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Interesting insights from Google Analytics

Fearless Competitor

B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation &# into Google, we show up. So blog leads are vastly more valuable. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Dan McDade, Pointclear. Check out this image.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. Agreed lead definitions – ask your salespeople what information they need to say “Yes, this is a great lead.” I do too. The data supports the last point.

Search Engine Optimization is NOT B2B Demand Generation

Fearless Competitor

B2B Demand Generation | Why Search Marketing is a small part only. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. Despite the claims of search engine optimization folks, visitors to your website are NOT qualified sales leads. The purpose of Search Engine Optimization (SEO) is to make your website appear at the top of results when a user types keywords into a search tool like Google. While ranking highly gets you a lot of traffic to your website, it is not B2B demand generation.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. Writing articles for other blogs generates tons of good things, like traffic, backlinks Googlejuice. Think of what you will want to track so you can include it in Google Analytics. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. Be very specific. Give influencers a preview.

Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.

Fearless Competitor

B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. And search engines will be able to read the content inside your pressentations (So if you use a keyword in a slide, the google spider will see it.). This is BIG news for B2B marketers looking to crank up B2B demand generation. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers.

The Power of B2B Lead Nurturing

Fearless Competitor

B2B Demand Generation | The Power of B2B Lead Nurturing. Lead Scoring ). Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. And the data shows that very, very few are doing lead scoring either. This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about.

The Fatal Flaw in the Job Description/Resume Process

Fearless Competitor

B2B Lead Generation | A flawed job process. If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( Failure helped him. Google their name. Dan McDade, Pointclear. Why doesn’t it work?

Why you will NEVER see an ad for Find New Customers

Fearless Competitor

B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? That’s needed to get leads. While we don’t advertise, we do publish great content on B2B demand generation , content marketing, lead nurturing , lead scoring and more, write a wildly popular blog and stay active on social networks. ” Dan McDade, Pointclear. Our answer: None of them. Why not?

Great Slide by Marketo on how the world has changed

Fearless Competitor

B2B Lead Generation | A Great View of the Changed World. Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. All leads, qualified or not, went to sales. After registration, they are in traditional lead nurturing. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear. Filed under: Business Strategy , Demand Generation. Jon Miller.

7 Keys to BtoB Social Media Success

Fearless Competitor

B2B Demand Generation | 7 Keys to BtoB Social Media Success. To help you navigate this new world, we share our 7 Keys to BtoB Social Media Success – tips to help you navigate this new and exciting world for marketers. Are you looking to generate sales leads? Taking the time to think though your goals is a helpful step every business should do.

4 Ways to Protect the Reputation of Your Small Business Online

Fearless Competitor

By now, most small business owners understand the important role the Internet plays in helping to raise and drive interest and demand for products and services. This background information will help you determine what you can share that others might find of interest or value. It will also help prevent you from sticking your foot in your mouth. Monitoring conversation is also important because it will help you uncover complaints and other problems that you might not otherwise know about. ” Dan McDade, Pointclear. Research & Planning. Planning ahead.

Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process

Fearless Competitor

If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( Failure helped him. Google their name. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. m all about helping customers. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Yes, corporate blogs are an excellent resource for Lead generation. Many beginning bloggers turn to the image search in Google.

B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I