• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Help] B2B Marketing Trends for 2016
    While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Help] Content Methodology: A Best Practices Report
    It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. be a great resource in powering content creation. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Help] Staffing and Launching Your Content Marketing Program
    to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Help] Content Marketing Playbook: Strategy and Roadmap
    cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. you Google it, you’ll find a thousand different blog posts. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. years prior.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Google, Help] Evangelizing a Content Marketing Program
    ensure success once they get the resources to start exe- cuting. resources, and very few chief executives will green- light and sustain a content operation if it doesn’t drive. how content marketing helps generate. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. Instead, most.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google, Help] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. But how can you build these initial links to help boost your content into the top 10 if no one knows who you are? edu) resources. The EDU Resource Link-Building Framework. edu “keyword” resources.
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Google, Help] What We Learned By Filming Our First B2B Case Study Video
    After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. Hopefully, it will help you in creating your very own video case study. At Bizible, we realize that customers are our best salespeople.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Google, Help] 5 Things to Pay Attention to in a B2B Competitive Analysis
    They help to identify weaknesses as well as highlight where you’re having success against your competitors. concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality. In addition, these analyses can help inspire and inform new tactics.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Google, Help] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Fortunately, low- and no-cost resources are becoming readily available for marketers of all levels to build and perfect these in-demand hybrid skills. Technical Skills and Resources. Our study ranks SEO, HTML, Google Analytics, CSS, and programming as the most common technical skills that today’s content marketers need to master. With
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Google, Help] 3 Essential Marketing Skills that Drive Growth in Professional Services
    The rules of search have evolved over the years, and the SEO techniques marketing professionals used a few years ago can end up hurting more than helping in today’s environment. People who have kept up with the changes in Google’s algorithm and other SEO trends will understand that these techniques no longer work. Organic search?
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Google, Help] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    This guide has also been well designed, reiterating that this a valuable resource that should be kept and referred back to. Imagine the leads you would have if almost half the people who visited your website gave you their email address! 4) The Resource Guide. Resource Guide is a collection of things that help people achieve results.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Google, Help] 9 Reasons Why Your New Business Program Is Failing
    And your time and resources are understandably precious. But when no one is held accountable for new business and everyone is expected to just help out when they can, it will never really get done right. You don't need a private investigator -- just start with a simple Google search. This isn't a wish list.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Google, Help] 3 Tips for Mastering Inbound Marketing
    Below are 3 tips that will help you stay connected with the people you are trying to reach. Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. It helps to create a list of personality traits of the person you are trying to reach. So, you’re passionate about marketing, right?
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Google, Help] How to gain a competitive advantage through your content
    First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Google, Help] How to Crush Your First Webinar
    This guide will be a resource for you and help you figure out everything from choosing the ideal webinar hosting platform to perfecting your closing statement. WebinarsOnAir is a hosting platform that runs webinar functionality using Google Hangouts. Google Hangouts. Step 1: Choosing a webinar hosting platform.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Google, Help] What to Do When Your Content Marketing Falls Flat
    Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Landing page performance (via Google Analytics). Here are some resources with additional suggestions of how to proactively address content marketing roadblocks: 100+ Quick Ways to Find Blog Post Inspiration. Wrong.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 18, 2016
    [Google, Help] What Is Content Marketing in 2016, and Where Is it Going?
    In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into?” Now it’s 2016. Or five. Or even seven.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Google, Help] How To Make the Most of the YouTube Content Marketing Customer Journey
    Even though YouTube is the biggest search engine after Google, we usually begin our YouTube journey on Google. Most probably, you’ll begin your quest for answers on a topic like this with a Google search that says something like “ How to fix fan on top of stove.” Generally, we come to YouTube videos through search.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Google, Help] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Google, Help] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Hopefully this “blueprint” helps you put together blog content that’s well-received among your audience. This infographic is a good resource to reference so you can promote with confidence: Final Thoughts. This is likely due to the fact that there are more than 2 million new blog posts to compete with  each day. .
