• HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Google, Help] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As Google’s executive chairman, Eric Schmidt, once observed : "The internet is the first thing that humanity has built that humanity doesn''t understand." My new goal in life, starting with this article, is to help humanity understand the internet. Challenge accepted, Schmidtty. Let’s get started, shall we? M.I.T.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Help] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) So when people search for and find that post, they want to learn how to write a press release, and they want a template to help them do it. What in the Sam Hill is ''historical blog optimization,''" you ask?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Google, Help] How to Build Your Influencers in Social Media
    You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. And, don’t’ forget, people love helping.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Google, Help] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Often referred to as Dr. Google , the way patients seek the answer to the question “what’s wrong with me?” Download Castle Connolly’s free Digital Marketing 101 Guide for Hospitals today to learn more about how a basic digital marketing strategy can help you acquire more leads and potentially more patients. has changed drastically.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Google, Help] Where Keywords Fit Into the Future of SEO
    And, if you need more help getting your marketing strategy on track, check out our newly updated resource: The Essential Step-by-Step Guide to Internet Marketing.). The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates. Need more help getting your marketing strategy on track?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Google, Help] Ello and the weird economics of social media
    And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? Find the podcast on Stitcher Resources mentioned in this podcast Ello Scott Monty The questions that aren’t being asked about Ello , a blog post by Douglas Karr Please support our extraordinary sponsors.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Help] 6 Strategies to Help You Unify Sales and Marketing Teams
    Here are six strategies we’ve found that can help unify sales and marketing teams and drive results. Google has made us all experts,  knowledgeable with a simple search. It’s a great resource that should definitely be used. Then you can lead the way, and help the teams operate as one. They divide a team. Train on process.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Help] How to Create a Content Strategy That Actually Drives Organic Traffic
    They help you understand your customers better, and they make it easier for you to tailor content to the specific needs, behaviors, and concerns of these customers. When you hit on a topic your target audience loves, you can afford to spend time and resources creating content that digs deep into that topic. Let''s get started. Visuals.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Google, Help] How to Screen for Top-Notch Writers
    Either they''re not inherently talented as writers, or they''re just not interested in doing it -- whether due to resource constraints or a lack of inclination toward the written word. Google them. Before advancing, head over to Google to see if some candidates rise above the rest (or sink below) based on their online footprint.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Help] Social media, authenticity and the human brand
    Resources mentioned in this podcast. Please check out this tremendous resource for scaling social media engagement. The post Social media, authenticity and the human brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Coming clean on Facebook reach Would you erase yourself from Google search results?
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google, Help] 15 Must-Have Tools for Professional Copywriters
    Live Keyword Analysis is a quick ‘n easy SEO tool that will help you calculate the density of keywords in a sample of text. Google Drive (free). For me,  Google Drive is the perfect answer. The Conversion Ninja Toolbox is essentially a website with a vast library of conversion optimization resources. Copyscape (free).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Google, Help] Welcome to the New Sales Process: How to Let Content Do the Selling
    With a few key phrases and a Google search bar, they can become instant experts on a product or service without spending a dime. For growing companies, content is a vehicle for scaling your expertise and reaching more prospects with fewer resources. The ABCs (always be closing) were your guiding principles. 3) It establishes trust.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Help] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Help] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Since your budgets and headcount are likely limited, most of the content needs to be written by you … or by internal resources who already are busy as hell. Remember the GIGO (also Google) principle: garbage in, garbage out. Ask them to commit some time to helping the content-creation cause. Maybe even a lot of it. And … action!
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Help] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Google, Help] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Marketing Efficiency
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Google, Help] 9 Magnetic Headline Formulas to Grow CTR
    These tips and tricks will help you write more enticing headlines that increase your CTR. Readers love to learn, and a headline that promises to help them polish a skill or learn something new is pretty enticing. It is an especially helpful instrument within the world of headline formation. 27 Awesome Resources for __!
