[Google, Help] 6 Easy Ways to Predict Content Marketing Trends
    And with so many reputable and credible firms constantly tracking and reporting on trends and data, we’re in a unique situation of being both well-armed for the future and totally spread thin when it comes to figuring out where to look next. I’m no fortune teller, but I have some tips that might help. Ask the right questions.
    [Google, Help] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Google Analytics. Who that has a site has Google Analytics installed on that site? Google Analytics is one of the biggest tools that you can have on your site. Let them be a resource to the candidates and clients that come to your page and show them that content. Want to turn your website into a staffing ATM? Maybe?
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Google, Help] 7 Things You Need to Know About Optimizing for Mobile in 2016
    If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Google’s latest announcement about mobile search and what it means to you. What mobile testing tools exist to help test the mobility of my website?
    [Google, Help] Why Business Travel Is Making You Sick (And What You Can Do About It)
    Make-ahead meals like that are especially helpful if you’re going to be on the road for several days -- just call your hotel ahead of time and ask if there’s a refrigerator or microwave in your room. To piggyback on the importance of healthy eating, it helps to know what’s near the place you’ll be staying. Are they crazy? Happy trails!
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
    [Google, Help] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. be a great resource in powering content creation. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there.
    [Google, Help] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
    [Google, Help] Content Marketing Playbook: Strategy and Roadmap
    cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. you Google it, you’ll find a thousand different blog posts. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. years prior.
    [Google, Help] Evangelizing a Content Marketing Program
    ensure success once they get the resources to start exe- cuting. resources, and very few chief executives will green- light and sustain a content operation if it doesn’t drive. how content marketing helps generate. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. Instead, most.
    [Google, Help] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Below are a selection of free digital marketing tools that help with it all: your website, social media/sharing, and writing. Google Analytics. Part of a suite of free and paid tools provided by Google. How it helps: Want to determine if your SEO, web copy, and curated content is providing ROI? On-Site Tools. Hotjar.
    [Google, Help] How To Increase Referral Traffic And Get More Leads
    The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites. What Is Referral Traffic?
    [Google, Help] 8 Keyword Research Tools for Search Engine Marketing in China
    Though Google is a global giant, it’s banned in China. hope this list will facilitate your SEO and PPC programs in China and help you net the best fish! To achieve this goal, the search engines themselves are the best resource to start with. This will help maximize the budget and earn better ROI. Baidu Keyword Planner.
    [Google, Help] 50 Facts about online consumer behavior not to ignore
    Google ). Google). Google). Google). 80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ). Do these facts help you to better understand online consumer behavior? Does your business need help navigating  online consumer behavior?
    [Google, Help] 4 Steps to Get Started with Marketing Automation
    This will help you see whether you’re balancing your goals out over your customer lifecycle or not. These tactics will help you build your brand. Nurture those leads with a variety of great content, and help them keep learning. Tip: Have sales help you decide which actions and attributes to score, and how much. Got a CRM?
    [Google, Help] How Gimlet Hacked Slack to Reinvent Its Comments Section
    And monitoring an entire online community isn’t a practical alternative for newspapers and magazines with dwindling resources. (A notable exception is The New York Times, which employs a full-time team of “ community managers ” and just announced a partnership with Google Jigsaw that will rely on “ robot helpers.”).
    [Google, Help] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    It was in this vacuum that Anthem Blue Cross Blue Shield saw an opportunity to cement itself in a uniquely visible position within its industry, while also helping millions of Americans in the process. After all, it’s the law. But six years ago, the dynamic between employers and insurance providers was anything but simple.
    [Google, Help] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Google and the other major search engines now place much more emphasis on link quality than link quantity. Sources of conversions.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Google, Help] 7 Ways to Create More Interesting Content for Your Blog
    For example, the phrase “content is king” has been on the radar at least since 2004, according to Google Trends, and most of us were sick of it by 2005. Once you talk to your people and discover these questions, you can create blog content that is truly valuable and helpful to your customers and your potential customers. Key takeaway.