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Google, Help] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    paved the path, Google’s launch almost 20 years ago transformed the way consumers seek and find information online. Created with the original intention of helping families and friends stay connected, today’s social media platforms have morphed into networks of hyperconnectivity. Enter the age of inbound marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Google, Help] How to Create Content for Every Stage of the Buyer's Journey
    In most cases, you can base your strategy around a three-stage funnel: Top of the Funnel: The "awareness" stage, where people looking for answers, resources, education, research data, opinions, and insight. They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Google, Help] How to Hire the Perfect Person to Run Your SEO
    The hiring tips and resources in this post are a great start to discovering the right SEO expert for your company. Gather expert advice to help you craft the right job description. This will help refine the skills, duties and competencies you’re looking for, too. Use job posting sites to help get the word out as well.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Google, Help] How to Promote Your Website and Increase Your Online Presence
    Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in their eyes and whispers of “build it and they will come” in their ears. It can also help drive your audiences to engage with connected social media initiatives and real-world events.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Google, Help] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    It requires careful planning, research, and talent – with the help of some great tools along the way. It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It also uses Google Analytics to study general KPIs. Google Docs for writing and editing. Not likely.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Google, Help] 13 Networking Mistakes You Need to Stop Making
    It helps us make meaningful business connections, get feedback, and advance our careers. But if you're constantly doing things to help you build your network -- even when you're gainfully employed -- then it'll be strong when you need it most. They might even Google you. 11) You aren't helpful. My advice? Great!
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Google, Help] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. ” But influencer marketing can be a waste of resources, or worse—actually damaging to a brand—if done wrong. Google Review Count:  217,000. Google Review Count:  76.
  • HINGE MARKETING  |  MONDAY, AUGUST 8, 2016
    [Google, Help] Brand Architecture and Professional Services
    Brand architecture provides structural clarity and helps both employees and clients better understand the most important components of your brand and how they interrelate. From the outside, it can help people make sense of a multidimensional organization and differentiate a firm’s key services. Brand Architecture Defined. Firm Brand.
  • JUNTA 42  |  SATURDAY, AUGUST 6, 2016
    [Google, Help] This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas
    Robert and I are encouraged by the move, and we discuss how Cisco’s approach may also help the company integrate its existing silos. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Olympic Committee. We We close out the show with a This Old Marketing example from Nationwide Insurance.
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Google, Help] How to Build a Cash Converting Marketing Funnel
    Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. This infographic from eliv8 outlines a 7-step formula that will help your business create a high-converting automated marketing funnel. Let’s see what they recommend. Step 1. Step 2.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Google, Help] The 7 Attributes of Highly Effective Lead Generation
    That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. Attribute #1 Content maps tightly to the sales process. Not really.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Help] How to Turn Your Blog into a Lead Generating Machine
    Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads. Even the mistakes you commit can help inspire trust in your followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Help] Why Instagram will not kill Snapchat
    Facebook has virtually unlimited resources. This is why Google+ failed in its bid to unseat Facebook as a dominant social network. Why do we need another one, Google? The post Why Instagram will not kill Snapchat appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. like it.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Help] 62 Experts Share Their #1 Actionable SEO Technique
    Next, I will focus on my content and make sure that I can do at least a 1,000+ word resource guide that provides real value. You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. It’s a fast way to get a site ranked higher in Google – naturally!
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Help] 10 TED Talks to Watch to be a Better Marketer
    Dan Cobley, a Marketing Director at Google, has always worked in the marketing field but his degree is actually in physics. While not specific to marketers, Cuddy helps you understand how your body language influencers others, and your own brain. Alexis Ohanian: How to Make a Splash in Social Media. Too good to be true?
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Google, Help] 7 User Experience Tests to Do When Redesigning Your Website
    Do all your competitors have a blog or resource section? Continuing the discussion on helping visitors accomplish their goals, think about websites you visit often. This thinking will help you see processes that are longer than they should be, content that might be hidden to a visitor and how easy your top goals are to complete.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Google, Help] The Top 10 Free Content Analytics Tools
    Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Google Search Console. Bit.ly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Google, Help] How To Project SEO Content Marketing Goals & Performance
    traditional site lookup through Google will only show part of the picture. Some of the key navigational elements to review in visual inspection include: A “Resource Center” Downloadable assets like white papers, research reports, etc. Google Search Analytics. Competitive Benchmarking. Brand Engagement. Inbound Links.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Google, Help] Case study: Small business content marketing success
    So we set about re-designing our website and testing some Google ads. The content acted like a magnet to our website with the help of our social media promotion. Following the interest in my story, I’m now using my love of blogging to help other business owners grow through small business content marketing. The Results.
  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Google, Help] The Five Best Infographic Creation Tools and Services
    Google Review Count:  3,600,000. Showcase reviews:  Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. 2) Infogram. Google Review Count:  142,000. Google Review Count:  112,000. Google Review Count:  19,700. ” — RazorSocial.
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Google, Help] What Is an ROI Calculator?
    No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. This type of interactive content helps your customer project their ROI should they buy your product or service.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Google, Help] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Google, Help] 21 Things Recruiters Absolutely Hate About Your Resume
    21 Things Recruiters Absolutely Hate About Your Resume. 1) When you send it in a Google Doc, and then don't grant proper permissions. Pro Tip: If you want the Excel chops to be able to include it on your resume, here are the 10 best resources for learning Excel online. 9) When the formatting is all over the place. Oops.). See #1.).