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Google, Help] Blogging vs. Journalism: Identifying the Fundamental Differences
    Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Blogs can be created as part of an ongoing series and are often valuable resources for a long period of time depending on the topic being covered. Tone and Structure.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Help] SMX East 2014 Preview: Competitive Research for SEO
    and help give you a more complete picture of their online marketing efforts. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). Connect with me ahead of time on Twitter or Google+. Schema Markup.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Help] Your own personal Fappening
    Part of my practice at Gerris Corp is helping people solve their online reputation crises. ” If it helps to think about it more clearly, what would you be willing to include in a toast at a wedding? The Fappening is Not Unique to Celebrities. Recently, a women was referred to me who had a problem. Thank god for just judges.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Help] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Help] What are the boundaries of inbound marketing?
    Another advantage we have today as marketers is the wave upon wave of data coming at us to help us make these decisions. Here we go: Resources mentioned in this podcast Tom’s blog on the Hubspot earnings announcement Is Inbound Marketing Profitable or Simply a Slogan? Here we go: Resources mentioned in this podcast.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Google, Help] A Beginners Guide to Inbound Marketing
    Although developing effective inbound marketing initiatives such as the ALS campaign may sound like a daunting undertaking, following these 5 simple steps will help your business seamlessly implement a successful inbound marketing strategy. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Google, Help] 6 Clear Signs You’re Ready for a Video Marketing Platform
    dedicated video resource hub on your own website is a particularly good way to keep people consuming your content in this way. This information helps you create highly targeted follow up and, once you see how leads are engaging with your content, you’ll know which type of content is resonating (i.e. your competitors content?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Help] 20 Amazing Examples Of Brand Content Marketing Hubs
    think it often helps brands who might need that little push into content marketing, to see what others are doing. Help people with their biggest problems and you will earn their attention. Lesson for brands: when we have a question, we ask Google. have a running list of about 10 sites that I typically use as examples. Intel IQ.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Help] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    So if you’re an event organizer, take a 10 minute break from trying to multitask and juggle the 50 million little parts involved in event planning, and read on to learn how you can make better use of the awesome resources you have all around you. This will help you put together the best content that will appeal to your attendees.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Help] Google is a lying liar that lies
    The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Help] The Hidden Costs of Content Marketing
    It turns out that Content is taking its status as King pretty seriously and quietly helping itself to some pretty stiff levies. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? Uh oh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Help] 10 things you need to know NOW about OmniChannel Marketing
    The second digital layer emerged just a few years later and was enabled by Google. Combined with social media, mobile presented an unprecedented opportunity to focus on UTILITY –helping people whenever and wherever they were with relevant and helpful content. New resources, new skills. Why is this hot now?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Google, Help] Talking LinkedIn Strategy with Mark Amtower
    Chuck Brooks, VP for DHS at Xerox, joined Mark and I to discuss what a powerful resource LinkedIn can be for businesses in a variety of industries, and how to leverage it for the greatest possible impact. Hope you learn something that will help you – let me know what you think on LinkedIn! On LinkedIn or Google+?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Google, Help] How to Identify Buyer Personas for Professional Services Marketing
    One strategy you can use to help focus your thinking is to create buyer personas. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. On LinkedIn or Google+? How do you begin?
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Google, Help] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. If you want a template to help you get started with SlideShare presentations, check this one out.). Unfortunately, the sudden flood rarely happens. Of course not! link]. link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Google, Help] No Time for Blogging? Think Again!
    My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Some reasons you might consider: It’ll help other marketing efforts. It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Guess what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Google, Help] 20+ Metrics for Measuring B2B SEO Performance
    Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Additional Resources From KoMarketing. Additional Third Party Resources.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Google, Help] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Use this free template as a guide to help you set your SMART goals. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. Instead of pushing your message, you can d raw people in with the amazing, helpful, relevant content in your emails. Relevant.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Google, Help] What Are Attribution Reports? [FAQs]
    To get you up to speed, let''s take a look at what attribution reports are and in which situations they can be helpful for you. By using this information, they can then make better-informed decisions about where to invest their time and resources. Where is the best place to invest my marketing resources? So how do you do that?
