• MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Google, Help] A Keyword Primer: Finding and Using Keywords Effectively
    They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. Additional Keyword Resources.
  • WRITTENT  |  FRIDAY, AUGUST 1, 2014
    [Google, Help] 5 Myths About Copywriting
    There are  unique techniques involved and  different resources to learn from, not to mention a completely different environment. For instance, when you write a blog post, frequently linking out both internally and externally to relevant resources is highly recommend from both SEO and content quality standpoints. 'Image source. Writer
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Google, Help] How to Consistently Keep Up With the Latest Social Media Trends
    If you want some help getting started, here''s a list of social media experts and influencers that we admire. 3) Use Google Alerts on terms and influencers. Now that you have a list of influencers that you can follow on social media, you can set up a Google Alert for some of them. What''s your go-to resource? It''s hard.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Google, Help] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Digital Strategy:  Experience and ideally management of the resources responsible for the publication of a brand’s content through social channels. Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) 'Content marketing is hot! campaign-based mentality). agree!
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Google, Help] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. In 2014, 85 percent of PPC marketers are planning to focus their efforts on increasing conversion rate optimization with the help of marketing automation tools, tag management, and new ad networks.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Google, Help] 17 Helpful SEO Tools and Tool Reviews
    Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. This outstanding tool from Google evaluates the speed of both mobile and desktop access for any specified website, returns an overall score, and provides technical recommendations on for decreasing load time and improving site speed. Site Explorer.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Google, Help] Paid Search & The Truven 15 Top Health Systems
    Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness. We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)? Advocate Health Care.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Google, Help] 35 Tech Terms Translated Into Plain English
    To help bridge the gap, here are 36 techy terms every marketer (and human) should understand. It''s important for all the images on your website to have alt text because it''s the only way search engines like Google can understand what an image is about, which helps you optimize your website for search. Uniform resource locator."
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Google, Help] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Of course, such practices never really fit with Google’s mission of organizing the world’s information and making it accessible/useful. Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. Off-page SEO. ” Boom. ready?
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Google, Help] The Future of Digital Marketing According to the Giants
    Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Clayton can be found on LinkedIn  and  Google+. 'Guest post by Clayton Wood. Let’s have a look. Their solution? How about you?
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Google, Help] Google Penguin Recovery from a Manual Action
    'Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Google is now indifferent to something that used to help you rank. History of Google’s Penguin Algorithm Update. You got a manual penalty. Paid link.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Google, Help] If I were the King of Facebook …
    Resources mentioned in the podcast. The post If I were the King of Facebook … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Resources mentioned in the podcast. The post If I were the King of Facebook … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Google, Help] Is It Time to Upgrade Your Blog?
    This increasing demand may necessitate a blog designed to highlight new content more effectively and intuitively, helping to welcome even more visitors more naturally. Easily shareable and interactive resources. On Google+ or LinkedIn? The answer might not be immediately obvious. Ask yourself three key questions: 1.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Google, Help] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Automatic grouping function - This is a function that helps Marketers to categorize the different keywords and make the account structure more effective to manage. Similar to Google Adwords Editor , Baidu Ads Editor is also a free tool designed to assist Marketers in managing Baidu ads account when they are offline. Coaxial Cable)”.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Google, Help] The lay of the land – benchmarking the B2B landscape
    Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points. Benchmarks help you allocate your resources more effectively and justify your spend. 'The importance of benchmarks and the art of navigation. After all, he who measures wins.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Google, Help] 9 Content Metrics to Keep an Eye On
    Here are 9 content metrics that will help you determine tangible ROI from your content production. In Google’s eyes, that’s a good thing, which leads to a ranking increase. Google Analytics allows you to drill down and see the average amount of time one of your visitors spends on a certain piece of content. Sales.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Help] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Here is a short list of resources you should read through during your first week. We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Google Docs also works just fine. Woohoo!
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Google, Help] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Resource Management. Download our Email Marketing Guide for helpful hints when working on your email marketing efforts. On Google+ or LinkedIn? 'What is marketing automation, and what can it do for your firm? The prospect watches the video clip but doesn’t click the call-to-action link to watch the full webinar recording.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google, Help] The Harsh Realities of SEO That No One Tells You
    Your first priority should be to create resourceful content that engages your audience. In fact, Google says , “crawling and indexing are processes which can take some time and which rely on many factors.” ” Matt Cutts, head of the web spam team at Google, also addresses the topic in this video. We will.
