get more creative, more genuine, and more helpful. Digital Advertising is Targeted.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Help] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. The digital marketplace has put a lot of buying power back into the hands of buyers and consumers, forcing many marketers to get more creative, more genuine, and more helpful. It’s Where Everyone Is.
  • SYNECORE  |  FRIDAY, NOVEMBER 13, 2015
    [Google, Help] Insight into Using Ad Retargeting to Convert Email Leads
    Creating those three buckets or segments will help you avoid the major pitfalls of ad retargeting. Use a marketing automation software to help automate this process. But Wait, There’s a Problem…. S#$%, Google always finds a way to ruin the fun for marketers. Mind you, Google just reported that it had over 900M Gmail users.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Google, Help] How to Build an All-Star Mobile Force
    Every team member should be at least conversant in all the other functions within the digital mix, so when the team’s working together, they know what their collective resources can accomplish. Help them understand the full picture. 6. It’s just the how that is evolving. So, how do you get started in the mobile space? Where to Start.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Google, Help] 5 Tips For Maximizing Your Published Content
    So let’s take a look at 5 tips to help maximize your published content. 1) Showcase on your website. Once they recognize that your content will help their audiences, they’re not going to want to keep it to themselves. Guest blogging or partnering can help you reach a far greater audience. Additional Resources.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Help] 3 SEO Must Do’s for Staffing Firms in 2016
    Google has a sophisticated search-ranking algorithm that looks at the semantics of your content to infer value for the end searcher. include your "core" keywords, then use blog content, white papers, and other resources to surround those core keywords with complimentary terms. Need help with SEO for your staffing website?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Help] From newbie to expert, here are the best social media tools for your business
    My favorite recipe is to have all of my Swarm check-ins sent to a private Google calendar, so that I can better write in my journal later in the day, for example. Google Analytics and Typeform – Google Analytics is an obvious tool. By Kiki Schirr, {grow} Contributing Columinst. ” I have difficulty answering. Images.
  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Help] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    Note that this principle isn’t just for those of us without resources;  it’s really your key for success at any budget. It works with Facebook, Twitter, LinkedIn, Google+, and Pinterest. You can get 30 shares on Twitter, Facebook or Google+ for about $3 per piece of content. Budget running low? Short answer?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Help] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    To help, I've detailed six quick tips to get you thinking more strategically about the type of content you're producing, and how timing might influence its success. Check out this resource for free templates to help you build out your personas.). Timing is everything. The same applies to content marketing. August 19, 2015.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Help] 7 Deadly Sins the Best Professional Services Websites Never Make
    If you need help articulating your position with clarity, hire a skilled marketing copywriter to help you describe your services. Moreover, 80 percent use what they find on a firm’s website to help them decide whether to buy. Google Analytics, for instance, presents much of its data in a clean, graphical format.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Google, Help] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper.
  • SALES ENGINE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Help] How to gain a competitive advantage through your content
    First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Help] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Don’t skimp out on developing detailed buyer personas to help clarify. 3. Once you’ve reached the point where you know what is in fact working, don’t be afraid to scale your campaign by dedicating additional money/resources to it. According to data from eMarketer, Advertisers worldwide will spend $23.68 increase from 2014. Off we go….
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Help] 8 Tips and a Few More Resources for Holiday Marketing
    Having seen my fair share of holiday seasons I thought it would be great to share a few marketing automation tips and resources for the holidays. Your data can help you do a few important things. Data helps in setting baselines and will aid in setting goals for your holiday season this year. Research & Strategy. Audience.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Google, Help] The Doom Boom: Inside the Surivival Industry's Explosive Growth
    To see what I mean, just take a look at the following Google Trends chart: You'll notice a big spike during November 2012 for the search term "prepping" -- the month in which President Obama was elected to a second term. When you tune in, you can't help but wonder: How will they divide the work? Are you prepared for the unknown?
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Google, Help] How to Increase Brand Awareness and Visibility
    Conducting marketplace research will help you uncover where the gaps are. This will help you refine your brand and represent the service level and offerings that the marketplace is looking for. Building brand awareness and visibility will help you capture more leads and ultimately business. Additional Resources. Brand.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Google, Help] 10 Time-Saving Tools for Managing Your Social Media Following
    You can't help but want more followers, but if you're going to extreme lengths just to build up that number with empty names and faces, it's not worth the time and resources. To help, I've collected 10 tools that can help you keep on top of your social media following. Social and website traffic measurement from Google.
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