• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Google, Help] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. be a great resource in powering content creation. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Google, Help] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Google, Help] Content Marketing Playbook: Strategy and Roadmap
    cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. you Google it, you’ll find a thousand different blog posts. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Google, Help] Evangelizing a Content Marketing Program
    ensure success once they get the resources to start exe- cuting. resources, and very few chief executives will green- light and sustain a content operation if it doesn’t drive. how content marketing helps generate. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. Instead, most.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google, Help] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. Additional Resources. How Hinge Can Help. Hinge is a global leader in helping professional services firms grow faster and become more profitable. Professional services firms have been relatively slow to adopt online lead generation techniques.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Google, Help] Pressure
    Today, it’s hard to imagine a brand like Google creating and sponsoring an entire TV series on ABC, but in the 1950s families gathered around television sets to watch shows like The Colgate Comedy Hour , Hallmark Hall of Fame , and Texaco Star Theatre. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Google, Help] 7 Steps to Brilliant B2B Marketing [Part 1]
    Tools such as Google Analytics and event tracking can help to flesh out the full story of your website in terms of customer use. What resources are you using to guide your planning? B2B marketing is a machine with different moving parts. brilliant B2B marketing strategy is a holistic one that includes some different approaches.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Google, Help] 5 Branding Techniques that Do Double Duty
    They help attract new clients and the talent you need onboard to serve them. Whether someone is looking at your firm as a potential resource or a potential employer, they want to get a sense of who you truly are and what it would be like to work with you.  Additional Resources. How Hinge Can Help. Any Industry Branding
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Google, Help] How We Grew Inbound Traffic by 300% in 6 Months
    In this post I'm going to share with you our favourite inbound tactics that helped us overachieve our rather optimistic goal by more than 50%. This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Google, Help] The A/B Testing Checklist You'll Want to Bookmark
    Look at the various elements in your marketing resources and their possible alternatives for design, wording, and layout. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. 2) Choose your goal. But these tests can also be complex. or days.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Google, Help] Expertise as a Differentiation Strategy
    Maybe they need help complying with a regulatory requirement or they need a solution to a specific strategic challenge. He had hired a life-long friend to help with his marketing. Research will help you align your firm’s offerings with the desires and preferences of potential clients. Additional Resources. Be different.
  • HALEY MARKETING  |  MONDAY, MAY 16, 2016
    [Google, Help] Stop Trying to Create the Perfect Piece of Content and Just Create Content
    Sure I run spell check in Google Docs when I type my articles, and I also run Grammarly to spot check it a second time, but after that I drop my article into WordPress and click publish. They care about the overall points that you were trying to make and how those points can help them with their day to day initiatives. . We can help!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Help] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Additional Resources. How Hinge Can Help. Don’t panic.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Help] The Problem With Sales Enablement (and How to Fix It)
    Author: Randy Frisch Content can help your sales team build relationships, handle objections, target key accounts, and expedite the sales cycle. If you want to encourage your sales team to put your content to work, you have to make it readily available to help them to do so. They search for your organization’s content on Google. .
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Google, Help] Virtual Reality 2016: Top 100 Influencers and Brands
    Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. Google. Google. Google UK. google. Google. Google Cardboard. ” .
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Google, Help] Doing More with Less: Conversion Rate Optimization Technology
    Not only will it help your website look better and increase the impact of your web presence, it should ultimately drive more sales and increase revenue. Once you have that solidified, looking into CRO testing, implementation, and measurement technologies will help marketers improve upon their baseline conversion rate. Google Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2016
    [Google, Help] Why the sales funnel is alive and well and living on the web
    Today, it’s useful in another way, too – it helps us prioritize marketing and sales resources. Brands mis-prioritized the amount of time and resources they spent on marketing and sales content, too. The vast majority of resources were spent toward the bottom of the funnel. By Chad Pollitt, {grow} Community Member. No way.
  • HINGE MARKETING  |  MONDAY, MAY 9, 2016
    [Google, Help] Why Clients Are Not the Referral Source to Count On
    Perhaps the referred prospect Googled the firm and couldn’t find any information about its experts. Additional Resources. How Hinge Can Help. Professional services firms depend on referrals for continued growth. After a closer look , we found this faith in clients as a referral source to be wrong. Figure 1. Figure 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Google, Help] 8 Common Ways Most Content Marketers Fail
    Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Once a visitor picks a content type, they’re sent out to a different location and are unlikely to return to your resource center to browse other types or topics. But fear not! Great!
