Remove Google Remove Help Remove Lead Generation Remove PointClear

Trending Sources

Interesting insights from Google Analytics

Fearless Competitor

B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation &# into Google, we show up. So blog leads are vastly more valuable. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Check out this image. Some interesting data here.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. Agreed lead definitions – ask your salespeople what information they need to say “Yes, this is a great lead.” The data supports the last point.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. Writing articles for other blogs generates tons of good things, like traffic, backlinks Googlejuice. Think of what you will want to track so you can include it in Google Analytics. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. Be very specific. Give influencers a preview.

Why “We’re the Leading Provider of” is NOT!

Fearless Competitor

Lead Generation Companies | Why “We’re the leading provider of” is a BIG Mistake. As an experiment, I did a Google search on “Leading Provider of” Wow! Here’s an example: Olive Software – the leading provider of digital edition & digital … A click on their website takes me to their “ value proposition.” Olive Software is the leading provider of digital edition and digital archiving solutions for the publishing industry. ” Dan McDade, Pointclear. Lots and lots of hits.

The Power of B2B Lead Nurturing

Fearless Competitor

B2B Demand Generation | The Power of B2B Lead Nurturing. Lead Scoring ). Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. And the data shows that very, very few are doing lead scoring either. This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about.

Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.

Fearless Competitor

B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. And search engines will be able to read the content inside your pressentations (So if you use a keyword in a slide, the google spider will see it.). This is BIG news for B2B marketers looking to crank up B2B demand generation. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers.

The Fatal Flaw in the Job Description/Resume Process

Fearless Competitor

B2B Lead Generation | A flawed job process. If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled&# at interviewing and hiring salespeople.).

Why you will NEVER see an ad for Find New Customers

Fearless Competitor

B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? That’s needed to get leads. While we don’t advertise, we do publish great content on B2B demand generation , content marketing, lead nurturing , lead scoring and more, write a wildly popular blog and stay active on social networks. ” Dan McDade, Pointclear. Our answer: None of them. Why not?

Great Slide by Marketo on how the world has changed

Fearless Competitor

B2B Lead Generation | A Great View of the Changed World. Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. All leads, qualified or not, went to sales. After registration, they are in traditional lead nurturing. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear. Filed under: Business Strategy , Demand Generation. Jon Miller.

Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process

Fearless Competitor

If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled” at interviewing and hiring salespeople.). Failure helped him. Google their name. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. How to Find New Customers is the simple guide to B2B demand generation.

7 Keys to BtoB Social Media Success

Fearless Competitor

B2B Demand Generation | 7 Keys to BtoB Social Media Success. To help you navigate this new world, we share our 7 Keys to BtoB Social Media Success – tips to help you navigate this new and exciting world for marketers. Are you looking to generate sales leads? Taking the time to think though your goals is a helpful step every business should do.

4 Ways to Protect the Reputation of Your Small Business Online

Fearless Competitor

By now, most small business owners understand the important role the Internet plays in helping to raise and drive interest and demand for products and services. This background information will help you determine what you can share that others might find of interest or value. It will also help prevent you from sticking your foot in your mouth. Monitoring conversation is also important because it will help you uncover complaints and other problems that you might not otherwise know about. ” Dan McDade, Pointclear. Research & Planning. Planning ahead.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Miller Your knowledge of email marketing is very impressive.  m all about helping customers. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Yes, corporate blogs are an excellent resource for Lead generation.

B2B 0

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”