• HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Google, Help] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    And thanks to a wealth of free classes and resources online, we can improve our grammar and writing from the comfort of our own desk chairs -- without spending a dime. Check 'em out. ( And if you're l ooking for more, here's an excellent list of helpful websites and tools that address common grammar questions and errors.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Google, Help] 33 Inspiring B2B digital marketing case studies
    DEMANDBASE :  A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Google, Help] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. All these steps require a sales rep to constantly visit different resources and access different applications, losing momentum and adding much overhead.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Google, Help] 5 Technology Services Blogging Blunders to Avoid
    Challenge #1: Developing a content strategy Online content based on a thoughtful content strategy can help you reap “expertise-based referrals” (referrals made based on a buyer’s view of a firm’s specialized expertise). Assemble as many blogging resources as possible, internal and external.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Google, Help] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    In choosing your format, make sure you have the required resources to pull it off. For example, “Download my worksheet,” “Help me save,” or “Send my free workbook” are far more compelling and can reinforce your offer’s benefits. Need help in designing your landing page? Set a timeline.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Google, Help] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Here’s a roundup of great resources for marketing agencies that work for in-house marketers, too. And here’s a list of over 50 expert resources for internet marketers. Use Google Analytics to understand the content that’s performing well on your site, and Google Adwords Keyword Planner to research concepts related to your subject.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Google, Help] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. 49% of respondants don't use Google Remarketing. Content marketing is nothing new to marketers all over the world. The question is, how?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Google, Help] Five Ways Marketers Can Personalize The In Store Shopping Experience
    Here are five ways to personalize the in-store shopping experience for customers: When you are offering a complex product or service to the potential customer, make sure you provide an assisting selling platform to help them navigate all the ins and outs of the product or service. Image Source: Google Images. Marketing Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Google, Help] If you stopped publishing your social content, would anybody notice?
    We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. Time and resources are finite. Help me understand how the changing social landscape and things like content shock can coincide and live together in peace and harmony.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Google, Help] Is there a place for social media in a boring business?
    HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. Internal process improvement – Tapping into the free tools and information on the web can help unleash employee productivity, collaboration, and problem-solving. This is a question that seems to pop up a lot. Why did you do it?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Google, Help] How to Build Strong Brand Storytelling From the Inside Out
    Start with executive buy-in so that you have the resources, authority and responsibility to centralize the practice. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. This template outlines who else helps tell the story – including your executive leadership. It’s Not You, It’s Me.
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Google, Help] What Matters to You in a Marketing Publication? [Poll]
    Market Research & Best Practices: Our goal here has been to give you fact-based resources to inform and enhance your own marketing and customer-facing initiatives. Sales Should Seek Help… and Bring Marketing Along with Them! Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting. Snapchat.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Google, Help] The Ultimate Guide to Getting a Job After You Graduate
    Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them help you transition from full-time student to full-fledged adult in the working world. We want to help. 30-minute well-organized and orchestrated phone interview can help you achieve this goal. Listen.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Google, Help] 3 Strategies to Drive Search Engine Marketing Success
    Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. It’s also about creating continuing education and support content to help keep customers satisfied and turn them into evangelists. This is incredibly short-sighted thinking because nobody makes money because they’re #1 on Google.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Google, Help] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Google, Help] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Google, Help] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Google, Help] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    But if you accept that you have a problem — and dedicate resources to fixing it — then you can get the jump on your competitors and see some pretty awesome improvements in your online-generated revenue. How does this help their bottom line? Listen: we need to talk. That’s all well and good; you should be proud of it.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Google, Help] 7 B2B Website Best Practices to Enhance Your Online Presence
    What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. Let’s examine seven best practices that will help you do just that. 1) Showcase educational content. Without it, no amount of marketing-savvy will help you succeed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Google, Help] What you need to know about emerging content forms
    The need to stand out will finally force companies to help us create and consume in new ways. And what about the Google network? Last week, Google announced that it is working with carriers Sprint and T-Mobile to offer a wireless service that will seamlessly switch between Wi-Fi hotspots and 4G LTE cellular networks called Project Fi.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Google, Help] Is Your B2B Marketing Valuing C2B?
