• HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Google, Help] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. The Methodology. Some answers I came up with were: The form is too long.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Google, Help] How to Create Irresistibly Shareable Content
    With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. This will be especially helpful when determining what style posts are well received by your audience. Recognize their question or problem and provide the content that can help them.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google, Help] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    It’s our hope that those questions helped you tell an accurate story of your website performance in search and beyond. Choose the best resources to garner information from, trust your gut, question everything but most importantly – know you’ll need to take chances and you may make mistakes. The result? Then … hurry up and wait.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Google, Help] A Mindset Shift for AEC Professionals
    Not only is it the first contact much of the outside world has with your firm, but it’s also the resource most buyers use to check out prospective AEC service providers. Putting your people on display helps provide that insight and it makes your firm more approachable. These longer pieces help further prospect engagement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Google, Help] 4 Steps For Improving Your Success Rate Asking for Links
    While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Google, Help] The 12 Weirdest (and Best) Things You Can Get For Free
    CRM systems help companies keep records of important customer data, track every interaction they have with clients, and see at a glance how many prospects are in each lifecycle stage. In short, CRM software is incredibly helpful and frees up reps' time to sell , which explains why it is often expensive. So who’s right? Remember those?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Google, Help] How to Answer 11 Common Marketing Questions Using Analytics
    This will help you figure out what you should expect from future campaigns and assess whether or not you ran a successful campaign. As mentioned before, you can do similar analyses in other analytics tools such as Google Analytics. How are your contacts trending month over month? And what about your email marketing efforts?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Google, Help] A New Visualization of Today's Marketing Technology Solutions
    That's why, last fall, Kaykas-Wolff and Kobie Fuller met over lunch to talk about how to help marketers make sense of the increasingly complex marketing technology landscape. played around with Growthverse as soon as it was released and found it to be a really well visualized map of carefully curated marketing technology resources.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Google, Help] Content Marketing That Converts
    So help convince your company to start creating content that people actually want! Using your internal resources to drive the business forward (not the egos of the executives.). It starts with defining the questions your customers are asking (in Google.) And I’d like to help. The World Has Changed. Tweet this !].
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Google, Help] Are Your Employees Advocates for Your Firm?
    When employees help share a firm’s identity, they give powerful voice to the organization as a whole, and contribute to building valuable visibility. Employees can help build your firm’s visibility both by sharing their own expert perspectives and giving their audiences insight into day-to-day life at your firm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Google, Help] Crowdfunding 101: Testing the Waters with TeeSpring
    Do I have the time and resources to devote my attention to a crowdfunding campaign for at least 21 days? would recommend that you get a graphic designer to help you create a unique design for your T-shirt because it will improve sales. By Kiki Schirr, {grow} Contributing Columnist. How much lead time do I have? It's pretty complicated!
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Google, Help] Does Modern B2B Lead Generation Really Work?
    Today, buyers can access a variety of information resources through search engines, social media and other online channels. modern lead generation strategy using content marketing will help you capture the interest of your buyers and build trust during their self-directed, self-education buying process. Here's how to think about it.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Google, Help] The Importance of Social Listening to Connecting With Prospects
    Here are five things social listening can help your firm do: 1. It can help uncover new keywords that people might use to find your services. Plus, being genuine in your online interactions and joining in conversations can help your firm find out more about your prospective clients’ challenges, needs, and expectations.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Google, Help] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    Communicating your expertise through various forms of thought leadership helps to earn the trust of your target audience and positions your firm as an authority in your field. 3. Additional Resources. On Google+ or LinkedIn? You already know that a big part of building a strong brand is building a recognizable brand.
  • HINGE MARKETING  |  MONDAY, JUNE 22, 2015
    [Google, Help] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
    The question is no longer whether or not you should engage in content marketing, but how robust your content marketing program needs to be to help you keep up. 2. Now, in the wake of Google’s latest algorithm update , mobile-friendliness is absolutely essential. Resources. How Hinge Can Help. On Google+ or LinkedIn?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google, Help] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Editor's note: HubSpot does not actually have a subterranean bunker filled with marketing resources and Twinkies (but please don't tell Erik, he still thinks it's real). Our Content Mapping Template can help you get that all figured out.). Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Google, Help] Want to Be More Creative? Try These 8 Tools
    To avoid getting stuck in a creative rut, I've collected a series of apps and tools I call upon whenever I need a little help getting the wheels turning. Whether you're into doodling or inspiring quotes, this roundup is designed to provide you with the resources you need to get unstuck and start creating. Plus, it's free. 2) Prompts.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Google, Help] A guide to content curation. Where can I find shareable social content?