    [Google, Help] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    You know, the kind that pull in over a hundred Google searches per month? Thanks to our efforts in high-volume keywords, we moved Client A from a 100+ ranking for high volume keywords to the top of Google in just eight weeks. When they landed upon such a relevant resource, they naturally engaged with the landing page. Traffic.
    [Google, Help] 3 Timeless SEO Strategies You Need to Incorporate into General Marketing
    Even if I haven’t read what the experts think about tactic X or what new thing Google has added to their search results pages, I can usually predict its importance and how critical it is to implement. Knowing your customer helps answer many of the questions you may have about what content to create and produce. How can I do this?…
    [Google, Help] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    If you’re advertising an ebook titled “How to Find the Best Home Remodeling Company for Your Timeline & Budget”, it will stand out against the other ads and search results because it directly helps solve my problem. Using display ads is another great way to get your content offer on relevant websites instead of Google search.
    [Google, Help] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    Google will soon start punishing mobile sites that show hard-to-dismiss popups. 20 Content Marketing Resources to Bookmark ASAP. How to deal with Google’s new pop-up rules. Top Performer Element 2: They Help the Reader Make an Immediate Change. If you want the best B2B marketing news, there’s one place to go. Inbound.org.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Help] How to Breathe New Life Into Old Content
    While I think this is one of the biggest opportunities for content marketers right now, I can’t help but notice how similar this is to another content marketing best practice: The content audit. In other words, yes – it’s a big time and resource investment. Let’s face it: resources are limited. Is it 1,000 pieces of content?
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Help] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Yet, a majority of organizations underestimate the potential of their employees, and don’t tap into this crucial resource. No matter the role, about 69% of employees say social media helped their career. Amplify Reach.
    [Google, Help] A Brief History of Online Advertising
    WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited. For example, if a marketer noticed their ad was underperforming on one website, they could remove the ad and devote those resources to another website where the ad was performing better.
    [Google, Help] A User Experience Design Process that will drive your Website’s Performance
    On the other hand, study after study has demonstrated that Google tends to rank long content higher than shorter pieces. You could even build a robust library of educational content — a resource they can return to in the future. See Also: Top B2B Website Metrics to Monitor Using Google Analytics. And they make a great point.
    [Google, Help] Skyword’s Top Takeaways from Content Marketing World 2016
    “This presentation is about helping you guys make more than $924,” Crestodina said. By including other people in your stories, you not only help them increase their personal visibility and build a relationship with them, but also reap the benefits of their audiences, which can drive more views overall to your content.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Google, Help] See What Content Marketing Success Truly Looks Like
    Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. It’s not only what makes you different, it’s what makes you unique so that the audience can’t help but notice you — and reward your efforts with their attention. Agency of the Year (fewer than 100 employees). Imprint.
    [Google, Help] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Search engine optimization is a technique designed to make your content accessible to interested audiences and help key pages on your website rank well in Google. Try Google’s Keyword Planner to search for keyword areas and check their volume and competition metrics. traffic) from Google, as well. How is it written?
    [Google, Help] Discover Where Your Competitors Are Beating You Online
    You can help do this through trial offers, consultations, first-time discounts, etc. Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Every company has competitors. Why is this so important? Forms.
    [Google, Help] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. This dashboard helps them consider which prospects should be assigned back to SDRs, and which should be revisited by AEs to help rebuild pipeline for the next quarter.
    [Google, Help] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    Google. Google’s LinkedIn presence is recruitment oriented, but it also seeks to share the latest news and trends about the tech giant. Posts with a clear “apply now” call to action are interspersed with posts about employees, Google’s workplace mission, and tech topics. World Economic Forum. Mashable.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Google, Help] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    In this episode, Robert and I explore the punitive position Google is taking on the use of intrusive ad units that are impeding the user experience and taking over mobile screens. ON24’s 2016 Webinar Benchmarks Report highlights data from over 12,000 webinars that will help you understand the latest trends in webinar marketing.
