• FATHOM  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Help] Are These 2015 Healthcare Marketing Statistics Guiding Your Digital Strategy?
    One in 20 Google searches are for health-related information (Source: Google ). What this means: People turn to Google when researching a health condition, to decode symptoms, to find a healthcare provider, for a second opinion, to clarify instructions from their doctor – you get the picture. Source: Pew Research Center ).
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Help] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
    On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. It’s great to show results, but I think it's important to end with a strategy to help make you successful on LinkedIn. So, what do I trust? Common sense says to trust the data. Click to Learn More.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Help] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    An untapped resource may be as simple as bringing back an old fashioned, yet effective, source of advertisement. I am referring to public speaking. After all, when potential clients leave your seminar they will Google you or type in your URL. Ok, so you did it. So now what? Of course the answer is simple, right? Advertise. Probably.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Help] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. Benefit 2: Reduced Resource Waste.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Help] Going Global: 22 Growth Hacks & Resources for International Expansion
    So to provide you with some direction and help you give your global marketing a boost, check out these 22 pro tips for international success. 22 Global Marketing Growth Hacks and Resources. 1) Identify your top three growth markets. Tap into partners and contractors in other countries for help with global marketing.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Google, Help] Is Your Marketing Department Fluff or the Foundation for Growth?
    Thanks to Google Analytics, reports from CRM software and social media analytics, they can use numbers to gain a better understanding of each facet of client communication. Additional Resources. How Hinge Can Help. Let’s face it. It’s been left to the wayside, viewed as non-essential, even fluffy. Unequivocally, yes.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Google, Help] Today’s Buyers Are Not Mono-Channel
    Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Email teams, web teams, social teams, content teams, event teams, etc.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Google, Help] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    But while professional staff is getting the work done for your clients, the marketing staff can help expand your visibility and get your foot in the door sooner. Google Analytics or another similar system can help you understand how visitors interact with your firm’s website and social media channels. Additional Resources.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Google, Help] 10 Tips That Can Drastically Improve Your Website's User Experience
    If you're one of the folks that falls into this boat, we have put together a list of 10 simple ways you can improve your website to make it more helpful and useful. 1) Use White Space. Google offers a free service where you can get information on your page speed. However, white space is essential to good design. Need some proof?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Google, Help] Why Professional Photography Matters On Your Website
    Prospects want to know how your firm can help them and make their jobs easier. Help them see the experiences they will have by working with you. It can be more inexpensive to go with this option, but if you don’t have someone who knows what they are doing, the photos could end up hurting your website instead of helping it. 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Google, Help] If You Blog And No One Reads It Does It Really Matter?
    These subject matter experts (SME) are an excellent reputation-building resources a brand. Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process. Use Google Ad Words tool or Hashtagify.me to find keyword and variations. Blog Copy.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Google, Help] Native Advertising Is Not Content Marketing
    For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is: A directly paid opportunity – Native advertising is “pay to play.” Help us all speak the same language and be part of positive change for the world. More Resources. Do you think of content marketing? This is content marketing.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Google, Help] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. So how do you know if your website needs attention, and how do you bring it up to speed so you can help your firm grow? They need to have a tailored, ongoing plan to help you connect with your target audiences and generate more business. How Hinge Can Help.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Google, Help] Blog More To Sell More
    And, blogging is one key tool to help your personal strategy. THIS social selling moment is nirvana … and will lead to a deeper relationship and a greater chance to help frame and close a more lucrative sale. Or, reach out to me on LinkedIn , Twitter or Google+. You are in charge of your personal brand and your sales success.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google, Help] Using Analytics to Get Higher ROI from Remarketing
    Spending time chasing these dead end prospects will result in wasting valuable time and resources. Fortunately, there is a great tool that can help you laser focus your remarketing efforts on the prospects who are most likely to be worthwhile. Last year, Google introduced a new featured called Smart Lists.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Google, Help] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. Instead of spamming everyone on their list with batch-and-blast generic messages, they are guiding customers along their buying journey with helpful, personalized communication. Email Helps Convert Website Visitors Into Leads.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google, Help] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Once the prospect chooses a possible solution and searches for vendors that can help, will they find you? They may not understand how you can help them, feel you are more focused on sales than assisting people, or be unimpressed by your online presence. By doing so, you also help them to diagnose their issue and shape the solution.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google, Help] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    60% of B2B decision-makers say content provided by companies helps them make smarter buying decisions. Create a unique landing page for each resource that addresses some of the entry-level questions about the topic so that users will easily find the resource. Author: Sesame Mish Customers are the lifeblood of any business.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Google, Help] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). As you know, a search engine is a web-based tool that scours the World Wide Web to help users find the information they’re looking for. For more indepth guides on SEO, check out our resources on this page of the Act-On website.). Paid Search.