    Below are some of the ways where C2B can help B2B marketing strategy, product development, and online presence. This is probably the easiest and most obvious way that C2B helps B2B. To find out what’s been said about your brand and products publicly, try these resources: BuzzSumo (paid). Google Alerts. Customer Reviews.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Google, Help] 10 DIY Ways to Get More Visits to Your Website
    Google My Business. If you need some help getting your business listed in directories, our sister company, Orange Soda offers a service called LocalSync to manage your business profiles across 40+ local directories, apps and mapping sites to make sure your local customers get the right information every time. 2. Not to worry. Yahoo!
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Google, Help] How to use influencer marketing to promote your book
    First-time and niche authors have much less support and resources towards book-promotion. Or, you can open your wallet and either collaborate with an expert or hire a publicist to do the outreach on your behalf (I’m always happy to help). You can still register and it’s free. Why You Should Reach Further Than the A-List. Paul M.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Help] 9 Highly Reputable Resources for Compelling Marketing Stats
    To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. What are some of your go-to resources for fresh, accurate, and trustworthy inbound marketing statistics? Count me in.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Help] Not Getting What You Want From Blogging? Ask These 11 Questions
    So we decided to help. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Google, Help] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. SEO Assessment.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Help] 8 Myths People Believe About Analytics (But Shouldn't)
    If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. This post should help you with the latter two. Many platforms, like HubSpot, can even help you with that.). Here is a template that can help you get started.
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Google, Help] How to Build Inbound Links the White Hat Way
    Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. To help you make sense of the recent changes, I’ve gathered some insight on which link building strategies to avoid and which you should gravitate toward.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Google, Help] Case study in data-driven B2B customer acquisition marketing
    In an effort to invest marketing resources wisely, Sechrist built a tiered system of lead distribution. Tier 3 goes to outsourced programs that help to validate interest and provide a foot in the door to pitch the five9 solution. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Google, Help] The Ultimate Online Editing and Proofreading Checklist
    Want to get your content ranked for relevant keywords in Google and other search engines? Are there internal links to other resources, landing pages, or blog articles that might be helpful to the reader (or improve your SEO)? The problem is, it can be difficult to remember every little editing consideration you should be making.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Google, Help] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    Google’s  research  with  Motista  and  CEB  shows that emotions and branding are very much connected. Here’s one more data point from the Google/Motista/CEB study: When 3,000 B2B buyers were asked “Do you see a real difference between suppliers and value the difference enough to pay for it?” 86% of the respondents said no.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Google, Help] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    Here are some helpful tips for how to start making your brand’s voice more real: 1) Begin From the Inside Out. Or, if your team has recently completed a certification or won an award, talk about it on Google+. This whole step is about creating relationships through trust that’s built on you providing helpful, credible resources.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Google, Help] Face The Facts: Your B2B Needs A Blog
    Google is practically begging you for it. Because the nature of a blog has a personal touch to it, this element helps build trust with clients, prospects, and others in your industry. While it may stretch some resources in the short-term, the future return on investment will undoubtedly pay off. Boost SEO ranking. Gain trust.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Google, Help] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. Social Media Tools
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google, Help] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Google Ripples in Google+.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Google, Help] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Below are a few considerations for engaging with a remote partner: The Good: Efficiency From feedback/deliverables to gathering internal resources to attend meetings, on either side there are generally fewer delays because of travel or preparation for the team’s visit Meetings can start and end on time. On Google+ or LinkedIn?