  • FATHOM  |  TUESDAY, JULY 8, 2014
    [Google, Help] Call-to-Action 101
    Easy ways to help your CTA stand out : 1. That doesn’t mean that you can’t use certain elements in order to help guide the user’s eyes where you want them to go. If you have a dedicated designer on your team they should be able to help do this in a subtle way. Be specific. ” Stand out. White space is your friend.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google, Help] 20 Expert LinkedIn Guides
    Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn by jeffbullas.com.
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Google, Help] Hinge’s Fab Five: June 2014
    With a greater understanding of what your marketing team is capable of, you can adequately provide them with the necessary resources. Read the rest of the post for more helpful tips to get the most of your marketing department. 10 Ways to Boost Your Google Adwords Search Ads Right Now. On Google+ or LinkedIn?
  • ENGAGE  |  THURSDAY, JULY 3, 2014
    [Google, Help] Commissioning Illustrations Like a Pro
    Niice is a resource to get those creative juices flowing. Head to the newsstand and pull publications focused on your particular audience and Google illustrator bylines. Contact illustrator representatives—working with a rep is helpful if you have any issues during the assignment process. If What''s your style? .
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Google, Help] A Beginner’s Guide to Google Webmaster Tools
    To keep your website in tip-top shape, you should use Google Webmaster Tools  (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT You don’t need to understand Google’s algorithms or have a vast Internet background to use it, either. Google Index.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Google, Help] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Common B2B Link Building Questions. Guess what?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Google, Help] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. As such, they waste valuable resources and produce misleading data. ROI-Driven Metrics. How many items are on your list?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Google, Help] Is being disruptive a business strategy?
    Other resources mentioned in this podcast: The Strategy Paradox: Why Committing to Success Leads to Failure (And What to do About It). appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Of course disruption happens.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Google, Help] Onward, to Total Immersion!
    Over time though, we saw a huge shift over to digital as the main resource for anyone researching potential suppliers like us. You had to be present, and your presence had to be awesome enough to hit page 1 of Google’s results. Namely, Google’s algorithm and the opinions of the people your customers talk to. wonder. Period.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Google, Help] Beginners’ Techniques for Email Marketing
    This will give your strategy direction, helping you navigate your approach and connect with your audience. You can conduct keyword research to find search terms and topics of interest to your audience, or see which topics perform well on your existing platforms by looking at social media and Google Analytics. On Google+ or LinkedIn?
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Google, Help] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    How can you help your customers? Go to your customers and ask them, what questions do you have, what can we help you with? Small company, strapped resources, small budget. You’re being very helpful to them. Or you could use something like Google Alerts, just to deliver curated headlines you could consider.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Google, Help] How To Blend B2B SEO Into On-Site Content Development
    Focus on having the best resource available for the particular keyword query you’re trying to gain visibility for. well optimized resource center is one idea. Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Google, Help] What You May Not Know (or Forgot) About Google Universal Analytics
    These technologies provide marketing and sales teams with easy-to-use resources for capturing, reporting, and analyzing data points. One technology, in particular, has become very popular for its user-friendly interface and advanced capabilities: Google Universal Analytics. Google Analytics SDKs for mobile app tracking.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Google, Help] What You May Not Know (or Forgot) About Google Universal Analytics
    These technologies provide marketing and sales teams with easy-to-use resources for capturing, reporting, and analyzing data points. One technology, in particular, has become very popular for its user-friendly interface and advanced capabilities: Google Universal Analytics. Google Analytics SDKs for mobile app tracking.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Google, Help] What You May Not Know (or Forgot) About Google Universal Analytics
    These technologies provide marketing and sales teams with easy-to-use resources for capturing, reporting, and analyzing data points. One technology, in particular, has become very popular for its user-friendly interface and advanced capabilities: Google Universal Analytics. Google Analytics SDKs for mobile app tracking.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 22, 2014
    [Google, Help] Are Salespeople Screwing Up B2B Marketing Performance?