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Google, Help] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    good platform helps marketing agencies be more effective. Would marketing automation help you achieve them? Figure out your resources and budget, and get a handle on the staffing levels you’ll need to oversee the effort throughout the evaluation process and beyond, to integration and on-going maintenance. Better?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Help] 3 Steps to Building a Better B2B Target Account List
    Fortunately, the tools and resources are available today to create more effective target account lists than ever before. You already know these accounts by name and the list can be cobbled together between sales and marketing with the help of Excel and Salesforce. Chances are you start with Google or by asking someone your know.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Help] Did I Just Get a Google Penalty?
    Recently I did a webinar called “ Did Google Just Penalize Me ?” We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here. Paste into Google search and “put a quote” around it, at the beginning and end of the text.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Help] 27+ Resources to Learn SEO Copywriting
    Want to be able write high-converting copy that Google, Bing, and Yahoo will actually notice? Let the pros show you how.Here’s a list of 29 resources that will help you improve your bottom line. Learn SEO Copywriting: 27 Useful Online Resources. Lots of solid tips and resources in this listicle. 'Image source.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Google, Help] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. These results can help you create an editorial calendar around popular subjects. Or, “No one is grading you on your performance.” ” Lovely sentiments.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Google, Help] How to Streamline Your Video Content Marketing Operation
    By promising your audience new videos on a regular basis, you can gain a valuable subscriber base who are loyal to your brand and help share your messages. In other words: How many videos can you actually create in a month or a quarter given your other content objectives, budget, and resources? Should you cover a different niche?).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Google, Help] 7 Content Marketing Lessons From Red Bull Media House
    Are you looking to help turn your brand into a media company ? Are you ready to help your business take this leap? Give them the resources to get it done. Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Google, Help] Full-Service Technology Vendors: Marketing Automation Support and More
    It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams. Full-service solution providers offer a variety of services designed to help businesses run more efficiently. Imagine a world where you have one contact to call when you need help with your marketing automation tool.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Google, Help] Getting Started with Video Marketing: Q & A
    Think about what makes them tick, and use that knowledge to help shape your videos. You stop what you’re doing, help them come up for air, and figure out what needs to happen next. Sometimes it helps to work backwards. 'This post is a continuation of last week’s “ Is 2014 the Year of Video Marketing?” And that’s fine too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Google, Help] 10 Questions to ask in a B2B Content Marketing Questionnaire
    What are some of the leading social media resources in the industry? Value to B2B content marketers : Much like keeping a pulse on industry happenings with help from leading publications, social media can be a great place to not only learn more, but also become involved to increase the reach and engagement of content. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Google, Help] 3 B2B Conversion Tracking Mistakes Not to Make
    To help you get your conversion tracking up to par, and to help your business make smarter marketing decisions, Ive outlined belowa few mistakes not to make. It will help you make more informed decisions on budgets both now and in the future. Here are a few posts to help get you started: . No Conversion Tracking.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Google, Help] Top 6 Essential SEO Elements for Marketers New to SEO
    Some businesses struggle with content marketing because they just dont have the time or people resources to do it well. Coming up with the right people and resources to accomplish can be difficult. Despite the resource struggle, I cannot say it enough: content marketing is HIGHLY important. Easier said than done. Start there.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Google, Help] Are anonymous communities most authentic?
    After three years of enforcing real name on Google+, Google just rescinded its real name policy , thus ending the Nymwars. Facebook, Twitter, Reddit, Google+, Tumblr, and an infinity of forums and apps churned in response toRobin Williams’ suicide. But I really love Secret — I can’t help myself.
