• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Google, Help] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. If your hashtag is blue , it means the hashtag will help your content be seen over time.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Help] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. 4. Content Marketing Stats for 2017. 1. eMarketer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Google, Help] 5 Types of SEO Audits for B2B Organizations
    This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. The Google Search Analytics Audit. The Google Analytics Audit.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    If you need additional convincing on the benefits of Snapchat, these three resources can serve as supplemental reading: Snapchat reaches 41% of all 18 to 34 year-olds in the United States. What resources would help you with your job search? Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. What’s at Stake. This is not spam.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Google, Help] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. What’s at Stake. This is not spam.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Help] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Google, Help] How to Write an Introduction: A Simplified Guide
    It's your job to validate your post's importance, and give your audience a reason to keep reading. 3) Explain how the post will help address the problem. But, this guide should help provide a solid framework to follow if you're just getting started, or if it's just one of those days when the words aren't flowing. Blink. Blink. Blink.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Help] An Introductory Guide to Google’s Search Console
    Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Google’s Search Console can be daunting when you first access it.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Google, Help] 7 Ways to Improve Your Site’s SEO Game Today
    Users want quality, and Google means to deliver it. Without appropriate keyword usage, Google may not be able to rank a page accurately for relevant search terms. The harder it is for Google to interpret a website, the harder it is to rank the site appropriately. Sometimes you need to contact Google and disavow the link. In
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Design: The top SEO ranking factor
    If you only have resources for one SEO factor, choose design. Google mostly ignores metadata. If they bounce, Google infers that the page is not relevant to the search query. If they click something on the page, Google infers that the page is at least marginally relevant to the query. Clicks help ranking.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Google's decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. We're glad you asked. What is AMP?
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] Herding cats? The Hidden Costs of Multiple Marketing Tools
    And if one of your systems requires assistance from your IT department, you may have to wait for the help you need. Some larger marketing teams have a dedicated marketing tech resource, but most of us juggle tech duties with other tasks. How many of you are looking at your Google Analytics and wondering who those people are?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Google, Help] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” Additional Resources: Get a step-by-step guide to building a powerful referral strategy with our free Rethinking Referral Marketing Guide. Like it or not, accounting marketing is changing. How buyers search for accounting services is changing. No more.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Google, Help] How to Experiment With Controversial Content (Without Alienating People)
    That's why we've put together a few things to keep in mind below that will help your team stir the pot while not crossing any boundaries. What made this campaign work is that it relies heavily on a data source that is both familiar and credible: Google’s autocomplete feature. The problem? The result? Last year, U.K. Final Thoughts.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Help] How to Fix a Broken Lead-Nurturing Strategy
    For B2B brands, this typically means knowing job title, industry, and company size. “If you aren’t able to discern this with data in an easy way, you should focus on improving that process to help an SDR more easily make the decision to reach out,” Britton said. Ultimately, consumers are the ones paying the price. ” Ouch.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Help] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. That way, it can help reduce product returns, since a video shows how products are used day-to-day. Instagram produces much higher user engagement than Facebook, so make sure you’re investing the right amount of resources in each social network. I was ready to buy. Picture This.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Google, Help] The Anatomy of a Lead-Generating Website
    Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. You'll notice it's relatively long, but for a business that runs background checks of all kinds, the form fields are likely necessary to help organize inquiries. As a result, your business won't be able to grow at a healthy rate.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Help] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Our research on marketing priorities for professional services firms shows that almost half of professional services firms rely on a mix of internal and external marketing resources for strategy execution (see chart below). They also must keep up with the frequent — and often significant — updates to Google algorithm. Too much to do.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Top Marketing Blogs You Should Be Reading
    If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content is everywhere these days. Ceros.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] 14 key facts on website speed and 4 top tips when it ‘s slow
    They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ? Is website speed a concern for your site?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. Now what?". The Searcher is Changing.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Help] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Google  —  Launched AMP in Search web results. Google AMP … A User Perspective. No cost.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Help] Ops-Stars at Dreamforce Shows the Rise of Operations
    Part of the idea behind Ops-Stars is to foster a sense of community among operations pros and help them cast aside their “unsung hero” status. When you look at these videos,” Birkett added, “you’re going to take away actionable ideas that can help your business.”. But we don’t know how to execute it, or have the resources or the time.