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Google, Help] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    Want to manipulate your existing resources to improve their performance? An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. In this live Google Hangout , these six experts will teach you the most up-to-date CRO strategies and how to use different methods to get results.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Google, Help] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. With these attributes, marketers can develop descriptive, actionable customer profiles — all without help from IT or professional services. About Infer.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Help] Education Blogging 101: How to Attract More Students Online
    For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. Google loves blogs with a steady flow of engaging content. Helpful, engaging blog content also gets shared on social media, which in turns drives more new visitors to your site. Great. Great idea.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Google, Help] 10 Ways to Boost Your B2B Content Shares
    Pinterest and Google Plus are irrelevant for most B2B blogs, unless you have high quality image content. Focus on helping people to be successful. If you’re in B2B don’t waste your time developing strategies for Google Plus and Pinterest. Google+. Google+. Google+. Focus on helping people to be successful.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Google, Help] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence. In addition to that, SocialOomph also offers Google+ cross-posting and search-based, keyword-based, and profile-based following tools. Simple.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Google, Help] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. Analyzing the type of blog posts that perform better than others helps drive program improvements over the long run. Final Thoughts.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Google, Help] Why Your Content Marketing Strategy Should Include Long-Form Content
    As mentioned above, it’s more likely to appear higher than short-form posts in SERPs (according to Google SERP data from SEMRush, the average first-page result contains 1,890 words), resulting in more search traffic. Still, Google doesn’t choose long-form content simply because it’s longer. Fall Back by Complex.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Google, Help] The 12 Best Competitive Intelligence and Benchmarking Tools
    As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. and is an excellent resource if your competitors are international.”
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Google, Help] 11 Helpful Resources for Improving Your Business Skills
    Turns out, there are a whole lot of resources, both online and offline, where you can hone your business skills, learn new strategies, and make sure you're staying on top of the ever-evolving business world. Here are 11 of the best resources out there to help you become more business-savvy. Opportunities are attached to people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Google, Help] When all the hard work on social media … just doesn’t work
    The man has created volumes of content and helped people with patience, kindness, and professionalism. He established himself as a skilled strategist, a pioneer in the Google+ niche, and was one of the first to establish a long-running “show” through Google Hangouts On Air. became known as the Google+ “go-to”.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Google, Help] This Week in Content Marketing: The Future of Television Advertising Is Native
    We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. His solution?
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Google, Help] Complement Your Content Strategy with Account-Based Marketing
    Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. These efforts might include search engine optimization (SEO), creating an industry resource, or social media. First you’d Google them, maybe poke around their website. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Google, Help] 14 Stress Management Apps to Relax Your Mind & Body
    Self-help can be our biggest asset, and luckily for us, there are some great apps out there that can help you manage your stress and anxiety on a daily basis. Here's a daily tool that'll help you address stress and anxiety at a gradual pace. To help you recognize what's making you anxious or stressed so you can break the cycle.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Google, Help] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    Somewhere in the crowded social space there is someone begging, praying that they catch a break and can find an opportunity that helps them afford an ever growing list of bills and expenses. It is however, the place where you can showcase concrete resources that will help solve the common problems and challenged by your audience.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Google, Help] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    You want your reader to subscribe to your blog digest, or your webinar visitor to download your latest offer, or your ebook reader to download a more in-depth resource. . Marketers create content for a lot of different reasons. These are all  use cases  for content, and we can sometimes lose sight of the “why” beyond the tactics. . No longer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Google, Help] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. The post Ghostcodes makes Snapchat more marketer-friendly appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Google, Help] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Google, Help] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. They help you visualize your audience, streamline your communications, and inform your strategy. Asking open-ended questions also helps you avoid those painful one-word answers.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Google, Help] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    You want your reader to subscribe to your blog digest, or your webinar visitor to download your latest offer, or your ebook reader to download a more in-depth resource. Marketers create content for a lot of different reasons. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Google, Help] Marketing Skills for the Future