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Google, Help] How to Use Trigger Events for More and Better Leads
    Why doing more lead generation activity doesn’t help  . Unfortunately, I’ve found this does little to help sales people because they get stuck. Trigger events helped this company increase sales conversions by 400%. Google Alerts is free to track company name and any keywords you choose. Think about it. . Conclusion.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Google, Help] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016.
  • HINGE MARKETING  |  THURSDAY, JULY 21, 2016
    [Google, Help] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    This can be as simple as providing a checklist for new initiative launches, assigning champions or keepers for individual initiatives or key platforms, and making it easy for anyone involved to update documentation (Google Docs or wikis, for example, can make this relatively simple). Engage across generational divides. What do you think?
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Google, Help] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Google, Help] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    Hopefully, I can spare you some heartburn and heartache by helping you avoid some of the biggest and most common mistakes in the world of digital marketing. If you are currently responsible for both tasks or have experience with both, then you know how the lessons learned in one can help the other. Those are some tough lessons.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google, Help] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    The cost of development remains at an all-time low following the success of sites like Hubstaff and self-training resources like Udemy. beacon is more affordable than you think, and there are many experts available to give you insight and help you build a strategy around the technology. Start with these resources: Brooke Callahan.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Google, Help] 20 Online Marketing Tools That Boost Campaign Results
    ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results.
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Google, Help] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    This is a resource page with industry stats curated by Kapost. If you want to take it a step further, you can come up with something like Google Algorithm Change History by Moz. The resource page attracted a crazy 18.5k The resource page is also very easy to update – effortlessly, almost on autopilot. Let’s dive right in.
  • CEROS  |  TUESDAY, JULY 19, 2016
    [Google, Help] The Hero’s Journey: How to Create Protagonist-Centric Brand Content
    Airbnb has positioned itself as a resource for serious travelers who want to not only stay in a city, but live as the locals do. “Today is the start of an exciting journey to help people not just go somewhere, but truly live there.”. Google has also excelled at making its end consumer the focus. Happy reading!
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Google, Help] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Mobile-responsiveness is critical for Google rankings and it’s key to marketing success. Google reports 300% growth in B2B queries in just two years. Personalized content is needed to be competitive and Drupal 8 provides tools to help you achieve it. IT resources are limited in any company and they need to be used wisely.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Google, Help] From Scratch: Four (Free) List Building Strategies
    Let’s explore the four time-centric strategies based on your current budget and staff resources. Keep in mind that helping is the new selling. So help your prospects with great content before you ask or expect anything from them, and you’ll be more successful in capturing email addresses and growing your list. Welcome back!
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Google, Help] How to Make Great Videos for Instagram Without Breaking the Bank
    So, you want to push the envelope with Instagram video but you don't have the budget, resources, or expertise to get the job done, right? Grab your phone and record a number of short clips that help tell your story. Wrong. Carving out your piece of the pie doesn't have to be scary, time-consuming, or even expensive. Don't believe me?
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Google, Help] 7 Steps to Creating an Operating System for Your Agency
    This mindset helps for a while, but soon they discover that reality isn't that easily changed. This process, outlined below, will help you and your team follow a similar path. Helpfulness. This helps clients visualize the journey that is ahead of them and to commit to the months of work it could take to see results.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Google, Help] How to Launch a Successful Online Community: A Step-by-Step Guide
    With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. This will help keep a handle on discussion noise. Enlist the help of new members through gamification.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Google, Help] 15 Effective Ways to Reduce Cost Per Acquisition
    They begin a project by thinking about how they can make more money, often neglecting cost optimization until many resources have been effectively wasted. Retargeting or remarking allows you to reach out to people who previously visited your site by showing them relevant ads on other sites they visit within the Google Display Network.
  • LEAD LIAISON  |  TUESDAY, JULY 12, 2016
    [Google, Help] Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
    Companies dedicate a lot of resources to creating marketing content. Lead Liaison has a Google Mail plugin called Send & Track , which allows senders to track 1:1 emails by reporting if and when the recipient opened a link within the message. Clickthrough Rate (CTR): its meaning and how to apply it. Quantifiable Number.
