• KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Google, Help] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. If any of these journalists happen to Tweet something I can help with or something relevant to one of my B2B clients, I try to jump in right away. engaged with a TechCrunch writer who asked a question I could help him with.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Help] 10 Things Epic Copywriters Do
    By the time something hits Google, it may be old news. Landing the right interviews can help you write the kind of content people seek out. For this reason, the very best are experts when it comes to incorporating  user-generated content and curated resources into their strategy. 'Image source. Investigative Research. Strategy.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Help] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Google, Help] 6 Personal best practices for content creation success
    Some of the lessons on this episode are old … like the revelation that finally helped me turn the corner with my blog. Resources mentioned in this podcast: Tom’s Friday Five Podcast. Please check out this tremendous resource for scaling social media engagement. We have made mistakes. Ready? We have made mistakes.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My Example:  What Google’s New Algorithm Means For You. Customer service people are a great resource. Here are a few resources to help you with brainstorming your own list of Guerilla content marketing ideas: Neil Patel on How To Come Up With 50 Topic Ideas In 30 Minutes. That didn’t work out so well.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Three Ways to Rock Organic Search Results
    Improving any of these items will help us appear higher in the organic SERPs. When your site or blog has valuable information on it, other sites will want to link to it as a resource or source of information. Google and other search engines like Bing, look to sites with authority and rank them higher in SERPs. of search traffic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google, Help] Lead Generation via Influencers and Experts in 4 Steps
    Increasing your influence via the “ halo effect ” by helping thought leaders build their platform , which will also help build your influence. You can also use tools like Twitter, LinkedIn and Google Alerts. They will continually seek out other relevant resources that could possibly help their clients.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Google, Help] Keywords: The Foundation of Your PPC Campaign
    There are different online tools that can help with this type of research to make sure that you are targeting the right keywords to reach the right audience. This preserves resources by preventing your ads from being displayed when specific keywords accompany your targeted keywords. Thorough Keyword Research. Read More.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Help] 18 Unexpected Formulas to Increase Website Conversions
    The following 18 tips from Brian Massey, “The Conversion Scientist,” can help you get started on the path to enhancing your website conversions. If you look at it that way, you''ll start asking questions like, what should we change and how will we know if this change is helping our business? Your Opinion Doesn''t Matter. Wait a minute.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Help] The 19 Best Content Marketing Blogs From 2014
    ” Then he goes on to talk about the opportunity we have as brands to help enlighten or customers. Some of the sites Courtney recommends require a free sign-up, but you should check out all the resources on this page and find a few that work for you. Really helpful stuff. 'Yep that’s right! It’s roundup time.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    This is done with the help of tracking pixels, tags and cookies. In this post, we explain how to use pixels, tags, and cookies to help boost your own sales, without getting any crumbs in your keyboard. Tools to help. there are many tools out there to help you manage and track all of your tags. What is a pixel?
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    In theory, it seemed like it could help me. Plus, that type of content will also be great for building sustainable traffic from Google -- a great way to cover all of your organic traffic bases. It can help you reach your existing Fans and acquire new ones via Graph Search. Maybe. You can now use Graph Search on mobile.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Google, Help] Your competitors are doing SEO
    So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. Google’s tell? But what Google doesn’t want is outlaws.
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Google, Help] New Research on 2015 Professional Services Marketing Priorities
    Significantly, these are all initiatives that mutually support one another: firms might build the visibility of experts by giving them a platform to post educational content on an updated, streamlined website – all of which helps build the visibility of the firm’s brand. 42% will use only internal resources.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google, Help] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    For your own sake, you want to make sure you’re reaching the audience that’ll help build your thought leadership and drive real ROI. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. 10) Link to a Google Doc. Enlist help. It’s possible.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 12 Clever Ways to Use More Visuals on Social Media
    While that sounds like a lot of work, it can have a huge payoff -- this tactic has helped us double the impact of our posts. Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos. 8) Repurpose Google+ Hangouts on Air (HOA). Er, um, well. Post by.
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 11 Things to Look for in Freelance Writers
    Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Google does. It helps when you (and your team members) actually like the freelancer you’re working with. 'Image source. Freelance writers can make or break your business. Image source.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 5, 2014
    [Google, Help] 3 Ways to Start Earning Links
    Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. They help users find information and pages, and give writers like myself the ability to share pages and information with readers. You may also know that they are helpful for SEO too. Competitor Analysis.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Google, Help] 10 Things I’ve Learned About SEO in 2014
    Google Will Inevitably Make Me Look Stupid. Google. Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page? For businesses, creating good content takes planning, time, resources, and of course money. TEN YEARS!