    [Google, Help] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Discover 41 resources for learning how to leverage social media marketing here. ). One of the most common types of PPC is Google AdWords. Your website. Blog posts. Tactics.
    [Google, Help] 8 Time Management Tips to Help You Hit Your Long-Term Deadlines
    To help you stay on track and make consistent progress towards your goals, we've put together a list of tools that'll help you complete long-term projects on time without losing motivation or entering the "doom loop." This approach helps break up your larger project into more achievable sections to prioritize. Measurable. slump.
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Google, Help] The Rise of Virtual Reality and What It Means for B2B Marketers
    For this campaign, the company used Google Cardboard, which transforms smartphones into functional VR headsets with cardboard, two lenses and a magnet. It helps generate excitement and buzz around your products, and the cooler it is, the more it will get shared. 5. It wasn’t long ago that virtual reality felt like pure fiction.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Google, Help] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    It' s also the second biggest search engine behind its parent company, Google. For example, did you know that YouTube automatically creates a written transcript for your videos -- and that polishing them can help you get your videos found more easily in search? Turns out it works a lot like Google and Facebook ads do. I'll wait.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Google, Help] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    We also share our thoughts on Gartner’s decision to integrate its annual Hype Cycle reports on marketing and advertising and Google’s migration of Hangouts On Air to YouTube Live. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (35:10).
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google, Help] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. But how can you build these initial links to help boost your content into the top 10 if no one knows who you are? edu) resources. The EDU Resource Link-Building Framework. edu “keyword” resources.
    [Google, Help] What We Learned By Filming Our First B2B Case Study Video
    After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. Hopefully, it will help you in creating your very own video case study. At Bizible, we realize that customers are our best salespeople.
    [Google, Help] 5 Things to Pay Attention to in a B2B Competitive Analysis
    They help to identify weaknesses as well as highlight where you’re having success against your competitors. concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality. In addition, these analyses can help inspire and inform new tactics.
    [Google, Help] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Fortunately, low- and no-cost resources are becoming readily available for marketers of all levels to build and perfect these in-demand hybrid skills. Technical Skills and Resources. Our study ranks SEO, HTML, Google Analytics, CSS, and programming as the most common technical skills that today’s content marketers need to master. With
    [Google, Help] 3 Essential Marketing Skills that Drive Growth in Professional Services
    The rules of search have evolved over the years, and the SEO techniques marketing professionals used a few years ago can end up hurting more than helping in today’s environment. People who have kept up with the changes in Google’s algorithm and other SEO trends will understand that these techniques no longer work. Organic search?
    [Google, Help] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    This guide has also been well designed, reiterating that this a valuable resource that should be kept and referred back to. Imagine the leads you would have if almost half the people who visited your website gave you their email address! 4) The Resource Guide. Resource Guide is a collection of things that help people achieve results.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Google, Help] 9 Reasons Why Your New Business Program Is Failing
    And your time and resources are understandably precious. But when no one is held accountable for new business and everyone is expected to just help out when they can, it will never really get done right. You don't need a private investigator -- just start with a simple Google search. This isn't a wish list.
    [Google, Help] 3 Tips for Mastering Inbound Marketing
    Below are 3 tips that will help you stay connected with the people you are trying to reach. Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. It helps to create a list of personality traits of the person you are trying to reach. So, you’re passionate about marketing, right?
    [Google, Help] How to gain a competitive advantage through your content
    First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.
    [Google, Help] How to Crush Your First Webinar
    This guide will be a resource for you and help you figure out everything from choosing the ideal webinar hosting platform to perfecting your closing statement. WebinarsOnAir is a hosting platform that runs webinar functionality using Google Hangouts. Google Hangouts. Step 1: Choosing a webinar hosting platform.