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Google, Help] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    Not to mention, Google had admitted to using site speed in web search ranking , as faster sites tend to create happier users. To help you benchmark the weight of your page, we dug into some performance tests run by the application optimization software company, Yottaa. Could one of your resources be reduced through minification?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Google, Help] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Google, Help] How to Balance Website User Experience and SEO
    The good news is that Google wants this too, so you don’t have to choose between making your website highly searchable or highly user friendly. After all, the goal of Google’s search algorithm is to help users find the best answers to their questions—both in information and in experience. Additional Resources.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Google, Help] Do Hackers Have Your Stolen Data? Find Out
    From that time until August 11, according to the  Identity Theft Resource Center , another 124 data breaches have occurred (something like 2 each day) and another 32 million records have been compromised, bringing the total for 2015 (just 2015! ” – that will help you discover whether your data is among the stolen.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google, Help] Rethinking Referral Marketing: Build Out Your Visibility
    By associating your site and content with keyword phrases that describe your expertise and the problems you solve, you can help your audiences find the answers they need. Like search engine optimization, online ads can help connect audiences concerned with certain topics or issues with the answers they need. Additional Resources.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Google, Help] 5 Social Selling Best Practices that Deliver Dramatic Results
    To help all of us be more effective at social selling (which has been proven to work, by the way), here are five social selling best practices, along with some of the most common mistakes. 1. They’ve almost got it right with the “help you” part, but this is just too much too soon. For Google+, it’s okay to share three times a day.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Google, Help] 10 Great Writing Books & Tools For B2B Content Marketers
    Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. He has an easy-to-follow writing style with evergreen tips and tactics that will continue to help you out with your content writing for decades to come. Are there any tools or other resources I missed?
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Google, Help] How to Calculate Email Subscriber Value (and Why it Matters)
    This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. If you were about to sell your business, knowing the lifetime value of your existing subscribers would help. hope these subscriber value calculations are helpful.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Google, Help] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Thus, social media shares help people to find your website not only on social media platforms, but also through Google searches. Additional Resources. How Hinge Can Help. Need help capturing and converting leads? It houses your educational content. It communicates your expertise and capabilities. Blog Subscription.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Google, Help] 10 Online Marketing Shortcuts To Increase Productivity
    From Instagram to email signatures to increasing site traffic inexpensively, this list is going to help you save time, resources, and lots of headaches. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 11, 2015
    [Google, Help] 9 Frequently Asked Questions About Pay-Per-Click Advertising
    To help speed up your learning curve, we’ve created a list of frequently asked questions designed to give you the foundation you need to start a pay-per-click campaign. 1. Google Adwords is the most popular , but there are several others that you should research. Here’s a quick list: Google Adwords. Bing Ads.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Google, Help] 10 SaaS Value Propositions You Wish You Had
    TELL GREAT STORIES / Contently helps leading brands build loyal audiences through premium, original content.”. Most widely known for their popular, high-quality content and educational resources, Contently’s value proposition encompasses the brand, all of its offerings, and its core beliefs flawlessly. The catchphrases. Key Takeaway.
  • SYNECORE  |  SATURDAY, AUGUST 8, 2015
    [Google, Help] The Easiest Way to Implement Inbound Marketing
    All these numbers can be gathered by looking at your Google Analytics Dashboard. Wait, you don’t have Google Analytics on your website? Oh, and here is a helpful little tool to jumpstart your audit. How’d you know that I was going to conveniently put another HubSpot resource here for you to use? Step 3: Implement a Blog.
  • MARKETING ACTION  |  FRIDAY, AUGUST 7, 2015
    [Google, Help] How to Perform an Onsite Audit for SEO, Part 4: Improvement
    So far in our multi-part guide to conducting an audit we have shared a checklist, advised about data to measure, and offered resources to help you dive a bit deeper into your issues. Know When to Ask for Help. wise person once said, “Be smart enough to know when you need help and brave enough to ask for it.”