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google, Help] Top 5 Tools for Enterprise Marketing Teams
    'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers. General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Google, Help] How to Find the Best Keywords for Optimizing Your Website Content
    'Keyword research has become harder and harder as Google continues to hide more information from webmasters. Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. 1) Google Auto-Populate.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Google, Help] How to Track Content ROI: A Step-by-Step Guide
    hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns. Google Docs. Suppose you average $100,000 a year in overhead spending across your rent, human resources, training, insurance, office supplies, and other costs. Step #1: Install the Toggl Chrome App. TeamWeek. Pivotal Tracker.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    find it baffling then, that so many B2B marketers continue to invest precious time, effort and money into running content campaigns that are randomly crafted, loosely implemented and then viciously accused of draining resources! Top 10 strategic keywords ranked organically on the first page of Google search results. Now that’s ROI!
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] The Ultimate 2015 SEO Redesign Checklist
    The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important). Hopefully you found this website redesign checklist to be helpful! but it’s worth it.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Google, Help] How to Create an Editorial Calendar
    Now that you know how editorial calendars can help you and you’ve got a few ideas for how to use them, the problem becomes finding (or creating) one that’s right for you. To help you find your perfect editorial calendar, I’ve found six different possible solutions. Google Calendar. As simple as possible. Affordable.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Google, Help] Top 10 Marketing Techniques for Professional Services
    Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. You can use video as a live communication tool with distant prospects or clients, through services like FaceTime or Skype or Google Hangouts. The answers aren’t the same as they used to be.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Google, Help] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    So if your company is following industry trends and planning to invest time and resources in marketing automation, how can you make sure you''re not going to be part of that unsatisfied 70%? Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google, Help] Why Google’s latest change should worry you
    Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Should we grab the pitchforks and torches to storm Google’s castle, demanding they change it back?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Help] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    'Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Fetch as Google  . Adjust Your Sitelinks.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Google, Help] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google, Help] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    shareable resource for your entire marketing team, you’ll stay on track and be able to plan content around significant events, conferences, and marketplace news. For example, if your firm helps organizations stay secure online, then a potential topic idea could be “Top 5 Ways to Keep Your Organization Secure from Hackers.”
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Help] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off). So what are these insights?
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Google, Help] Why Should Marketers Change To Google Tag Manager?
    'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Google, Help] How to Make Your Infographic Clickable in 10 Minutes or Less
    'The great thing about marketing content that''s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. Instead of starting from scratch in this post, we can link to a different post about how to create infographics as a helpful resource.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Help] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from consumers to businesses by 2018. 'As a marketer, you’re responsible for driving leads that ultimately convert to revenue. Why the disconnect?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Help] 10 Powerful Blogging Hacks for the Efficient Marketer
    3) Pivot post formats based on your resources. We also go one step beyond just adding the post title -- we''ll add resources, examples, and tips within each Trello card, too. This especially helps when we have posts that need lots of curated examples -- below''s an example of how we used Trello for our Fourth of July post this year.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Help] 58+ Resources to Master SEO Copywriting
    This video explains the formula behind Google and Bing’s search algorithm. You’ll find this is a very interesting introduction to some secret resources for keywords. web spam team member at Google destroys many harmful myths about keywords. These questions and many more are answered in this resource. What Is SEO?
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Help] 4 Insights from the Web Design Trenches
    If you’re going to go through the website redesign process, which is not always a short, painless, or inexpensive one, if you’re going to spend the time and resources on a website redesign, you better hope to get more out of it than a cosmetic facelift. It might indirectly help (by impressing clients when they walk in, etc.),
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Google, Help] Does Google’s Penguin 3.0 Have a Bite?
    'Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.”. To put this into perspective, Google’s clean-up efforts with the first Penguin roll out impacted search results by over 3%; Penguin 3.0 resources. No more.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Help] Advice on starting and growing an SNS
    When you get to the ski slope, there are plenty of diversions planned to help you relax and feel comfortable among your colleagues. Google uses this technique. We have not discussed all the failures that Google has pursued. am going to brain dump on this based on my experience, research and understanding. Enjoy! In that order.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Help] 6 Survival Tips for Content Marketing Island
    So today, on national Marooned without a Compass Day , I would like to share with you 6 tips I’ve learned along my journey that will help you survive, and even thrive, on Content Marketing Island. Increasing your content efficiency will help you survive as a content marketer in a world of limited time and resources.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Help] 5 Things You Can’t Blog Successfully Without
    How will you reach this audience, and which tools and resources will you employ? Search engines like Google tend to take notice of this, too. Are Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? They can boost your credibility and help you blog successfully. High-Quality Content.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Help] 5 Ways to Make A Killer First Impression On Social Media
    Resources to Help You Make A Powerful Social Impression. When customers come to any of your online properties, when you Google your company, what do you see? found these resources to be quite useful and am happy to share them with you. '“Charlie Brown says that we’re put here on earth to make others happy.”
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Google, Help] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    If you follow SEO best practices, you know that search engines don’t share too much knowledge, and a best practice one day (think meta keywords or Google Authorship) is meaningless the next. Setting measurable goals for your redesigned website helps your team understand whether you’re reaching the desired outcomes.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Google, Help] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    By focusing on what the client needs (instead of your size relative to theirs), it can help you communicate better to the client how you can make them better. Moz Local is a good tool for this purpose, as it scans the top local directories (including Google and Bing maps) in order to make sure your business information is correct.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 30, 2014
    [Google, Help] Takeaways from 2014 PRSA International Conference
    Visual data is driving the industry, and sooner rather than later, as communicators, we will need to optimize for wearable technology such as Google glass. As communicators, we need to do everything we can to help the media do their jobs. 'Rosemarie Ascherl, PR Foreman at Sonnhalter. Every company should have a media crisis strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Google, Help] Is there a “content pattern” that builds a brand?
    This is content that gets people involved and helps them connect to you and your company when they need you most. In this content series, the company teaches techniques that will help a customer use its products better. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Even an individual blogger?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google, Help] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google, Help] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. You would, and that is why Google likely does as well.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Google, Help] Semantic Search: Keyword Choices and Relevancy
    So grab a coffee and get ready to dive a bit deeper into the technical aspects of exactly how a computer program (bot/spider/search engine like Google) determines what the meaning of a page is – what question this page is the best answer to – and, subsequently, what it should rank for. You would, and that is why Google likely does as well.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Google, Help] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    Marketers have access to all kinds of tools to help with this— clickstream reporting , advanced call tracking abilities , Google Analytics integrations—and this section of the study reinforced the fact that CMOs, more than ever, need to be on top of all the ways to prevent making important decisions on bad data. It’s true. Can you?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Google, Help] The ole one two three four five six seven punch
    As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. Seriously.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Google, Help] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. These both help establish identifiers for your sending domain. Want help? IP Reputation. More information here.)
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Google, Help] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. These both help establish identifiers for your sending domain. Want help? IP Reputation. More information here.)
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Google, Help] Understanding How to Engage a Growing Anti-Advertising Audience
    In this new era, customers actively tune out our messaging and have a number of resources at their fingertips that they are using to proactively conduct research before ever contacting businesses directly. Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Google, Help] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As Google’s executive chairman, Eric Schmidt, once observed : "The internet is the first thing that humanity has built that humanity doesn''t understand." My new goal in life, starting with this article, is to help humanity understand the internet. Challenge accepted, Schmidtty. Let’s get started, shall we? M.I.T.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Help] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) So when people search for and find that post, they want to learn how to write a press release, and they want a template to help them do it. What in the Sam Hill is ''historical blog optimization,''" you ask?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Google, Help] How to Build Your Influencers in Social Media
    You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. And, don’t’ forget, people love helping.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Google, Help] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Often referred to as Dr. Google , the way patients seek the answer to the question “what’s wrong with me?” Download Castle Connolly’s free Digital Marketing 101 Guide for Hospitals today to learn more about how a basic digital marketing strategy can help you acquire more leads and potentially more patients. has changed drastically.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Google, Help] Where Keywords Fit Into the Future of SEO
    And, if you need more help getting your marketing strategy on track, check out our newly updated resource: The Essential Step-by-Step Guide to Internet Marketing.). The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates. Need more help getting your marketing strategy on track?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Google, Help] Ello and the weird economics of social media
    And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? Find the podcast on Stitcher Resources mentioned in this podcast Ello Scott Monty The questions that aren’t being asked about Ello , a blog post by Douglas Karr Please support our extraordinary sponsors.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Help] 6 Strategies to Help You Unify Sales and Marketing Teams
    Here are six strategies we’ve found that can help unify sales and marketing teams and drive results. Google has made us all experts,  knowledgeable with a simple search. It’s a great resource that should definitely be used. Then you can lead the way, and help the teams operate as one. They divide a team. Train on process.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Help] How to Create a Content Strategy That Actually Drives Organic Traffic
    They help you understand your customers better, and they make it easier for you to tailor content to the specific needs, behaviors, and concerns of these customers. When you hit on a topic your target audience loves, you can afford to spend time and resources creating content that digs deep into that topic. Let''s get started. Visuals.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google, Help] How to Screen for Top-Notch Writers
    Either they''re not inherently talented as writers, or they''re just not interested in doing it -- whether due to resource constraints or a lack of inclination toward the written word. Google them. Before advancing, head over to Google to see if some candidates rise above the rest (or sink below) based on their online footprint.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Help] Social media, authenticity and the human brand
    Resources mentioned in this podcast. Please check out this tremendous resource for scaling social media engagement. The post Social media, authenticity and the human brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Coming clean on Facebook reach Would you erase yourself from Google search results?