  • BLOG MY CALLS  |  TUESDAY, APRIL 14, 2015
    [Google, Help] 6 Tips to Enhance Your Mobile Bid Strategy
    They are likely multi-tasking or on-the-go, which translates to the need for a resource that offers a clear and straightforward resource. According to Google, separating your campaigns can increase click-through-rate (CTR) by 11.5%. 2. Is your strategy optimized for mobile search behavior? Separate Mobile Campaigns. Bid High.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Google, Help] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Ads Help, But Not Enough. But, does that really position your company as an industry leader, a trusted resource?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Google, Help] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Google, Help] Essential SEO advice directly from Google
    This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. guess Google believes that orchestras live and die by their individual musicians. Function follows form? No more.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Google, Help] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Google, Help] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic Keywords. Be as detailed as possible with these descriptions.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Google, Help] 5 Essential Features of an Architecture Firm’s Website
    Here are some tips: Add an image: A smiling image of yourself or your team help potential clients to feel at ease. It can help to write up a “bare bones” biography, and then give it to a copywriter to jazz up. The alt tag also helps search engines to index your images so people can search them. Add a watermark.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Google, Help] 5 Ways to Make Your Brand Magnetic
    For example: If you have an email marketing company and you catch wind that Google is revamping how Gmail handles marketing messages, make sure you can adjust for that, or at least speak to it if an especially news-hungry client asks you about it. 2) Be Honest. And to some degree, they’re right to question it. Branding
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Google, Help] 13 Quick Tips to Improve Your Web Design Skills
    When you work on the same website, it often helps to take a step back and think through new approaches. This will prevent an “overdesigned” website and help to place prominence on just the items that need it. 2) Use Keynote (Mac) to create rapid page prototypes. Designing your company website can be a challenging proposition.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Google, Help] Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization
    To help make it easier for their employees to have flexible work arrangements, many companies are discovering and implementing new tools and resources. Use this project management software to help you arrange your calendars, set meeting schedules, track assignments, and store documents. 4) Confluence. 23) Google Drive.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Google, Help] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    By not spending time and resources focusing on optimizing the top-of-the-funnel, instead, marketers are spending time and resources working the wrong leads that may never become customers. So, what can help? Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Google, Help] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    Here are my favorite go-to resources for continuing my marketing analytics education. 1) The KISSmetrics Blog. The KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data. Google Analytics is one of the most popular platforms for companies analyzing their marketing efforts.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Google, Help] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    What I didn''t know at the time was that paper wasn''t the only way to "draw" my ideas; I could use a computer to help me bring them to life. hope they help you smooth some bumps in the road. And for more great tips, resources, and inspiratoin, be sure to subscribe to HubSpot''s Design Blog.). Feeling bold? Try It Yourself.
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Google, Help] Google’s Mobile Search Update: Are You Ready for April 21?
    Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only  label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. But with this coming algorithm change, Google is making a much stronger statement. MonkeyTalk.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Google, Help] 5 Traffic-Driving B2B Blog Topic Ideas
    These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Google, Help] How PeopleHR Found the Right Marketing Automation Vendor
    It should also help you manage and optimize every stage of the customer experience, track online activity, generate and manage leads, automate campaigns, integrate with customer relationship management (CRM) systems, and much more. When they began looking for a solution, they weren’t looking for help generating more leads.
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Google, Help] Two more Google Webmaster Tools tips and tricks
    Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! saved the best for last.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Google, Help] 22 Exceptional Business Blogging Guides, Tips & Tactics
    First, yes, the helpful facts and statistics in this post still apply in 2015. Put together a blog post or other resource that lays out the answers”), events, and “out of the box” ideas. Proof That Guest Blogging Is Not Dead, Coming Right From Google by Monitor Backlinks. Image credit: i-SCOOP. No Time to Blog?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Help] 11 Content Curation Tools Every Marketer Needs
    And helping solve this problem through content curation presents a huge opportunity for brands to build a relationship with their audience. Thanks to a bunch of new websites and technologies helping brands curate content, it’s never been easier to be a resource for your customers. That''s when Genuwine''s "Pony" happens. Scoop.it
  • WEBBIQUITY  |  MONDAY, MARCH 30, 2015
    [Google, Help] 12 of the Best Guides and Sources for Free Stock Images
    At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. To help you be efficient and find great collections of free or low-cost images, here are links to six excellent image sources along with guides to and reviews of dozens more free image sites.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Google, Help] How a Good Content Strategy Can Repair Your "SEO Problem"
    “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. The business owner was relieved that the money he was spending for SEO help was not going to waste. But too often, the “SEO problem” isn’t SEO at all.
  • FATHOM  |  THURSDAY, MARCH 26, 2015
    [Google, Help] Consumer Brand SEO Pulse: 3.26.15
    Whether it’s teaching you about mobile friendly algorithms or Google pushing GYBO, a major effort to get local businesses online, we’ve got you covered. https://www.seroundtable.com/google-mobile-friendly-rollout-20046.html. Google’s Mobile-Friendly Algorithm is On or Off. Google to Launch New Doorway Page Penalty Algorithm.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Google, Help] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    It creates opportunities for those firms willing to allocate resources to their online presence to beat out the competition. This will help you make decisions on how to allocate those resources and gain a competitive advantage. Focus your efforts and resources in these areas. On Google+ or LinkedIn? Congrats!