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Google, Help] An Introduction to Retargeting: What Is It and How Does It Work?
    Using your Google Analytics, you can determine which may be the best option for your firm. This will help you determine which approach will give you the most impact and where to focus your retargeting efforts. It helps remind users of the reasons they engaged with you to begin with, which can trigger more actionable steps.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Google, Help] 7 Must-Read Tips To Simplify Content Marketing Planning
    Daily, big brands and small businesses navigate the gauntlet of tools, content creation, resourcing, and budget management silos. Listening and discovering how others ‘do marketing’ will help you to advance your marketing strategy more quickly. 6. Do you have a tip to help simplify sales, marketing and content planning for 2015?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 5, 2015
    [Google, Help] Why a Blog Can Help in Generating New Business
    Your Blog is a repository of helpful content that can effectively attract a large number of prospective customers. You want to be able to dominate these words in Google search. Write 1 original post to every 4 to 5 resource posts. Be sure your site is indexed with Google. Creating. Write at least 3 to 5 posts per week.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 4, 2015
    [Google, Help] Changes in Google Searches Could Hurt Website Traffic: Learn What to Do
    Have you noticed Google is supplying answers to questions right on the search page? This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company’s website traffic. Google is constantly making changes like this. Need a little help getting started? Final thoughts.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Google, Help] The Manufacturers’ Guide to Developing and Following Through on a Digital Marketing Plan
    Be sure to consult with marketers who are well versed in measuring success and can help establish realistic milestones to reach your goals. Knowing what the industry looks like is valuable information to help drive strategy. Website performance- Google PageSpeed Insights. Steps to Developing Your Digital Marketing Plan.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Google, Help] 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed
    Since 2010, Google has been accounting for a site speed in its algorithm. As web users expect more engaging site designs, the size of a site’s resource files will continue to grow. There are some great resources for analyzing your site’s speed. Google’s PageSpeed Insights and GTMetrix are probably the most popular.
  • HINGE MARKETING  |  MONDAY, AUGUST 3, 2015
    [Google, Help] The Future of CPA Marketing
    In a world where Google searches are among the most common sources of information, these technologies can make a dramatic impact on growth. Consider the rise in Google searches over the last decade or so: The Emerging Science of Professional Services Marketing. The Resources to Make Change a Reality. Resources.
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Google, Help] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Like most modern marketing teams, you’re likely investing more resources in online video content than ever before. These video platforms mean business and can help modern brands ensure they generate big returns on their video content. What a lost opportunity, especially given how much Google loves videos for SEO and search ranking!
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Google, Help] The Top 11 Mistakes Your B2B Website Should Avoid
    Google's most recent algorithm update acknowledges this fact, making mobile-friendliness now a greater ranking signal in mobile search results. Avoid talking about how you are the best at what you do and focus instead on tangible results, such as what percentage you've helped a client grow their revenue. Additional Resources.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Google, Help] 15 Resources To Help Improve Your Personal Branding
    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. This pre-cleaning and straightening up helps her get the ‘big things’ accomplished by the person she hired. 15 Resources To Help Your Personal Branding Tune-up. think she is crazy.
  • THE NEW STRATEGIST  |  MONDAY, JULY 27, 2015
    [Google, Help] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Google, Help] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Google, Help] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    If you could find the answers to your ebook by a simple Google search then why would anybody be inclined to download it? By creating an ebook that promises to educate them on how to solve those very problems, you'll be providing them with a valuable resource that they won't have to think twice about downloading. And then. crickets.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Google, Help] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. However, making your ads highly useful and relevant to your chosen keywords can help bring down your cost each time someone clicks. So, even if a firm is willing to pay the most, their ad may not end up at the top if it’s less germane and helpful. Additional Resources.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Google, Help] Email Marketing ROI: Measure with Ease Using HubSpot
    Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. What are the resources allocated to email marketing on a monthly basis? Note that Google now encrypts most of their searches; if a keyword is not provided then you will see the term 'Unknown Keywords SSL.'.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Google, Help] Marketers: Are You Ready for In-App SEO?
    Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. Google’s App Indexing API lets developers deep link content within their apps and send the data along to Google.