  • BIZNOLOGY  |  MONDAY, AUGUST 11, 2014
    [Google, Help] Detrimental SEO Myths Still Plaguing Online Businesses
    For one thing, Google’s algorithm has evolved and continuous updates paint the picture for where this machine isgoing in terms of understanding content quality. Google has all my pages indexed so it’s not important to maintain an XML sitemap. If this werein fact true, Google would not exist.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Google, Help] How Big Data is Driving Business Growth
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. In the technology community, data has become likened to oil as the next great natural resource.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Google, Help] You���re Taking These Marketing Maxims Way Too Literally
    Long before there was Google and blogging, we had media properties called newspapers and magazines. ” I can’t help but wonder if HubSpot’s the reason people adopt this strategy. Numerous studies since help substantiate the claim. The content of the page is almost entirely (offsite) links to other resources.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Google, Help] Why Quality Content is the Core for Any SEO Strategy
    So do search engines like Google, Bing, and Yahoo  Google in particular. Increased traffic, a lower bounce rate, and a higher click-through rate indicates to Google that readers like your material, which they see as a vote of confidence and trust. Social signals are a factor in Google’s algorithm. 'Image source.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Google, Help] Optimize Your LinkedIn Profile With These 10 Key Elements
    This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. For purposes of this article, we’re trying to use our LinkedIn profile to help acquire links , so your headline should instill trust and professionalism at the least.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 6, 2014
    [Google, Help] Slapped with a Google Penalty? Here’s How to Bounce Back!
    'Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. Well, you can quell your doomsday thoughts, as we have actionable tips to help your site bounce back. It means you have a variety of links pointing back to your site that violate Google’s Webmaster Guidelines. Recover.
  • HINGE MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Google, Help] What to Know about LinkedIn Groups in Management Consulting, HR, Law and other Professional Services
    Whether your professional service is management consulting, human resources, law or another service, I can’t overstate the importance of dedicating time to LinkedIn. Instead, search for groups that are highly targeted for management consulting, human resources, law or other services industries. On Google+ or LinkedIn?
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Google, Help] Blogging 2.0: How to Convert Content into Leads and Sales
    Blogging increases visibility and helps to establish a firm’s reputation and brand. The Heinz blog is a compelling example of a high-performance website, using content offers to help visitors find more content that is relevant to them. Blogging is about providing your audience with the resources they need. The bottom line?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Google, Help] A Keyword Primer: Finding and Using Keywords Effectively
    They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. Additional Keyword Resources.
  • WRITTENT  |  FRIDAY, AUGUST 1, 2014
    [Google, Help] 5 Myths About Copywriting
    There are  unique techniques involved and  different resources to learn from, not to mention a completely different environment. For instance, when you write a blog post, frequently linking out both internally and externally to relevant resources is highly recommend from both SEO and content quality standpoints. 'Image source. Writer
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google, Help] How to Consistently Keep Up With the Latest Social Media Trends
    If you want some help getting started, here''s a list of social media experts and influencers that we admire. 3) Use Google Alerts on terms and influencers. Now that you have a list of influencers that you can follow on social media, you can set up a Google Alert for some of them. What''s your go-to resource? It''s hard.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Google, Help] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Digital Strategy:  Experience and ideally management of the resources responsible for the publication of a brand’s content through social channels. Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) 'Content marketing is hot! campaign-based mentality). agree!
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Google, Help] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. In 2014, 85 percent of PPC marketers are planning to focus their efforts on increasing conversion rate optimization with the help of marketing automation tools, tag management, and new ad networks.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Google, Help] 17 Helpful SEO Tools and Tool Reviews
    Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed. Site Explorer.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Google, Help] Paid Search & The Truven 15 Top Health Systems
    Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness. We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)? Advocate Health Care.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Google, Help] 35 Tech Terms Translated Into Plain English
    To help bridge the gap, here are 36 techy terms every marketer (and human) should understand. It''s important for all the images on your website to have alt text because it''s the only way search engines like Google can understand what an image is about, which helps you optimize your website for search. Uniform resource locator."
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Google, Help] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Of course, such practices never really fit with Google’s mission of organizing the world’s information and making it accessible/useful. Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. Off-page SEO. ” Boom. ready?
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Google, Help] The Future of Digital Marketing According to the Giants
    Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Clayton can be found on LinkedIn  and  Google+. 'Guest post by Clayton Wood. Let’s have a look. Their solution? How about you?