    This means, if marketing is doing its job, marketing content and strategies are helping to attract and engage those buyers, building their perception of the company as helpful, credible and experts in their field. Marketing is working hard to help increase the amount of content their prospects engage with. Or to screw it up.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Google, Help] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    We''d appreciate your help! To help you get your marketing efforts off the ground, I''ve written up a short to-do list for you. What would they search for on Google, Bing, or Yelp that would bring them to your website? What questions or challenges might they have that you can help address? If so, which ones? SEO Bloggin
  • HINGE MARKETING  |  THURSDAY, JUNE 19, 2014
    [Google, Help] Hinge’s Fab Five: Mid-June 2014
    This comprehensive post breaks down more than ten different social media outlets to help marketers determine which ones most effectively reach their desired audiences. How can you successfully launch your business’ blog with limited resources? On Google+ or LinkedIn? New Research Report: How Experts Build Their Brand.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Google, Help] Mobility and why it matters
    It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. billion. What am I doing?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Google, Help] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. URL: Uniform Resource Locator.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Google, Help] 5 Quick Tips for Content Marketing Wins
    Content marketing is one initiative, in particular, that can be tailored and fine-tuned to help boost inbound marketing performance and accelerate conversions. For content marketing to be effective in generating leads and helping close deals, much of the messaging should be focused on the intersection between brand and customer communication.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Google, Help] 5 Quick Tips for Content Marketing Wins
    Content marketing is one initiative, in particular, that can be tailored and fine-tuned to help boost inbound marketing performance and accelerate conversions. For content marketing to be effective in generating leads and helping close deals, much of the messaging should be focused on the intersection between brand and customer communication.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Google, Help] 5 Quick Tips for Content Marketing Wins
    Content marketing is one initiative, in particular, that can be tailored and fine-tuned to help boost inbound marketing performance and accelerate conversions. For content marketing to be effective in generating leads and helping close deals, much of the messaging should be focused on the intersection between brand and customer communication.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Google, Help] Visible Expert Profile: Jay Baer
    ” The process “helped me see that fear is just a state of mind,” Jay says. “It was very helpful that I was already well known,” he says. Jay invests a lot of resources in this channel, averaging 60 live speaking events and 25 webinars per year. On Google+ or LinkedIn? Epiphany Moment.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 16, 2014
    [Google, Help] Ifbyphone’s Call Tracking Technology Now Supports Google Tag Manager
    'With Google Tag Manager , marketing teams and agencies can add or update website tags and mobile applications quickly and efficiently without manually altering the code. Collect the single call tracking Java script and plug it into Google Tag Manager without need for any development resources. About Google Tag Manager.
  • BIZNOLOGY  |  MONDAY, JUNE 16, 2014
    [Google, Help] Link building basics: site audit
    Curated Resource Guides. As I mentioned in that post, you can use the insights gained from a competitive analysis to identify what types of assets/resources have garnered your competition a lot of links. Learning the basics of performing a site audit for link building purposes will help get your project started in the right direction.
  • SYNECORE  |  THURSDAY, JUNE 12, 2014
    [Google, Help] Should You Align Your Content Marketing and SEO Efforts?
    Although there are plenty of advanced tools to choose from, if you are just getting started, you may be better off with one of the following free tools: Google Trends : Useful for determining interest in topics according to category and location. Google Keyword Planner : To identify search volume for specific keywords. Keywords.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Google, Help] Is Outbound Marketing Dead?
    Marketers are publishing useful, helpful and even entertaining content about solutions to the problems for which their prospective customers are searching online. Social media is used to help spread their content and attract more traffic. Once on the site, visitors can consume information and sign up for additional free resources.
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Google, Help] Successful SNS’s should be modeled on the college campus
    Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators. Stuff that matters.”
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Google, Help] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    But unlike some precious materials that often replace the value of others, marketers have begun to realize that while clicks are valuable, they should not be mined without regard for another precious resource: phone calls coming in from web and PPC (pay-per-click) landing pages. If clicks are gold, calls are diamonds. Together?
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Google, Help] Optimize Your Content for Inbound Marketing: Part 1
    Hell hath no fury like a Google scorned.). The Tao of Google: (aka Ignorance is not Bliss). To be clear, Google is not the only fish in the sea, particularly internationally. According to Arnie, “These changes have been Google essentially saying it’s time this whole thing was all about quality content.”. No matter.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Google, Help] When it Comes to Blog Post Length, Is More More?
    Knowing that answer may not be helpful to those of you who want an exact count, I kept reading. This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. 'My answer to the question, “How long should my blog post be?”