    Google it. But chances are those external resources don’t specialize in professional services marketing. How-to guides offer quick step-by-step instructions for completing those marketing tasks that need attention (For example, How to Set up Google Analytics ). Additional Resources. How Hinge Can Help. Figure 1.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Google, Help] 15 best Big Data companies and why they stand out
    which hired Palantir to help the government analyze data to find terrorists, and to help it uncover illegal trading activity. The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. For
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Google, Help] Prince and Intellectual Property: How Legends Do Business
    If competitors have taken your copy and placed it on their sites, Google has no way of knowing that you’re the one who should be getting credit. There are several sites that can help you detect or prevent plagiarism, but unfortunately, you have to be vigilant. If so, you were likely disappointed. What’s The Business Lesson Here?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Google, Help] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    “Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are?” Internal teams still rely on Slack and Google Spreadsheets to track its content and distribution, and no one knows exactly how much content BuzzFeed creates or where it all goes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Google, Help] Highlights from my #SMMW keynote speech
    But there are typically three things holding us back: ROI and measurement, RESOURCES to get things done, and REACH in a noisy world. Resources. Surely, with all the resources at our disposal we could do better? Resources. Surely, with all the resources at our disposal we could do better? What a great event. Reach.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Google, Help] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    We've talked about Trello before, like in this post on tools to help you organize, develop, and share your ideas (see #3). There are a lot of great tools out there to help you manage your personal to-do list. Add files by uploading them from your computer, Google Drive, Dropbox, Box, or OneDrive. And why shouldn't we? Viola!
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Google, Help] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Google and social media continue to open new frontiers. Resources. Additional Resources. How Hinge Can Help. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. My answer is both.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Google, Help] Why Programmatic Advertising is Gaining Momentum
    Given programmatic advertising’s ability to target individuals in a cost and resource effective way, it’s only natural that investments in programmatic are increasing. Funded by venture capitalists, programmatic advertising platforms began to take off with the additional help of early adopters. The Advent of Programmatic Advertising.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Google, Help] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Rather than take a spray-and-pray approach or focus only on known accounts, Infer helps companies accurately pinpoint which accounts or leads are most likely to engage with a given campaign, and then leverage this intelligence for greater advertising impact. Additional Resources. Building Data-Rich Profiles for Hyper-Segmentation.
  • SNAPAPP  |  WEDNESDAY, APRIL 13, 2016
    [Google, Help] What Is a Marketing Technology Stack?
    Analytics tools like  Kissmetrics  or  Google Analytics  for tracking different marketing efforts. Because marketing technology stacks are helping marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get  the right message in front of the right customers  – at the right time. .
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Google, Help] The Top B2B Website Marketing Metrics
    Everyone relies on search engines—Google, for most—to find the information they need. You need to include keywords on important pages of your website—from service pages to blog posts—to help people discover the relevant information you publish. In Google’s Adwords Planner Tool, it is expressed as average searches per month.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Google, Help] Why Investigative Journalism Should Be Part of Your Content Strategy
    The newspaper enjoyed considerable publicity worldwide for its efforts, and the Pulitzer doubtless helped. There are numerous other examples of branded investigative journalism: Google. The recent Oscar-winning film, Spotlight , raised an important question. Where the attention goes, the revenue shall follow. Sounds strange, right?
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Google, Help] Why Inbound Marketing Should Take a Back Seat to Current Customers
    If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016). After years of content creation about just products/services/features/benefits, the organization has moved more resources to top-of-the-funnel activities. Click to enlarge. Let’s discuss. What is inbound marketing? Click To Tweet.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Google, Help] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Check out this resource.
  • SNAPAPP  |  MONDAY, APRIL 11, 2016
    [Google, Help] What Is a Marketing Technology Stack?
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Because marketing technology stacks are helping marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Google, Help] Learn to Code: 16 Handy Resources to Get Started
    And to help you learn how to code (or to simply help you better understand how coding works), we've put together an exhaustive list of resources. 16 Resources for Learning How to Code. Now boasting more than 25 million users , Codeacademy is one of the most popular resources for learning how to code on the planet.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Google, Help] 10 People You Should Follow on Twitter if You’re in Marketing
    In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1. From content marketing to A/B testing, Patel’s account is a great resource for marketers. 6. Matt Heinz –  @heinzmarketing  . Twitter Followers: 84.3k. Rand Fishkin – @randfish.