    [Google, Help] What to Do When Your Content Marketing Falls Flat
    Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Landing page performance (via Google Analytics). Here are some resources with additional suggestions of how to proactively address content marketing roadblocks: 100+ Quick Ways to Find Blog Post Inspiration. Wrong.
    [Google, Help] What Is Content Marketing in 2016, and Where Is it Going?
    In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into?” Now it’s 2016. Or five. Or even seven.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Google, Help] How To Make the Most of the YouTube Content Marketing Customer Journey
    Even though YouTube is the biggest search engine after Google, we usually begin our YouTube journey on Google. Most probably, you’ll begin your quest for answers on a topic like this with a Google search that says something like “ How to fix fan on top of stove.” Generally, we come to YouTube videos through search.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Google, Help] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.
    [Google, Help] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Hopefully this “blueprint” helps you put together blog content that’s well-received among your audience. This infographic is a good resource to reference so you can promote with confidence: Final Thoughts. This is likely due to the fact that there are more than 2 million new blog posts to compete with  each day. .
    [Google, Help] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    paved the path, Google’s launch almost 20 years ago transformed the way consumers seek and find information online. Created with the original intention of helping families and friends stay connected, today’s social media platforms have morphed into networks of hyperconnectivity. Enter the age of inbound marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Google, Help] How to Create Content for Every Stage of the Buyer's Journey
    In most cases, you can base your strategy around a three-stage funnel: Top of the Funnel: The "awareness" stage, where people looking for answers, resources, education, research data, opinions, and insight. They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Google, Help] How to Hire the Perfect Person to Run Your SEO
    The hiring tips and resources in this post are a great start to discovering the right SEO expert for your company. Gather expert advice to help you craft the right job description. This will help refine the skills, duties and competencies you’re looking for, too. Use job posting sites to help get the word out as well.
    [Google, Help] How to Promote Your Website and Increase Your Online Presence
    Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in their eyes and whispers of “build it and they will come” in their ears. It can also help drive your audiences to engage with connected social media initiatives and real-world events.
    [Google, Help] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It requires careful planning, research, and talent – with the help of some great tools along the way. It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It also uses Google Analytics to study general KPIs. Google Docs for writing and editing. Not likely.
    [Google, Help] 13 Networking Mistakes You Need to Stop Making
    It helps us make meaningful business connections, get feedback, and advance our careers. But if you're constantly doing things to help you build your network -- even when you're gainfully employed -- then it'll be strong when you need it most. They might even Google you. 11) You aren't helpful. My advice? Great!
    [Google, Help] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. ” But influencer marketing can be a waste of resources, or worse—actually damaging to a brand—if done wrong. Google Review Count:  217,000. Google Review Count:  76.
    [Google, Help] Brand Architecture and Professional Services
    Brand architecture provides structural clarity and helps both employees and clients better understand the most important components of your brand and how they interrelate. From the outside, it can help people make sense of a multidimensional organization and differentiate a firm’s key services. Brand Architecture Defined. Firm Brand.
  • JUNTA 42  |  SATURDAY, AUGUST 6, 2016
    [Google, Help] This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas
    Robert and I are encouraged by the move, and we discuss how Cisco’s approach may also help the company integrate its existing silos. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Olympic Committee. We We close out the show with a This Old Marketing example from Nationwide Insurance.
    [Google, Help] How to Build a Cash Converting Marketing Funnel
    Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. This infographic from eliv8 outlines a 7-step formula that will help your business create a high-converting automated marketing funnel. Let’s see what they recommend. Step 1. Step 2.
    [Google, Help] The 7 Attributes of Highly Effective Lead Generation
    That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. Attribute #1 Content maps tightly to the sales process. Not really.
    [Google, Help] How to Turn Your Blog into a Lead Generating Machine
    Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads. Even the mistakes you commit can help inspire trust in your followers.
    [Google, Help] Why Instagram will not kill Snapchat
    Facebook has virtually unlimited resources. This is why Google+ failed in its bid to unseat Facebook as a dominant social network. Why do we need another one, Google? The post Why Instagram will not kill Snapchat appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. like it.