    We haven’t got resource to generate content all day long.”. Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment. Google Docs – like Excel but collaborative and shareable.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Google, Help] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Okay, so this is the one resource on our list that isn't exactly a template. Visual content is in high demand.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Google, Help] Key Components of a Technology Firm Lead Generation Website
    The presentation of your website needs to be intuitive to promote a good user experience and help your target audiences find the information they’re looking for. Each page also needs to be created with search engine optimization (SEO) best practices in mind so you can help move website visitors down the sales funnel. Content.
  • VIDYARD  |  WEDNESDAY, JUNE 17, 2015
    [Google, Help] Use Video to Prospect Leads and Control the Conversation
    According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor. It is an amazing time to be in sales. Get this guide!
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Google, Help] The Science Behind the Art of the Call-to-Action: Part 2
    Additional Resources For more website best practices, please enjoy these additional resources: Download a free copy of the Lead Generating Website Guide. How Hinge Can Help Need help with lead generation? Contact us to learn how we can help put your website to work and turn it into a lead generating machine.
  • HINGE MARKETING  |  TUESDAY, JUNE 16, 2015
    [Google, Help] Rethinking Referral Marketing: Understand Your Target Audience
    Regular research helps you track shifts in the marketplace and act based on what’s happening right now. If you don’t have the time and resources to conduct primary research, you might consider secondary research. Here, it’s helpful to do some good old-fashioned digging. On Google+ or LinkedIn? Referral
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Google, Help] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. More Resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Google, Help] Facebook alternative network Ello turns nasty
    And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” Please check out this tremendous resource for scaling social media engagement. Is Facebook a right? Let's GO!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Google, Help] Facebook alternative network Ello turns nasty
    And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” Please check out this tremendous resource for scaling social media engagement. Is Facebook a right? Let's GO!
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Google, Help] How to (Ethically) Steal Other People's Content
    Not to mention that Google would probably penalize us all.). Because headline formulas can help your content be more successful, many helpful leaders have put together their own list of headline formulas. Easy Tricks to Help You Write Catchy Headlines. Well, they do. And I think you should too. This isn't a new thing.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Google, Help] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). Talk about resourceful. 8) Find your working style. mean, what's the big deal with saying "Hey"? Admit it.
  • VIDYARD  |  FRIDAY, JUNE 12, 2015
    [Google, Help] Storytelling Advice and Resources for Marketers
    It helped ease her; it was the taste of life, sweeter to her than the freshest of summer strawberries. Simply, storytelling helps you convert your audience into advocates. It helps us remember, it teaches us important lessons, and connects us together. She had done it: slipped undetected into a house that wasn’t hers. Whaaat!!
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Google, Help] The Secret to Connecting with Self-Educating Buyers
    And to help us do that is somebody that I’ve known for some time, Tom Martin. It’s just becoming more and more invisible, as are buyers, as they hide behind the anonymity of a Google search, or behind finding freely available digital content. Win the Google search, win the inbound, and you’ll win the day.
  • HINGE MARKETING  |  THURSDAY, JUNE 11, 2015
    [Google, Help] How Does Continuing Education (CE) Help Your Professional Services Firm?
    Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. How can they help your firm, and where can you sign up? Passing on your knowledge to clients, industry influencers, and other audiences helps you share your expertise and build credibility.
  • VIRALLY BLOG  |  THURSDAY, JUNE 11, 2015
    [Google, Help] A Quick Guide To… Video Marketing
    guess it helps because they’re owned by Google. Video Resources. Using video in your content marketing strategy is not only effective but it can also be low cost. The world of video is such a crowded space so small businesses need to think about their mission and what the story that you want to tell. Vlogs. About Us.
  • KEO MARKETING  |  THURSDAY, JUNE 11, 2015
    [Google, Help] Google Working on New Fact-Based Ranking System
    A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. You are likely wondering exactly how Google will figure out how many (if any) of the facts on a web page are incorrect. Content Marketing content marketing google search engine optimization
  • BIZNOLOGY  |  THURSDAY, JUNE 11, 2015
    [Google, Help] Making Links a Priority within Online Marketing
    Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm. Google saw the power of links and leveraged that power within its search algorithm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Google, Help] Can traditional TV succeed as mainstream video?
    They have existing inventory and editing resources. They put in the same effort and resources behind content for the web as they do for TV content. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Five good reasons to ignore Google. They have existing inventory and editing resources.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Google, Help] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    From the tragically lovesick Lorna to the equally tragic “Crazy Eyes” and the gruff Red to the quick-witted and resourceful Taystee (my personal fave), each character has an intriguing backstory to bring to the table. Most people look forward to summer because of the opportunity it brings to get outside. Let’s take a look: Tell a Great Story.