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Google, Help] A Go-To Guide to Screwing Up Your Landing Pages
    To help you convert as many visitors as possible into leads, here is a comprehensive look at the things you shouldn''t do on your landing pages -- and how you can fix them. Fast page load times means better user experience and it helps your Google search ranking. 'Landing pages are the core of the conversion process.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Google, Help] Useful Google Analytics: Goals and Attribution Models
    'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Attribution Modeling Becerra recommends looking at attribution modeling in Google Analytics. Then you can make changes as needed.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Google, Help] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    'Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive. How so?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Google, Help] Seven Ugly Truths About Content Marketing
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. That’s right: 1 billion results.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 30, 2014
    [Google, Help] Why B2B Marketers Must Pull Up From Boring Product Marketing
    Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. Engagement is what helps convince people to buy. But it must be responsive, genuine, conversational and helpful. ” Buyers want more than a boring product or service. Trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 28, 2014
    [Google, Help] Return on Optimism: Business as an act of positive thinking
    ” Look at Google, where research efforts are producing things like Google Glass and self-driving cars, or Amazon, which is making huge investments in new approaches to distribution. The post Return on Optimism: Business as an act of positive thinking appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Google, Help] 27 Must Use SEO Tools for Incredible Content Marketing Results
    Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. Some are free, others are paid, but they can all help you get incredible content marketing results. Google Webmaster Tools. Google Analytics.  .
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 27, 2014
    [Google, Help] Algorithm Updates: Common Questions & What You Should Know
    However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search. Me too.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Google, Help] Why You Need a Blog and How to Leverage It Using Social Media
    As brands’ reach continues to decrease on Facebook, some are looking to take their marketing resources and dollars to other social networks. Blogging supplies you with content for your social networks, while using social media to promote your blog will help build your readership and ensure someone actually reads it. Still on the fence?
  • MARKETING ACTION  |  TUESDAY, MAY 27, 2014
    [Google, Help] Evergreen Content for Marketing Credibility and Staying Power
    Fresh timely content helps create awareness and interest and works to generate new leads; evergreen content helps position your company as a solid, knowledgeable player, which in turn helps prospects ease into the funnel with growing comfort and confidence in your capabilities. The Oreo effect. All good. It’s taxing. Optimize.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Google, Help] Small Business Owners: Time to up Your Digital Game [Infographic]
    In order to create and maintain a strong and active online presence, we’ve created several resources to help small business owners like you put the pedal to the metal. Small Business Guide to Google AdWords. The Power of Google Places: How & Why Every Business Needs Top SEO Positioning. The conclusion?
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Google, Help] SEO & Blogging = a Match Made in Heaven?
    listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! Content freshness is a key Google ranking factor. Off-page SEO drives traffic from other sources, which can also help you rank. If you constantly create content that is genuinely helpful, you can establish authority.
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Google, Help] How to Choose the Right Email Service Provider [GUIDE]
    It takes time and resources to craft a killer email campaign, which is why you might want to call in some backup. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. Google and Microsoft. Features.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Google, Help] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to  better advertise  their mobile apps. Helpful Resources.
  • SYNECORE  |  TUESDAY, MAY 20, 2014
    [Google, Help] Power Your Content with Purpose, Not Pressure
    We create as much information in two days now as we did from the dawn of man through 2003, according to Google CEO Eric Schmidt. d like to help you recognize some of the biggest mistakes companies make in content creation and how these mistakes can be converted into success. 'CONTENT! CONTENT! CONTENT! Don’t fall victim to this trap!
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Google, Help] 4 Crucial Steps to Take Before You Start Writing Your Next Ebook [Video]
    In the video below, we walk you through the ebook planning process and help you map out exactly what you''ll need to do before you start writing. Before you open up Microsoft Word, Google Docs, or Evernote and start typing away at your ebook, it’s important to take a step back and remember this handy pneumonic device: G.A.T.E.
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [Google, Help] 17 Content Marketing Trends to Keep an Eye On
    You really shouldn’t be surprised at this trend, however, considering the  many resources available and comparative ease of use and cost-efficiency social media marketing brings to the table. Otherwise, it’s a complete waste of resources. Google+ is Set to Gain Huge Popularity with Marketers. Image source. Only 63.4%
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Google, Help] Why Should You Bother Sharing Content on Twitter?