  • KEO MARKETING  |  THURSDAY, JULY 23, 2015
    [Google, Help] Google and Yahoo Testing Search Ad Partnership
    Google and Yahoo are reportedly in the early stages of exploring an arrangement in which they would work together for a search ad collaboration deal. The NY Times says both companies have confirmed that Yahoo has been testing a process involving using Google search ads for a small segment of its search results.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Google, Help] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Here are 12 online and offline marketing techniques that can increase your visibility—and help your firm grow: 1. And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. Write for Google second. 3. Social Media.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Google, Help] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Our dev team rolled out new tools like the Attribution Report that helped us better measure what our team is doing. It got me thinking: With all these new tools and resources at our disposal, was the Marketing blog's current high volume strategy still best for our readers, thus best for us? Example: 15 of Google's Coolest Doodles ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Google, Help] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well. Why build individual landing pages?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google, Help] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Feel free to scan the following headers and let us know if there are any sections you think you need more help with. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. So you decide to create some DIY design tools to help them, you know, DIY. Was this guide helpful?
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Google, Help] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Interviews with subject matter experts and customers will also help you fill in the blanks when pointed questions are used to reveal telling first-hand experience that can be worked into your marketing collateral. 2) Trends research is more or less exactly what it sounds like: an analysis of topical trends in your space. Think about it.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Google, Help] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Let's look at which metrics can help you show your work in certain areas. If you can show the impact of your online and offline campaigns -- and why you are investing time and resources in each of them -- it'll showcase your ability to use your time and resources properly. What's missing? This is where tracking URLs come in.
  • HINGE MARKETING  |  FRIDAY, JULY 17, 2015
    [Google, Help] 3 Content Marketing Ideas to Set Your Firm Apart
    If you search "great content tips," Google returns 594 million results. Injecting humor or being self-deprecating where it is natural and appropriate can liven up an otherwise dry piece and help your audience look past your corporate logo to see the people behind the brand. Additional Resources. How Hinge Can Help.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Google, Help] How to Develop an Authoritative Voice in Any Content Niche
    Instead, simply set up a few Google alerts, check out well-known industry publications regularly for news and updates, and keep your ear to the ground.  Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis. La de da! Fast forward in time (no, I’m not going to tell you how old I am!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Google, Help] Polish up your best content to drive content marketing value
    To build up relevant content on our websites to help us rank in organic search? Dig into Google Analytics and see what has been working for you. You also might want to add in helpful links to spice things up. Help your reader out and link to that great content! Google authorship is dead and gone. Simple economics.
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Google, Help] Top 10 Strategies for Marketing Technology Services
    The marketing tools and techniques that will be most effective for your firm will depend on a number of factors, like your audiences and available resources. Carefully tracking the results of your marketing campaigns will help to identify what's working, what's not, and what could be improved. Additional Resources.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Google, Help] 10 Customer Experiences You Need To Deliver Today
    Customer expectations of experience are set and improved by the best in class in an industry – Google, IKEA, Subway and many others. sources of information to make a purchase decision (Source: Google). The question is, do you have the resources and know-how to connect the dots to draw a winning solution or a scary picture?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Google, Help] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    But, outside of regular content and social updates, what types of content could help improve B2B brand awareness in the highly-competitive digital space? High-Quality Resource Sections. This is where the resource section comes into play. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Fortinet. Adobe. 2. Industry
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Google, Help] Speed Matters: 5 Tips to Make Your Website Load Faster
    Here’s Google’s commentary on speed as a signal in their search ranking algorithms.) In fact, once you flip over the rock of website speed, all sorts of alluring data appears. Page Speed Tool #2: Google PageSpeed Insights. Fixing most of these issues is probably something you’ll need the help of IT for. Quickly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 9, 2015
    [Google, Help] 10 Team Training Ideas to Keep Your SEO Team Rockin
    The trainings help give individuals a glimpse into the other departments and keep all of us up to date on what’s happening in the industry. This can be anything from expectation setting to results issues to resource issues and everything in between. Google Updates & What They Mean. Because Google has us paranoid!