  • LEAD LIAISON  |  TUESDAY, JULY 12, 2016
    [Google, Help] Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
    Companies dedicate a lot of resources to creating marketing content. Lead Liaison has a Google Mail plugin called Send & Track , which allows senders to track 1:1 emails by reporting if and when the recipient opened a link within the message. Clickthrough Rate (CTR): its meaning and how to apply it. Quantifiable Number.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Google, Help] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    Familiarity and proficiency of these skills and tools help once-siloed departments collaborate more efficiently, and courses and certifications allow marketers to easily demonstrate their commitment and competence. 1) SEO. HubSpot also put together a list of resources and tools to help improve writing. Technical Skills.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Google, Help] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Just don’t read a few articles on Google and then write. To me, grammar mistakes are unforgivable in this day and age; if you don’t know a grammar rule, Google it. That will inform what you write about and help you write in a way that connects. 2) Pay particular attention to the verbs you use. According to 29 Experts). A.
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Google, Help] 7 Killer Tips to Boost Your Infographic Performance
    For example, Google created a timeline of music trends from 1950 to today. Big trends that matter to your target audience (check out Google Trends for ideas). Also, don’t be afraid to ask for help with sharing. As we mentioned above, quotes are great resources for infusing your infographic with personality. Glitschka.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 4, 2016
    [Google, Help] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Content Marketing
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Google, Help] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. While it isn’t an exact science, understanding which stage your leads are in helps you deliver the most appropriate, timely content to move leads more quickly through the funnel (and closer to purchasing!).
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Google, Help] Is Your SEO Actually Working? 3 Ways to Find Out
    Keyword Ranking Are Helpful, Sometimes. Google considers factors like browsing history, physical location, demographics, and personal preferences when dishing up search results. When you Google your key terms, you are probably not seeing the same results that your target audience is seeing when they search those same words.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Google, Help] 8 Great LinkedIn Groups for B2B Marketers
    According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Google, Help] Busted! 23 Marketing Myths Held By (Some) Industries
    If you are not putting yourself in front of them on that digital screen with valuable information that catches their eye and helps answer their questions, you most likely will not be discovered. In 2015 Google made this myth so very false. Inbound marketing creates that shift and helps you beat the RFP-driven process. Good news!
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Google, Help] Copywriting: The Ultimate Guide
    Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions— all in just one place ! Chapter 9: The Best Copywriting Resources. Want to add another resource to this chapter? Copywriting.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Google, Help] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation. Here is a resource of music that is currently in the Public Domain. quick Google search will tell you this info or looking at the back of the album (old school!). Permission vs. Public Domain. Criticism.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Google, Help] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and seeing numbers that look a little scary, and struggling to think through the best steps to take, this article is for you. These resources have been hand-picked to help you get a better handle on bounce rate and how you can improve your metrics. Super helpful! Bounce rate.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Google, Help] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    You should also identify any additional resources you may need and can tap into in the event of an emergency, such as: Your public relations agency (or which agency you would turn to if you needed this kind of help). Let’s get this out of the way first. They may be inevitable, but your business is not helpless. She was frantic.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Google, Help] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    For this reason, Skyword announced Storynomics, a new series of seminars, systems, and a storytelling framework to help brands breakthrough the noise with stories that hook, hold, and reward attention, and move people to act. The resources for VR, can be complicated to assemble. However, the content space is noisy. Perspective matters.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Google, Help] The Four Best Online Education Tools For Business Pros
    Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. There are also helpful online sites and tools beyond Lynda.com for continuing professional education and development. Google Review Count: 287,000. Google Review Count: 102,000. Google Review Count: 51,000.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Google, Help] A Thought Leadership Marketing Strategy Based on Research
    You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. First, you want to understand the organizational priorities of your clients and prospects, and how your services can help address those priorities. These An essential key is research. Why is this?
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Google, Help] Data Journalism: A Simple Guide for Marketers
    To help business understand the value of this approach, I've done some research myself. Below you'll find helpful information surrounding what data journalism is, what data journalists do, and how you can get started. Looking for some tools to help you get your design skills in gear? What Resources Do I Need for Data Journalism?
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Google, Help] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Google, Help] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. Blogs help you achieve objectives that span the entire customer lifecycle: Building brand awareness and increasing SEO rankings. Topic.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Google, Help] What is Content Marketing? 10 Expert Video Responses
    Copyblogger is a go-to resource for many individuals within the content realm. Her show airs three days a week, with a focus towards helping businesses improve their brand authority. Google Small Business: Introduction to Content Marketing with Buzzfeed. With all this mind, the question comes to mind: What is content marketing
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Google, Help] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    You're already pouring time and resources into creating awesome blog content, but you'll never get significant business results from that content without readers. Here's an example of a CTA at the bottom of a blog post from Help Scout's blog : Why place these secondary CTAs on the bottom of blog posts instead of the sidebar? Your Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Google, Help] How do you build a content strategy when a market is already littered with “experts?”