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google, Help] 15 Must-Have Tools for Professional Copywriters
    Live Keyword Analysis is a quick ‘n easy SEO tool that will help you calculate the density of keywords in a sample of text. Google Drive (free). For me,  Google Drive is the perfect answer. The Conversion Ninja Toolbox is essentially a website with a vast library of conversion optimization resources. Copyscape (free).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google, Help] Welcome to the New Sales Process: How to Let Content Do the Selling
    With a few key phrases and a Google search bar, they can become instant experts on a product or service without spending a dime. For growing companies, content is a vehicle for scaling your expertise and reaching more prospects with fewer resources. The ABCs (always be closing) were your guiding principles. 3) It establishes trust.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Help] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Help] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Since your budgets and headcount are likely limited, most of the content needs to be written by you … or by internal resources who already are busy as hell. Remember the GIGO (also Google) principle: garbage in, garbage out. Ask them to commit some time to helping the content-creation cause. Maybe even a lot of it. And … action!
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Help] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Google, Help] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Marketing Efficiency
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Google, Help] 9 Magnetic Headline Formulas to Grow CTR
    These tips and tricks will help you write more enticing headlines that increase your CTR. Readers love to learn, and a headline that promises to help them polish a skill or learn something new is pretty enticing. It is an especially helpful instrument within the world of headline formation. 27 Awesome Resources for __!
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Google, Help] Blogging vs. Journalism: Identifying the Fundamental Differences
    Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Blogs can be created as part of an ongoing series and are often valuable resources for a long period of time depending on the topic being covered. Tone and Structure.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Help] SMX East 2014 Preview: Competitive Research for SEO
    and help give you a more complete picture of their online marketing efforts. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). Connect with me ahead of time on Twitter or Google+. Schema Markup.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Help] Your own personal Fappening
    Part of my practice at Gerris Corp is helping people solve their online reputation crises. ” If it helps to think about it more clearly, what would you be willing to include in a toast at a wedding? The Fappening is Not Unique to Celebrities. Recently, a women was referred to me who had a problem. Thank god for just judges.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Help] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Help] What are the boundaries of inbound marketing?
    Another advantage we have today as marketers is the wave upon wave of data coming at us to help us make these decisions. Here we go: Resources mentioned in this podcast Tom’s blog on the Hubspot earnings announcement Is Inbound Marketing Profitable or Simply a Slogan? Here we go: Resources mentioned in this podcast.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Google, Help] A Beginners Guide to Inbound Marketing
    Although developing effective inbound marketing initiatives such as the ALS campaign may sound like a daunting undertaking, following these 5 simple steps will help your business seamlessly implement a successful inbound marketing strategy. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Google, Help] 6 Clear Signs You’re Ready for a Video Marketing Platform
    dedicated video resource hub on your own website is a particularly good way to keep people consuming your content in this way. This information helps you create highly targeted follow up and, once you see how leads are engaging with your content, you’ll know which type of content is resonating (i.e. your competitors content?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Help] 20 Amazing Examples Of Brand Content Marketing Hubs
    think it often helps brands who might need that little push into content marketing, to see what others are doing. Help people with their biggest problems and you will earn their attention. Lesson for brands: when we have a question, we ask Google. have a running list of about 10 sites that I typically use as examples. Intel IQ.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Help] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    So if you’re an event organizer, take a 10 minute break from trying to multitask and juggle the 50 million little parts involved in event planning, and read on to learn how you can make better use of the awesome resources you have all around you. This will help you put together the best content that will appeal to your attendees.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Help] Google is a lying liar that lies
    The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Help] The Hidden Costs of Content Marketing
    It turns out that Content is taking its status as King pretty seriously and quietly helping itself to some pretty stiff levies. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? Uh oh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Help] 10 things you need to know NOW about OmniChannel Marketing
    The second digital layer emerged just a few years later and was enabled by Google. Combined with social media, mobile presented an unprecedented opportunity to focus on UTILITY –helping people whenever and wherever they were with relevant and helpful content. New resources, new skills. Why is this hot now?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Google, Help] Talking LinkedIn Strategy with Mark Amtower
    Chuck Brooks, VP for DHS at Xerox, joined Mark and I to discuss what a powerful resource LinkedIn can be for businesses in a variety of industries, and how to leverage it for the greatest possible impact. Hope you learn something that will help you – let me know what you think on LinkedIn! On LinkedIn or Google+?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Google, Help] How to Identify Buyer Personas for Professional Services Marketing
    One strategy you can use to help focus your thinking is to create buyer personas. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. On LinkedIn or Google+? How do you begin?