    If you only share the BEST content from your industry or topics of interest, you will become a definitive resource for other Twitter users, establishing yourself as a thought leader. But like it or not, it''s the age of Google stalking. Just think of all the times someone might Google you: When you apply to speak at a conference.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Google, Help] How Helping Others Helps You …Get More Links
    With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Offer To Help Someone BEYOND the Business Norm.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 19, 2014
    [Google, Help] 4 Reasons Marketing and Sales Teams Rely on Ifbyphone’s Salesforce CRM App
    With Ifbyphone’s app you can do more than just track calls: you’re able to capture phone lead data in Salesforce from any marketing source—including offline ads such as TV and print, online and mobile ads such as Google and Bing PPC, search engine inquiries, email and direct mail campaigns, social media, and web pages. improvements.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Google, Help] 24 reasons SEO and social media are inextricably linked
    If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.  22% say social media.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Google, Help] The Essential Ebook Creation Methodology for New Inbound Marketers
    For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach. This methodology will help you get that much-needed ebook created quickly. How to Generate Leads From Google+. And you need it now. Not perfect. Cut those. or cut it.
  • SYNECORE  |  MONDAY, MAY 19, 2014
    [Google, Help] 8 Online Resources to Sharpen Your Marketing Technology Chops
    One of the original MOOCs (massive open online courses), Udacity was started by Stanford Research Professor, Google Fellow, and overall uber-techie Sebastian Thrun, whom Fortune magazine dubbed one of the 50 smartest people in tech. Thrun helped build Google’s driverless car ( a recommend you check out his 4-minute Ted Talk about it here ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Google, Help] An Eight-Step Process for Creating Front-Page B2B Industry News
    Aggregating Resources. Without a solid repository of resources and an understanding of the client’s industry, creating news that will interest readers will be extremely challenging. Bonus tip: When possible, set up Google Authorship. Submitting the Site to Google News. How to Submit Your Site to Google News.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Google, Help] 5 warning signs that your website sucks
    Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. Oh, and they help your customers, too. Even worse, you might have paid — with money, time, or resources — to bring those folks to your site.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Google, Help] Quit Cloning Content: Battling Crap Content Through Form
    Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. To help myself with this constant battle, I try to remember: To help rise above the crap, you need to understand how to best present your content. Inbound Marketing content creation
  • BLOG MY CALLS  |  THURSDAY, MAY 15, 2014
    [Google, Help] [Debate] Should You Stop Spending Money on AdWords?
    Maybe AdWords is a massive money pit that depletes your resources faster than a house full of children. Is it possible that AdWords will help your branding even if your CPL is high? Even though the filters are supposed to preclude foreign leads, for example, any Google user can fill out forms and access search results. Right?
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Google, Help] 11 Best Practices for Social Journalists
    Google communities. Google alerts. Use every resource that you think makes sense for your audience—remember: people out there want to help and, more often than not, they love to talk. What best practices do you find help you as a social journalist? 'Social journalism is a fairly new term. This content is: Timely.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Google, Help] Need More Website Visitors? Get Back to Basics
    What are they looking for help with? If you have content that helps solves their problems, searchers will find and visit your site. Imagine you’re looking to find a lawyer to help you file a patent for your newest invention. You head over to Google and type “patent lawyers Boston MA” into the search bar.
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Google, Help] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    When clients visit your blog or other online resources, they’re looking for quality information that speaks to their personal situation. By recognizing the different needs of your client, you can help make them feel understood, which makes them more likely to place their trust in the solution you provide. On Google+ or LinkedIn?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Google, Help] A Framework for Writing a Good Post
    Michael is a consultant who helps agencies like ours get into social media. Over the past seven years, I’ve worked with over 170 agency owners to help them create a niche blog and write meaningful content. The tight time-frame for writing an initial “base of content” helps them develop a custom writing process. Enjoy!
  • ENGAGE  |  MONDAY, MAY 5, 2014
    [Google, Help] How Will the New gTLDs Affect Search?
    'There’s a new type of website domain naming convention, and it’s important to understand how it could help, harm or otherwise change your search rankings. The best way to increase your visibility in the search engines is to create an informative, resourceful website and promote your content online through a variety of marketing channels.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Google, Help] An Introductory Guide to Improving Your Local SEO
    For example, if you''re a local security company that is trying to attract new area businesses, create a helpful resource to get these businesses well-acquainted with your city. 1) Google+ Local. Create and verify a Google+ Local page for each of your locations. 2) Remove duplicate listings using Google Mapmaker.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 2, 2014
    [Google, Help] Just Bought Marketing Automation? 9 Pro Tips for Success
    The power, functionality, and scalability was pretty exciting stuff, I have to say, for someone used to grappling with the limitations of Email Service Providers and Google Analytics. Some of these tips will help you from the get-go, others will help you succeed later on your path. Install Tracking Codes. Share Your Data.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Google, Help] How Can You Use Content to Rank Higher in Search?