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Google, Help] Google Penguin Recovery from a Manual Action
    'Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Google is now indifferent to something that used to help you rank. History of Google’s Penguin Algorithm Update. You got a manual penalty. Paid link.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Google, Help] If I were the King of Facebook …
    Resources mentioned in the podcast. The post If I were the King of Facebook … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Resources mentioned in the podcast. The post If I were the King of Facebook … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Google, Help] Is It Time to Upgrade Your Blog?
    This increasing demand may necessitate a blog designed to highlight new content more effectively and intuitively, helping to welcome even more visitors more naturally. Easily shareable and interactive resources. On Google+ or LinkedIn? The answer might not be immediately obvious. Ask yourself three key questions: 1.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Google, Help] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Automatic grouping function - This is a function that helps Marketers to categorize the different keywords and make the account structure more effective to manage. Similar to Google Adwords Editor , Baidu Ads Editor is also a free tool designed to assist Marketers in managing Baidu ads account when they are offline. Coaxial Cable)”.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Google, Help] The lay of the land ��� benchmarking the B2B landscape
    Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points. Benchmarks help you allocate your resources more effectively and justify your spend. 'The importance of benchmarks and the art of navigation. After all, he who measures wins.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Google, Help] The lay of the land – benchmarking the B2B landscape
    Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points. Benchmarks help you allocate your resources more effectively and justify your spend. 'The importance of benchmarks and the art of navigation. After all, he who measures wins.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Google, Help] 9 Content Metrics to Keep an Eye On
    Here are 9 content metrics that will help you determine tangible ROI from your content production. In Google’s eyes, that’s a good thing, which leads to a ranking increase. Google Analytics allows you to drill down and see the average amount of time one of your visitors spends on a certain piece of content. Sales.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Help] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Here is a short list of resources you should read through during your first week. We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Google Docs also works just fine. Woohoo!
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google, Help] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Resource Management. Download our Email Marketing Guide for helpful hints when working on your email marketing efforts. On Google+ or LinkedIn? 'What is marketing automation, and what can it do for your firm? The prospect watches the video clip but doesn’t click the call-to-action link to watch the full webinar recording.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google, Help] The Harsh Realities of SEO That No One Tells You
    Your first priority should be to create resourceful content that engages your audience. In fact, Google says , “crawling and indexing are processes which can take some time and which rely on many factors.” ” Matt Cutts, head of the web spam team at Google, also addresses the topic in this video. We will.
  • FATHOM  |  TUESDAY, JULY 8, 2014
    [Google, Help] Call-to-Action 101
    Easy ways to help your CTA stand out : 1. That doesn’t mean that you can’t use certain elements in order to help guide the user’s eyes where you want them to go. If you have a dedicated designer on your team they should be able to help do this in a subtle way. Be specific. ” Stand out. White space is your friend.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google, Help] 20 Expert LinkedIn Guides
    Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn by jeffbullas.com.
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Google, Help] Hinge’s Fab Five: June 2014
    With a greater understanding of what your marketing team is capable of, you can adequately provide them with the necessary resources. Read the rest of the post for more helpful tips to get the most of your marketing department. 10 Ways to Boost Your Google Adwords Search Ads Right Now. On Google+ or LinkedIn?
  • ENGAGE  |  THURSDAY, JULY 3, 2014
    [Google, Help] Commissioning Illustrations Like a Pro
    Niice is a resource to get those creative juices flowing. Head to the newsstand and pull publications focused on your particular audience and Google illustrator bylines. Contact illustrator representatives—working with a rep is helpful if you have any issues during the assignment process. If What''s your style? .
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Google, Help] A Beginner’s Guide to Google Webmaster Tools
    To keep your website in tip-top shape, you should use Google Webmaster Tools  (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT You don’t need to understand Google’s algorithms or have a vast Internet background to use it, either. Google Index.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Google, Help] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Common B2B Link Building Questions. Guess what?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Google, Help] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. As such, they waste valuable resources and produce misleading data. ROI-Driven Metrics. How many items are on your list?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Google, Help] Is being disruptive a business strategy?
    Other resources mentioned in this podcast: The Strategy Paradox: Why Committing to Success Leads to Failure (And What to do About It). appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Of course disruption happens.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Google, Help] Onward, to Total Immersion!