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Google, Help] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. If you want a template to help you get started with SlideShare presentations, check this one out.). Unfortunately, the sudden flood rarely happens. Of course not! link]. link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Google, Help] No Time for Blogging? Think Again!
    My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Some reasons you might consider: It’ll help other marketing efforts. It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Guess what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Google, Help] 20+ Metrics for Measuring B2B SEO Performance
    Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Additional Resources From KoMarketing. Additional Third Party Resources.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Google, Help] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Use this free template as a guide to help you set your SMART goals. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. Instead of pushing your message, you can d raw people in with the amazing, helpful, relevant content in your emails. Relevant.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Google, Help] What Are Attribution Reports? [FAQs]
    To get you up to speed, let''s take a look at what attribution reports are and in which situations they can be helpful for you. By using this information, they can then make better-informed decisions about where to invest their time and resources. Where is the best place to invest my marketing resources? So how do you do that?
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Google, Help] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    good platform helps marketing agencies be more effective. Would marketing automation help you achieve them? Figure out your resources and budget, and get a handle on the staffing levels you’ll need to oversee the effort throughout the evaluation process and beyond, to integration and on-going maintenance. Better?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Help] 3 Steps to Building a Better B2B Target Account List
    Fortunately, the tools and resources are available today to create more effective target account lists than ever before. You already know these accounts by name and the list can be cobbled together between sales and marketing with the help of Excel and Salesforce. Chances are you start with Google or by asking someone your know.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Help] Did I Just Get a Google Penalty?
    Recently I did a webinar called “ Did Google Just Penalize Me ?” We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here. Paste into Google search and “put a quote” around it, at the beginning and end of the text.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Help] 27+ Resources to Learn SEO Copywriting
    Want to be able write high-converting copy that Google, Bing, and Yahoo will actually notice? Let the pros show you how.Here’s a list of 29 resources that will help you improve your bottom line. Learn SEO Copywriting: 27 Useful Online Resources. Lots of solid tips and resources in this listicle. 'Image source.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Google, Help] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. These results can help you create an editorial calendar around popular subjects. Or, “No one is grading you on your performance.” ” Lovely sentiments.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Google, Help] How to Streamline Your Video Content Marketing Operation
    By promising your audience new videos on a regular basis, you can gain a valuable subscriber base who are loyal to your brand and help share your messages. In other words: How many videos can you actually create in a month or a quarter given your other content objectives, budget, and resources? Should you cover a different niche?).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Google, Help] 7 Content Marketing Lessons From Red Bull Media House
    Are you looking to help turn your brand into a media company ? Are you ready to help your business take this leap? Give them the resources to get it done. Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Google, Help] Full-Service Technology Vendors: Marketing Automation Support and More
    It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams. Full-service solution providers offer a variety of services designed to help businesses run more efficiently. Imagine a world where you have one contact to call when you need help with your marketing automation tool.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Google, Help] Getting Started with Video Marketing: Q & A
    Think about what makes them tick, and use that knowledge to help shape your videos. You stop what you’re doing, help them come up for air, and figure out what needs to happen next. Sometimes it helps to work backwards. 'This post is a continuation of last week’s “ Is 2014 the Year of Video Marketing?” And that’s fine too.
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