  • ACT-ON  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Help] Need Content for Your Emails? Repurposing to the Rescue
    Think hard about what information would actually help you develop more effective content. Use Google Forms for your survey. Curation can be done via social media, as a “round up” of resources in a blog post, or in an email newsletter/update. Uh-oh: You’ve got nothing for this week’s email update. What to do? Scale back.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Google, Help] Top Personal Branding Tips for Thought Leaders
    Google the topic and you’ll be greeted with a cacophony of advice to take your career to the next level or turn you into the next Richard Branson. Here are three questions to help you filter out the noise: Where do your interests lie? Additional Resources: Find out how to become a sought-after expert in your industry. doubt it.
  • CEROS  |  MONDAY, NOVEMBER 7, 2016
    [Google, Help] Want to Increase Creativity? Look Outside the Office
    All of the time and effort and resources that used to go into the art of marketing—that Don Draper creative wunderkind mojo we admire and sometimes poke fun at—is now largely being invested in science. There are thousands of tools that can help us track everything from page views to scroll depth to conversions to viewing history to eye color.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Google, Help] This Week in Content Marketing: Social Media Platforms Take More Victims
    Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Today’s episode sponsor.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Help] The 6 Most Important Takeaways From CMI’s Annual Study
    Of course, CMI loves playing up that stat because the organization can help you build a strategy. So it makes sense that B2B marketers are optimizing their content resources for the platform. However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Help] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    That why we put together a helpful guide that’ll walk you through how to conduct research for an infographic, without driving yourself crazy. Tools: 1) Google Images. Then, drop them into the search bar and conduct a reverse Google image search to see what sites link to these graphics. Tools: 1) Google. Tools: 1) Google.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Help] How to Create a Successful Webinar? Start by Asking These 7 Questions
    If you’re already creating blog content or white papers, you can turn those into a successful webinar. I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. Or both.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Google, Help] 10 of the Best Podcasts About Business and Management
    They stay calm under pressure, and they’re generous with resources and information, but always in a way that doesn’t detract from their own productivity. That’s huge -- 82% small business owners say that envisioning their goals have helped to actually accomplish them. Today’s workforce is always on the go and multitasking. Former U.S.
  • CEROS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Help] The Art of the Kickstarter Side Hustle
    Over the following three decades, black-and-white marbled composition books continued to accompany Bierut into nearly every design meeting as he worked his way through the industry to help establish Pentagram , a leading New York City-based design agency whose clients include MasterCard, Verizon, and the Rolling Stones. Happy reading!
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Help] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? Here Focus on Structure.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Help] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. We’ll explore these three main areas with visual examples and resources to learn more: Different Types of Paid Media Channel Options. Search Engine PPC. Facebook.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Help] The Right SEM Strategy for Schools
    You'll write naturally as Google also looks for the phrases it expects to see if your program page is truly about an "online culinary management program." So Google might also expect to see other culinary related phrases such "back of the house" or "restaurant operations.". Help them find out. Where SEO and PPC Differ.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Google, Help] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Google alone handles over 3.5 Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Google, Help] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Just don’t forget to save the website address (URL) for each resource you cite.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Help] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. How much does having a phone number really help the sales team?
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Help] 8 Personalities to Look for When Assembling a Content Team
    Check out more about these personalities below -- they’ll help bring your content strategy to fruition. The wordsmith should be well-versed in the goals and audience of the content -- that’s what’s going to help him or her make it engaging. Your growth hacker helps reveal what's effective. Why is this team member important?