    Over time though, we saw a huge shift over to digital as the main resource for anyone researching potential suppliers like us. You had to be present, and your presence had to be awesome enough to hit page 1 of Google’s results. Namely, Google’s algorithm and the opinions of the people your customers talk to. wonder. Period.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Help] Beginners’ Techniques for Email Marketing
    This will give your strategy direction, helping you navigate your approach and connect with your audience. You can conduct keyword research to find search terms and topics of interest to your audience, or see which topics perform well on your existing platforms by looking at social media and Google Analytics. On Google+ or LinkedIn?
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Google, Help] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    How can you help your customers? Go to your customers and ask them, what questions do you have, what can we help you with? Small company, strapped resources, small budget. You’re being very helpful to them. Or you could use something like Google Alerts, just to deliver curated headlines you could consider.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Google, Help] How To Blend B2B SEO Into On-Site Content Development
    Focus on having the best resource available for the particular keyword query you’re trying to gain visibility for. well optimized resource center is one idea. Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Google, Help] What You May Not Know (or Forgot) About Google Universal Analytics
    These technologies provide marketing and sales teams with easy-to-use resources for capturing, reporting, and analyzing data points. One technology, in particular, has become very popular for its user-friendly interface and advanced capabilities: Google Universal Analytics. Google Analytics SDKs for mobile app tracking.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Google, Help] What You May Not Know (or Forgot) About Google Universal Analytics
    These technologies provide marketing and sales teams with easy-to-use resources for capturing, reporting, and analyzing data points. One technology, in particular, has become very popular for its user-friendly interface and advanced capabilities: Google Universal Analytics. Google Analytics SDKs for mobile app tracking.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Google, Help] What You May Not Know (or Forgot) About Google Universal Analytics
    These technologies provide marketing and sales teams with easy-to-use resources for capturing, reporting, and analyzing data points. One technology, in particular, has become very popular for its user-friendly interface and advanced capabilities: Google Universal Analytics. Google Analytics SDKs for mobile app tracking.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Google, Help] Are Salespeople Screwing Up B2B Marketing Performance?
    This means, if marketing is doing its job, marketing content and strategies are helping to attract and engage those buyers, building their perception of the company as helpful, credible and experts in their field. Marketing is working hard to help increase the amount of content their prospects engage with. Or to screw it up.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Google, Help] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    We''d appreciate your help! To help you get your marketing efforts off the ground, I''ve written up a short to-do list for you. What would they search for on Google, Bing, or Yelp that would bring them to your website? What questions or challenges might they have that you can help address? If so, which ones? SEO Bloggin
  • HINGE MARKETING  |  THURSDAY, JUNE 19, 2014
    [Google, Help] Hinge’s Fab Five: Mid-June 2014
    This comprehensive post breaks down more than ten different social media outlets to help marketers determine which ones most effectively reach their desired audiences. How can you successfully launch your business’ blog with limited resources? On Google+ or LinkedIn? New Research Report: How Experts Build Their Brand.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Google, Help] Mobility and why it matters
    It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. billion. What am I doing?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Google, Help] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. URL: Uniform Resource Locator.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Google, Help] 5 Quick Tips for Content Marketing Wins
    Content marketing is one initiative, in particular, that can be tailored and fine-tuned to help boost inbound marketing performance and accelerate conversions. For content marketing to be effective in generating leads and helping close deals, much of the messaging should be focused on the intersection between brand and customer communication.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Google, Help] 5 Quick Tips for Content Marketing Wins
    Content marketing is one initiative, in particular, that can be tailored and fine-tuned to help boost inbound marketing performance and accelerate conversions. For content marketing to be effective in generating leads and helping close deals, much of the messaging should be focused on the intersection between brand and customer communication.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Google, Help] 5 Quick Tips for Content Marketing Wins
    Content marketing is one initiative, in particular, that can be tailored and fine-tuned to help boost inbound marketing performance and accelerate conversions. For content marketing to be effective in generating leads and helping close deals, much of the messaging should be focused on the intersection between brand and customer communication.
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