    This post aims to examine the type of content that can rank well in search engines and drive traffic to your site, and give tips to help you get that content to rank. Google suggestions (found by typing a word into Google search and seeing what Google offers before you complete the phrase). Google Authorship.
  • ENGAGE  |  THURSDAY, MAY 1, 2014
    [Google, Help] Crimes Against Humanity (in Marketing)
    Focus on being helpful and solving problems for your customers, and the “thought leader” label will come. Good strategy identifies an audience, informs content in the context of readers’ everyday lives, and helps establish a distribution plan and calendar that creates value over the life of the program. Skimping on resources.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Google, Help] Hinge’s Fab Five: April 2014
    This monthly column will help you keep up with the best marketing articles on the web. Alliteration aside, this is a valuable resource for implementing a successful online marketing strategy. On Google+ or LinkedIn? 'Top Professional Services Marketing Content from April 2014. Enjoy! By: Stacy Picking, Hinge Marketing. Greatly.
  • WRITTENT  |  WEDNESDAY, APRIL 30, 2014
    [Google, Help] 11 Ways to Write Damn Good Headlines
    Keyword-centric headlines are crucial to getting your blog post ranked highly on Google. Whether or not you mention your primary keyword early in your headline is a major Google ranking factor. Naturally, you should always be writing for humans, but keep Google in the back of your mind as well. Sufficiently scared? Image source.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Google, Help] How Marketers Ruin Infographics (and How to Save Yours)
    And there are lots of free resources out there to help you create infographics -- all you need to do is plug in some data and voila, an infographic. Need help? If you''re unsure, do some Googling to see if there''s more current data on it. 'For the past few years, creating infographics has been all the rage. right?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Google, Help] 4 Tips for Better Customer Data
    Here are a few tips that can help ensure the information being gathered, reported, and optimized by marketing is pertinent to your campaigns and making your company some money! recent study from Ad Age and Google revealed 59.2% It’s just like the old adage says: quality over quantity. Fish With a Wide Net. Guarantee Accuracy. Accurate.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Google, Help] 4 Tips for Better Customer Data
    Here are a few tips that can help ensure the information being gathered, reported, and optimized by marketing is pertinent to your campaigns and making your company some money! recent study from Ad Age and Google revealed 59.2% It’s just like the old adage says: quality over quantity. Fish With a Wide Net. Guarantee Accuracy. Accurate.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Google, Help] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 28, 2014
    [Google, Help] 3 SEO Opportunities to Look For In a Competitive Link Analysis
    To help save you some time and point you in the right direction, I’ve put together this list of opportunities to look for while doing competitive link analysis: Starting Point. Once your list is compiled, it’s time to start looking for resource listings, forums, directories, and press release/guest post opportunities. Content ideas.
  • HUBSPOT  |  SUNDAY, APRIL 27, 2014
    [Google, Help] More Google Encryption, Twitter's New Layout & Other Updates From April
    Google''s Keyword Encryption Coming to PPC Data Near You. In 2013, Google encrypted keyword data for organic search, but left AdWords keyword data untouched. Now, it seems that Google will soon start to encrypting AdWords keyword data for all third party platforms. 'Well folks, the end of April is here. It’s crunch time.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Google, Help] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    This data will provide key insight to help optimize the campaigns and increase the value of marketing dollars spent. Low quality leads can be easily filtered out of the system, allowing for franchisees to spend time and resources on customers with the highest potential for purchase. Match made in heaven! Seems simple enough, right?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Google, Help] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    This data will provide key insight to help optimize the campaigns and increase the value of marketing dollars spent. Low quality leads can be easily filtered out of the system, allowing for franchisees to spend time and resources on customers with the highest potential for purchase. Match made in heaven! Seems simple enough, right?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Google, Help] A New Framework for Sales Enablement
    Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? This means making it a priority within the organization, getting Senior Management buy-in and dedicating resources to sales enablement. 'Is “sales enablement” just another buzzword? Yes, and no. Select solutions.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Google, Help] 35 SEO Copywriting Tips for Rocking Content
    To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. We have also included a number of resources for writers and marketers. When people have questions, they type them into Google. Use Subheads.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Google, Help] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience. Learn to Blog makes crafting pillar posts – the  resource for each respective topic – a habit. No list of blogging resources would ever be complete without ProBlogger.
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