    How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. And I like big questions. Define the message.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Google, Help] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    Some marketers report there aren’t consequences for using your corporate blog content on LinkedIn Pulse (read a discussion on Search Engine Journal ), but only Google knows for sure, and Google isn’t telling. The content must be genuinely helpful from the reader’s point of view, and can’t ooze self-promotion. So what’s missing?
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Google, Help] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    With this new focus, the company wants to emerge as a leading resource for real-time health care data and the context for why it matters. Athenahealth’s Boston campus is the east coast version of Google’s professional playground. Contently Case Stories is a series highlighting some of Contently’s most successful clients.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Google, Help] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Knowing exactly who they are and what they know will help you strike the right language, tone, and vocabulary needed to engage them. 2. Other great content marketing resources: Velocity Partners’ 7 Critical Elements of a Great Content Brief. Is the content making our customers happier, thus helping with retention? Invest.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Help] Influencer marketing tools of the trade
    Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Setting up the SPF records is for Google is as easy as popping  text: v=spf1 include:_spf.google.com ~all into the correct OpenSRS domain TXT record in the DNS tools. Yet Another Mail Merge — YAMM is an Add In for Google Sheets.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Google, Help] 13 Key Website Design and Development Areas to Bring in Business
    rule out a firm because they couldn’t understand how the firm could help them. To help keep your site up to date, employ a content management system that makes it easy to add or delete content and make quick corrections and updates. SEE ALSO: Top B2B Website Metrics to Monitor Using Google Analytics. Additional Resources.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Help] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. Tools like Formstack  can help. It’s really only for B2C people, right? Big deal.
  • READYPULSE  |  FRIDAY, JUNE 10, 2016
    [Google, Help] Social Advertising, Is it Worth It?
    Below is a list of pros that’ll help you determine if you think it’s worth giving it a shot. Search engine ranking will diminish if you terminate your Google ads. You need to have the resources to create high-quality ads, including images and copy. Your marketing strategy is critical to running and growing a successful business.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Google, Help] A Simple Guide to Navigating Trending Content
    In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. With the help of BuzzSumo's "Most Shared" function, users can easily identify what content has worked well in the past. so it’s obviously a smart tool.). 3) Google Trends.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Google, Help] Mid-Year Marketing Check-In with Measurement
    Take time to review your performance in the coming weeks with the resources provided in this post. Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. What pages are ranking for your brand name when conducting a Google search?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Google, Help] How Has Content Marketing Valuation Matured?
    There’s no software to help you arrive at a magic number. So many marketing departments might simply look at bounce/open rates or Google Analytics to try to figure out how their content is performing. DOES YOUR BOOK HELP READERS UNDERSTAND HOW THEY CAN PROPERLY EVALUATE WHERE TO SPEND RESOURCES? DATA IS ONE THING.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Google, Help] 5 Techniques with the Greatest Return on Marketing Investment
    Recently, Google placed an “Ad” disclaimer on paid search results. Additional Resources: Discover what today’s most successful professional services firms are doing right in the research summary 2016 High Growth Study. How Hinge Can Help. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Google, Help] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    With the plethora of information and resources available to guide them in their purchasing decisions, buyer behavior (prospective students included) continues to become more fragmented, self-directed, and non-linear. And Google reports that non-brand searches are increasing, while brand searches are decreasing. Tighter Resources.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Google, Help] How to Recruit Top Talent Using an Inbound Framework
    What helps employees succeed at your company? Use your new definition of company culture --and the traits that you know help people flourish -- to put together a persona of your ideal candidate. But you don’t need the resources of Spotify to get this kind of effect, in fact, you don’t even need to sponsor an event.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Google, Help] Medium Is Becoming a Major Platform, for Better or Worse
    And even though Medium promises that the actual creators still own all of the content, that doesn’t stop the platform from changing itself in the future that publishers might find unpalatable, just as Google, Facebook, and Twitter regularly tinker with algorithms and features. On June 1, Grantland came back—sort of.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Google, Help] 10 Metrics Every Marketing Team Should Track
    It may be obvious, but visibility metrics help you assess how visible your firm and its team of experts are in the marketplace. 1) Website traffic. Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. Objectivity.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Google, Help] 17 Data Visualization Tools & Resources You Should Bookmark
    Using data helps enhance your arguments by make your writing more compelling. And it helps provide support for your claims. To help, we put together the following list of resources. 17 Data Visualization Resources You Should Bookmark. Resources for Uncovering Credible Data. The best part about Google Trends?
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Google, Help] What are The Most Popular Social Media Tools?
    Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. What questions are people searching for on Google? Use these common questions to help formulate blog content ideas for your content plan.
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