  • BIZNOLOGY  |  TUESDAY, JUNE 9, 2015
    [Google, Help] Google Search is more Rain Man than Beautiful Mind
    It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. Google Search has a lot of eccentricities. You make all of this explicit on Google Webmaster Tools. So, I chose www.gerr.is. Yeah no.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Google, Help] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Doug Heise: It has become way too easy for marketers to get distracted from their primary mission – to understand the customer at every point in their journey and help deliver the best, most relevant, experiences possible. For more resources on marketing best practices,   join Aberdeen’s free readership community today! It matters.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Google, Help] How Marketing Can Work With Sales to Close More (and Better) Leads
    So a qualifying conversation ought to be one with an educational, consultative tone -- it'll help position the company as a reliable resource. As Mark Roberge notes in the blog article entitled, " Help! Set up a Google doc where your sales team can put in notes on why a lead isn't ready to be with sales yet.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Google, Help] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    There are some amazing resources on the web which provide specific deep dives into each of the topics we’ll discuss, so you’ll be able to conduct further research based on the needs of your site. The webmaster tools that both Google and Bing provide gather amazing information about the search health of your site. But what’s next?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Google, Help] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    To help my fellow content marketers overcome these hurdles, I’ve put together a list of five content marketing hacks that help me when I’m brainstorming content ideas to add to the editorial calendar. 1. Want to learn more about Google SERPs? Leverage Keyword Tools. What do I mean? Check out this previous post. 2.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Google, Help] How to Build an Email Newsletter that Wins Business
    Crafting the right value proposition will help get people on your list — but it’ll also help keep them there by making expectations clear. Their content helps agencies find clients, hire staff, and generally do the things most agencies find very difficult. On Google+ or LinkedIn? Email is dead, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [Google, Help] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    Having a few long pieces of content that showcase your expertise can help you build better relationships within your industry and target market. Turn Into an Information Resource (page and profiles). A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages. Final Thoughts.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Google, Help] Internet marketing abhors a closed door so open a window
    Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Google+.
  • HINGE MARKETING  |  TUESDAY, JUNE 2, 2015
    [Google, Help] 5 Reasons Why Data is the Heart of Professional Services Marketing
    Data helps to inform your firm’s future decisions. Many firms shy away from data collection because they aren’t quite sure where to start or don’t think they have the resources to do it effectively. On Google+ or LinkedIn? Related Stories Generating Referrals: Are Your Clients Helping Your Brand?
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Google, Help] Don’t make it so difficult to get directly in touch with you
    As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. have been asked for my professional help through Twitter DMs, through FB messages, and though private messages on the forums I’m on.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Google, Help] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    And thanks to a wealth of free classes and resources online, we can improve our grammar and writing from the comfort of our own desk chairs -- without spending a dime. Check 'em out. ( And if you're l ooking for more, here's an excellent list of helpful websites and tools that address common grammar questions and errors.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Google, Help] 33 Inspiring B2B digital marketing case studies
    DEMANDBASE :  A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Google, Help] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. All these steps require a sales rep to constantly visit different resources and access different applications, losing momentum and adding much overhead.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Google, Help] 5 Technology Services Blogging Blunders to Avoid
    Challenge #1: Developing a content strategy Online content based on a thoughtful content strategy can help you reap “expertise-based referrals” (referrals made based on a buyer’s view of a firm’s specialized expertise). Assemble as many blogging resources as possible, internal and external.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Google, Help] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    In choosing your format, make sure you have the required resources to pull it off. For example, “Download my worksheet,” “Help me save,” or “Send my free workbook” are far more compelling and can reinforce your offer’s benefits. Need help in designing your landing page? Set a timeline.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Google, Help] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Here’s a roundup of great resources for marketing agencies that work for in-house marketers, too. And here’s a list of over 50 expert resources for internet marketers. Use Google Analytics to understand the content that’s performing well on your site, and Google Adwords Keyword Planner to research concepts related to your subject.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Google, Help] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. 49% of respondants don't use Google Remarketing. Content marketing is nothing new to marketers all over the world. The question is, how?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Google, Help] Five Ways Marketers Can Personalize The In Store Shopping Experience
    Here are five ways to personalize the in-store shopping experience for customers: When you are offering a complex product or service to the potential customer, make sure you provide an assisting selling platform to help them navigate all the ins and outs of the product or service. Image Source: Google Images. Marketing Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Google, Help] If you stopped publishing your social content, would anybody notice?