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Google, Help] IT Marketing: What Technology Services Firms Need to Know in 2016
    Educational content, in a variety of formats, will help encourage engagement. Mobile browsing is also important since Google has made mobile-friendliness a factor in search rankings. The firms that help them through educational content build credibility while positioning themselves to provide services in the future. Technology
  • LEADERSHIP  |  FRIDAY, APRIL 8, 2016
    [Google, Help] How to Select Shareable Curated Content
    If another website or blogger previously shared one of the links in your post, let them know that you’ve gathered similar resources and see if they would be interested in sharing. Gaining more links will only help your content when it comes to Google rankings. Let’s take a look. Use a plural keyword. Short URLs are 2.5
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 8, 2016
    [Google, Help] Marketing Giveaway Grand Prize Winner Announcement [Part 1]
    At the end of 2015, we launched The Ultimate Holiday Marketing Giveaway as part of our Everything Holiday resource center. The package includes: Custom Logo Design – The professional designers at Deluxe will be refreshing Will’s Hope Charity’s logo to help define their brand identity. Based in Phoenix, Ariz.,
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Google, Help] IT Marketing: What Technology Services Firms Need to Know in 2016
    Educational content, in a variety of formats, will help encourage engagement. Mobile browsing is also important since Google has made mobile-friendliness a factor in search rankings. The firms that help them through educational content build credibility while positioning themselves to provide services in the future.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Google, Help] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Canva.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Google, Help] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences. Why are they gaining value from the resources that you’re publishing? How to Get Started.
  • SALESPREDICT  |  WEDNESDAY, APRIL 6, 2016
    [Google, Help] What is Predictive Marketing?
    zero search interest on Google. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. This allowed marketers to invest their resources in the lists of potential customers who would yield more sales per effort—and increase their conversion rate.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Google, Help] 5 major themes from MarTech with big implications for marketing
    If you haven’t yet, please participate in our 2nd almost-annual marketing technologist survey to help us shed more light on the state of our profession. #2. It’s been two weeks since MarTech in San Francisco, and I’m just now catching up enough to write down my thoughts about the event. Thank you! More functions insourced.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Google, Help] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Improve SEO — Google and other search engines use social media popularity, such as “re-tweets” and “likes,” to assess your site’s domain authority and assign your online search ranking. Additional Resources. How Hinge Can Help. That’s right. Traditional versus Social Media Networking.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2016
    [Google, Help] Want to Create Awesome Content? Try These Seven Tools!
    Here’s a great resource on content marketing and a general introduction infographic, and below are seven tools that will help you create masterful content. Marketed as the ultimate content idea inspiration tool, ContentIdeator really is a resource you can count on when you’re out of topic ideas. Guest post by Linda Craig.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Google, Help] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. Then, we folded in how the clinical and genetic profiling of these skills have helped researchers do better experiments." Ever feel like your business is too "niche" to benefit from blogging? Take Conversant Bio , for example.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Google, Help] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    This ever-growing library of visual systems is an awesome resource for any content creator — it includes 60 form types, information about the best options for your data, and a list of creative resources that would make the best designers jealous. Enlist the help of a talented designer to make your vision a reality. Images.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Google, Help] Website Planning for a Fantastic First Impression and Increased Engagement
    More importantly, if you are focusing on the technology solution, a prospect may not see how you can help them solve their specific challenge, or how you might be different than the other firms they are considering. Help them be found on your company website—it enhances your firm’s reputation online, as well.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Google, Help] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    This ever-growing library of visual systems is an awesome resource for any content creator — it includes 60 form types, information about the best options for your data, and a list of creative resources that would make the best designers jealous. Enlist the help of a talented designer to make your vision a reality. . Quizzes.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Google, Help] The Basics of B2B Social Media Marketing Strategy
    If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Or as the place to network with people who can help you find that ideal job or candidate. Image credit: BundlePost. Cross-Platform Social Media Strategy. Social Audience Strategy.