    [Google, Help] 62 Experts Share Their #1 Actionable SEO Technique
    Next, I will focus on my content and make sure that I can do at least a 1,000+ word resource guide that provides real value. You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. It’s a fast way to get a site ranked higher in Google – naturally!
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Help] 10 TED Talks to Watch to be a Better Marketer
    Dan Cobley, a Marketing Director at Google, has always worked in the marketing field but his degree is actually in physics. While not specific to marketers, Cuddy helps you understand how your body language influencers others, and your own brain. Alexis Ohanian: How to Make a Splash in Social Media. Too good to be true?
    [Google, Help] 7 User Experience Tests to Do When Redesigning Your Website
    Do all your competitors have a blog or resource section? Continuing the discussion on helping visitors accomplish their goals, think about websites you visit often. This thinking will help you see processes that are longer than they should be, content that might be hidden to a visitor and how easy your top goals are to complete.
    [Google, Help] The Top 10 Free Content Analytics Tools
    Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Google Search Console. Bit.ly.
    [Google, Help] How To Project SEO Content Marketing Goals & Performance
    traditional site lookup through Google will only show part of the picture. Some of the key navigational elements to review in visual inspection include: A “Resource Center” Downloadable assets like white papers, research reports, etc. Google Search Analytics. Competitive Benchmarking. Brand Engagement. Inbound Links.
    [Google, Help] Case study: Small business content marketing success
    So we set about re-designing our website and testing some Google ads. The content acted like a magnet to our website with the help of our social media promotion. Following the interest in my story, I’m now using my love of blogging to help other business owners grow through small business content marketing. The Results.
    [Google, Help] The Five Best Infographic Creation Tools and Services
    Google Review Count:  3,600,000. Showcase reviews:  Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. 2) Infogram. Google Review Count:  142,000. Google Review Count:  112,000. Google Review Count:  19,700. ” — RazorSocial.
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Google, Help] What Is an ROI Calculator?
    No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. This type of interactive content helps your customer project their ROI should they buy your product or service.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Google, Help] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Google, Help] 21 Things Recruiters Absolutely Hate About Your Resume
    21 Things Recruiters Absolutely Hate About Your Resume. 1) When you send it in a Google Doc, and then don't grant proper permissions. Pro Tip: If you want the Excel chops to be able to include it on your resume, here are the 10 best resources for learning Excel online. 9) When the formatting is all over the place. Oops.). See #1.).
    [Google, Help] How to Use Trigger Events for More and Better Leads
    Why doing more lead generation activity doesn’t help  . Unfortunately, I’ve found this does little to help sales people because they get stuck. Trigger events helped this company increase sales conversions by 400%. Google Alerts is free to track company name and any keywords you choose. Think about it. . Conclusion.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Google, Help] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016.
    [Google, Help] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    This can be as simple as providing a checklist for new initiative launches, assigning champions or keepers for individual initiatives or key platforms, and making it easy for anyone involved to update documentation (Google Docs or wikis, for example, can make this relatively simple). Engage across generational divides. What do you think?
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Google, Help] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016.
    [Google, Help] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    Hopefully, I can spare you some heartburn and heartache by helping you avoid some of the biggest and most common mistakes in the world of digital marketing. If you are currently responsible for both tasks or have experience with both, then you know how the lessons learned in one can help the other. Those are some tough lessons.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google, Help] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    The cost of development remains at an all-time low following the success of sites like Hubstaff and self-training resources like Udemy. beacon is more affordable than you think, and there are many experts available to give you insight and help you build a strategy around the technology. Start with these resources: Brooke Callahan.
    [Google, Help] 20 Online Marketing Tools That Boost Campaign Results
    ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results.
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Google, Help] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    This is a resource page with industry stats curated by Kapost. If you want to take it a step further, you can come up with something like Google Algorithm Change History by Moz. The resource page attracted a crazy 18.5k The resource page is also very easy to update – effortlessly, almost on autopilot. Let’s dive right in.