    We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. Time and resources are finite. Help me understand how the changing social landscape and things like content shock can coincide and live together in peace and harmony.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Google, Help] Is there a place for social media in a boring business?
    HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. Internal process improvement – Tapping into the free tools and information on the web can help unleash employee productivity, collaboration, and problem-solving. This is a question that seems to pop up a lot. Why did you do it?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Google, Help] How to Build Strong Brand Storytelling From the Inside Out
    Start with executive buy-in so that you have the resources, authority and responsibility to centralize the practice. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. This template outlines who else helps tell the story – including your executive leadership. It’s Not You, It’s Me.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Google, Help] How To Turn Video Marketing Into a Successful SEO Strategy
    The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. Guest post by Jason Parks. Watch video }.This
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Google, Help] What Matters to You in a Marketing Publication? [Poll]
    Market Research & Best Practices: Our goal here has been to give you fact-based resources to inform and enhance your own marketing and customer-facing initiatives. Sales Should Seek Help… and Bring Marketing Along with Them! Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting. Snapchat.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Help] The Ultimate Guide to Getting a Job After You Graduate
    Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them help you transition from full-time student to full-fledged adult in the working world. We want to help. 30-minute well-organized and orchestrated phone interview can help you achieve this goal. Listen.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Google, Help] 3 Strategies to Drive Search Engine Marketing Success
    Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. It’s also about creating continuing education and support content to help keep customers satisfied and turn them into evangelists. This is incredibly short-sighted thinking because nobody makes money because they’re #1 on Google.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google, Help] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Google, Help] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Google, Help] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Google, Help] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    But if you accept that you have a problem — and dedicate resources to fixing it — then you can get the jump on your competitors and see some pretty awesome improvements in your online-generated revenue. How does this help their bottom line? Listen: we need to talk. That’s all well and good; you should be proud of it.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Google, Help] 7 B2B Website Best Practices to Enhance Your Online Presence
    What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. Let’s examine seven best practices that will help you do just that. 1) Showcase educational content. Without it, no amount of marketing-savvy will help you succeed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Google, Help] What you need to know about emerging content forms
    The need to stand out will finally force companies to help us create and consume in new ways. And what about the Google network? Last week, Google announced that it is working with carriers Sprint and T-Mobile to offer a wireless service that will seamlessly switch between Wi-Fi hotspots and 4G LTE cellular networks called Project Fi.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Google, Help] Is Your B2B Marketing Valuing C2B?
    Below are some of the ways where C2B can help B2B marketing strategy, product development, and online presence. This is probably the easiest and most obvious way that C2B helps B2B. To find out what’s been said about your brand and products publicly, try these resources: BuzzSumo (paid). Google Alerts. Customer Reviews.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Google, Help] 10 DIY Ways to Get More Visits to Your Website
    Google My Business. If you need some help getting your business listed in directories, our sister company, Orange Soda offers a service called LocalSync to manage your business profiles across 40+ local directories, apps and mapping sites to make sure your local customers get the right information every time. 2. Not to worry. Yahoo!
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Google, Help] How to use influencer marketing to promote your book
    First-time and niche authors have much less support and resources towards book-promotion. Or, you can open your wallet and either collaborate with an expert or hire a publicist to do the outreach on your behalf (I’m always happy to help). You can still register and it’s free. Why You Should Reach Further Than the A-List. Paul M.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Help] 9 Highly Reputable Resources for Compelling Marketing Stats
    To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. What are some of your go-to resources for fresh, accurate, and trustworthy inbound marketing statistics? Count me in.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Help] Not Getting What You Want From Blogging? Ask These 11 Questions
    So we decided to help. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Google, Help] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. SEO Assessment.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Help] 8 Myths People Believe About Analytics (But Shouldn't)
    If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. This post should help you with the latter two. Many platforms, like HubSpot, can even help you with that.). Here is a template that can help you get started.