  • PR MEETS MARKETING  |  MONDAY, MARCH 28, 2016
    [Google, Help] 7 Tips for Competitive Analysis
    Here are my top seven tips for getting the upper hand on competitors, in no particular order: Search Google’s Patent Library. Google’s patent library is a great, free resource to add to your toolkit. This will help you refine your key differentiators and benefits against competitors. Set up a Google alert.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Google, Help] Where to Learn Excel: The 10 Best Resources on the Internet
    But when I asked a handful of my most Excel-savvy colleagues where they picked up their Excel knowledge, they all told me things like, "I mostly learned from colleagues and friends" or "When I have a specific question, I ask someone or search on Google.". Here's a resource that puts normal humans like you and me in touch with Excel experts.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Google, Help] A B2B SEO Strategy to Attract the Right Prospects
    Google is constantly changing the way it indexes and ranks pages in search results. It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. This area is usually your “Resources” or “Library.” How can you help them? lives here.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Google, Help] 12 Bad Habits That Are Making You Less Productive
    Sure, the caffeine rush from your morning coffee can help hide the symptoms of low blood sugar -- but it won't satisfy your need for food. Foods rich in vitamin B -- like oatmeal, bananas, pineapple, and avocados -- can help improve your concentration. Email is supposed to help us do our work, not distract us from our work.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Google, Help] 107+ Blog Post Ideas for a Rocket Start
    Videos on popular topics also rank well on Google. This post is a great choice – easy to write, helpful and entertaining. This also helps to make friends and build relationships. Books, magazines, web resources – if they’ve helped you in any way at all, your clients will probably find the information useful too.
  • CHIEFMARTECH  |  MONDAY, MARCH 21, 2016
    [Google, Help] Marketing Technology Landscape Supergraphic (2016)
    Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful. Capterra , G2 Crowd , Google , Growthverse , LUMA Partners , Siftery , TrustRadius , and VB Profiles. Finally! ). 2016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG). And I really needed the space.
  • HALEY MARKETING  |  MONDAY, MARCH 21, 2016
    [Google, Help] Changes in Social Algorithms Should Motivate, Not Intimidate You
    Regardless of what content you decide to share, select resources, pictures and information that will ultimately benefit the end user. With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Google, Help] The Ultimate Collection of Free Content Marketing Templates
    To help spread data, I learned how to create infographics. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. It was made on a HubSpot hack night in order to help us hit our lead-gen goals.
  • HINGE MARKETING  |  FRIDAY, MARCH 18, 2016
    [Google, Help] Why You Shouldn’t Miss Out on Video Content Marketing
    The simple fact that YouTube is now second only to Google (its parent company) for online searches should be reason enough to start up the video camera. The visual experience of a vlog can often help convey meaning better than the written word. Additional Resources. How Hinge Can Help. Well, it is time. Why video?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Google, Help] 13 Valuable Skills You Can Teach Yourself for Free
    Below, we've come up with a list of 13 skills you can teach yourself for free, along with resources to help you acquire those skills. They'll help you become more confident, eliminate inequalities, gain a competitive advantage, and even preserve relationships by managing conflict more effectively. Check 'em out. Every day.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Google, Help] Why Marketing ROI is Never a Guarantee
    Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect to “get back” from an expenditure of time, money or resources of any kind. needed help so of course, I turned to my long time friend Google and as expected, Google delivered. Not me!
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Google, Help] Google Doing Away with Flash Ads
    Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In the near future, though, that will no longer be optional.
  • ACT-ON  |  TUESDAY, MARCH 15, 2016
    [Google, Help] Using Customer Contact Data to Tell Better Marketing Stories
    Instead, we find ourselves on the precipice of something pretty radical: a digital age so packed with competition and ad noise that, were we so inclined and resourced, we could broadcast our messages on all channels across all platforms at all hours of the day and never see a significant impact. True or not, we don’t live there anymore.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Google, Help] 16 Enigmatic Business Blogging and Other Marketing Stats
    Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. For example, what percentage of businesses maintain company blogs? But apparently not. Meghan M.
