| |  Google + Help + Lead Generation + PointClear | 17 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR OCTOBER 4, 2011 Search Engine Optimization is NOT B2B Demand Generation B2B Demand Generation | Why Search Marketing is a small part only. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. Despite the claims of search engine optimization folks, visitors to your website are NOT qualified sales leads. The purpose of Search Engine Optimization (SEO) is to make your website appear at the top of results when a user types keywords into a search tool like Google. While ranking highly gets you a lot of traffic to your website, it is not B2B demand generation. | FEARLESS COMPETITOR SEPTEMBER 8, 2011  Interesting insights from Google Analytics B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation &# into Google, we show up. So blog leads are vastly more valuable. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Dan McDade, Pointclear. Check out this image. | | | | | |
| FEARLESS COMPETITOR OCTOBER 3, 2011  The Power of B2B Lead Nurturing B2B Demand Generation | The Power of B2B Lead Nurturing. Lead Scoring ). Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. And the data shows that very, very few are doing lead scoring either. This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about. | FEARLESS COMPETITOR JUNE 19, 2012  Purchases are fun, but…….they don’t move the business needle Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. Agreed lead definitions – ask your salespeople what information they need to say “Yes, this is a great lead.” I do too. The data supports the last point. | FEARLESS COMPETITOR SEPTEMBER 28, 2011 12 Marketing-Takeways from the B2B Marketing Manifesto B2B Demand Generation | 12 Marketing Take-Aways. Writing articles for other blogs generates tons of good things, like traffic, backlinks Googlejuice. Think of what you will want to track so you can include it in Google Analytics. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. Be very specific. Give influencers a preview. | FEARLESS COMPETITOR SEPTEMBER 19, 2011 Why “We’re the Leading Provider of” is NOT! Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. As an experiment, I did a Google search on “Leading Provider of” Wow! Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Olive Software is the leading provider of digital edition and digital archiving solutions for the publishing industry. ” Dan McDade, Pointclear. Lots and lots of hits. | | | | | | | |
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FEARLESS COMPETITOR | WEDNESDAY, AUGUST 24, 2011  The Importance of Thinking Outside-In
B2B Lead Generation | Think Outside-In rather than Inside-Out. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! was presenting my B2B lead generation approach “ How to Do Great Marketing on (Almost) No Money “ (slideshare is below) to a group of small business software CEOs in NYC when they asked me: “Where do you recommend we invest our limited marketing funds today.&#. “ This lead to a discussion of my radically different way of thinking of B2B lead generation – outside in. MORE >> -
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 12, 2011  The Fatal Flaw in the Job Description/Resume Process
B2B Lead Generation | A flawed job process. If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. Failure helped him. Google their name. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. MORE >> -
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011 Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.
B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. And search engines will be able to read the content inside your pressentations (So if you use a keyword in a slide, the google spider will see it.). This is BIG news for B2B marketers looking to crank up B2B demand generation. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. MORE >> -
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011 Great Slide by Marketo on how the world has changed
B2B Lead Generation | A Great View of the Changed World. Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. All leads, qualified or not, went to sales. After registration, they are in traditional lead nurturing. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear. Filed under: Business Strategy , Demand Generation. Jon Miller. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 5, 2011 Why you will NEVER see an ad for Find New Customers
B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? That’s needed to get leads. While we don’t advertise, we do publish great content on B2B demand generation , content marketing, lead nurturing , lead scoring and more, write a wildly popular blog and stay active on social networks. ” Dan McDade, Pointclear. Our answer: None of them. Why not? MORE >>
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- Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process FEARLESS COMPETITOR | MONDAY, MARCH 12, 2012
- Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
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