Interesting insights from Google Analytics
SEPTEMBER 8, 2011
B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation into Google, we show up. So blog leads are vastly more valuable. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Check out this image. Some interesting data here.
Purchases are fun, but…….they don’t move the business needle
JUNE 19, 2012
Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. Agreed lead definitions – ask your salespeople what information they need to say “Yes, this is a great lead.” The data supports the last point.
12 Marketing-Takeways from the B2B Marketing Manifesto
SEPTEMBER 28, 2011
B2B Demand Generation | 12 Marketing Take-Aways. Writing articles for other blogs generates tons of good things, like traffic, backlinks Googlejuice. Think of what you will want to track so you can include it in Google Analytics. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. Be very specific. Give influencers a preview.
Why “We’re the Leading Provider of” is NOT!
SEPTEMBER 19, 2011
Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. As an experiment, I did a Google search on “Leading Provider of” Wow! Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Olive Software is the leading provider of digital edition and digital archiving solutions for the publishing industry. ” Dan McDade, Pointclear. Lots and lots of hits.
Search Engine Optimization is NOT B2B Demand Generation
OCTOBER 4, 2011
B2B Demand Generation | Why Search Marketing is a small part only. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. Despite the claims of search engine optimization folks, visitors to your website are NOT qualified sales leads. The purpose of Search Engine Optimization (SEO) is to make your website appear at the top of results when a user types keywords into a search tool like Google. While ranking highly gets you a lot of traffic to your website, it is not B2B demand generation.
Good Reads for B2B Marketing - Protect Your Online Reputation
MAY 9, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Lead Generation Poses Biggest Challenge for B2Bs. Via Marketing Land. Via ClickZ.
The Importance of Thinking Outside-In
AUGUST 24, 2011
B2B Lead Generation | Think Outside-In rather than Inside-Out. Where would you consider investing? As they considered the question, they suggested Google Adwords, print ads, billboards, Linkedin, email campaigns, webinars, events and more. “ This lead to a discussion of my radically different way of thinking of B2B lead generation – outside in.
The Power of B2B Lead Nurturing
OCTOBER 3, 2011
B2B Demand Generation | The Power of B2B Lead Nurturing. Lead Scoring ). Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. And the data shows that very, very few are doing lead scoring either. This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about.
Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.
SEPTEMBER 27, 2011
B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. And search engines will be able to read the content inside your pressentations (So if you use a keyword in a slide, the google spider will see it.). This is BIG news for B2B marketers looking to crank up B2B demand generation. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers.
The Fatal Flaw in the Job Description/Resume Process
SEPTEMBER 12, 2011
B2B Lead Generation | A flawed job process. If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled at interviewing and hiring salespeople.).
Why you will NEVER see an ad for Find New Customers
OCTOBER 5, 2011
B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? That’s needed to get leads. While we don’t advertise, we do publish great content on B2B demand generation , content marketing, lead nurturing , lead scoring and more, write a wildly popular blog and stay active on social networks. ” Dan McDade, Pointclear. Our answer: None of them. Why not?
Great Slide by Marketo on how the world has changed
OCTOBER 25, 2011
B2B Lead Generation | A Great View of the Changed World. Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. All leads, qualified or not, went to sales. After registration, they are in traditional lead nurturing. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear. Filed under: Business Strategy , Demand Generation. Jon Miller.
Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
MARCH 12, 2012
If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled” at interviewing and hiring salespeople.). Failure helped him. Google their name. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. How to Find New Customers is the simple guide to B2B demand generation.
7 Keys to BtoB Social Media Success
SEPTEMBER 15, 2011
B2B Demand Generation | 7 Keys to BtoB Social Media Success. To help you navigate this new world, we share our 7 Keys to BtoB Social Media Success – tips to help you navigate this new and exciting world for marketers. Are you looking to generate sales leads? Taking the time to think though your goals is a helpful step every business should do.
4 Ways to Protect the Reputation of Your Small Business Online
OCTOBER 22, 2011
By now, most small business owners understand the important role the Internet plays in helping to raise and drive interest and demand for products and services. This background information will help you determine what you can share that others might find of interest or value. It will also help prevent you from sticking your foot in your mouth. Monitoring conversation is also important because it will help you uncover complaints and other problems that you might not otherwise know about. ” Dan McDade, Pointclear. Research & Planning. Planning ahead.
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Miller Your knowledge of email marketing is very impressive. m all about helping customers. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Yes, corporate blogs are an excellent resource for Lead generation.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”