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Google, Help] A Robot Named Albert Wants to Revolutionize Digital Advertising
    IBM’s Watson leverages machine learning to help people do everything from improve cross-channel shopping experiences to create branded content. “You have your branding, direct response, retention, your Facebook team, your Google team. You’ve got to hand it to robots—these days, they can do just about anything.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Help] Planning Social Media Content? Ask Yourself These 9 Questions
    We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. But how?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Help] How Outsourcing Creativity Can Save Your Agency From Burnout
    They are seen as a tactical resource, when they should instead be viewed as a creative and strategic resource. Make sure you answer these questions in advance by providing your freelance writers with: Your client's buyer personas: This will help your freelancers better understand your client's audience. Richards.
  • KAPOST  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Help] 3 Ways that Content Boosts Product Marketing
    When you publish bite-sized resources ranging from blog posts to eBooks, case studies, and product overviews, you create micro-touch points with your audiences. To understand this concept, take a look at the following research from Think with Google. Helping You Wrangle through Tough Concepts. Enter content marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Help] A Brief History of Search & SEO
    And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. 1996: Google co-founders Larry Page and Sergey Brin begin building a search engine that they initially call BackRub. The early 2000s saw the beginning of the Google takeover.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Google, Help] Using Top-of-Funnel Content to Drive SEO Results
    Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. Google. Why is top-of-funnel important for SEO? keyword.io.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Google, Help] How a Content Refresh Can Help You Stay Relevant
    Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting. Whether you’re running low on ideas, time, or resources, refreshing content can keep your publishing goals on time. How is a content marketer supposed to keep up with that kind of change?
  • JUNTA 42  |  SATURDAY, OCTOBER 22, 2016
    [Google, Help] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    In M&A news, Google Acquires FameBit, while more publishers are starting to search for new media business models. Google acquires FameBit (23:45): TechCrunch reports that the Goliath of Google has swallowed up FameBit, a marketplace that connects video creators with potential sponsors for their content. Click To Tweet.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Google, Help] 3 Ways Website Design Guidelines Help You Grow
    In fact, I can think of at least three ways they can strengthen your website and, in turn, help your firm grow: 1. Whenever I’m thinking through a process, trying to structure an argument or even write a blog post, I find that writing it down, even in outline form, helps me clarify and strengthen my points. And nobody’s happy about it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Google, Help] So You Want to Create Content That Actually Converts?
    When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. That way, you’re driving website visitors to similar content (ideally, high-performing posts you’ve identified previously) and linking to other posts that may help to drive conversions. What a novel idea, right?
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 20, 2016
    [Google, Help] Marketers: You’ve Heard of Machine Learning, But What Is It?
    Instead of singing for me or simply helping me text a friend, in time, she could be cheering me up. In defining what it is, though, it’s also helpful to take a closer look at what it isn’t—because, though they’re often conflated, it’s different from AI. And I felt like a boss. Flash forward 12 years.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Google, Help] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. With one in every three people in the world on social media and nearly 4 billion Google searches per day —you’d think marketers that fail to adopt inbound marketing have lost their minds. Here is how you can help…. a.) Enter new marketplaces. Email.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Google, Help] AEC Marketing Fundamentals Can Still Have a Role in Winning New Business
    In telling the story, it’s helpful to connect projects, teams and expertise. If you put free educational materials on your website (think a blog, white papers or articles), people can find them by conducting a Google search. Think of these fundamentals as the infrastructure and planning behind a well-built, LEED-certified building.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Google, Help] 20 Content Marketing Tools to Rely on From Start to Finish
    When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google Drive. Google Analytics.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Google, Help] 4 Helpful Tools for Organizing Your Social Media Calendar
    In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Check them out below. Source: BlueGlass.