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Google, Help] Five Expert Guides to the Best Blogging Tools
    52 Essential Tools And Resources For Bloggers by Blogging Wizard. ** 5 STARS. Pauline Cabrera (again) explains how to fight back using Google’s scraper report form: “Through this form, content creators who have any complaint against a scraper website that outranks you can now ask Google’s help to correct the situation.”
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Google, Help] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Here’s what I’ve learned along the way to help myself grow. There are great resources like Lynda.com that can walk you through how to get up to speed in these programs. PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  And the best part is you can use Google as your resource.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Google, Help] Social Media Posting Frequency
    Here is what I suggest doing to help determine how often to post to social media. Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data. Knowing this will help determine what content “moves the needle.” First review, review and re-review all available analytical information.
  • BIZNOLOGY  |  TUESDAY, MARCH 24, 2015
    [Google, Help] A couple Google Webmaster Tools tips and tricks
    Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting. Whoops.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Google, Help] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    It helps to start by identifying your social media marketing goals. Why are they looking to you as a resource and thought leader? For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. It helps to prioritize networks to keep the effort manageable. These may help you keep on schedule.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Help] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. Interviewing Customers.
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Google, Help] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    But it helps. A lot. Google’s autosuggest is a free option: just start typing your test keyword into a Google search window, and make note of what Google suggests. Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. Unread. Unshared.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google, Help] 7 Ways to Create a Long-Lasting Relationship Between Content and Design
    Here are seven first steps to help set yourselves up for success: 1) Brainstorm together. This is a great way to help the other person get a different perspective on their work without feeling like they’re being attacked. 4) Start learning your partner’s native tongue. Google is a star example of this. That’s why you do it.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google, Help] 14 Tools & Resources for Conducting Market Research
    If you''re sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources. 14 Market Research Resources. 1) Google Insights Databoard. People don''t like change.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google, Help] 17 Reasons Why I’m Lucky To Be In Business Development
    Google:  There are many reasons why all of us at eMagine are thankful for Google, but as for the business development aspect, it is very useful for research on the Internet. 3.) Also, thank you Twitter for the ability to create lists to help keep my connections organized. Trust me, I know first hand based on results. 9.)
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Google, Help] The Battle for Marketing Talent in Professional Services
    As a result, you need the skills to encourage greater visibility in search engines, and you need to ensure that these skills are truly up-to-date – in SEO, yesterday’s best practices can incur penalties from Google today. They develop their internal resources, use external resources, or a mix of both. Figure 1.
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [Google, Help] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Clearly, the job of B2B marketers today is to not only understand every step in the buyer’s journey but also to gain visibility into how marketing, sales, and service teams are helping to move the prospect along, stage by stage, to purchase and beyond. You can focus your resources on what’s working and adjust or eliminate what’s not.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Google, Help] How to Learn Social Media Marketing: 41 Resources for Beginners
    Check out these 41 resources that will help you develop the skills needed to be effective on social media. An Introduction to Google+ for Business. And these podcasts will help you develop your social media expertise. 1) Social Media Marketing Podcast - By Michael Stelzner. Be helpful. It''s spamming. tweet this).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Google, Help] How to Ignore Annoying Strangers and Build an Online Community Your Way
    The question is, are you ready to help them coalesce around you? Are you ready to devote time and resources to nurturing it? For 19 years, she has helped customers like Rodale and HarperCollins grow thriving communities.  The question is, are you ready to help them coalesce around you? Not making that up. Thanks for.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Google, Help] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Google also began indicating to users in mobile search results if websites are mobile-friendly. Which are trending down?
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Google, Help] Hospital Search Implications of Google’s Healthcare Knowledge Graph
    A month ago, Google announced that health information will now be shown in the Knowledge Graph , as the company says 1 out of 20 (5%) Google searches is health-related. The goal of this update from Google was to help users find health information quickly and easily. Lower click-thru rate on broad match/general keywords.
  • SYNECORE  |  FRIDAY, MARCH 6, 2015
    [Google, Help] Google to Businesses: You Have Until April 21st to Get Mobile Friendly
    Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21 st , Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. Image courtesy of Google. Dang….
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Google, Help] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    The inbound marketing movement, however, has helped bridge the gap that divides brands and publications. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly. How much better?
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Google, Help] How to Build Your Twitter Following (for Free)
    That means following people who can help you achieve your social media and business goals. You That’s why many people use an automated tool to help them speed up the process. There There are dozens of Twitter tools that can quickly help you find the right people to follow. I’ve chosen just two. Look like you’re worth following.