  • CEROS  |  TUESDAY, JULY 19, 2016
    [Google, Help] The Hero’s Journey: How to Create Protagonist-Centric Brand Content
    Airbnb has positioned itself as a resource for serious travelers who want to not only stay in a city, but live as the locals do. “Today is the start of an exciting journey to help people not just go somewhere, but truly live there.”. Google has also excelled at making its end consumer the focus. Happy reading!
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Google, Help] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Mobile-responsiveness is critical for Google rankings and it’s key to marketing success. Google reports 300% growth in B2B queries in just two years. Personalized content is needed to be competitive and Drupal 8 provides tools to help you achieve it. IT resources are limited in any company and they need to be used wisely.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Google, Help] From Scratch: Four (Free) List Building Strategies
    Let’s explore the four time-centric strategies based on your current budget and staff resources. Keep in mind that helping is the new selling. So help your prospects with great content before you ask or expect anything from them, and you’ll be more successful in capturing email addresses and growing your list. Welcome back!
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Google, Help] How to Make Great Videos for Instagram Without Breaking the Bank
    So, you want to push the envelope with Instagram video but you don't have the budget, resources, or expertise to get the job done, right? Grab your phone and record a number of short clips that help tell your story. Wrong. Carving out your piece of the pie doesn't have to be scary, time-consuming, or even expensive. Don't believe me?
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Google, Help] 7 Steps to Creating an Operating System for Your Agency
    This mindset helps for a while, but soon they discover that reality isn't that easily changed. This process, outlined below, will help you and your team follow a similar path. Helpfulness. This helps clients visualize the journey that is ahead of them and to commit to the months of work it could take to see results.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Google, Help] How to Launch a Successful Online Community: A Step-by-Step Guide
    With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. This will help keep a handle on discussion noise. Enlist the help of new members through gamification.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Google, Help] 15 Effective Ways to Reduce Cost Per Acquisition
    They begin a project by thinking about how they can make more money, often neglecting cost optimization until many resources have been effectively wasted. Retargeting or remarking allows you to reach out to people who previously visited your site by showing them relevant ads on other sites they visit within the Google Display Network.
    [Google, Help] Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
    Companies dedicate a lot of resources to creating marketing content. Lead Liaison has a Google Mail plugin called Send & Track , which allows senders to track 1:1 emails by reporting if and when the recipient opened a link within the message. Clickthrough Rate (CTR): its meaning and how to apply it. Quantifiable Number.
    [Google, Help] Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
    Companies dedicate a lot of resources to creating marketing content. Lead Liaison has a Google Mail plugin called Send & Track , which allows senders to track 1:1 emails by reporting if and when the recipient opened a link within the message. Clickthrough Rate (CTR): its meaning and how to apply it. Quantifiable Number.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Google, Help] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    Familiarity and proficiency of these skills and tools help once-siloed departments collaborate more efficiently, and courses and certifications allow marketers to easily demonstrate their commitment and competence. 1) SEO. HubSpot also put together a list of resources and tools to help improve writing. Technical Skills.
    [Google, Help] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Just don’t read a few articles on Google and then write. To me, grammar mistakes are unforgivable in this day and age; if you don’t know a grammar rule, Google it. That will inform what you write about and help you write in a way that connects. 2) Pay particular attention to the verbs you use. According to 29 Experts). A.
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Google, Help] 7 Killer Tips to Boost Your Infographic Performance
    For example, Google created a timeline of music trends from 1950 to today. Big trends that matter to your target audience (check out Google Trends for ideas). Also, don’t be afraid to ask for help with sharing. As we mentioned above, quotes are great resources for infusing your infographic with personality. Glitschka.
    [Google, Help] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Content Marketing
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Google, Help] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. While it isn’t an exact science, understanding which stage your leads are in helps you deliver the most appropriate, timely content to move leads more quickly through the funnel (and closer to purchasing!).
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