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Google, Help] B2B Marketers Lose with Inbound Only Strategies
    You’ve created content, published it in the “Resources” section of your website, gated the content to capture leads, and now you’re done…wrong. According to Google, 42% of researchers use a mobile device during the B2B purchasing process. encourage you to read this post to make sure you’re not losing lead generation opportunities.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Google, Help] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    The things they complain about are the problems they are Googling, so use this knowledge to fuel your content marketing. How can your company help your target accounts improve customer service and satisfaction? This will help ensure you don’t miss any tweets from important stakeholders. What’s next? Start with listening.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Google, Help] 8 Helpful Resources for Creating Beautiful Infographics
    Not only do they make content more sharable -- 40 times as much -- but they help us retain information. But if you're restricted by budgets or time, there are some great DIY resources out there for making compelling visuals. Helpful Resources for Creating Beautiful Infographics. 1) Canva. Cost: Free, or PRO for $36/year.
  • SNAPAPP  |  FRIDAY, OCTOBER 14, 2016
    [Google, Help] How Much Content Does Your Marketing Team Actually Need?
    To explain it, he looked at what Jeff Bezos did at The Washington Post to help it surpass The New York Times in web visitors at the end of 2015. This free template helps you identify problems and opportunities for your buyers throughout the buying lifecycle. Pun intended.). It gets shared and linked to more often. Partially automated.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 12, 2016
    [Google, Help] How Experts Create Thought Leadership Content to Achieve Growth
    Helps qualify and nurture leads. And because it sits behind a form, titles and landing pages should be keyword optimized — but not the content itself (Google can’t see behind the registration form). Consider creating a dedicated Resources or Library section. And any time we talk about growth, we also talk about expertise.
  • VIDYARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Google, Help] Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow
    LevelEleven is a simple-to-use sales activity management system for Salesforce that helps sales leaders see personalized scorecards for their sales people, and motivate their sales team with challenges to build a culture of performance. That helps us stand out, prove that we’re a must-have, and separate ourselves from the noise.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 11, 2016
    [Google, Help] Overview of the AdWords Structured Snippets Extension for B2B Advertisers
    These are reserved for use in the education space, but there are instances where sales training, technical certifications, or other human resources certificates can come into play. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC MarketingYou have an extra layer of control over your messaging.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Google, Help] 6 SEO Strategy Basics Your CEO Should Learn
    However, it is important for them to understand the difference between the factors brands can control and the factors they can merely influence , so that resources can be directed to the most efficient areas. Search Engine Land created a resource I regularly refer to, called The Periodic Table of SEO Success Factors. “No.”
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Google, Help] How to Learn SEO: 9 of the Best Resources to Bookmark
    Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. If you're feeling overwhelmed by the amount of sites for learning SEO, fear not we've put together a list of some of the most comprehensive resources out there.
  • HINGE MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Google, Help] B2B Website Strategy: Best Practices for User Experience
    For instance, how will your website will help you: Generate leads? Otherwise, you’ll want to set up an Excel file or Google Sheets document to record any problems you find and track their status. Additional Resources: Want to learn more about building a high-performance B2B website? Every business needs a website. For free.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 10, 2016
    [Google, Help] How Digital Storytelling Patches the Broken Business Model of Online Ads
    Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. The Dam Is Breaking. Digital Stories Demand Meaning. Content Strategy Marketing
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Google, Help] The Modern Nonprofit's Guide to SEO
    They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. Google constantly changes its SEO algorithm and tag properties. Google recently pushed organic results further down the page by inserting a fourth paid ad spot. That's terrific.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 5, 2016
    [Google, Help] Will Podcasters Abandon Apple?
    Much of the press about the release criticized the software , especially in comparison to Google Maps. ” As of today, new distributors like Spotify, Sticher, Google Play, Audible, and Overcast have stepped into the ring. Listening to a podcast soon became its own activity, different from listening to a song. Listen up.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 4, 2016
    [Google, Help] Marketing Minds: Vanessa Baker – Owner @ Fast Forward Marketing
    We are a friendly and focused local resource for digital marketing and advertising. It feels good to know that you are helping someone in a real and concrete way with their small business. Also, we are in the process of becoming certified in Google Analytics, as it is the cornerstone to any campaign. Stay humble.”