  • ANNUITAS  |  THURSDAY, JULY 9, 2015
    [Google, Help] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Google, Help] 15 Habits of Highly Effective Content Marketers
    In practice, networking just means staying in touch with friends in your industry, reaching out to new people, contributing to sites like Quora, reddit, Inbound.org, and, in general, helping others succeed. Someone will always have more time or resources than you to throw a bunch of spaghetti at the wall and see what sticks.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Google, Help] How to Utilize B2B Online Marketing to Promote New Solutions
    If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings. App Notifications. Email Blasts / Newsletters. Custom Social Media Graphics. Content Marketing.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Google, Help] 7 New Rules in AEC Marketing
    Here’s a little secret for AEC firms trying to succeed in the digital age: Google can help you nurture prospects online, but only if you help yourself. By “helping yourself,” I mean taking the time to ensure that your website is search engine optimized. Additional Resources. It has to be: True.
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Google, Help] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    The more helpful you are, the more credible you are. This doesn’t mean that a helpful video can’t achieve massive reach and shares. But some (like ebooks, how-to guides, and even infographics) require a bigger commitment in time, resource, and coordination than others. The result? Lesson #1 : Skip over the intro.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Google, Help] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. To help you avoid a big miss, I've compiled a list of little things to look for before you dive into your next analysis.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Google, Help] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. The Methodology. Some answers I came up with were: The form is too long.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Google, Help] How to Create Irresistibly Shareable Content
    With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. This will be especially helpful when determining what style posts are well received by your audience. Recognize their question or problem and provide the content that can help them.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Google, Help] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    It’s our hope that those questions helped you tell an accurate story of your website performance in search and beyond. Choose the best resources to garner information from, trust your gut, question everything but most importantly – know you’ll need to take chances and you may make mistakes. The result? Then … hurry up and wait.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Google, Help] A Mindset Shift for AEC Professionals
    Not only is it the first contact much of the outside world has with your firm, but it’s also the resource most buyers use to check out prospective AEC service providers. Putting your people on display helps provide that insight and it makes your firm more approachable. These longer pieces help further prospect engagement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Google, Help] 4 Steps For Improving Your Success Rate Asking for Links
    While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Google, Help] The 12 Weirdest (and Best) Things You Can Get For Free
    CRM systems help companies keep records of important customer data, track every interaction they have with clients, and see at a glance how many prospects are in each lifecycle stage. In short, CRM software is incredibly helpful and frees up reps' time to sell , which explains why it is often expensive. So who’s right? Remember those?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Google, Help] How to Answer 11 Common Marketing Questions Using Analytics
    This will help you figure out what you should expect from future campaigns and assess whether or not you ran a successful campaign. As mentioned before, you can do similar analyses in other analytics tools such as Google Analytics. How are your contacts trending month over month? And what about your email marketing efforts?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Google, Help] A New Visualization of Today's Marketing Technology Solutions
    That's why, last fall, Kaykas-Wolff and Kobie Fuller met over lunch to talk about how to help marketers make sense of the increasingly complex marketing technology landscape. played around with Growthverse as soon as it was released and found it to be a really well visualized map of carefully curated marketing technology resources.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Google, Help] Content Marketing That Converts
    So help convince your company to start creating content that people actually want! Using your internal resources to drive the business forward (not the egos of the executives.). It starts with defining the questions your customers are asking (in Google.) And I’d like to help. The World Has Changed. Tweet this !].
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Google, Help] Are Your Employees Advocates for Your Firm?
    When employees help share a firm’s identity, they give powerful voice to the organization as a whole, and contribute to building valuable visibility. Employees can help build your firm’s visibility both by sharing their own expert perspectives and giving their audiences insight into day-to-day life at your firm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Google, Help] Crowdfunding 101: Testing the Waters with TeeSpring
    Do I have the time and resources to devote my attention to a crowdfunding campaign for at least 21 days? would recommend that you get a graphic designer to help you create a unique design for your T-shirt because it will improve sales. By Kiki Schirr, {grow} Contributing Columnist. How much lead time do I have? It's pretty complicated!
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Google, Help] Does Modern B2B Lead Generation Really Work?
    Today, buyers can access a variety of information resources through search engines, social media and other online channels. modern lead generation strategy using content marketing will help you capture the interest of your buyers and build trust during their self-directed, self-education buying process. Here's how to think about it.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Google, Help] The Importance of Social Listening to Connecting With Prospects
    Here are five things social listening can help your firm do: 1. It can help uncover new keywords that people might use to find your services. Plus, being genuine in your online interactions and joining in conversations can help your firm find out more about your prospective clients’ challenges, needs, and expectations.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Google, Help] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    Communicating your expertise through various forms of thought leadership helps to earn the trust of your target audience and positions your firm as an authority in your field. 3. Additional Resources. On Google+ or LinkedIn? You already know that a big part of building a strong brand is building a recognizable brand.