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Google, Help] How to Build Inbound Links the White Hat Way
    Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. To help you make sense of the recent changes, I’ve gathered some insight on which link building strategies to avoid and which you should gravitate toward.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Google, Help] Case study in data-driven B2B customer acquisition marketing
    In an effort to invest marketing resources wisely, Sechrist built a tiered system of lead distribution. Tier 3 goes to outsourced programs that help to validate interest and provide a foot in the door to pitch the five9 solution. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Google, Help] The Ultimate Online Editing and Proofreading Checklist
    Want to get your content ranked for relevant keywords in Google and other search engines? Are there internal links to other resources, landing pages, or blog articles that might be helpful to the reader (or improve your SEO)? The problem is, it can be difficult to remember every little editing consideration you should be making.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Google, Help] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Google’s  research  with  Motista  and  CEB  shows that emotions and branding are very much connected. Here’s one more data point from the Google/Motista/CEB study: When 3,000 B2B buyers were asked “Do you see a real difference between suppliers and value the difference enough to pay for it?” 86% of the respondents said no.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Google, Help] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    Here are some helpful tips for how to start making your brand’s voice more real: 1) Begin From the Inside Out. Or, if your team has recently completed a certification or won an award, talk about it on Google+. This whole step is about creating relationships through trust that’s built on you providing helpful, credible resources.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Google, Help] Face The Facts: Your B2B Needs A Blog
    Google is practically begging you for it. Because the nature of a blog has a personal touch to it, this element helps build trust with clients, prospects, and others in your industry. While it may stretch some resources in the short-term, the future return on investment will undoubtedly pay off. Boost SEO ranking. Gain trust.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Google, Help] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. Social Media Tools
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google, Help] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Google Ripples in Google+.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Google, Help] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Below are a few considerations for engaging with a remote partner: The Good: Efficiency From feedback/deliverables to gathering internal resources to attend meetings, on either side there are generally fewer delays because of travel or preparation for the team’s visit Meetings can start and end on time. On Google+ or LinkedIn?
  • BLOG MY CALLS  |  TUESDAY, APRIL 14, 2015
    [Google, Help] 6 Tips to Enhance Your Mobile Bid Strategy
    They are likely multi-tasking or on-the-go, which translates to the need for a resource that offers a clear and straightforward resource. According to Google, separating your campaigns can increase click-through-rate (CTR) by 11.5%. 2. Is your strategy optimized for mobile search behavior? Separate Mobile Campaigns. Bid High.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Google, Help] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Ads Help, But Not Enough. But, does that really position your company as an industry leader, a trusted resource?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google, Help] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Google, Help] Essential SEO advice directly from Google
    This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. guess Google believes that orchestras live and die by their individual musicians. Function follows form? No more.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Google, Help] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Google, Help] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic Keywords. Be as detailed as possible with these descriptions.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Google, Help] 5 Essential Features of an Architecture Firm’s Website
    Here are some tips: Add an image: A smiling image of yourself or your team help potential clients to feel at ease. It can help to write up a “bare bones” biography, and then give it to a copywriter to jazz up. The alt tag also helps search engines to index your images so people can search them. Add a watermark.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Google, Help] 5 Ways to Make Your Brand Magnetic
    For example: If you have an email marketing company and you catch wind that Google is revamping how Gmail handles marketing messages, make sure you can adjust for that, or at least speak to it if an especially news-hungry client asks you about it. 2) Be Honest. And to some degree, they’re right to question it. Branding
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Google, Help] 13 Quick Tips to Improve Your Web Design Skills
    When you work on the same website, it often helps to take a step back and think through new approaches. This will prevent an “overdesigned” website and help to place prominence on just the items that need it. 2) Use Keynote (Mac) to create rapid page prototypes. Designing your company website can be a challenging proposition.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Google, Help] Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization
    To help make it easier for their employees to have flexible work arrangements, many companies are discovering and implementing new tools and resources. Use this project management software to help you arrange your calendars, set meeting schedules, track assignments, and store documents. 4) Confluence. 23) Google Drive.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Google, Help] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    By not spending time and resources focusing on optimizing the top-of-the-funnel, instead, marketers are spending time and resources working the wrong leads that may never become customers. So, what can help? Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Google, Help] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    Here are my favorite go-to resources for continuing my marketing analytics education. 1) The KISSmetrics Blog. The KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data. Google Analytics is one of the most popular platforms for companies analyzing their marketing efforts.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Google, Help] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    What I didn''t know at the time was that paper wasn''t the only way to "draw" my ideas; I could use a computer to help me bring them to life. hope they help you smooth some bumps in the road. And for more great tips, resources, and inspiratoin, be sure to subscribe to HubSpot''s Design Blog.). Feeling bold? Try It Yourself.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Google, Help] Google’s Mobile Search Update: Are You Ready for April 21?
    Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only  label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. But with this coming algorithm change, Google is making a much stronger statement. MonkeyTalk.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Google, Help] 5 Traffic-Driving B2B Blog Topic Ideas
    These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Google, Help] How PeopleHR Found the Right Marketing Automation Vendor
    It should also help you manage and optimize every stage of the customer experience, track online activity, generate and manage leads, automate campaigns, integrate with customer relationship management (CRM) systems, and much more. When they began looking for a solution, they weren’t looking for help generating more leads.
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Google, Help] Two more Google Webmaster Tools tips and tricks
    Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! saved the best for last.
<< 1 2 3 ... 18 19 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...