  • CEROS  |  TUESDAY, OCTOBER 4, 2016
    [Google, Help] The Disrupt Factor: What Makes Great Design So Disruptive?
    While the film, produced by InVision , is still currently in its premiere season, it will be released for digital download through Google Play, iTunes, and Amazon later this year. There is no better way to help people understand the future than to tell them compelling stories about it. Happy reading! People don’t change. Thick skin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Google, Help] Content marketing FOMO and the future of marketing budgets
    In our podcast, Tom Webster described content marketing as “an uphill slog” with the value of content “rapidly approaching zero” due to the flood of helpful and quality content that’s available. Google’s impact on declining content value. Resources mentioned in this episode.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2016
    [Google, Help] 5 Surprising Qualities the Best Leaders Possess
    Self-doubt prevents us from taking too many big risks, helps us examine our own actions more critically, and enables us to make more realistic decisions. study from Google found that the opposite might be true. They help others understand why exactly they disagree, and how their opinion can be changed. right? Wrong.
  • JUNTA 42  |  SATURDAY, OCTOBER 1, 2016
    [Google, Help] This Week in Content Marketing: How to Create a Successful Podcast
    In addition to revealing behind-the-scenes secrets, listener feedback, and tools of the podcasting trade, we share some lessons we learned on our journey towards this milestone, as well as our thoughts on just how helpful this immensely personal content format has been for connecting with our audience. years. This week’s show. Have fun.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Google, Help] How to Master a Successful Marketing Campaign in Trello [Free Guide]
    It can help you keep your company's largest and most involved marketing campaigns organized. (If you're not sold, it might be convincing to hear that 16 million other users are already taking advantage of it.). Say goodbye to multiple shared Google Docs and never-ending email chains once and for all. That's where Trello comes in.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Google, Help] How Building Tools Can Generate New Leads for your Agency
    Building your own tools can help bring in a serious influx of leads for your agency. Tapping into this pool of knowledge can help your team choose what to build and how to make it a success for you and your clients. Early collaboration between these two teams helped ensure that the vision was aligned right from the outset.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 29, 2016
    [Google, Help] Will Snapchat snap?
    Snapchat will also face new legal issues around privacy, the same ones Google had to contend with on Glass (the ability to make an unfortunate video of others without their knowledge or consent). I’m not saying Snap can’t make it work. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Google, Help] You Need to Remove ‘Contact Us’ from Your Page
    Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. Get more conversions ActiveDEMAND helps increase conversions Marketing takes time and resources and so you'll want to make every campaign as effective as possible.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Google, Help] The Hashtag That Could Tilt the Marketing Automation World
    These enhance your content strategy by helping you figure out what’s working. Integrating with Google Analytics showed us a bigger piece of the pie—goals, time spent on page, new sessions, etc.—but ContentMarketingAutomation has helped us achieve this. According to Litmus , in the past 12 months, 50.6 Lead Reports.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Google, Help] 6 Easy Ways to Predict Content Marketing Trends
    And with so many reputable and credible firms constantly tracking and reporting on trends and data, we’re in a unique situation of being both well-armed for the future and totally spread thin when it comes to figuring out where to look next. I’m no fortune teller, but I have some tips that might help. Ask the right questions.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Google, Help] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Google Analytics. Who that has a site has Google Analytics installed on that site? Google Analytics is one of the biggest tools that you can have on your site. Let them be a resource to the candidates and clients that come to your page and show them that content. Want to turn your website into a staffing ATM? Maybe?
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Google, Help] 7 Things You Need to Know About Optimizing for Mobile in 2016
    If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Google’s latest announcement about mobile search and what it means to you. What mobile testing tools exist to help test the mobility of my website?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Google, Help] Why Business Travel Is Making You Sick (And What You Can Do About It)
    Make-ahead meals like that are especially helpful if you’re going to be on the road for several days -- just call your hotel ahead of time and ask if there’s a refrigerator or microwave in your room. To piggyback on the importance of healthy eating, it helps to know what’s near the place you’ll be staying. Are they crazy? Happy trails!