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Google, Help] Content Marketing: A Key Component of Professional Services Marketing Plans
    It's also a rich educational resource. That means being found on Google. Additional Resources. How Hinge Can Help. Content marketing is changing the way professional services are bought and sold. Over the years, we have learned to turn to the web when we need a new accountant, lawyer, architect or consultant. Ebooks.
  • HALEY MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Help] Take it (Social Media Marketing) to the Limit…One More Time
    Using Followerwonk , I was able to see when our audience was active and listening, and then scheduled a healthy mix of content and resources to be published at these optimal times. We are still sharing great resources 13 times a day and are seeing amazing results from doing so. Trying new and exciting ideas. Our tipping point.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Help] How Digital Plagiarism Detection of Your Content Protects Your Business
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. File a report with Google : In Google Webmaster Tools, you can file what is called a DMCA (Digital Millennium Copyright Act) complaint. Additional Resources. How Hinge Can Help. But one thing is certain.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Help] Plagiarism-Proof Your Content Marketing Strategy
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. File a report with Google : In Google Webmaster Tools, you can file what is called a DMCA (Digital Millennium Copyright Act) complaint. Additional Resources. How Hinge Can Help. But one thing is certain.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Help] The Ultimate Dictionary of Marketing Terms You Should Know
    Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). for $1.65
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 9, 2016
    [Google, Help] Open Source: Top 100 Influencers and Brands
    Be sure to follow them to stay up to date on the best content and resources on Open Source! Meritocracy is a myth put into place by people who want to control the status quo, and doesn’t help advance anything. I Google. In a 2015 survey  Black Duck Software  estimated 78% of companies are now running open source. Company.
  • ACT-ON  |  WEDNESDAY, MARCH 9, 2016
    [Google, Help] Schema & Microdata: An Overview
    There came a time when the savvy folks at Yahoo, Bing, and Google realized a bit of structure and organization was needed or else things would only get farther out of hand. Have you ever wondered how those little blue links show up in Google search results, like the second entry here? Additional Resources. What is schema?
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Google, Help] Quick Wins to Help Your School's Website Convert Better
    First, Google keeps getting better at understanding how people actually talk. If your team is pressed for content or technical resources, follow these steps to get more from your current content. Your school's website is your largest online asset. For most prospects, it's their first stop along your digital highway. Of course not.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2016
    [Google, Help] 12 Brainstorming Techniques for Unearthing Better Ideas From Your Team
    Instead, invite new people from other teams to your brainstorms -- people with different skill sets and experiences to help get you out of your rut and see things in a new way. This will help people come into the meeting understanding the scope of what you're all trying to do. This is easy to set up through a Google form.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Google, Help] 17 Ways to Promote Your White Paper for Lead Generation
    There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. Not so fast.
  • ONALYTICA B2B  |  THURSDAY, MARCH 3, 2016
    [Google, Help] Artificial Intelligence & Machine Learning: Top 100 Influencers and Brands
    In 2014 Google bought artificial intelligence startup DeepMind for $400 million (£263 million), making it one of the largest tech acquisitions to date. Microsoft Be sure to follow them to stay up to date on the best content and resources on artificial intelligence and machine learning! faster at responding to inquiries. Olson (#10).
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2016
    [Google, Help] Eight media relations tips most PR pros totally miss
    That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. All it takes is a Google search and about 20 seconds of reading to create a customized pitch. Help make me successful and I’ll be more receptive to you. 5. Give me facts.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Help] 5 Ways to Speed Up Your Content Editorial Process
    This doesn’t mean that one team member can’t be used for more than one role; it just depends on your budget and resources. Analytics Manager:  Working closely with the social media listener, analytics managers help measure the effectiveness of content once it is published. But content takes time to produce and get out into the world.
  • HINGE MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Help] 5 Social Media Fails Professional Services Firms Should Avoid
    Just showing up and creating a company profile on LinkedIn, Twitter, Facebook, or Google+ isn’t good enough. Links to your firm’s website, blog, or other relevant online resources. It may be Greek to you, but Hashtags can help you reach a larger, relevant audience. Additional Resources. How Hinge Can Help.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Google, Help] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Google, Help] 16 Essential educational resources for the marketing professional
    It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. General Learning Resources. found the resource guide at the end to be a great overview. Creative Learning Resources. General Learning Resources.
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