  • BLOG MY CALLS  |  TUESDAY, MARCH 3, 2015
    [Google, Help] 11 Nifty (and Free) Visual Tools to Make Your Content POP
    As we prepare to create visual pieces to accompany our written content, it helps if we have the right tools and resources – and it’s especially nice when they are free. Use this free Google Chrome extension to take screen shots, annotate them and blur private information. 5. Google Fonts. Pixabay. Stock Free Images.
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Google, Help] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    How can these insights help you close more business? Here are four key lessons from the research. 1) Gain trust by educating prospects ​ Simply presenting credentials and expecting prospective buyers to draw their own conclusions isn’t going to help your firm stand out from the competition. On Twitter or Facebook?
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Google, Help] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. Perhaps its partnership with the NFL , and all the NFL-related content it''s allowed to post as a result, is helping to drive its success. Ba da ba ba ba, I’m lovin’ it.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Help] The Importance of Marketing Specialization
    And since I know all of them well, they’re a great resource for me – who could be brought in to help anytime we need expertise. Every post says “Hello Google.”). Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice. Joe Pulizzi. See LinkedIn profile). ”).
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] The Top 10 Best Resources to Learn About SEO
    You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. Google’s Search Engine Optimization Guide. Google Webmaster Tools.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Google Product Listings. For Image Markup.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Help] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Google, Help] 15 B2B case studies show how content marketing drives ROI
    DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. Do the trends below help you with direction with your business? Who is succeeding and why?
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Help] 14 Digital Marketing Myths We Love To Laugh At
    But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. Excluding keywords will help make sure you’re only paying for clicks from people who are actually interested in what you have to offer.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Google, Help] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. Many companies are turning to software solutions for help streamlining a variety of HR processes – everything from performance management, recruitment, benefits, and document management, to time tracking, training, scheduling.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Google, Help] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    Newsflash: Google has changed. Stuff that will help Google identify your site as an authority in your niche, and hopefully generate better rankings. If you haven’t started helping your employees get published in external industry news sources, then you’re already behind. Yah, I know. From a lot of people.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Google, Help] How to Research Blog Topics: A Step-by-Step Process
    This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. KWFinder.com is a helpful online tool that allows you to search any keyword topic and discover loads of long-tail phrases that are associated to it. Let''s dive right in.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 5, 2015
    [Google, Help] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    The traditions are still strong: In a vulgar world of innumerable emails, gaudy banner ads, prosaic landing pages, and impenetrable slideshares, using good old fashioned print can help you stand out and win your audience’s attention. There’s an online survey, she says, on Buzzfeed. B2B Marketing
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+. As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences. On Google+ or LinkedIn?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] Why you need a mobile-native website today
    I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. ”  Well, for two reasons: Google wants you to change and considers your lack of support for mobile devices to be a “Usability Error” (see below). “So, what’s the big deal?”
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Help] Tips and Tricks for Using Hashtags on Social Media Sites
    Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. And while hashtags do help with engagement on Facebook, they’re not used anywhere near as often as they are on Twitter. Hashtags on Google+. Network.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Google, Help] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    What steps can I take if I have bought links in the past to clear up my name with Google? In order to get a grasp on your full inbound link profile, I would recommend utilizing either Google Webmaster Tools  or a tool like Open Site Explorer. Disavowing any healthy and valuable links from your site could hurt its SEO. 2. It depends.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google, Help] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. This can help spike your reach and inject your brand into trending conversations. Guest post by Gary Dek. billion active users.
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Google, Help] How to Use Hashtags on Twitter With #Confidence
    Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. If you’ve been avoiding hashtags because you weren’t sure how to use them, or if you’ve been using hashtags without being sure you were using them correctly, we’re here to help. He’s 78. Types of Hashtags.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Here are five additional techniques to consider: 1) Guest Articles Reach out to relevant publications to secure guest articles or blog posts helps to gain more visibility to your target audience. If you decided to add additional content beyond a blog post, it will help you keep on track so that the guide is completed.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Even just shifting some of the cost around those unused portions can help show some ROI. So what can you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Help] Under-used social media platforms (and more)
    Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Please check out this tremendous resource for scaling social media engagement. The post Under-used social media platforms (and more) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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