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Help] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Below are a selection of free digital marketing tools that help with it all: your website, social media/sharing, and writing. Google Analytics. Part of a suite of free and paid tools provided by Google. How it helps: Want to determine if your SEO, web copy, and curated content is providing ROI? On-Site Tools. Hotjar.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Help] How To Increase Referral Traffic And Get More Leads
    The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites. What Is Referral Traffic?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Help] 8 Keyword Research Tools for Search Engine Marketing in China
    Though Google is a global giant, it’s banned in China. hope this list will facilitate your SEO and PPC programs in China and help you net the best fish! To achieve this goal, the search engines themselves are the best resource to start with. This will help maximize the budget and earn better ROI. Baidu Keyword Planner.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Help] 50 Facts about online consumer behavior not to ignore
    Google ). Google). Google). Google). 80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ). Do these facts help you to better understand online consumer behavior? Does your business need help navigating  online consumer behavior?
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Help] 4 Steps to Get Started with Marketing Automation
    This will help you see whether you’re balancing your goals out over your customer lifecycle or not. These tactics will help you build your brand. Nurture those leads with a variety of great content, and help them keep learning. Tip: Have sales help you decide which actions and attributes to score, and how much. Got a CRM?
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Google, Help] How Gimlet Hacked Slack to Reinvent Its Comments Section
    And monitoring an entire online community isn’t a practical alternative for newspapers and magazines with dwindling resources. (A notable exception is The New York Times, which employs a full-time team of “ community managers ” and just announced a partnership with Google Jigsaw that will rely on “ robot helpers.”).
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Google, Help] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    It was in this vacuum that Anthem Blue Cross Blue Shield saw an opportunity to cement itself in a uniquely visible position within its industry, while also helping millions of Americans in the process. After all, it’s the law. But six years ago, the dynamic between employers and insurance providers was anything but simple.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Google, Help] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Google and the other major search engines now place much more emphasis on link quality than link quantity. Sources of conversions.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Google, Help] 7 Ways to Create More Interesting Content for Your Blog
    For example, the phrase “content is king” has been on the radar at least since 2004, according to Google Trends, and most of us were sick of it by 2005. Once you talk to your people and discover these questions, you can create blog content that is truly valuable and helpful to your customers and your potential customers. Key takeaway.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Google, Help] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    You know, the kind that pull in over a hundred Google searches per month? Thanks to our efforts in high-volume keywords, we moved Client A from a 100+ ranking for high volume keywords to the top of Google in just eight weeks. When they landed upon such a relevant resource, they naturally engaged with the landing page. Traffic.
  • FATHOM  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Help] 3 Timeless SEO Strategies You Need to Incorporate into General Marketing
    Even if I haven’t read what the experts think about tactic X or what new thing Google has added to their search results pages, I can usually predict its importance and how critical it is to implement. Knowing your customer helps answer many of the questions you may have about what content to create and produce. How can I do this?…
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Help] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    If you’re advertising an ebook titled “How to Find the Best Home Remodeling Company for Your Timeline & Budget”, it will stand out against the other ads and search results because it directly helps solve my problem. Using display ads is another great way to get your content offer on relevant websites instead of Google search.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Help] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    Google will soon start punishing mobile sites that show hard-to-dismiss popups. 20 Content Marketing Resources to Bookmark ASAP. How to deal with Google’s new pop-up rules. Top Performer Element 2: They Help the Reader Make an Immediate Change. If you want the best B2B marketing news, there’s one place to go. Inbound.org.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Help] How to Breathe New Life Into Old Content
    While I think this is one of the biggest opportunities for content marketers right now, I can’t help but notice how similar this is to another content marketing best practice: The content audit. In other words, yes – it’s a big time and resource investment. Let’s face it: resources are limited. Is it 1,000 pieces of content?
<< 1 2 3 ... 21 22 >>