  • HINGE MARKETING  |  MONDAY, JUNE 22, 2015
    [Google, Help] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
    The question is no longer whether or not you should engage in content marketing, but how robust your content marketing program needs to be to help you keep up. 2. Now, in the wake of Google’s latest algorithm update , mobile-friendliness is absolutely essential. Resources. How Hinge Can Help. On Google+ or LinkedIn?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google, Help] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Editor's note: HubSpot does not actually have a subterranean bunker filled with marketing resources and Twinkies (but please don't tell Erik, he still thinks it's real). Our Content Mapping Template can help you get that all figured out.). Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.).
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Google, Help] Want to Be More Creative? Try These 8 Tools
    To avoid getting stuck in a creative rut, I've collected a series of apps and tools I call upon whenever I need a little help getting the wheels turning. Whether you're into doodling or inspiring quotes, this roundup is designed to provide you with the resources you need to get unstuck and start creating. Plus, it's free. 2) Prompts.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Google, Help] A guide to content curation. Where can I find shareable social content?
    We haven’t got resource to generate content all day long.”. Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment. Google Docs – like Excel but collaborative and shareable.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Google, Help] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Okay, so this is the one resource on our list that isn't exactly a template. Visual content is in high demand.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Google, Help] Key Components of a Technology Firm Lead Generation Website
    The presentation of your website needs to be intuitive to promote a good user experience and help your target audiences find the information they’re looking for. Each page also needs to be created with search engine optimization (SEO) best practices in mind so you can help move website visitors down the sales funnel. Content.
  • VIDYARD  |  WEDNESDAY, JUNE 17, 2015
    [Google, Help] Use Video to Prospect Leads and Control the Conversation
    According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor. It is an amazing time to be in sales. Get this guide!
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Google, Help] The Science Behind the Art of the Call-to-Action: Part 2
    Additional Resources For more website best practices, please enjoy these additional resources: Download a free copy of the Lead Generating Website Guide. How Hinge Can Help Need help with lead generation? Contact us to learn how we can help put your website to work and turn it into a lead generating machine.
  • HINGE MARKETING  |  TUESDAY, JUNE 16, 2015
    [Google, Help] Rethinking Referral Marketing: Understand Your Target Audience
    Regular research helps you track shifts in the marketplace and act based on what’s happening right now. If you don’t have the time and resources to conduct primary research, you might consider secondary research. Here, it’s helpful to do some good old-fashioned digging. On Google+ or LinkedIn? Referral
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Google, Help] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. More Resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Google, Help] Facebook alternative network Ello turns nasty
    And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” Please check out this tremendous resource for scaling social media engagement. Is Facebook a right? Let's GO!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Google, Help] Facebook alternative network Ello turns nasty
    And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” Please check out this tremendous resource for scaling social media engagement. Is Facebook a right? Let's GO!
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Google, Help] How to (Ethically) Steal Other People's Content
    Not to mention that Google would probably penalize us all.). Because headline formulas can help your content be more successful, many helpful leaders have put together their own list of headline formulas. Easy Tricks to Help You Write Catchy Headlines. Well, they do. And I think you should too. This isn't a new thing.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Google, Help] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). Talk about resourceful. 8) Find your working style. mean, what's the big deal with saying "Hey"? Admit it.
  • VIDYARD  |  FRIDAY, JUNE 12, 2015
    [Google, Help] Storytelling Advice and Resources for Marketers
    It helped ease her; it was the taste of life, sweeter to her than the freshest of summer strawberries. Simply, storytelling helps you convert your audience into advocates. It helps us remember, it teaches us important lessons, and connects us together. She had done it: slipped undetected into a house that wasn’t hers. Whaaat!!
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Google, Help] The Secret to Connecting with Self-Educating Buyers
    And to help us do that is somebody that I’ve known for some time, Tom Martin. It’s just becoming more and more invisible, as are buyers, as they hide behind the anonymity of a Google search, or behind finding freely available digital content. Win the Google search, win the inbound, and you’ll win the day.
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